Equity Sports Partners

What Equity Sports Partners does

Equity Sports Partners, LLC is a privately held boutique sports marketing and media company headquartered in Armonk, New York, with a regional office in London's Mayfair district. The firm provides B2B representation and advisory services to sports leagues, governing bodies, federations, teams, venues, content producers, media companies, and blue-chip brands. Core service lines include media and sponsorship sales representation, venue naming rights and corporate consulting, content distribution and production across linear, CTV/OTT/FAST, and social platforms, digital media monetization services, and principal investment advisory.

The company also operates two wholly-owned portfolio companies: SportX, a digital video ad marketplace for live and premium sports content spanning 40+ channels and delivering 1 billion+ monthly impressions across CTV/OTT/FAST platforms; and BCTV (Bowling Center TV), a digital-out-of-home/CTV network active in 3,000+ screens across 300+ U.S. bowling centers, with stated expansion to 5,000+ screens in 2025 and 10,000+ screens in 2026. The combination of agency representation and owned operating assets is described by the firm as its distinguishing structural feature.

Revenue mechanics combine commission- and retainer-based representation, professional services fees for naming rights and consulting, usage-based digital media monetization, and returns from principal investments in portfolio companies. Pricing is not publicly disclosed and appears to be negotiated on a project or retainer basis. Go-to-market is direct enterprise sales through executive relationships in the sports and entertainment industry, with no disclosed marketing channels beyond a corporate website.

Name

Equity Sports Partners

Legal name

Equity Sports Partners, LLC

Website

https://equitysportspartners.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Equity Sports Partners is a privately held boutique sports marketing and media firm that represents leagues, governing bodies, teams, venues, media companies, and blue-chip brands in sponsorship sales, venue naming rights, content distribution, and digital media, while operating wholly-owned portfolio companies SportX and BCTV.

Ownership category

akta.pro rank

Product category

Sports Marketing and Media Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

akta.pro primary industry

Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence) (MPAKAKAL)

akta.pro secondary industries

Sports Rights Agencies & Brokers (Acquisition/Packaging) (MPABAJAH), Sports & Event Media Rights Licensing (MPADALAE), Sports Media Relations & Rights Support Services (Press Ops, Rights Packaging Support) (MPAKAKAN), Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK)

Keywords

• Sports marketing services
• Media representation
• Sponsorship sales
• Venue naming rights
• Content distribution

Headquarters

HQ city

Armonk

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Media & Sponsorship Sales Representation: Commission and retainer-based representation services for sports properties, leagues, governing bodies, venues, and teams for sponsorship revenues, advertising sales, and content distribution. ESP works on developing key aspects of commercial business lines including sponsorship revenues, advertising sales revenues, and content distribution.
2. Venue Naming Rights & Consulting: Fees for venue naming rights transactions, brand consulting, and corporate consulting services for blue-chip brands and sports organizations, including deal structuring and advisory work.
3. Digital Media Services: Monetization services for leagues, teams, governing bodies and media companies including direct and programmatic monetization, audience aggregation, and CTV/OTT/FAST network distribution.
4. Principal Investment Returns: Returns from portfolio companies owned by Equity Sports Partners, including SportX and BCTV. The company deploys its own capital to invest in businesses and spearheads fundraising from the investment community for large-scale investment opportunities.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels1 record

Core offering

Equity Sports Partners is a global boutique sports marketing and media company that provides B2B representation, consulting, and media services to leagues, governing bodies, venues, teams, content producers, and media companies. Its services span media and sponsorship sales representation, content distribution across linear/CTV/OTT/FAST, venue naming rights, team and venue services, corporate consulting, and digital media monetization. The firm also incubates and invests in its own portfolio companies, notably SportX (a digital video ad marketplace) and BCTV (a bowling-center DOOH/CTV network).

Product overview

Equity Sports Partners is a global boutique sports marketing and media company that operates as both a service provider and portfolio company incubator. The company offers a suite of professional services including Media & Sponsorship Sales, Content Distribution, Team & Venue Services, Corporate Consulting, Digital Media, and Investment advisory. Through its portfolio companies—SportX (a CTV/OTT/FAST digital video ad marketplace with 1B+ monthly impressions across 40+ channels) and BCTV (a digital-out-of-home/CTV network with 3,000+ screens across 300+ bowling centers)—the company delivers digital advertising, content distribution, and network development capabilities for sports and entertainment clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Media & Sponsorship Sales Full-scale sales representation for sports and entertainment properties covering sponsorship revenues, advertising sales revenues, and content distribution; includes marketplace overview, competitive analysis, branded content, asset/inventory valuation, proposal development, sales strategy, and inventory management. Targeted at sports networks, leagues, and federations.
• Content Distribution & Production Distribution of content across linear television, CTV/OTT/FAST, and social media, including media rights management, programming library valuations, content/distribution strategy development, network development and operation, and original programming/production services. Targeted at content rights owners, producers, and media companies.
• Team & Venue Services Advisory and representation for professional and collegiate teams and venue operators covering venue naming rights, founding partner programs, sponsorship architecture, deal negotiation, in-market sales representation, and development of sponsorship products. Targeted at teams and venue operators.
• Corporate Consulting Advisory services for blue-chip brands and sports organizations spanning venue naming rights, league sponsorship, brand introductions, activation platforms, trade and consumer sweepstakes, ROI metrics, and business management consulting. Targeted at blue-chip brand marketers and sports organizations.
• Digital Media Digital video/media business services including direct and programmatic monetization, audience aggregation, content strategy, CTV/OTT/FAST network distribution, and reporting and analytics for sports and entertainment clients. Targeted at leagues, teams, governing bodies, and media companies.
• Investment Advisory Financial advisory and principal investment services covering business analysis, strategic opportunity identification, deal structuring, and day-to-day management of newly-launched businesses; includes spearheading fundraising from the investment community for large-scale opportunities.
• SportX
• BCTV (Bowling Center TV)

Quantifiable outcome

• 1 billion+ monthly impressions delivered through SportX portfolio company
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• SponsorUnited: SponsorUnited operates a sports sponsorship intelligence and deal-tracking platform serving brands, agencies, and rights-holders — adjacent to ESP's sponsorship sales representation and valuation services.
• Two Circles: Two Circles is a sports marketing agency specializing in data-driven sponsorship valuation, fan engagement, and commercial rights — comparable as a digitally native, boutique counterpart to ESP's media and sponsorship sales representation work.

Direct peers

• Legends Hospitality: Legends provides venue naming rights, sponsorship sales, hospitality, and consulting to sports and entertainment properties — closely aligned with ESP's Team & Venue Services and corporate consulting lines.
• Wasserman Group: Wasserman is a sports marketing, athlete representation, and consulting firm with sponsorship sales and consulting practices that directly mirror ESP's representation and corporate consulting offerings.
• Octagon: Octagon is a global sports marketing agency offering sponsorship consulting, media rights representation, athlete marketing, and naming rights advisory — directly overlapping with ESP's full-service sports marketing and venue-naming-rights value proposition.

Broad incumbents

• Nielsen Sports: Nielsen Sports provides sponsorship valuation, media rights measurement, and fan analytics to rights-holders and brands — comparable to ESP's asset/inventory valuation and ROI-measurement components of its representation work.
• Endeavor (WME): Endeavor (parent of WME, IMG, and now TKO Group Holdings) is a broad incumbent in sports and entertainment representation, including media rights, sponsorship sales, and content distribution — comparable as a larger, full-service alternative to ESP's boutique model.
• CAA Sports (Creative Artists Agency): CAA Sports operates a broad sports advisory, media rights, and athlete endorsement practice within a larger entertainment talent agency, comparable to ESP's sports property and endorsement-representation focus.
• IMG (now part of TKO Group): IMG is a longstanding sports media rights, licensing, and event-management incumbent, comparable to ESP on the content distribution and media rights management side of the business.

Regional players

• Bruin Sports Capital: Bruin Sports Capital is a boutique sports-focused investment firm that acquires and operates sports businesses — comparable to ESP's principal-investment and portfolio-incubation model around SportX and BCTV.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/equitysportspartners

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equity Sports Partners