What Uniradio does

Uniradio is a family-owned multimedia radio group headquartered in Tijuana, Mexico, founded in 1969 by Don Gustavo Astiazarán. The company operates 12 radio stations across 6 cities spanning Southern California (San Diego) and Northwestern Mexico (Tijuana, Mexicali, Hermosillo, Cd. Obregón, Navojoa), with a branded portfolio that includes Invasora (regional Mexican), La Zeta (pop/ballad), La Poderosa (classic Mexican), Pulsar (contemporary hit radio), Stereo 100 (English-language), and KE 104.5. Under current leadership of Luis Carlos Astiazarán (Director General, Grupo Uniradio Tijuana) and Ricardo Astiazarán (Director General, Uniradio Corp, California sales), the group claims the position of largest multimedia group in Southern California and Northwestern Mexico, with several stations ranked #1 in their respective markets.

The underlying platform is an omnichannel digital ecosystem anchored by live radio broadcasting (AM/FM), proprietary websites with embedded players, dedicated mobile applications on iOS and Android for each major station, three regional news portals (Uniradio Baja, Uniradio Informa, Uniradio Sonora), and active social media accounts on Facebook, Instagram, TikTok, YouTube, and X, collectively reaching 3.1 million followers and 50 million in social reach. Revenue is generated primarily through broadcast advertising (radio spots, live mentions) and digital advertising, supplemented by event sponsorships, concerts, expos, and promotional activations. Distribution operates as a direct-sales model to advertisers, with pricing not publicly disclosed and media kits provided per station. The company holds exclusive radio broadcast partnerships with several professional sports franchises including the San Diego Padres, San Diego Chargers, Xoloitzcuintles de Tijuana, Naranjeros de Hermosillo, and Mayos de Navojoa, providing deep community integration across the binational San Diego-Tijuana corridor and Sonora state.

The company is privately held by the Astiazarán family with no disclosed institutional investors, public listing, or M&A activity. The firmographic profile lists 51–100 employees, no funding rounds, no patents or trademarks on record, and no disclosed revenue or ARR figures. Strategic expansion has been organic and incremental, with the most recent offensive move being the 2024 launch of Invasora 104.9 FM in Mexicali.

Name

Uniradio

Legal name

Uniradio

Website

https://uniradio.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

51–100 employees

Short description

Uniradio is a family-owned Mexican multimedia radio group operating 12 stations across 6 cities in Southern California and Northwestern Mexico, generating revenue through broadcast and digital advertising, events, and sponsorships, supported by an omnichannel ecosystem of news portals, mobile apps, and social media.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industries

Independent Local Radio Stations (MPABACAD), Local Multicultural/Language Broadcasters (Spanish/Asian/Other Local Markets) (MPABACAI)

Keywords

• Radio broadcasting
• Multimedia advertising
• Audio streaming
• Digital media sales
• Live event production

Headquarters

HQ city

Tijuana

HQ country

Mexico

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Radio Advertising: Broadcast advertising through radio spots and live mentions across 12 radio stations reaching millions of listeners in Northwestern Mexico and Southern California.
2. Events and Activations: Revenue from concerts, events, expos, and promotional activations with remote broadcast capabilities.
3. Digital Advertising: Digital activations, email marketing campaigns, and social media advertising across digital communities.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Uniradio operates 12 AM/FM radio stations across 6 cities in Northwestern Mexico and Southern California, delivering Regional Mexican, pop, ballads, and contemporary music programming. The group monetizes its audience reach through on-air advertising spots, live mentions, digital advertising across its websites and social media, and branded events such as concerts, expos, and remote broadcasts. It also distributes content through an omnichannel digital ecosystem that includes mobile applications, news portals, and email newsletters.

Product overview

Uniradio is a multimedia group operating 12 radio stations across 6 cities in Southern California and Northwestern Mexico, with a digital ecosystem comprising three news portals (Uniradio Informa, Uniradio Sonora, Uniradio Baja) and digital platforms. The radio station portfolio includes three distinct format types: Regional Mexican music stations (Invasora brand across 6 markets), pop/ballad stations (La Zeta brand in 4 markets, Stereo 100.3 in Hermosillo), contemporary hit radio (Pulsar 107.3), and classic Mexican music (La Poderosa 860 AM). All stations are supported by live streaming technology, mobile applications, and social media presence, enabling omnichannel content delivery to over 50 million social media reach and 3.1 million followers.

Differentiator

Problem solved

Functional benefit

Brands

• Uniradio Baja: Regional portal covering news and content for Baja California region
• Uniradio Informa
• Uniradio Sonora
• Uniradio Digital

Products and services

• Pulsar 107.3 FM Contemporary hit radio station playing current pop and urban music in English and Spanish, targeting audiences aged 18-44 in the San Diego and Tijuana markets; sells advertising inventory to brands seeking to reach this demographic.
• Invasora 99.7 FM Regional Mexican music station (banda, norteño, grupera) serving the Latino community in San Diego with live broadcasts and community events; ranked #1 in audience in San Diego and offers advertising inventory to advertisers.
• Invasora 94.5 FM Regional Mexican music station (banda, norteño, ranchero, grupera) ranked #1 in Tijuana, known for promotions and regional events targeting audiences aged 18-44; sells advertising to local and national brands.
• La Poderosa 860 AM Classic Mexican popular music station featuring ranchero, norteño, grupero, and banda hits from the 70s to present, serving audiences aged 30-60; official station of the San Diego Padres and offers advertising inventory to advertisers.
• Invasora 104.9 FM Regional Mexican music station (banda, norteño, ranchero, grupera, sierreño) launched in 2024, serving audiences aged 18-44 in the Mexicali market with live programming and local news; sells advertising to brands targeting this market.
• La Zeta 102.7 FM Spanish pop and ballad station featuring hits from the 80s, 90s, 2000s, and today, targeting adults aged 25-45 in Hermosillo with contemporary hits and regional news; sells advertising inventory to advertisers.
• Stereo 100.3 FM 100% English-language music station playing classic hits from the 70s, 80s, 90s, and today, targeting adults aged 25+ with rock and pop ballads in Hermosillo; sells advertising to brands seeking this demographic.
• Invasora 101.9 FM Regional Mexican music station (banda, ranchera, norteña) serving audiences aged 18-40 in Hermosillo; official station of the Naranjeros de Hermosillo baseball team and sells advertising inventory to advertisers.
• Invasora 90.5 FM Regional Mexican music station (banda, norteño, grupero) broadcasting 24 hours daily, targeting audiences aged 18-40 in Cd. Obregón; offers advertising slots to local and national advertisers.
• La Zeta 98.5 FM Spanish and English pop ballad station playing hits from yesterday and today, targeting adults aged 25-40 in Cd. Obregón; sells advertising to brands seeking this demographic.
• La Zeta 88.9 FM Spanish ballad station featuring hits from the 80s, 90s, 2000s, and today, targeting young adults aged 18-40 in Navojoa; sells advertising to advertisers seeking this audience.
• KE 104.5 FM Regional Mexican music station (ranchera, banda, norteña) combined with news programming, targeting adults aged 30+ in Navojoa with higher purchasing power; sells advertising to advertisers.
• Uniradio Digital Digital ecosystem providing omnichannel user experience with 12 radio stations present on major social media platforms, backed by websites, mobile apps, email newsletters, live news broadcasts, and digital activations; sold to advertisers as a digital advertising package.
• Uniradio Informa Regional news portal providing timely, truthful, and objective information shared across major social media platforms and live news broadcasts on radio; offers digital advertising inventory to advertisers.
• Uniradio Sonora Regional news portal covering Sonora state with news, entertainment, sports, and additional content shared via social media; offers digital advertising opportunities to advertisers.
• Uniradio Baja Regional news portal covering Baja California with news, entertainment, sports, and local coverage shared via social media; offers digital advertising opportunities to advertisers.
• Live Events and Concerts Station-organized concerts, expos, and promotional events with remote broadcasts, offered as sponsorship and activation opportunities to advertisers and brands seeking to engage Uniradio audiences.

Quantifiable outcome

• 50 million social media reach
• +2 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Naranjeros de HermosillocoreOthersInvasora 101.9 FM Hermosillo is the official station of the Naranjeros de Hermosillo baseball team, one of the most popular teams in Mexican baseball. This partnership provides deep community integration and exclusive sports content for listeners.
• San Diego PadrescoreOthersLa Poderosa 860 AM is the official radio station of the San Diego Padres MLB team, providing exclusive game coverage and sports content. This partnership serves the binational audience in the San Diego-Tijuana border region.
• San Diego ChargersminorOthersUniradio serves as a radio partner for the San Diego Chargers NFL team, providing sports coverage to their audience.
• Xoloitzcuintles de TijuanaminorOthersUniradio is the radio home for the Xoloitzcuintles de Tijuana soccer team, connecting with local sports fans.
• Mayos de NavojoaminorOthersUniradio provides radio coverage for the Mayos de Navojoa baseball team, serving the local community in southern Sonora.

Scale indicators6 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Grupo Fórmula: Major Mexican radio network with national news, talk, and music programming. Comparable to Uniradio in multi-station radio broadcasting serving Mexican audiences, with overlapping sports and news content.
• Grupo Multimedios: Mexican multimedia conglomerate operating radio, television, and digital properties across Northern Mexico, including markets adjacent to Uniradio's footprint. Comparable as a regional multimedia group with radio at its core.
• Grupo ACIR: Long-established Mexican radio group operating a national network of affiliated and owned stations. Comparable to Uniradio as a multi-station group in Mexico with mixed owned/affiliate model and diverse format portfolio.
• Entravision Communications: US-based media company focused on Spanish-language radio, television, and digital advertising serving Hispanic audiences, including the San Diego market. Highly comparable to Uniradio's binational Hispanic focus and US-Mexico border market overlap.
• MVS Radio: Mexican radio group operating news, music, and talk stations nationally with a strong digital content business. Comparable to Uniradio in operating multiple music and talk formats across Mexico and monetizing through advertising.
• Grupo Radio Centro: One of Mexico's largest privately held radio groups operating multiple AM/FM stations across major Mexican markets. Highly comparable to Uniradio in business model (multi-format, multi-market radio broadcasting with advertising-led revenue) and Mexican market focus.

Broad incumbents

• Grupo Prisa: Spanish-headquartered global media group with radio, news, and education operations across Spain and Latin America (including Cadena SER). Overlaps with Uniradio in Spanish-language radio broadcasting, though operating at international scale.
• Cumulus Media: Second-largest US radio operator with hundreds of AM/FM stations. Comparable to Uniradio in traditional radio broadcasting and digital ad monetization, though at US national scale and with a different ownership profile.
• iHeartMedia: Largest US radio operator with thousands of stations and a major digital audio platform. Comparable to Uniradio in radio broadcasting and digital audio monetization, but at US national scale.
• TelevisaUnivision (Radio): Largest Spanish-language media company in the world, operating television, radio, and digital platforms across Mexico, the US, and Latin America. Overlaps with Uniradio in Spanish-language radio advertising and Hispanic audience reach but at vastly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/invasora997
• YouTubeyoutube.com/@997invasora
• Facebookfacebook.com/100063646296141
• Instagraminstagram.com/invasora997
• TikToktiktok.com/@invasora997
• LinkedInlinkedin.com/company/uniradiocorp

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uniradio