What Disal does

Disal Tecnologia is a Brazilian information technology company founded in 2010 and headquartered in Planalto, Brazil, operating as a subsidiary of Grupo Disal. The company focuses exclusively on the Brazilian automotive sector, providing a vertically integrated stack of digital sales and IT infrastructure products to dealerships, manufacturers, vehicle retailers, fleet operators, and automotive associations. Its offering is built on three pillars: (1) a digital products platform comprising Vitrine Digital (responsive dealer websites with SEO and WhatsApp integration), standalone Landing Pages for lead capture, and a suite of channel integrators that synchronize new and used vehicle inventory between dealer DMS systems, proprietary websites, and major Brazilian classified portals; (2) the Carclick.com.br vehicle classified portal serving as a captive marketplace for dealer inventory distribution; and (3) IT consulting services covering software licensing (Microsoft, Kaspersky, Bitdefender), authorized hardware resale, and customized IaaS cloud infrastructure (backup, Active Directory, email), supplemented by bespoke HelpDesk support structures for major automakers.

The company monetizes through a hybrid model: monthly and annual SaaS subscriptions for digital products, advertising and listing fees on Carclick.com.br, professional services revenue from IT consulting and hardware sales, managed services revenue from cloud infrastructure contracts, and enterprise-level HelpDesk retainers with major automakers. Its go-to-market combines consultative direct enterprise sales for large automaker and dealership group accounts with self-serve digital channels and inside sales for standardized SMB-tier products. The company reports 700+ fidelized customers, 10 years of market presence, 10,000 monthly leads generated, 40 active products, and 1,500 monthly service interactions, operating exclusively within Brazil with no disclosed geographic expansion or external funding to date.

Name

Disal

Legal name

Disal Tecnologia

Website

https://disaltecnologia.com.br

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Disal Tecnologia is a Brazilian IT company serving the automotive sector with digital sales platforms (dealer websites, inventory integrators, landing pages), the Carclick.com.br classified portal, and IT consulting services including cloud infrastructure and HelpDesk support for dealerships, manufacturers, fleet operators, and associations across Brazil.

Ownership category

akta.pro rank

Headquarters

HQ city

Planalto

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Digital Products (SaaS): Subscription-based digital products including websites, landing pages, channel integrators, and showroom plugins offered to automotive dealers and dealerships on a recurring subscription model.
2. Portal Advertising: Vehicle advertising on Carclick.com.br portal reaching segmented automotive audience, generating revenue through listing fees or advertising placements.
3. IT Consulting Services: Technology consulting including software licensing, hardware sales, and infrastructure services for corporate automotive sector clients.
4. Hardware Sales: Authorized resale channel for technology hardware including desktops, notebooks, servers, networking equipment (switches, firewalls) to automotive businesses.
5. Cloud Infrastructure (IaaS): Managed cloud services including backup, Active Directory, and email hosting for automotive enterprise clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Disal Tecnologia develops and sells digital commerce platforms and IT infrastructure solutions tailored for the Brazilian automotive sector. Its core offering includes vehicle showcase websites (Vitrine Digital), channel integrators for multi-portal inventory synchronization, standalone landing pages, the Carclick.com.br vehicle classified portal, and a Plugin Showroom widget. The company complements these with IT consulting (software licensing, hardware resale, cloud IaaS infrastructure) and personalized HelpDesk support for major automakers' internal systems.

Product overview

Disal offers a platform-plus-modules architecture serving the Brazilian automotive market. The core offering consists of a Digital Products platform (Produtos Digitais) that includes website building tools (Vitrine Digital), landing pages (Landing Pages), and channel integrators (Integrador de Canais, Integrador de Veículos 0km, Integrador Estoque de Seminovos) alongside the carclick.com.br vehicle ad portal. Additional add-on modules include the Plugin Showroom for inventory display on any website. Supporting services include IT consulting (software licensing, authorized hardware resale, IaaS infrastructure) and personalized HelpDesk services for automotive manufacturers. The products work together to enable complete digital vehicle sales operations for dealerships, retailers, fleet operators, manufacturers, and associations.

Differentiator

Problem solved

Functional benefit

Brands

• Carclick: Vehicle advertisement portal for the Brazilian automotive market

Products and services

• Produtos Digitais (Digital Products Platform) Digital platform providing multiple tools for vehicle dealers including responsive websites, a channel integrator for publishing across multiple vehicle ad portals, and landing pages for lead capture and marketing campaigns.
• Portal de Anúncios de Veículos (Carclick) Vehicle ad portal (carclick.com.br) providing segmented audience reach for dealerships and automotive retailers to publish and promote their vehicle inventory.
• Consultoria em T.I (IT Consulting) IT consulting services offering infrastructure solutions, software licensing, and hardware procurement for automotive sector businesses including dealerships, retailers, fleet operators, manufacturers, and associations.
• Licenciamento de Software (Software Licensing) Software licensing assessment service that evaluates and advises on proper licensing for technology infrastructure, covering products such as Windows 10 Pro/Enterprise, SQL Server, Windows Server, Office 365, Azure, Kaspersky, and Bitdefender.
• Canal de Revenda Autorizada (Authorized Reseller Channel) Authorized resale channel offering hardware products including desktops, notebooks, cell phones, tablets, servers, racks, switches, and firewalls through exclusive partnerships with technology vendors.
• Infraestrutura de Serviços IaaS (Cloud Infrastructure) Customized cloud infrastructure solutions providing cloud backup, cloud Active Directory, and email services with flexibility and personalization for automotive business needs.
• Atendimento e HelpDesk (Customer Support and HelpDesk) Personalized customer support and HelpDesk service for internal systems and processes of major automotive manufacturers in Brazil.

Quantifiable outcome

• 700+ fidelized customers with long-term relationships
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• Hardware Technology Partners (Various Unnamed)minorChannel Partner/ Reseller/ DistributorExclusive partnerships for hardware distribution including desktops, notebooks, cell phones, tablets, servers, rack systems, switches, and firewalls from technology vendors.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Webmotors: Brazil's largest automotive classifieds portal, connecting dealers and buyers of new/used cars. Direct overlap with Carclick's marketplace and dealer-marketing positioning in the Brazilian market.
• iCarros: Brazilian automotive classifieds portal owned by Banco Santander/Webmotors group. Comparable as a vehicle-ad marketplace targeting dealer and private-seller listings in Brazil.
• PureCars: US-based digital marketing platform built specifically for automotive dealers (SEO/SEM, websites, inventory merchandising). Closest functional analogue to Disal's Vitrine Digital + channel integrator stack.

Broad incumbents

• CarGurus: Leading online automotive marketplace connecting car buyers and dealers, with dealer software products. Comparable as a marketplace + dealer-tools combination targeting the same customer type.
• CDK Global: Major provider of DMS, dealer websites, and digital retailing solutions for automotive retailers worldwide; comparable scope and customer type to Disal's enterprise dealer technology offering.
• AutoTrader (UK): UK-leading automotive marketplace with dealer software/marketing solutions; comparable business model combining a classified portal with dealer-facing digital tools.
• Cars.com: US automotive marketplace with dealer software and marketing services comparable to Carclick and Disal's Vitrine Digital, though at much larger scale and across a different geography.
• Cox Automotive / Dealertrack: Global automotive technology stack (Dealertrack, VinSolutions, Kelley Blue Book) serving dealers with DMS, websites, and digital marketing - the broader incumbent Disal competes with for dealer marketing budgets.
• Mercado Libre (vehicles vertical): Dominant Latin American e-commerce marketplace with a strong vehicles category in Brazil; competes for dealer advertising spend and end-buyer attention in the same Brazilian automotive classifieds space.
• Carsales.com: Australia's largest auto marketplace, operating dealer SaaS and media solutions alongside the marketplace; benchmark for the integrated portal + dealer-tech model Disal pursues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DisalTecnologia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Disal