Lopezlab

What Lopezlab does

Lopezlab is a privately held graphic design and strategic communication studio founded in 2008 in Amsterdam, Netherlands, operating with a team of 1-10 employees under founder Mariola López Mariño. The studio specializes in translating complex, sensitive, or specialized topics into structured visual and narrative communication for organisations across public institutions (Politie Amsterdam, College van Rijksadviseurs), cultural organizations (CC Amstel Theatre, Flamenco Biënnale, NEMO Science Museum), corporations (Heineken/Amstel, a.s.r., Alizent, Arriva), healthcare (Cancer Centre Amsterdam, Ferring Pharmaceuticals), and sustainability (Fairfood, Kloosterplaats Farm).

The studio's core offerings include visual identity systems, brand strategy, publication and editorial design, narrative development, and a productized methodology called "PitchLab" that focuses on developing narratives for pitches, stakeholder alignment, and funding communications. Its core technology is human-driven visual communication and narrative design, not a software platform; the studio operates as a single unified service offering rather than a modular product architecture. Underlying delivery is supported by specialist partners for web development (NotFound Digital Creativity), publishing (Lecturis), and printing (robStolk).

The business model is project-based professional services, with revenue generated through direct client engagements for specific deliverables. Pricing is not publicly disclosed. The go-to-market motion is sales-led and relies on portfolio showcasing on the company website, professional referrals, and word-of-mouth rather than formal sales infrastructure. The customer base is heavily diversified across verticals — public institutions, cultural, corporate, healthcare, sustainability — with no disclosed revenue concentration. The studio has demonstrated international reach through projects adapted for Brazil, the UK, France, Hungary, and Poland, and maintains a multi-language website (English, Spanish, Galego, Dutch). The company is operating, founder-owned, with no external funding, no parent company, and no subsidiaries.

Name

Lopezlab

Legal name

LopezLab

Website

http://www.lopezlab.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Lopezlab is an Amsterdam-based graphic design and strategic communication studio that helps public institutions, cultural organizations, corporations, and healthcare organizations translate complex topics into structured, persuasive visual and narrative communication.

Ownership category

akta.pro rank

Product category

Graphic Design Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Graphic design services
• Brand identity design
• Editorial design
• Strategic communication
• Corporate identity

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Design and Communication Services: Project-based design services for visual identity, publications, editorial design, brand strategy, and communication consulting. Revenue is generated through direct client engagements for specific deliverables.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Lopezlab is a graphic design and strategic communication studio that helps organisations turn complex ideas into structured, persuasive communication. The studio delivers visual identity, corporate identity, branding, editorial and publication design, packaging, photography, print campaigns, and narrative development through project-based engagements. It also offers PitchLab, a specialised methodology for developing narratives that help teams persuade decision-makers and align stakeholders.

Product overview

Lopezlab is a graphic design company based in Amsterdam providing strategic communication and design services. The company operates as a single unified offering rather than a platform architecture, delivering services across brand identity, publication design, strategic communication, and narrative development. Core offerings include PitchLab (narrative development for pitches), visual identity systems, editorial design, and strategic communication consulting. The company specializes in helping organisations turn complexity into structured, persuasive communication for pitches, policy work, publications, and digital platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Graphic Design Services Strategic graphic design services including visual identity, branding, editorial design, and publication design for organisations needing to communicate complex topics clearly. Delivered to clients across public institutions, corporations, and cultural sectors.
• PitchLab A specialised methodology and service offering for developing narratives that help teams persuade decision-makers, clarify value and long-term vision, communicate sensitive issues with precision, and build alignment inside and outside the organisation.
• Brand Identity Systems Development of comprehensive visual and narrative identity systems including colour palettes, typography, logos, and applications across digital, interior, and promotional channels for corporate and institutional clients.
• Publication Design Editorial and publication design services including book design, corporate publications, educational materials, and commemorative books for clients across corporate, cultural, and public sectors.
• Strategic Communication Communication strategy services focused on structuring ideas, shaping narratives, and building communication logic for persuading funders, aligning stakeholders, or engaging the public.

Quantifiable outcome

• Flamenco Biënnale nominated for Amsterdamse Prijs Voor De Kunst after rebranding
• +5 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• LecturisminorImplementation/ SI/ Consulting PartnerPublisher for multiple book projects including Maarten Baas Hide & Seek, Co-evolution, Maria Blaisse publication, and Bloom Luscious. Lopezlab handles design and concept while Lecturis manages printing and publishing logistics.
• robStolkminorImplementation/ SI/ Consulting PartnerPrinting and lithography partner for UXUA Casa Hotel & Spa publication and Motopp Drijfveren publication. Specialised printer supporting Lopezlab's editorial and publication projects.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Studio Dumbar: Rotterdam-based graphic design studio known for brand identity systems for public institutions, cultural organisations and corporate clients. Directly comparable to Lopezlab as a Dutch design studio working at the intersection of visual identity, editorial and strategic communication.
• Thonik: Amsterdam-based independent graphic design studio with a strong portfolio in cultural institutions, museums, and public-sector branding. Closely comparable to Lopezlab in size, methodology, and focus on identity design for complex organisations.
• KesselsKramer: Amsterdam creative agency working on brand identity, advertising, and editorial projects with a strong emphasis on independent thinking and unconventional positioning. Comparable business model and client mix to Lopezlab.
• Total Design: Long-standing Dutch design consultancy with offices across Europe, providing brand identity, communication strategy, and editorial design. Comparable to Lopezlab across identity, publication, and strategy offerings for institutional clients.
• Lava Amsterdam: Amsterdam-based design agency focused on visual identity, brand strategy and editorial design for cultural, public, and commercial clients. Directly comparable as a Dutch boutique offering the same core capabilities as Lopezlab.
• Studio Lust: Dutch design studio working across identity, editorial, and information design. Comparable to Lopezlab in its integrated narrative-plus-visual approach for institutions and cultural clients.

Regional players

• Bureau Mirko Borsche: Munich-based independent design studio working on cultural and institutional branding, editorial and identity projects. Comparable craft and client profile to Lopezlab but operating primarily in the DACH market.

Broad incumbents

• Pentagram: Global, partner-led design firm with offices across major markets, providing brand identity, editorial design and strategic communication for major institutions. Operates in the same space as Lopezlab but at much larger scale and global reach.
• Interbrand: Global brand consultancy covering brand strategy, identity, and verbal/branding systems at enterprise scale. Adjacent incumbent whose "strategic communication" practice overlaps with Lopezlab's PitchLab-style offering, particularly for institutional clients.
• Landor: Global brand strategy and design consultancy serving major corporate, cultural and public-sector clients worldwide. Comparable at the brand strategy and identity end of Lopezlab's offering, though at significantly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/lopezlab1
• Facebookfacebook.com/lopezlab1
• LinkedInlinkedin.com/profile/view?id=41493797
• Instagraminstagram.com/lopezlab.design

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lopezlab