McGregor Square

What McGregor Square does

McGregor Square is a privately held, mixed-use entertainment and real estate development spanning an entire city block in Denver's Lower Downtown (LoDo) neighborhood, directly across from Coors Field. Opened in 2021 and named after former Colorado Rockies President Keli McGregor, the property integrates 100+ guestrooms at The Rally Hotel, 103 luxury condominiums (units priced up to $6M) in McGregor Square Residences, over 20,000 square feet of office space, ten-plus restaurants and bars, a food hall (McGregor Square Food + Drink) with five to six eateries and a 35-tap self-pour beer wall, plus retail and service tenants including the Colorado Rockies flagship Rally Store, Rock Fitness, Bank of Colorado, Legacy Salon, and Chained Up. At its center sits a 17,000-square-foot outdoor plaza anchored by a 66-foot LED screen used for Rockies game watch parties, outdoor movies, concerts, FIFA World Cup 2026 screenings, festivals, and private events.

The underlying platform is a physical destination built around a programmable outdoor venue — the LED Jumbotron and surrounding plaza enable recurring event monetization (ticketed screenings, sponsorships, private rentals) layered on top of base real estate economics. Revenue is generated through commercial leasing of retail, restaurant, and office space; hotel room revenue at The Rally Hotel; event ticketing and private venue rentals; advertising on the Jumbotron and along Wynkoop Street; valet parking ($49-54/day); and one-time condo sales. The property serves multiple customer segments in parallel: Colorado Rockies fans and sports spectators (the anchor persona), food and beverage diners, hotel guests and tourists, condo buyers seeking urban luxury living, corporate and event planners, and office tenants in LoDo.

The go-to-market motion is event-driven and location-driven rather than sales-driven; marketing relies on social media (Facebook, Instagram), email newsletters, the website's event calendar, ticketing platforms such as Eventbrite, and earned media in outlets including Condé Nast Traveler, 5280 Magazine, and Westword. Strategic partnerships anchor the asset's identity — the Colorado Rockies franchise is the namesake and central demand engine, Bank of Colorado serves as the official bank and on-site tenant, and the FIFA World Cup 2026 designation as an official watch party venue extends the platform's relevance beyond MLB seasonality.

Name

McGregor Square

Legal name

McGregor Square

Website

https://mcgregorsquare.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

McGregor Square is a mixed-use entertainment district in Denver's LoDo neighborhood spanning an entire block across from Coors Field, integrating a boutique hotel, 103 luxury condos, offices, restaurants, retail, and a 17,000 sq ft outdoor plaza with a 66-foot LED screen serving Rockies fans, diners, tourists, condo buyers, and event planners.

Ownership category

akta.pro rank

Product category

Mixed-Use Entertainment & Hospitality Complex

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF)

akta.pro secondary industries

Convention Center–Adjacent/Connected Hotels (THAGALAD), Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

Keywords

• Mixed-use entertainment complex
• Event venue rentals
• Boutique hotel services
• Commercial real estate leasing
• Urban condominium sales

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Commercial Real Estate Leasing: McGregor Square generates revenue by leasing space to restaurants, bars, retail shops, and service businesses. Tenants include La Loma, Carmine's Italian, Tom's Watch Bar, Starbucks, The Original, Call Me Pearl, various food hall vendors, Rock Fitness, Bank of Colorado, and The Rally Store.
2. Hotel Operations (The Rally Hotel): The Rally Hotel, a boutique hotel within McGregor Square, generates room revenue from overnight guests, with valet parking at $54/day and pet-friendly accommodations.
3. Event Ticketing and Private Event Rentals: Revenue from ticketed events such as FIFA World Cup watch parties, with tickets ranging from free to $20+ per person. Private event rentals of the outdoor plaza, Hall of Fame Patio (capacity 75), and other venues for corporate events, weddings, and celebrations.
4. Advertising and Sponsorship: Digital advertising opportunities including wing ads on the 66-foot Jumbotron and totem ads along Wynkoop Street. Onsite activations including product sampling, pop-ups, branded installations, and event partnerships.
5. Parking Operations: On-site parking garage with valet service available through The Rally Hotel at $49/day. Additional parking validation offered by La Loma and Carmine's for qualifying guests.
6. Condo Sales/Leasing: McGregor Square Residences in a 13-story building with 103 condos, with units ranging up to $6M. This represents potential revenue from real estate transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

McGregor Square is a mixed-use entertainment district in Denver's LoDo neighborhood spanning an entire city block adjacent to Coors Field. It operates a 17,000-square-foot outdoor plaza built around a 66-foot stadium-sized LED screen used for live sports viewing, outdoor movies, concerts, and festivals, and surrounds the plaza with a boutique hotel (The Rally Hotel), 103 luxury condominiums, modern office space, a food hall, and a curated mix of restaurants, bars, and retail shops. Its offering spans hospitality (hotel rooms, valet parking), dining and nightlife (food hall, full-service restaurants, cocktail bars), fitness (Rock Fitness), residential real estate (condo units up to $6M), commercial leasing (office and retail tenants), event hosting (private events, watch parties, movie nights), and digital advertising (Jumbotron and totem ads).

Product overview

McGregor Square is a mixed-use entertainment complex serving as downtown Denver's playground, built on a platform-architecture model centered on its 17,000-square-foot outdoor plaza with a 66-foot LED screen. The integrated product portfolio includes The Rally Hotel (boutique accommodations), McGregor Square Residences (luxury condominiums), McGregor Square Offices (commercial workspace), and McGregor Square Food + Drink (food hall with six eateries). Supporting these core offerings are standalone restaurants (La Loma, Carmine's, Tom's Watch Bar, The Original, Call Me Pearl, Starbucks), retail shops (The Rally Store, Chained Up, Legacy Salon, Rock Fitness, Bank of Colorado), and event services (Movies at McGregor, Private Events, World Cup Watch Parties, Advertising Opportunities). The square functions as a pre and post-game gathering place for Rockies fans and a year-round destination for concerts, festivals, and community events.

Differentiator

Problem solved

Functional benefit

Brands

• The Rally Hotel: A boutique hotel within McGregor Square offering luxury accommodations, rooftop amenities, dining options, and direct access to downtown Denver and Coors Field.
• McGregor Square Food + Drink
• McGregor Square Residences
• McGregor Square Offices

Products and services

• McGregor Square Mixed-use entertainment district in downtown Denver's LoDo neighborhood offering restaurants, retail, hotel, residences, offices, and event programming around a 17,000-square-foot outdoor plaza with a 66-foot LED screen. Designed for sports fans, hotel guests, diners, residents, office tenants, and event attendees.
• The Rally Hotel Boutique hotel within McGregor Square offering 100+ guestrooms with rooftop amenities, multiple on-site dining options (The Original, Call Me Pearl, Grandstand Cafe), pet-friendly accommodations, and valet parking, located directly across from Coors Field.
• McGregor Square Residences 103 luxury condominiums in a 13-story building offering peak urban living in downtown Denver with units priced up to $6M, featuring views of Coors Field and access to the square's restaurants, hotel, and event programming.
• McGregor Square Offices More than 20,000 square feet of modern office space offering open layouts, natural light, state-of-the-art technology, and security, targeting companies seeking a central LoDo address within walking distance of Coors Field, Union Station, and Ball Arena.
• McGregor Square Food + Drink Expansive food hall within McGregor Square featuring multiple eateries (Anthony's Pizza & Pasta, C Burger, G-Que BBQ, High Point Creamery, Ta-Co Mucho Bueno, Tora Sushi + Ramen) and a 35-tap self-pour beer wall, serving the outdoor plaza and surrounding tenants.
• La Loma Award-winning upscale Mexican restaurant known for authentic Mexican cuisine with bold Tex-Mex flavors and the famous Green Chile, serving diners in a historic 1887 Denver home setting within the McGregor Square complex.
• Carmine's on McGregor Square Italian family-style restaurant since 1994 featuring sharing-size dishes, fresh ingredients, premium cocktails, and an exclusive Italian wine list, serving families and groups at McGregor Square.
• Tom's Watch Bar Sports bar featuring more than 115 HDTVs, the AC Golden Tank Room with fresh tank beer, and Topgolf Swing Suites with three simulator bays for virtual games, located adjacent to Coors Field for game-day viewing.
• The Original Classic diner concept inspired by 1950s Americana and elegant railway dining cars, located inside The Rally Hotel, offering modern twists on comfort food classics for hotel guests and walk-in diners.
• Call Me Pearl Cocktail bar inside The Rally Hotel honoring gilded celebration, simple joys, and humble hospitality, with a focused selection of nostalgic favorites and convivial offerings for hotel guests and walk-ins.
• Rock Fitness 6,000-square-foot boutique fitness studio on the 3rd floor of McGregor Square Office tower featuring cardio and strength equipment, heart rate technology, touchless check-in, a turf training area, towel service, locker/shower rooms, complimentary WiFi, and a monthly subscription at $99/month.
• The Rally Store Officially licensed Colorado Rockies flagship and Dugout Store offering game jerseys, hats, gifts, and memorabilia from Colorado teams for sports fans and tourists.
• Outdoor Plaza 17,000-square-foot outdoor gathering space anchored by a 66-foot stadium-sized LED screen, hosting year-round public events including Rockies game-day parties, outdoor movies, concerts, festivals, Mercado open-air market, and private buyouts.
• Movies at McGregor Outdoor movie screening series held on the 66-foot LED screen featuring lawn seating and plaza tables with closed captioning in English, offered as a free family-friendly activation during summer months.
• Private Events Venue rental services for private events including private dining rooms, rooftop receptions, outdoor plaza buyouts, team-building events, watch parties, conferences, weddings, and holiday celebrations, with catering, AV, and integrated hotel and restaurant support.
• World Cup Watch Parties FIFA World Cup 2026 viewing events on the 66-foot LED screen including ticketed matches (premium games from $20+), free family-friendly semifinal screenings, and 21+ Third Place Playoff and Finals ticketed events, plus Hall of Fame Patio private watch parties accommodating up to 75 guests.
• Advertising Opportunities Digital advertising placements on the 66-foot Jumbotron (wing ads) and Wynkoop Street (totem ads), plus onsite brand activations, product sampling, pop-ups, and event partnerships for brands seeking visibility in front of the McGregor Square audience.

Quantifiable outcome

• 35+ events scheduled for July 2026 alone
• +4 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor, core and major.

• Bank of ColoradominorOthersBank of Colorado operates a branch location at McGregor Square featuring Colorado's largest bank digital art display and innovative ATM Live Technology. The bank is positioned as the Official Bank of the Colorado Rockies.
• Colorado RockiescoreOthersMcGregor Square is directly connected to the Colorado Rockies as the anchor of the district. Named after former Rockies President Keli McGregor, the square serves as the official pregame destination for Rockies fans and is located directly across from Coors Field.
• Colorado Rockies Dugout StoreminorOthersThe Rally Store operates as an officially licensed Colorado Rockies Dugout Store, offering game jerseys, hats, gifts and merchandise from Colorado teams.
• FIFA World Cup 2026majorGTM or Marketing PartnerMcGregor Square is an official watch party venue for FIFA World Cup 2026 matches, hosting Round of 32, Round of 16, Quarterfinals, Semifinals, Third Place Playoff, and Finals on its 66-foot LED screen.

Scale indicators11 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/McGregorSquareCO
• Instagraminstagram.com/mcgregor_square
• Xx.com/mcgregor_square

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McGregor Square