Grupo Imagen
Grupo Imagen is a privately held Mexican media conglomerate operating national television, radio, print, and digital properties — including Imagen Televisión, Imagen Radio, Excélsior, and multiple vertical lifestyle sites — monetized primarily through advertising across mass and niche audiences in Mexico.
- Company typePrivate
- Founded1936
- HeadquartersMiguel Hidalgo, Mexico
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Grupo Imagen does
Grupo Imagen Medios de Comunicación, S.A. de C.V. is a privately held Mexican media conglomerate operating an integrated four-pillar portfolio spanning national open broadcast television, national and regional radio, print and digital press, and a portfolio of vertical digital media properties. Television assets include Imagen Televisión (a national open TV channel branded 'Juntos somos libres') and Excélsior Televisión (a news channel). Radio assets include Imagen Radio 90.5 FM (described as a national audience leader), Radio Latina (Spanish-language family music), and La Kaliente (a Sonora grupera leader). Print/digital press is anchored by Periódico Excélsior ('El diario del país'), Adrenalina (sports), Dinero en Imagen (economics/finance), and Atracción 360 (automotive). The digital division operates specialized lifestyle, health, and women's verticals — R.S.V.P. Online, Actitudfem, Salud180, Cocina Delirante, and Me lo dijo Lola. Underlying technology is a web-based content distribution platform with cookie and web-beacon tracking, integrated with LiveRamp (identity resolution), NAI member networks (behavioral advertising), TailTarget (interest-based targeting), and YouTube's embedded video player. The business model is overwhelmingly advertising-driven across all four pillars, supplemented by a minor subscription offering (Mis Favoritos, a registered service mark for member profiles with undisclosed pricing tiers). The company is headquartered in Mexico City (Avenida Universidad No. 2014, Col. Copilco Universidad, Coyoacán), serves only the Mexican market, and sells media kits and ad inventory to advertisers across horizontal mass audiences and specialized segments (women, sports, automotive, finance, health, luxury, culinary).
Grupo Imagen firmographics
Firmographics- Name
- Grupo Imagen
- Legal name
- Grupo Imagen Medios de Comunicación, S.A. de C.V.
- Website
- https://imagen.com.mx
- Company type
- Private
- Founded year
- 1936
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Grupo Imagen is a privately held Mexican media conglomerate operating national television, radio, print, and digital properties — including Imagen Televisión, Imagen Radio, Excélsior, and multiple vertical lifestyle sites — monetized primarily through advertising across mass and niche audiences in Mexico.
- Ownership category
- akta.pro rank
Grupo Imagen industry classification
Industry- Product category
- Broadcast Media Services
- NAICS
- Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Aggregator/Platform Channels & Marketplace Bundles (Channel Stores, Super-Aggregators) (MPABAHAM)
Keywords
Where Grupo Imagen is headquartered
LocationHeadquarters
- HQ city
- Miguel Hidalgo
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Grupo Imagen business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Broadcasting and Television: National open television channel (Imagen Televisión) generating revenue through traditional broadcast advertising and media kit sales.
- Radio Broadcasting: National radio station (Imagen Radio 90.5 FM) and regional stations (La Kaliente, Radio Latina) with audience-based advertising revenue.
- Digital Advertising: Multiple digital properties including Excélsior, health/lifestyle sites, and vertical media generating online advertising revenue through programmatic and direct sales.
- Subscription Services: Mis Favoritos subscription service providing exclusive member benefits with tiered fee structure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Mis Favoritos subscription with member benefits |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Grupo Imagen product offering
Product offeringCore offering
Grupo Imagen is a Mexican media conglomerate that operates a national open television channel (Imagen Televisión), national radio stations (Imagen Radio 90.5 FM, Radio Latina, La Kaliente), a national newspaper (Periódico Excélsior), and a portfolio of digital media platforms spanning sports, finance, automotive, lifestyle, health, and women's verticals. The group monetizes these properties primarily through advertising sales across broadcast, print, and digital channels, and offers a consumer subscription service (Mis Favoritos) for personalized digital access.
Product overview
Grupo Imagen is a large Mexican media conglomerate operating across four main pillars — Imagen Televisión (open broadcast TV), Imagen Radio (national radio network), Imagen Prensa (print/digital press), and Imagen Digital (digital platforms) — collectively forming an integrated multi-platform media portfolio. The TV division includes Imagen Televisión and Excélsior Televisión (a news channel). The radio division encompasses Imagen Radio 90.5 FM, Radio Latina, and La Kaliente. The press division features the Periódico Excélsior newspaper, the sports outlet Adrenalina, and financial news publication Dinero en Imagen. The digital division covers Atracción 360 (automotive), R.S.V.P. Online (luxury lifestyle), Actitudfem (women's media), Salud180 (wellness), Cocina Delirante (food/recipes), and Me lo dijo Lola (women's tips). A subscriber-facing offering, Mis Favoritos, provides members with personalized online profiles to access Imagen's digital services and benefits.
Differentiator
Problem solved
Functional benefit
Brands
- Imagen Televisión: National open television channel with national coverage in Mexico
- Imagen Radio 90.5 FM
- La Kaliente
- Radio Latina
- Excélsior
- Excélsior Televisión
- Adrenalina
- Dinero en Imagen
- Atracción 360
- R.S.V.P. Online
- Actitudfem
- Salud180
- Cocina Delirante
- Me lo dijo Lola
Products and services
- Imagen Televisión National open broadcast television channel with nationwide coverage in Mexico, delivering news and entertainment programming to mass audiences.
- Excélsior Televisión News-focused television channel delivering credible news coverage to Mexican audiences.
- Imagen Radio 90.5 FM National radio station and audience leader, broadcasting nationwide with the brand message 'Poniendo a México en la misma sintonía'.
- Radio Latina Spanish-language music radio station targeting families with regional distribution.
- La Kaliente Regional grupera music radio station with leadership position in the capital of Sonora state.
- Periódico Excélsior National newspaper and online news portal delivering credible journalism for decision-making audiences in Mexico.
- Adrenalina Sports media portal providing specialized coverage of national and international sports information.
- Dinero en Imagen Digital media outlet covering economic, financial, and innovation news for business-minded audiences.
- Atracción 360 Digital automotive and mobility portal providing car-buying advice and industry information for drivers and enthusiasts.
- R.S.V.P. Online Luxury lifestyle digital publication directed at sophisticated consumers, covering sophistication, glamour, and premium lifestyle content.
- Actitudfem Digital media platform that empowers women with content focused on their interests, needs, and opinions.
- Salud180 Leading digital wellness and lifestyle platform in Mexico and Latin America providing health and lifestyle content.
- Cocina Delirante Digital food and recipe platform aimed at cooking enthusiasts with practical and healthy recipes.
- Me lo dijo Lola Digital lifestyle publication offering tips and content targeted at women.
- Mis Favoritos Subscription service that allows members to create personalized online profiles and access exclusive benefits and services across Imagen digital platforms on a recurring monthly billing basis.
Companies that use Grupo Imagen
Customer profileSegments3 records
Ideal customer profiles2 records
Grupo Imagen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature2 records
Grupo Imagen partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Grupo Imagen competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Grupo Imagen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grupo Imagen leadership team
Management profileNumber of profiles
Grupo Imagen subsidiaries and ownership
Company hierarchySubsidiaries7 records
Grupo Imagen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grupo Imagen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grupo Imagen
What does Grupo Imagen do?
Grupo Imagen is a Mexican media conglomerate that operates a national open television channel (Imagen Televisión), national radio stations (Imagen Radio 90.5 FM, Radio Latina, La Kaliente), a national newspaper (Periódico Excélsior), and a portfolio of digital media platforms spanning sports, finance, automotive, lifestyle, health, and women's verticals. The group monetizes these properties primarily through advertising sales across broadcast, print, and digital channels, and offers a consumer subscription service (Mis Favoritos) for personalized digital access.
Is Grupo Imagen a public or private company?
Grupo Imagen is a private company. It is classified as unknown and is currently operating.
When was Grupo Imagen founded?
Grupo Imagen was founded in 1936. It employs 1,001 to 5,000 people.
Where is Grupo Imagen based?
Grupo Imagen is headquartered in Miguel Hidalgo, Mexico, in the Latin America region.
How does Grupo Imagen make money?
Four revenue lines are on record. Broadcasting and Television is the primary driver. The others are radio Broadcasting, digital Advertising and subscription Services.
Does Grupo Imagen have an API?
No public API is recorded for Grupo Imagen.
What industry is Grupo Imagen in?
Grupo Imagen's product category is Broadcast Media Services. Its primary akta.pro industry code is MPABAHAM, Aggregator/Platform Channels & Marketplace Bundles (Channel Stores, Super-Aggregators). Its NAICS code is 516 and its SIC code is 4833.