What Stepping Stones Home & Care does

Stepping Stones Home & Care, founded in 2006 by Arthur Scherpenzeel, is a Dutch elderly care provider that has since been rebranded and operates today as Korian Nederland, a subsidiary of the European Korian Group. The company operates an extensive network of over 50 care locations across the Netherlands, organized into four facility formats: Zorgvilla's (small-scale care villas for dementia patients), Woonzorgcentra (residential care centers supporting independent living with on-site care), Residenties (luxury residences for premium-segment seniors), and Revalidatiecentra (rehabilitation centers in green environments offering geriatric rehabilitation). Service offerings span four care categories: dementia care, somatic care, residential care, and rehabilitation care, addressing elderly individuals with cognitive impairments, physical limitations, those seeking independent living with care support, and individuals requiring post-illness or post-surgical recovery.

The company serves a B2C end market of elderly individuals and their families, reaching customers through direct-to-consumer channels including a corporate website, brochure requests, tour scheduling, phone appointments with dedicated woonzorgadviseurs (residential care advisors), and referrals from healthcare professionals. Revenue is generated through recurring residential care fees, with pricing not publicly disclosed and personalized quotes provided through direct advisor contact. The organization employs between 51 and 100 staff (likely reflecting central/corporate personnel given the scale of physical operations), and operates within the regulated Dutch healthcare system requiring care certifications and quality standards.

The 2010 investment from healthcare-focused growth investor Gilde Healthcare supported the company's initial expansion. The subsequent rebrand to Korian Nederland consolidated the Dutch operations under the Korian brand, bringing access to Korian's standardized care processes, the Positive Care philosophy, and broader European operational infrastructure. Korian is one of Europe's leading elderly care providers, giving the Dutch subsidiary strong brand recognition, distribution advantages, and regulatory positioning. No proprietary technology, AI capabilities, or digital platforms are disclosed in the source material, indicating the business operates as a traditional physical-care services provider rather than a technology-enabled care company.

Name

Stepping Stones Home & Care

Legal name

Korian Nederland

Website

https://steppingstones.nl

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Stepping Stones Home & Care, now operating as Korian Nederland, is a Dutch elderly care provider operating 50+ care villas, residential centers, luxury residences, and rehabilitation centers across the Netherlands, serving seniors with dementia, physical limitations, and rehabilitation needs through direct-to-consumer recurring care services.

Ownership category

akta.pro rank

Product category

Residential Elderly Care Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Nursing and Residential Care Facilities (623), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Services for the Elderly and Persons with Disabilities (624120), Other Residential Care Facilities (62399), Continuing Care Retirement Communities (623311)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)

akta.pro secondary industries

In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI), Chronic Care & Complex Care Management (HSABAIAD), Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD) (HSABAIAF), Post-Diagnosis Transition & Hospital-to-Home Dementia Support (HSABAEAL), Dementia & Alzheimer’s Respite Care (HSABAGAF)

Keywords

• Residential elderly care
• Dementia care services
• Assisted living facilities
• Rehabilitation centers
• Nursing home services

Headquarters

HQ city

Maarn

HQ country

Netherlands

HQ region

Europe

Offices52 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Elderly Care Services: Revenue is generated through residential care fees, rehabilitation services, and dementia care services provided at their facilities including care villas, residential centers, residences, and rehabilitation centers. The organization operates as part of Korian Nederland, a leading European elderly care provider.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Stepping Stones Home & Care (now operating as Korian Nederland) provides residential elderly care across the Netherlands through four location types: care villas (zorgvilla's) for seniors with memory problems and physical limitations, residential care centers (woonzorgcentra) for independent living with care support, luxury residences (residenties), and rehabilitation centers (revalidatiecentra). The organization also delivers four specialized care programs: dementia care, somatic care, residential care, and rehabilitation care, operating an extensive network of over 50 care locations throughout the Netherlands.

Product overview

Stepping Stones Home & Care (now operating as Korian Nederland) offers a unified portfolio of elderly care services comprising four main location types: Zorgvilla's (small-scale care villas for dementia patients), Woonzorgcentra (residential care centers for independent living with care), Residenties (luxury residences), and Revalidatiecentra (rehabilitation centers). These are complemented by four care types: Dementiezorg, Somatische zorg, Woonzorg, and Revalidatiezorg. The company operates multiple named villa and residence locations across the Netherlands. The rebranding to Korian consolidates all these services under the parent brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Zorgvilla's (Care Villas) Small-scale care homes for elderly individuals with memory problems and/or physical limitations that make daily life difficult. Provides a safe and comfortable home environment.
• Woonzorgcentra (Residential Care Centers) Independent living with care services for elderly with somatic and cognitive care needs, and for elderly who want to live independently without yet having a care need.
• Residenties (Luxury Residences) Luxury living accommodations in a comfortable environment with all amenities, matching the standard residents are accustomed to.
• Revalidatiecentra (Rehabilitation Centers) Located in a green environment for peaceful recovery, offering intensive guidance and specialized geriatric rehabilitation care.
• Dementiezorg (Dementia Care) Specialized care services for elderly individuals with dementia and memory problems.
• Somatische zorg (Somatic Care) Care services for elderly with physical/somatic healthcare needs.
• Woonzorg (Residential Care) Residential care services combining independent living with care support.
• Revalidatiezorg (Rehabilitation Care) Rehabilitation care services for recovery after illness or surgery.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• KorianflagshipStrategic or Co-development PartnerStepping Stones has rebranded and now operates under Korian Nederland. Korian is one of Europe's leading providers of elderly care services, bringing规模化 expertise, standardized care quality processes, and the Positive Care philosophy to the Dutch market. This rebranding consolidates Stepping Stones' operations under Korian's established brand and operational framework.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Cordaan: Large Amsterdam-based care provider offering residential elderly care, dementia care, rehabilitation, and home care. Comparable in service breadth (multi-acuity elderly care) and Dutch market focus.
• Pieter van Foreest: Dutch regional care organization operating residential care homes, dementia care, and rehabilitation services. Directly comparable in operating model (multi-facility residential elderly care) within the Dutch market.
• DomusVi: Large European residential elderly care group operating nursing homes, dementia units, and assisted living facilities. Comparable in care delivery model (residential, multi-acuity) and in operating across multiple European countries.

Regional players

• Allerzorg: Dutch home care organization delivering nursing and personal care in clients' homes. Comparable target segment (Dutch elderly with care needs) and overlap in workforce and municipal contracting.
• Buurtzorg Nederland: Netherlands-based home care pioneer delivering district nursing and personal care. While focused on in-home rather than residential care, it competes for the same Dutch elderly care workforce and municipal contracts.
• Florence (Den Haag e.o.): Regional Dutch care provider in the Randstad offering residential elderly care, dementia care, and home care. Comparable in delivering the same multi-acuity elderly care services to a similar Dutch customer base.
• ZorgAccent: Dutch regional care organization providing residential, dementia, and home-based elderly care primarily in Overijssel and surrounding regions. Comparable multi-modality elderly care model within the Netherlands.

Broad incumbents

• Korian Group: The parent company of Stepping Stones/Korian Nederland; one of Europe's largest elderly care operators. Directly comparable because Stepping Stones' operations are now fully integrated into Korian's Dutch platform and share its Positive Care methodology.
• Orpea (Emeis): Major pan-European operator of nursing homes, assisted living, and post-acute care facilities with a significant Netherlands footprint. Closely comparable business model (multi-acuity residential care) and target population.

Emerging players

• Home Instead Nederland: Netherlands franchise of the international Home Instead network, providing in-home personal care for elderly. Comparable in serving the same Dutch elderly population but competing from a non-residential delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/steppingstoneshomecare
• LinkedInlinkedin.com/company/stepping-stones-bv
• Xx.com/ststhomecare

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stepping Stones Home & Care