Pertronic Industries

What Pertronic Industries does

Pertronic Industries Limited is a New Zealand-based manufacturer specializing in advanced automatic fire detection and alarm systems, founded in 1982 and operating from Lower Hutt. The company designs and produces a comprehensive product portfolio centered on its flagship F220 analogue addressable fire alarm control panel (with up to 20 loops and a 7-inch TFT color display), supplemented by the F100A panel and conventional F5/F4/F1/FR1 panels for varied applications. Supporting products include the Net2 fault-tolerant networking system, FireMap graphical alarm management software, and FireUtils programming tools, alongside an extensive peripheral ecosystem of detectors (smoke, heat, flame, beam, duct, aspirating via VESDA/FAAST distribution), modules, manual call points, alerting devices, and extinguishing agent release systems.

The company operates an enterprise field sales model through three regional offices in Wellington, Auckland, and Christchurch, each with dedicated sales and technical support teams. Revenue is generated predominantly through hardware sales of fire alarm control panels, detectors, and accessories, with ancillary software (FireMap, FireUtils) provided as free utilities supporting the hardware ecosystem. Pertronic also distributes third-party detection products from global partners including Xtralis/VESDA, Honeywell/FAAST, System Sensor, Fireray, and OSID. Its products comply with New Zealand-specific standards (NZS 4512:2021, NZS 4512:2010) and select international standards (BS EN 54-5/7, AS 3786:2014).

Pertronic serves customers across commercial buildings (primary), healthcare facilities, industrial sites, and residential segments, with disclosed customers including Ormiston Town Centre, Bupa Aged-Care Facilities, and Chatham Islands government infrastructure. While its core market is New Zealand, the company maintains regional websites for Australia and the USA, indicating cross-Tasman and selected international presence. Pricing is not publicly disclosed, with sales conducted directly through regional offices.

Name

Pertronic Industries

Legal name

Pertronic Industries Limited

Website

https://pertronic.co.nz

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Short description

Pertronic Industries is a New Zealand-based manufacturer of fire detection and alarm systems, founded in 1982, producing the F220 flagship control panel and a full ecosystem of detectors, networking, and suppression products for commercial, healthcare, industrial, and residential customers across New Zealand, Australia, and the USA.

Ownership category

akta.pro rank

Product category

Fire Detection and Alarm Systems

NAICS

Other Measuring and Controlling Device Manufacturing (334519)

SIC

Measuring & Controlling Devices, Nec (3829)

akta.pro primary industry

Fire Alarm Systems (Design/Install/Service/Monitoring) (BPABAHAA)

akta.pro secondary industries

Special Hazard Fire Suppression Systems (Clean Agent/Foam/CO₂/Kitchen Hood) (BPABAHAD), Ancillary Fire Safety Devices & Integration (Audible/Visual Alarms, Strobes, Sirens) (HSAHAFAL)

Keywords

• Fire detection systems
• Alarm control panels
• Aspirating smoke detection
• Addressable fire panels
• Fire safety equipment

Headquarters

HQ city

Lower Hutt

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fire Alarm Control Panels and Hardware: Sale of fire alarm control panels including F220, F100, F16e, F5, F4, F1, FR1 models. Hardware includes detectors, modules, bases, manual call points, alerting devices, power supplies, and accessories.
2. Networking and Software Solutions: Networking products including Net2 network cards, repeaters, and control units. Software applications including FireMap graphics, FireUtils programming tools, and system management software.
3. Detection Technologies: Comprehensive range of smoke, heat, flame, beam, duct detectors, linear heat detection cables, and aspirating smoke detection systems (VESDA, FAAST).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Pertronic Industries designs, manufactures, and supplies advanced automatic fire detection and alarm systems. The company's portfolio includes analogue addressable and conventional fire alarm control panels (F220, F100A, F16e, F5, F4, F1, FR1), a wide range of smoke, heat, flame, beam, duct, linear heat, and aspirating detectors, manual call points, networking systems (Net2), and supporting software (FireMap, FireUtils). Pertronic also distributes complementary third-party detection brands such as VESDA, FAAST, OSID, and Fireray, with full integration into its panels and BMS systems.

Product overview

Pertronic Industries is a New Zealand manufacturer of advanced automatic fire detection and alarm systems, offering a comprehensive product portfolio organized into interconnected categories. The core offering consists of Fire Alarm Control Panels including the flagship F220 analogue addressable panel with 7-inch color display and up to 20 loops, F100A panels, and the F5/F4/F1/FR1 conventional panel series for various applications. These panels are supported by extensive peripheral categories: Detectors (smoke, heat, flame, beam, duct, linear heat detection), Manual Call Points, Modules (input/output/relay/control), Detector Bases, and Aspirating Smoke Detection systems (VESDA, FAAST). Networking capabilities are provided through the Net2 Network system with native BMS/Modbus integration, alongside legacy F100/F120 network products. The software ecosystem includes FireMap for graphical alarm management, FireUtils for panel programming, Network Utilities, and VESDA/FAAST design tools. Additional categories cover Extinguishing Agent Release Systems, Mimics/Repeaters/Interfaces, Alerting Devices (speakers, sounders, strobes), Power Supplies, Waterflow Devices, and accessories including testing equipment and mounting hardware.

Differentiator

Problem solved

Functional benefit

Products and services

• F220 Fire Alarm Control Panel Analogue addressable fire alarm control panel with a seven-inch 800x480 pixel TFT LCD colour display and up to 20 loops. Designed for commercial and enterprise fire detection systems in compliance with NZS 4512:2021 and NZS 4512:2010 standards.
• F100A Fire Alarm Control Panel Analogue addressable fire alarm control panel with 2 to 4 loops and a 2x40-character back-lit LCD display. Complies with NZS 4512:2021 and is used in mid-sized commercial fire detection installations.
• F16e Conventional Fire Alarm Panel Conventional fire alarm control panel with 8 to 32 zones, available in NZS 4512:2010 and NZS 4512:1997 versions. Targeted at small to mid-sized buildings requiring conventional detection.
• F5 Fire Alarm Control Panel Conventional fire alarm control panel with five conventional detection zone circuits, compliant with NZS 4512:2021. Suitable for smaller commercial and residential-style installations.
• F4 Conventional Fire Alarm Panels Four-zone conventional fire alarm control panel offered in multiple variants including F4-3, F4 Type 5, and F4 2-Wire configurations. Designed for small to mid-sized buildings.
• F1 Fire Alarm Control Panel Single-zone conventional fire alarm control panel compliant with NZS 4512:2010 and easily configured for NZS 4512:1997 compliance. Targeted at small buildings.
• FR1 Residential Fire Alarm Panel Single-zone conventional fire alarm control panel designed for residential buildings including single-family homes and multi-unit residential complexes.
• Net2 Network System Fault-tolerant networking system for F220 fire alarm control panels with adaptive messaging, native BMS (Modbus) interfaces, and FireMap integration. Enables enterprise-wide fire safety management.
• FireMap Graphics Software Graphical user interface that automatically displays a building map showing the location of alarm sources in the event of an alarm. Integrates with Pertronic fire panels and Net2 network.
• FireUtils Programming Software Free Windows-compatible programming and diagnostic application for F220/Net2 systems and F100A fire panels. Used by installers and technicians for system configuration and diagnostics.
• Extinguishing Agent Release Systems Control panels for fire suppression systems including gas flood, water deluge, and foam deluge. Includes ARC2 Agent Release Controller and ACS2/LCS2 control stations.
• Smoke and Heat Detectors Point-type photoelectric smoke detectors, thermistor heat detectors, and multi-criteria detectors in analogue addressable and conventional variants. Compatible with Pertronic panels and System Sensor range.
• Flame Detectors Ultraviolet and infrared flame detectors including RFD-2000X (UV+IR) and RFD-3000X (three-band IR) models for detecting fires in industrial and high-risk environments.
• Manual Call Points Manual fire alarm activation devices available in analogue addressable and conventional variants, including weatherproof and testable models. Used for occupant-initiated alarm signaling.
• Aspirating Smoke Detection Systems VESDA (Xtralis) and FAAST (Honeywell) aspirating smoke detection systems for very early fire detection in challenging environments. Includes pipe network design software.
• Fire System Modules Input, output, relay, and control modules for analogue addressable systems. Includes monitor modules, control modules, zone isolators, and loop responders.
• Detector Bases

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• System SensorcoreTechnology or IntegrationSystem Sensor is a partner providing detectors, bases, and detection modules that are compatible with Pertronic fire alarm systems. Products include 2151BPI, 2251BPI, 2351E smoke detectors and various heat detectors.
• Xtralis/VESDAcoreTechnology or IntegrationXtralis/VESDA provides aspirating smoke detection systems including VESDA-E series (VES-A10-P, VEP, VEU), VESDA VLF-500, and VESDA VLI detectors. Pertronic offers VESDA VSC management software and VESDA Aspire design software.
• FAAST (Honeywell)coreTechnology or IntegrationFAAST aspirating smoke detection systems including FAAST LT-200 and FAAST FLEX detectors. Pertronic offers FAAST Pipe IQ design software and related interfaces.
• FireraycoreTechnology or IntegrationFireray provides beam smoke detectors including FR-ONE (conventional and analogue addressable variants) and Fireray Hub Reflective systems for large area detection.
• OSID (Xtralis)coreTechnology or IntegrationOSID (Optical Smoke Imaging Detection) provides pulsed dual-wavelength smoke detectors for open areas. Pertronic offers OSID detectors and OSIDCI interface boards.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Honeywell Fire (Notifier, Gamewell-FCI, Gent): Global incumbent with multiple fire-alarm brands (Notifier, Gamewell-FCI, Gent, FAAST). Competes with Pertronic on enterprise fire detection and is a current partner (FAAST), making it both competitor and channel supplier. Covers a much broader BMS/security portfolio.
• Johnson Controls (Tyco/Grinnell, Zettler): Global fire detection and life-safety incumbent (Tyco, SimplexGrinnell, Zettler, Autronica). Offers addressable panels, aspirating detection, and BMS integration at scale, directly overlapping Pertronic's enterprise stack but with global delivery capability and recurring service revenue.
• Bosch Sicherheitssysteme (Fire): Bosch's fire-alarm division (AVENAR, FPA-5000) sells addressable panels, detection, and evacuation. Overlaps with Pertronic on enterprise commercial deployments and competes on BMS integration depth in ANZ.
• Siemens (Building Technologies/Fire Safety): Global fire safety OEM (Cerberus PRO, Sinteso) with deep Modbus/BMS integration and addressable panels. Competes for large commercial and healthcare projects that Pertronic also targets, particularly across Australia and the US.
• Carrier/UTC (Edwards, EST): Carrier's fire and life safety business (Edwards, EST, Kidde) provides addressable panels and institutional fire systems globally. Overlapping portfolio with Pertronic at the commercial and industrial building level.

Emerging players

• Xtralis (VESDA / OSID): Specialist in very-early-warning aspirating smoke detection (VESDA-E, VLF) and OSID beam detection. Direct partner with Pertronic, but increasingly launching integrated fire-panel-and-aspirating solutions that border Pertronic's traditional product stack.
• Fike Corporation: Independent US-based manufacturer of fire detection panels, suppression, and explosion protection. Comparable independent, privately-held profile to Pertronic and is expanding into intelligent addressable panels that overlap the F220 stack.
• Advanced Electronics (Advanced Fire): UK-based independent manufacturer of addressable fire panels (MxPro, AxisPro) and detectors with strong ANZ distribution. Closest European independent analogue to Pertronic on product breadth and channel model.

Direct peers

• Mircom Group of Companies: Canadian independent manufacturer of fire detection and alarm systems, mix of addressable panels, detectors, and networking. Mircom is the closest size, ownership profile (private, multi-generational), and product breadth analogue to Pertronic, including distribution of aspirating detection and a similar institutional/government channel focus.

Regional players

• Fire-Lite Alarms (Honeywell): US-focused fire-alarm panel brand within Honeywell's fire portfolio, serving small-to-mid commercial projects in North America. Similar addressable/conventional panel breadth to Pertronic but geographically and channel-wise complementary rather than directly head-to-head in NZ.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/pertronicfire

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pertronic Industries