Saraiva Jur
Saraiva Jur is a Brazilian legal publishing imprint under Grupo GEN that publishes textbooks, Vade Mecum reference manuals, exam-prep materials, and online courses for law students, practicing attorneys, and public competition candidates in Brazil.
- Company typePrivate
- Founded2010
- HeadquartersSão Paulo, Brazil
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Saraiva Jur does
Saraiva Jur is a Brazilian legal publishing imprint operating as a wholly-owned brand of GEN - Grupo Editoral Nacional Participações S/A (Grupo GEN), one of Brazil's largest educational publishing groups headquartered in Barueri, São Paulo. The brand publishes legal textbooks, comprehensive reference works (most notably the Vade Mecum Saraiva collection, an annually updated compilation of Brazilian legislation), and exam preparation materials for the OAB (Brazilian Bar Association) exam and public service legal competitions. Product surface spans printed books, e-books distributed via the Vitalsource (Elsevier) platform, and online courses delivered through Grupo GEN's GENIO learning environment. Saraiva Jur competes as part of Grupo GEN's broader portfolio, which retains 11 publishing brands across law, medicine, veterinary science, engineering, business, and technology (including Forense, Método, Atlas, LTC, Guanabara Koogan, and Roca).
The brand serves three core customer segments: Brazilian law students preparing for coursework and OAB certification; practicing legal professionals (attorneys, judges) purchasing reference works and continuing-education content; and public competition candidates studying for civil service legal positions. Pricing is unit-based, with physical books ranging from approximately R$159 to R$399 and online courses from approximately R$292 to R$1,797, with installment plans of up to 10 payments. Distribution is multi-channel: direct-to-consumer via the grupogen.com.br e-commerce storefront, physical and digital bookstores, institutional sales to university and law school libraries, and digital distribution through Vitalsource.
Revenue is generated through two primary mechanics: one-time purchases of physical books and e-books, and recurring subscriptions for online courses on the GENIO platform. The business operates with no disclosed proprietary technology stack and no AI capabilities; the underlying technology is conventional publishing, e-commerce, and LMS infrastructure provided by the parent group.
Saraiva Jur firmographics
Firmographics- Name
- Saraiva Jur
- Legal name
- GEN - Grupo Editoral Nacional Participações S/A
- Website
- https://editoradodireito.com.br
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Saraiva Jur is a Brazilian legal publishing imprint under Grupo GEN that publishes textbooks, Vade Mecum reference manuals, exam-prep materials, and online courses for law students, practicing attorneys, and public competition candidates in Brazil.
- Ownership category
- akta.pro rank
Saraiva Jur industry classification
Industry- Product category
- Legal Publishing
- NAICS
- Book Publishers (51313), Exam Preparation and Tutoring (611691)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Law & Legal Studies (EDAGABAH)
- akta.pro secondary industries
- Professional Licensure & Certification Exam Prep (Bar/CPA/NCLEX/PMP, etc.) (EDAGADAD), Legal Reference (Statutes, Case Law, Practice Guides) (EDAGAGAB), Legal & Bar Exam Prep (Bar, MPRE, Paralegal) (EDANAIAC)
Keywords
Where Saraiva Jur is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Saraiva Jur business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Physical Book Sales: Sale of printed legal textbooks and reference materials, including the Vade Mecum collection and exam preparation guides for OAB and public competitions. One-time purchase model with retail pricing.
- E-book Sales: Digital versions of legal publications sold through Vitalsource platform integration, providing access to e-books with digital rights management.
- Online Courses: Online legal education courses offered through GENIO learning environment, targeting OAB exam preparation and specific legal topics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Physical legal textbooks and reference books |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Saraiva Jur product offering
Product offeringCore offering
Saraiva Jur publishes legal textbooks, reference manuals, and exam preparation materials under the Grupo GEN umbrella, serving Brazilian law students and legal professionals. Its product mix centers on the Vade Mecum Saraiva collection (consolidated legislation), the Coleção Esquematizado structured study series, specialized commentaries on Brazilian law, and online legal courses delivered through the GENIO learning platform. Revenue is generated primarily through direct-to-consumer sales of physical books, e-books (via Vitalsource), and online courses targeted at OAB and public competition exam candidates.
Product overview
Saraiva Jur is a legal publishing brand under Grupo GEN (Grupo Editoral Nacional), specializing in legal education materials, law textbooks, and exam preparation resources for Brazilian legal professionals and students. The portfolio centers on print and digital books including the Vade Mecum Saraiva collection (comprehensive legal reference manuals), the Coleção Esquematizado (structured study collections for exam preparation covering subjects like labor law, civil law, and constitutional law), and specialized commentaries such as Comentários à CLT. The brand also offers online legal courses through Grupo GEN's digital platform, targeting OAB exam candidates and public service exam takers. Saraiva Jur operates alongside other Grupo GEN publishing brands including Método, Forense, Atlas, and LTC.
Differentiator
Problem solved
Functional benefit
Brands
- Coleção Esquematizado: Comprehensive exam preparation book collection covering various legal subjects
- Vade Mecum Saraiva
Products and services
- Vade Mecum Saraiva Tradicional Comprehensive legal reference manual covering Brazilian legislation, updated annually with the latest laws and regulations, targeted at legal practitioners and law students needing consolidated statutory references.
- Vade Mecum Saraiva OAB e Concursos Legal reference book designed specifically for OAB (Brazilian Bar Association) exam preparation and public service legal exams (concursos), featuring consolidated legislation and commentary for Brazilian bar exam candidates.
- Coleção Esquematizado - OAB 1ª Fase Structured legal study collection covering the OAB 1st Phase exam preparation, authored by Christiano Gonzaga, Carla Teresa Martins Romar, Pedro Lenza et al., and published as part of the Coleção Esquematizado series targeting OAB exam candidates and law students.
- Direito do Trabalho - Coleção Esquematizado Labor law textbook covering Brazilian labor law and social security, published as part of the Coleção Esquematizado study series for exam preparation (11th Edition, 2026).
- Tabelionato de Notas - Coleção Esquematizado Legal textbook covering Brazilian notary services (Tabelionato de Notas), published as part of the Coleção Esquematizado study series for exam preparation and professional reference (1st Edition, 2026).
- Registro de Imóveis - Coleção Esquematizado Legal textbook covering Brazilian real estate registration (Registro de Imóveis), published as part of the Coleção Esquematizado study series for exam preparation and professional reference (1st Edition, 2025).
- Comentários à CLT Scholarly commentary on the Brazilian Consolidated Labor Laws (CLT) authored by Sergio Pinto Martins, providing practitioner-oriented analysis for labor law professionals, judges, and exam candidates (24th Edition, 2026).
- Curso Online - Direito e Questões Condominiais na Prática Online legal course on condominium law and practical issues, delivered through Grupo GEN's GENIO digital learning platform and taught by Rodrigo Karpat, targeting legal professionals and law students seeking practical training.
Companies that use Saraiva Jur
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
Saraiva Jur technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Saraiva Jur partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Vitalsource (Elsevier)coreIntegration with Vitalsource platform for e-book distribution, providing digital access to legal publications with content protection and cross-platform availability.
- GENIO Learning PlatformcoreSaraiva Jur courses and content are distributed through Grupo GEN's GENIO learning environment, an integrated educational platform for online courses and digital learning materials.
- Bookstores and DistributorscoreDistribution partnership with bookstores and book distributors across Brazil for physical sales of Saraiva Jur publications.
- Libraries and Educational InstitutionscoreInstitutional partnerships with university libraries, law schools, and educational institutions for bulk purchases and institutional access to legal publications.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Saraiva Jur competitors and assessment
Company assessmentDirect peers
- Editora Método: Sister imprint within Grupo GEN focused on law school textbooks. Competes head-to-head with Saraiva Jur's Coleção Esquematizado and Vade Mecum products for the same OAB candidate and law student segments within the same corporate parent.
- Editora Saraiva Uni: University academic publishing imprint under Grupo GEN focused on higher education textbooks. Directly comparable to Saraiva Jur's academic and law textbook offerings within the same parent group and shared distribution platform.
- Editora Atlas: Sister Grupo GEN imprint historically focused on business and accounting law, with overlap into legal publishing for tax, commercial, and labor law — directly competing with Saraiva Jur's subject-specific Esquematizado titles.
- Editora LTr: Independent Brazilian labor law specialty publisher. Directly competes with Saraiva Jur's Direito do Trabalho (Coleção Esquematizado) and Comentários à CLT titles for the labor law segment of the Brazilian legal market.
- Editora Forense: Sister imprint within Grupo GEN specializing in legal publishing. Directly comparable product portfolio (law textbooks, legal reference, exam prep) targeting the same Brazilian law student and legal professional customer base as Saraiva Jur. Internal group competition creates near-identical value proposition.
- Editora Revista dos Tribunais: Long-established Brazilian legal publisher and competitor outside Grupo GEN. Publishes legal treatises, codes, and OAB-related reference materials targeting the same Brazilian legal professional market with overlapping editorial focus.
Broad incumbents
- LexisNexis: Global legal information and publishing incumbent. Overlaps with Saraiva Jur's legal reference and treatise publishing through Matthew Bender, but operates at a much larger scale with a digital-first, subscription-heavy model — relevant for digital transition trajectory.
- Cengage Group: Major global educational publisher with legal, business, and professional content. Comparable publishing business model and target audience (students and professionals), though operates at much broader portfolio scale across multiple geographies.
- West Academic Publishing: Major US legal publisher producing law school casebooks, treatises, and reference materials. Comparable publishing model and product category, though US-focused — provides a benchmark for international legal publishing economics.
Emerging players
- JusBrasil: Brazilian legal information platform providing free access to legislation, jurisprudence, and curated legal content. Represents a digital-native emerging threat to Saraiva Jur's reference publishing model, targeting the same Brazilian law student and legal professional audience with a free, ad-supported model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Saraiva Jur social profiles
Digital presenceSaraiva Jur financial estimates
Financial estimateRevenue estimate
Valuation estimate
Saraiva Jur leadership team
Management profileNumber of profiles
Saraiva Jur subsidiaries and ownership
Company hierarchySubsidiaries11 records
Saraiva Jur funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Saraiva Jur M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Saraiva Jur
What does Saraiva Jur do?
Saraiva Jur publishes legal textbooks, reference manuals, and exam preparation materials under the Grupo GEN umbrella, serving Brazilian law students and legal professionals. Its product mix centers on the Vade Mecum Saraiva collection (consolidated legislation), the Coleção Esquematizado structured study series, specialized commentaries on Brazilian law, and online legal courses delivered through the GENIO learning platform. Revenue is generated primarily through direct-to-consumer sales of physical books, e-books (via Vitalsource), and online courses targeted at OAB and public competition exam candidates.
Is Saraiva Jur a public or private company?
Saraiva Jur is a private company. It is classified as corporate owned and is currently operating.
When was Saraiva Jur founded?
Saraiva Jur was founded in 2010. It employs 501 to 1,000 people.
Where is Saraiva Jur based?
Saraiva Jur is headquartered in São Paulo, Brazil, in the Latin America region.
How does Saraiva Jur make money?
Three revenue lines are on record. Physical Book Sales are the primary driver. The others are E-book Sales and online Courses.
Who are Saraiva Jur's main competitors?
Direct peers on record are Editora Método, Editora Saraiva Uni, Editora Atlas, Editora LTr, Editora Forense and Editora Revista dos Tribunais. Broad incumbents are LexisNexis, Cengage Group and West Academic Publishing. JusBrasil is listed as an emerging player.
Does Saraiva Jur have an API?
No public API is recorded for Saraiva Jur.
What industry is Saraiva Jur in?
Saraiva Jur's product category is Legal Publishing. Its primary akta.pro industry code is EDAGABAH, Law & Legal Studies, with a secondary code of EDAGADAD, Professional Licensure & Certification Exam Prep (Bar/CPA/NCLEX/PMP, etc.). Its NAICS code is 51313 and its SIC code is 2731.