Photolife
- Company typePrivate
- Founded2021
- HeadquartersCasablanca, Morocco
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Photolife firmographics
Firmographics- Name
- Photolife
- Legal name
- Photolife
- Website
- https://photolife.ma
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Photolife industry classification
Industry- Product category
- Custom Photo Printing
- NAICS
- Photography Studios, Portrait (541921)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Photo Library Organization & Curation (HSAFAGAA)
Keywords
Where Photolife is headquartered
LocationHeadquarters
- HQ city
- Casablanca
- HQ country
- Morocco
- HQ region
- Africa
Offices1 record
Markets served
Photolife business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct online sales of customized photo products: One-time purchase of customized photo books (from 140 DH), wall calendars (from 219 DH), easel calendars (from 140 DH), single posters (from 105 DH), and multi-photo posters (from 105 DH). Customers configure and order via photolife.ma, paying online or cash-on-delivery ("Paiement à la livraison"). Pricing tiered Eco / Standard / Premium / Luxe by format and paper type.
- B2B / Professional client services: Dedicated "Espace pro" with professional client account type (separate from "Client particulier"), "Nos services pro", "Ils nous font confiance", and "Partenariats" — indicating a B2B revenue stream for businesses ordering branded / bulk personalized photo products.
- Gift boxes and accessories: "Coffrets Cadeaux" (gift boxes) listed as a product category on the site, sold alongside the main photo products as physical gift packaging.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Photo book (Livre photo) from 140 DH, with Eco / Standard / Premium / Luxe tiers |
| Unit Pricing | Pay-as-you-go | Wall calendar (Calendrier mural) from 219 DH; Easel calendar (Calendrier chevalet) from 140 DH |
| Unit Pricing | Pay-as-you-go | Single poster (Poster simple) from 105 DH; Multi-photo poster (Poster multi-photos) from 105 DH |
| Unit Pricing | Pay-as-you-go | Configurable custom products ("Mon produit photo" — blank theme) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels10 records
Photolife product offering
Product offeringCore offering
Photolife operates an online e-commerce platform in Morocco that lets customers design, configure, and order personalized photo products — photo books, wall and easel calendars, single and multi-photo posters, and gift boxes — using a 4-step online configurator (theme, format, layout, paper type) with photo upload. The company also serves professional clients (photographers, businesses) through a separate "Espace pro" portal for bulk and branded orders, and complements the online flow with a smartphone app and an in-person Studio Photolife photography service.
Product overview
Photolife operates a single unified e-commerce platform (built on Magento, branded photolife.ma) for designing and ordering personalized photo print products, rather than a platform-plus-modules architecture. The core offering centers on four product lines — Livre Photo (custom photo books), Calendriers (wall and easel calendars), Posters (single-image and multi-photo XL), and Coffrets Cadeaux (gift box bundles) — all created through the same online editor using the customer's uploaded photos. The Livre Photo line is the flagship, extended by the rapid-turnaround "Express 5 Minutes" edition and the professional "Photolife Pro" sub-brand for photographers. A companion smartphone application and an in-person Studio Photolife service extend the platform to mobile and in-store workflows, and customers can authenticate using a Facebook login.
Differentiator
Problem solved
Functional benefit
Products and services
- Livre Photo (Photo Book) Custom printed photo books available in multiple formats (Mini 19x15, Carré 21x21, A4 vertical/horizontal, Carré XL 30x30, XL vertical/horizontal), themed covers (Mariage, Naissance, Anniversaire, Plage, Passion, Hiver, Maroc, Flower, Noir, Blanc Personnalisé), and Eco/Standard/Premium/Luxe price tiers for individual consumers and a dedicated pro/photographer line.
- Calendriers (Photo Calendars) Personalized photo calendars including wall calendars (Mural A4 vertical/horizontal, Mural Carré XL, Mural XL vertical/horizontal) and easel calendars (Chevalet 29.7x10), customizable with user-supplied photos and designs in themed covers.
- Posters (Photo Posters) Photo posters including single-image posters and the multi-photo Poster XL Passion line, printed from user-uploaded images in 7 formats (30x45, 40x60, 50x70, 50x75, 60x80, 70x100, 80x120 cm) with Satiné Premium (matte) and Brillant (glossy) paper options, organized by theme (Maroc, Foot, Blanc Personnalisé, Naissance, Anniversaire, Plage, Passion, Cuisine).
- Coffrets Cadeaux (Gift Boxes) Gift box sets that bundle Photolife print products (photo books, calendars, posters, etc.) into a presentable gift package for personal gifting.
- Photolife Pro (Professional line) Professional/photographer-focused offering under the Pro sub-brand, with a dedicated catalog and pricing for professional photo book creators. Served through the separate "Espace pro" portal with a "Client professionnel" account type.
- Studio Photolife In-store photography studio service offered by Photolife for professional photo shoots, complementing the online print ordering flow.
Quantifiable outcome
- Delivery in less than 10 days (per customer testimonial)
- +2 more outcomes
Companies that use Photolife
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles2 records
Photolife technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Photolife partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights5 records
Photolife competitors and assessment
Company assessmentDirect peers
- Mixbook: US-based personalized photo book, card, calendar, and home décor platform with a strong self-serve online editor and themed template library. Directly comparable to Photolife on the four-step themed template approach (Mariage, Naissance, Plage, etc.), configurator-driven UX, and gift/keepsake positioning.
- Saal Digital: German-based photo book, calendar, poster, and wall art specialist selling across Europe with a professional photographer (Saal Digital Pro) channel. Most direct peer to Photolife on product range (books, calendars, posters), self-serve configurator, and dual B2C/B2B-pro go-to-market — Saal is the European benchmark for what Photolife is building in Morocco.
- Blurb: Self-publishing platform for photo books, trade books, magazines, and ebooks with a self-serve BookWright configurator and a professional/photographer channel (Blurb Pro). Directly comparable to Photolife's photo-book-centric offering and online configurator UX, especially the Photolife Pro sub-brand for professional creators.
Broad incumbents
- Shutterfly: US-focused personalized photo products and stationery platform with photo books, prints, cards, home décor, and gifts. Comparable on product category, configurator-driven UX, and gift/occasion-centric merchandising, though geographically restricted to North America today — a relevant global comp for category economics.
- Cewe: Europe's largest personalized photo printing company (photo books, calendars, cards, wall art) operating in 21+ countries with hundreds of retail partners. Directly comparable to Photolife on product (photo books, calendars, posters) and self-serve online configurator model, but at vastly larger scale and primarily European footprint — a relevant incumbent benchmark for Photolife's product breadth and category maturity.
- Vistaprint (Cimpress): Global online printing and marketing services platform under Cimpress, offering business cards, signage, apparel, and personalized photo products for SMBs and consumers. Comparable to Photolife on the B2B custom-print e-commerce model and self-serve configurator UX, though Vistaprint's catalog is far broader and aimed at SMB marketing rather than consumer keepsakes.
- Photobox: European personalized photo products platform (photo books, prints, calendars, gifts) serving multiple countries with both DTC and retail partner channels. Comparable to Photolife on category and online configurator, with a broader multi-country footprint — a useful comp for pricing, product matrix, and digital-to-physical logistics at scale.
- Snapfish (HP): Long-running personalized photo products brand owned by Hewlett-Packard, offering photo books, prints, cards, calendars, and gifts across the US, UK, and Europe. Comparable to Photolife on full category breadth and self-serve configurator, with a much larger scale and global footprint — a likely future competitor if it expands into North/West Africa.
Emerging players
- Printful: Print-on-demand platform offering custom photo books, posters, canvas prints, apparel, and accessories to creators and SMBs globally. Adjacent to Photolife on photo-product printing and self-serve customization, with a stronger B2B/creator focus and global reach — a comp for how DTC print commerce is being unbundled for the creator economy.
- Artifact (Google Photos): Subscription-based AI-curated photo book service that auto-selects images from a user's camera roll or Google Photos. Adjacent to Photolife on photo books and self-serve ordering, with a different (AI-driven, recurring) go-to-market — useful comp for how subscription photo-book models could evolve.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Photolife social profiles
Digital presencePhotolife compliance and trust
Trust signalCompliance1 record
Photolife financial estimates
Financial estimateRevenue estimate
Valuation estimate
Photolife leadership team
Management profileNumber of profiles
Photolife funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Photolife M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Photolife
What does Photolife do?
Photolife operates an online e-commerce platform in Morocco that lets customers design, configure, and order personalized photo products — photo books, wall and easel calendars, single and multi-photo posters, and gift boxes — using a 4-step online configurator (theme, format, layout, paper type) with photo upload. The company also serves professional clients (photographers, businesses) through a separate "Espace pro" portal for bulk and branded orders, and complements the online flow with a smartphone app and an in-person Studio Photolife photography service.
Is Photolife a public or private company?
Photolife is a private company. It is classified as unknown and is currently operating.
When was Photolife founded?
Photolife was founded in 2021. It employs 11 to 50 people.
Where is Photolife based?
Photolife is headquartered in Casablanca, Morocco, in the Africa region.
How does Photolife make money?
Three revenue lines are on record. Direct online sales of customized photo products are the primary driver. The others are B2B / Professional client services and gift boxes and accessories.
Who are Photolife's main competitors?
Direct peers on record are Mixbook, Saal Digital and Blurb. Broad incumbents are Shutterfly, Cewe, Vistaprint (Cimpress), Photobox and Snapfish (HP). Emerging players are Printful and Artifact (Google Photos).
Does Photolife have an API?
No public API is recorded for Photolife.
What industry is Photolife in?
Photolife's product category is Custom Photo Printing. Its primary akta.pro industry code is HSAFAGAA, Photo Library Organization & Curation. Its NAICS code is 541921 and its SIC code is 7330.