FUKUOKA BROADCASTING SYSTEM

What FUKUOKA BROADCASTING SYSTEM does

FUKUOKA BROADCASTING SYSTEM (株式会社福岡放送, FBS) is a privately held regional commercial television broadcaster incorporated in 1968 and commencing broadcast operations in 1969 as the NNN/NNS key station for Fukuoka and Saga prefectures in northern Kyushu, Japan. The company produces and distributes local news, information, sports, entertainment, and documentary programming anchored by flagship shows including めんたいワイド (weekday afternoon information), バリはやッ！ (morning news/entertainment), 夢空間スポーツ (regional sports coverage of SoftBank Hawks, Avispa Fukuoka, Giravanz Kitakyushu), 福岡くん。 (local verification variety), 発見らくちゃく！ (investigative documentary), and 目撃者f (long-running documentary since 1996). Distribution spans over-the-air NNN network broadcast, catch-up streaming on TVer, Hulu, Amazon Prime Video, and U-NEXT, plus the newly launched FBS mobile app and FBS ID unified authentication system.

FBS operates four advertising sales channels: traditional time-based CM (30-second to 5-minute blocks priced by time-slot rank A through C), spot CM (15-second units), Smart Ad Sales (SAS), a self-serve platform enabling 15-second purchases from 10,000 yen, and event sponsorship and co-promotion services. Direct sales offices in Fukuoka (headquarters), Tokyo, Osaka, and Kitakyushu serve local and national advertisers, complemented by the FBS for Business portal site. Adjacent businesses include FBS Drone College (drone pilot training), FBS Announce College (announcer training school), ARNE lifestyle web media, the Bakachinga community mascot and SDGs character, and the Hibikinada Camp Base outdoor facility.

Ownership is anchored by a consortium of regional Kyushu institutional shareholders including Kyushu Electric Power, Nishi-Nippon City Bank, Nishi-Nippon Shimbun, Nishi-Nippon Yūkō Shōji, and Nippon Television Holdings. In November 2024, FBS joined YTV (Yomiuri TV), CTV (Chukyo TV), and STV (Sapporo TV) in a joint stock transfer establishing FYCS Holdings, a certified broadcast holding company that commenced operations on April 1, 2025, with the strategic intent of group-wide management efficiency and improved viewer services. The company employs 171 staff as of April 1, 2026.

Name

FUKUOKA BROADCASTING SYSTEM

Legal name

株式会社福岡放送

Website

https://fbs.co.jp

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

101–250 employees

Short description

FBS is a privately held regional commercial television broadcaster in Fukuoka/Saga, Japan, operating as the NNN/NNS key station. It produces local news, variety, sports, and documentary programming, monetized primarily through time-based and spot TV advertising, self-serve Smart Ad Sales, and event sponsorships.

Ownership category

akta.pro rank

Product category

Regional Television Broadcasting

NAICS

Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

National General-Entertainment Broadcast Networks (MPABAAAA)

Keywords

• Regional television broadcasting
• Television advertising sales
• Local program production
• Broadcast advertising solutions
• Digital media platforms

Headquarters

HQ city

Fukuoka

HQ country

Japan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Television Advertising - Time-based CM (タイムCM): Time-based commercial slots sold per program blocks, with rates varying by time slot rank (A, 特B, B, C) and program duration. Advertisers purchase 30-second to 5-minute commercial blocks within programming.
2. Television Advertising - Spot CM: Individual 15-second spot commercial placements sold at varying rates based on time slot and rank classification.
3. Smart Ad Sales (SAS): Online self-serve CM purchasing platform allowing advertisers to buy 15-second units starting from 10,000 yen per slot, from budget-friendly to premium golden time slots.
4. Event and Promotion Services: Event sponsorship, co-promotion, and promotional content services for advertisers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

FUKUOKA BROADCASTING SYSTEM (FBS) is a regional commercial television station serving Fukuoka and Saga prefectures as the NNN/NNS key station in Kyushu for the NTV network. The company produces and broadcasts local news, information, entertainment, sports, and documentary programs, while generating primary revenue from selling television advertising time slots (time-based CM and spot CM) and self-serve advertising (Smart Ad Sales) to local businesses, national advertisers, and government clients. Secondary offerings include the FBS App and FBS ID digital services, the ARNE lifestyle web media, drone and announcer training schools, and a camping facility.

Product overview

FUKUOKA BROADCASTING SYSTEM operates a diversified media portfolio centered on broadcast television programming, digital platforms, and educational services. The core offering consists of flagship programs including めんたいワイド (flagship daily afternoon variety/information show), バリはやッ！ (morning news/entertainment), 夢空間スポーツ (regional sports), 福岡くん。 (local verification variety), 発見らくちゃく！ (investigative documentary), and 目撃者f (long-running documentary). These are complemented by digital products: the FBS App (mobile application for news, weather, events, and audience participation) and FBS ID (unified authentication service). Secondary offerings include FBSドローンカレッジ (drone training school) and FBSアナウンスカレッジ (announcer training school). Community engagement is supported through the SDGs-aligned superhero character バカチンガー, the picture book reading program バカチンガーとえほんでGO！, the weather/disaster portal FBS気象・防災サイト, lifestyle web media ARNE, and video content hub FBSムービーズ. The company also operates FBS for Business, a B2B advertising sales portal, and Smart Ad Sales (SAS), a self-service CM advertising platform enabling 15-second unit purchases starting from 10,000 yen.

Differentiator

Problem solved

Functional benefit

Brands

• ゆめんた: Official FBS mascot character. A white creature with a zipper on its back; represents the Fukuoka region and FBS viewer engagement.
• バカチンガー (Bakachinga)
• ARNE (アーネ)
• FBSアナウンスカレッジ (アナカレ)
• FBSドローンカレッジ / ドロカレ
• えほんでGO!
• FBS Smart Ad Sales (SAS)
• FBS for Business

Products and services

• Mentai Wide (めんたいワイド)
• Bari Haya! (バリはやッ！)
• Yume Sports (夢空間スポーツ / 夢スポ)
• Fukuoka-kun. (福岡くん。)
• Hakken Rakuchaku! (ナンデモ特命係 発見らくちゃく！)
• Mokugekisha f (目撃者f)
• Shittoku Fukuoka (優＆舞のもっと！知っトク！ふくおか)
• FBS App (FBSアプリ)
• FBS ID
• ARNE Web Media (ARNE)
• FBS Movies (FBSムービーズ)
• FBS Weather/Disaster Portal (FBS気象・防災サイト)
• FBS Drone College (FBSドローンカレッジ / ドロカレ)
• FBS Announce College (FBSアナウンスカレッジ / アナカレ)
• Hibikinada Camp Base (響灘キャンプベース)
• Smart Ad Sales (SAS)
• FBS for Business
• Bakachinga to Ehon de GO! (バカチンガーとえほんでGO！)

Quantifiable outcome

• 2025 fiscal year: #1 individual audience ratings in Golden and Platinum time slots (2-time champion)
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• FYCSホールディングス (FYCS Holdings)coreStrategic or Co-development Partner · 1 April 2025FYCS Holdings is a certified broadcast holding company formed through joint stock transfer in November 2024. FBS joined YTV, CTV, and STV under this holding company structure for integrated management and content development across FYCS stations.
• NNN (日本テレビネットワーク)coreChannel Partner/ Reseller/ DistributorNNN is the national television network that FBS connects to as a key station in Kyushu, providing national news and programming integration while FBS maintains local programming autonomy.
• JR九州 (JR Kyushu)minorStrategic or Co-development PartnerCollaboration on 'HAKATA幸せの運拾い運動' - joint environmental cleanup and awareness campaigns at Hakata Station.
• 西日本シティ銀行 (Nishi-Nihon City Bank)minorStrategic or Co-development PartnerPartner in '福岡運拾い' regional cleanup activities initiative.
• 福岡中央銀行 (Fukuoka Central Bank)minorStrategic or Co-development PartnerPartner in regional environmental and social initiatives.
• 香春町 (Kawara Town)minorStrategic or Co-development PartnerComprehensive partnership agreement for drone-based citizen services, including drone technology utilization for local government operations.
• タカラトミー (Takara Tomy)minorChannel Partner/ Reseller/ DistributorCo-organization of 'プラレール博in KITAKYUSHU' event - Takara Tomy providing Plarail products and event support.
• 福岡、Amazon、李下 (Regional Partners)minorChannel Partner/ Reseller/ DistributorPartners in community initiatives including regional cleanup, environmental activities, and local event co-promotion.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Regional players

• Television Nishinippon (TNC): Fukuoka-based regional broadcaster affiliated with the NNN/NNS network alongside FBS. Competes in the same local market for audience share and advertising spend with comparable regional programming.
• KBC Kyushu Asahi Broadcasting: Fukuoka-based ANN (TV Asahi network) affiliate. Direct local market competitor in Fukuoka/Saga, operating a similar broadcast-advertising model with comparable regional content production and ad sales teams.
• TVQ Kyushu Broadcasting: Fukuoka-based TX Network (TV Tokyo) affiliate. Local market competitor in Fukuoka, operating a comparable regional broadcast advertising business with similar staff scale and target demographics.
• Saga Television Station: Saga-based FNN (Fuji TV) affiliate. Overlapping broadcast coverage area with FBS in Saga Prefecture; comparable regional broadcaster with similar small-market economics and ad-revenue dependence.
• RKB Mainichi Broadcasting: Fukuoka-based JNN (TBS network) flagship broadcaster and historic competitor in the same Fukuoka/Saga market. Highly comparable as a regional commercial broadcaster competing head-to-head for local viewers and advertisers, though on a different network.
• Kumamoto Broadcasting System: Kumamoto-based regional broadcaster (NTV network affiliate). Comparable Kyushu regional TV operator with similar broadcast advertising model, local content focus, and audience rating competition dynamics.

Broad incumbents

• Nippon Television Holdings: National network parent of the NNN/NNS system that FBS is affiliated with. Comparable as the broader incumbent in Japanese commercial broadcasting and as a major shareholder of FBS, with overlapping content distribution and advertising platforms.

Direct peers

• Chukyo Television Broadcasting (CTV): Nagoya-based NNN key station and FYCS Holdings co-founding member. Direct structural peer operating under the same NNN/NNS network with comparable revenue model, flagship variety programming, and regional ad sales operations.
• Sapporo Television Broadcasting (STV): Sapporo-based NNN key station and FYCS Holdings co-founding member. Closely comparable regional commercial broadcaster with identical network affiliation, local programming focus, and integrated sales/marketing operations.
• Yomiuri Telecasting Corporation (YTV): Osaka-based NNN key station and FYCS Holdings co-founding member. Closely comparable as a regional commercial broadcaster operating under the same NTV network with similar programming, advertising sales, and content production structures.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fbs_pr
• YouTubeyoutube.com/@fbs5ch
• Instagraminstagram.com/fbs_announcer

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FUKUOKA BROADCASTING SYSTEM