Just Friends Adult Day Services

Name

Just Friends Adult Day Services

Legal name

Just Friends, Inc.

Website

https://justfriendscolumbus.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Adult Day Services / Senior Day Care

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)

akta.pro primary industry

Social Adult Day Care (Non-Medical Senior Day Programs) (HLADAIAB)

akta.pro secondary industries

Social Adult Day Care (Non-Medical Supervision & Activities) (HSABANAA), Memory Care Adult Day Programs (Dementia/Alzheimer’s) (HSABANAC), Community-Based Senior Centers with Adult Day Services (HLADAIAJ)

Keywords

• Adult day services
• Senior care programs
• Memory care support
• Caregiver respite services
• Nonprofit healthcare services

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales

Revenue model

1. Program Fees - Private Pay: Sliding scale fees ranging from $20 per hour to $10 per hour based on income and expenses, thanks to donor support. Nearly all participants can only afford to pay $10-12 per hour while the average cost to serve a participant is $37 an hour.
2. VA Benefits Coverage: The Indiana Veterans Administration covers the cost of Adult Day Services for many Veterans. Just Friends became VA certified in 1992 to provide free adult day services to Veterans.
3. Medicaid Waiver Programs: Services covered through PathWays to Aging, Health & Wellness, or CHOICE Waiver programs for eligible participants.
4. Long Term Care Insurance: Adult Day Services may be covered under participants' Long Term Care Insurance plans.
5. Donations and Grants: Nonprofit relies on donors, grantmaking institutions, and local United Way to subsidize costs and maintain affordability. Supports the sliding scale pricing model.
6. USDA CACFP Meal Program: Participates in the USDA Child and Adult Care Food Program which provides healthy meals and snacks to adults, offsetting food costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Just Friends Adult Day Services operates a daytime assisted activity center for aging adults and individuals living with chronic illness in southeast Indiana. The center provides homestyle meals and snacks, structured activities (games, art, music, movement), full-time nursing and social work support, healthcare appointment coordination, caregiver coaching, and door-to-door transportation. Services are delivered at the Mill Race Center facility and supplemented by caregiver resources and community referrals.

Product overview

Just Friends Adult Day Services operates as a single-site nonprofit adult day center, offering a unified program of daytime care and activities for aging adults and those with chronic illnesses. The core Adult Day Services program provides meals, nursing support, social work coordination, and daily activities, which can be enhanced with add-on services including Integrated Healthcare Coordination for appointment management and care navigation, Caregiver Coaching for family caregiver support, Transportation Services for door-to-door access, and Activity Programs featuring games, art, music, and movement. The organization is headquartered at Mill Race Center in Columbus, Indiana.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult Day Services A daytime assisted activity center providing meals, structured activities, nursing support, and social engagement for adults who are aging with challenges or living with chronic illness in southeast Indiana.
• Integrated Healthcare Coordination Service helping participants schedule and attend medical appointments, understand conditions in plain language, coordinate care between doctors and specialists, and connect with local resources.
• Caregiver Coaching One-on-one support for family caregivers including safety and respite plans, emotional encouragement, stress management, and connections to local resources, delivered by an MSW Caregiver Coach.
• Transportation Services Door-to-door transportation services enabling participants across Bartholomew, Brown, Decatur, Jackson, Jennings, and Johnson counties to access the adult day center safely and maintain independence.
• Activity Programs Daily structured activities including games, art, music, movement, bingo, baking, sewing, ping pong, veterans clubs, and intergenerational programs tailored to each participant's interests and abilities.

Quantifiable outcome

• 40+ years of service providing affordable respite and community to seniors in southeast Indiana
• +2 more outcomes

Named customers5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Mill Race CentercoreStrategic or Co-development PartnerHost facility providing space for the adult day center. Just Friends moved into their current home at Mill Race Center in 2011 through a community-funded capital campaign. Located adjacent to gym and physical therapy services.
• Thrive Alliance (formerly Area Agency on Aging)coreStrategic or Co-development PartnerRegional Area Agency on Aging partner that provides resources to adults with disabilities and older adults. Lists Just Friends as a community resource.
• Indiana Veterans AdministrationcoreStrategic or Co-development PartnerVA-certified provider since 1992 offering free adult day services to eligible Veterans. Covers cost of services for many Veterans.
• Columbus Regional HealthminorStrategic or Co-development PartnerLocal healthcare system partner providing healthcare resources and referrals for participants.
• Greater Indiana Chapter of Alzheimer's AssociationminorStrategic or Co-development PartnerRegional partner providing dementia resources and support. Lists Just Friends as a community resource.
• Indiana Association of Adult Day Services (IAADS)minorStrategic or Co-development PartnerState industry association for adult day services providers. Just Friends displays the association logo on their website.
• National Association of Adult Day Services (NADSA)minorStrategic or Co-development PartnerNational industry association providing standards and resources for adult day services.
• Dementia Friends IndianaminorStrategic or Co-development PartnerStatewide dementia awareness initiative. Lists Just Friends as a community resource for dementia support.
• ACCESS-ABILITYminorStrategic or Co-development PartnerLocal nonprofit providing resources to adults with disabilities. Lists Just Friends as a community resource.

Scale indicators6 records

Recent moves12 records

Expansion highlights3 records

Direct peers

• InnovAge Holding Corp. InnovAge operates PACE (Program of All-Inclusive Care for the Elderly) programs whose core service bundle includes adult day services, transportation, nursing, and care coordination for dual-eligible seniors. It is a direct functional peer to Just Friends' integrated healthcare coordination, transportation, and adult day model, just at much larger scale and with capitated Medicare/Medicaid reimbursement.
• Active Day: Active Day operates adult day health services centers serving seniors and adults with disabilities across multiple U.S. states, with a nursing-supported, social/medical day program model that closely mirrors Just Friends' person-centered adult day services offering. Both target medically and socially complex seniors and bill Medicaid and private pay.

Broad incumbents

• Sunrise Senior Living: Sunrise Senior Living is a national senior living operator offering assisted living and memory care with structured daily programming, dining, and wellness services. It overlaps with Just Friends on the social, dining, and activity-programming side of adult day services but as part of a broader residential portfolio rather than a day-only model.
• Brookdale Senior Living: Brookdale is the largest U.S. senior living operator, providing assisted living, memory care, and related programming for older adults. While it does not operate a stand-alone adult day services model like Just Friends, it competes for the same senior population and offers overlapping structured activities, dining, and caregiver support programming.

Others

• National Church Residences: National Church Residences is one of the largest U.S. nonprofit providers of affordable senior housing and services, including senior day programs and care coordination. It is comparable to Just Friends as a nonprofit elder-care provider that combines housing, services, and community-based care for older adults.
• ComForCare (ComForCare Home Care): ComForCare is a franchised in-home care provider offering personal care, dementia care, and respite services for older adults. It is comparable to Just Friends on the caregiver support and respite dimensions and often substitutes for adult day services for families choosing in-home care.
• Volunteers of America: Volunteers of America is a national nonprofit that operates senior services programs including senior centers, supportive housing, and aging-in-place programs. It is comparable to Just Friends as a similarly structured nonprofit providing community-based services to seniors, often serving Medicaid Waiver and low-income populations.
• Home Instead (Home Instead Senior Care): Home Instead is a major franchised in-home senior care provider offering personal care, companionship, and respite services. It is an adjacent, thematically related peer to Just Friends' caregiver coaching and respite offering, frequently serving the same families navigating aging-in-place decisions in lieu of adult day services.
• Elder Care Alliance: Elder Care Alliance is a nonprofit operator of assisted living, memory care, and adult day programs in California. It is a direct operational peer to Just Friends in adult day services within a nonprofit model, focused on similar person-centered, faith-inspired senior care.

Emerging players

• WelbeHealth: WelbeHealth operates PACE programs that provide adult day services, transportation, clinical care, and care coordination to frail seniors, mostly dual-eligible Medicare/Medicaid beneficiaries. It is comparable to Just Friends' integrated, transportation-supported, nursing-staffed adult day model, but with capitated PACE reimbursement and a multi-state growth thesis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/justfriendscolumbusin

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Just Friends Adult Day Services