Grupo Imagen

What Grupo Imagen does

Grupo Imagen Medios de Comunicación, S.A. de C.V. is a privately held Mexican media conglomerate operating an integrated four-pillar portfolio spanning national open broadcast television, national and regional radio, print and digital press, and a portfolio of vertical digital media properties. Television assets include Imagen Televisión (a national open TV channel branded 'Juntos somos libres') and Excélsior Televisión (a news channel). Radio assets include Imagen Radio 90.5 FM (described as a national audience leader), Radio Latina (Spanish-language family music), and La Kaliente (a Sonora grupera leader). Print/digital press is anchored by Periódico Excélsior ('El diario del país'), Adrenalina (sports), Dinero en Imagen (economics/finance), and Atracción 360 (automotive). The digital division operates specialized lifestyle, health, and women's verticals — R.S.V.P. Online, Actitudfem, Salud180, Cocina Delirante, and Me lo dijo Lola. Underlying technology is a web-based content distribution platform with cookie and web-beacon tracking, integrated with LiveRamp (identity resolution), NAI member networks (behavioral advertising), TailTarget (interest-based targeting), and YouTube's embedded video player. The business model is overwhelmingly advertising-driven across all four pillars, supplemented by a minor subscription offering (Mis Favoritos, a registered service mark for member profiles with undisclosed pricing tiers). The company is headquartered in Mexico City (Avenida Universidad No. 2014, Col. Copilco Universidad, Coyoacán), serves only the Mexican market, and sells media kits and ad inventory to advertisers across horizontal mass audiences and specialized segments (women, sports, automotive, finance, health, luxury, culinary).

Name

Grupo Imagen

Legal name

Grupo Imagen Medios de Comunicación, S.A. de C.V.

Website

https://imagen.com.mx

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Grupo Imagen is a privately held Mexican media conglomerate operating national television, radio, print, and digital properties — including Imagen Televisión, Imagen Radio, Excélsior, and multiple vertical lifestyle sites — monetized primarily through advertising across mass and niche audiences in Mexico.

Ownership category

akta.pro rank

Product category

Broadcast Media Services

NAICS

Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Aggregator/Platform Channels & Marketplace Bundles (Channel Stores, Super-Aggregators) (MPABAHAM)

Keywords

• Broadcast television services
• Radio broadcasting
• Digital media platforms
• News publishing
• Advertising sales

Headquarters

HQ city

Miguel Hidalgo

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Broadcasting and Television: National open television channel (Imagen Televisión) generating revenue through traditional broadcast advertising and media kit sales.
2. Radio Broadcasting: National radio station (Imagen Radio 90.5 FM) and regional stations (La Kaliente, Radio Latina) with audience-based advertising revenue.
3. Digital Advertising: Multiple digital properties including Excélsior, health/lifestyle sites, and vertical media generating online advertising revenue through programmatic and direct sales.
4. Subscription Services: Mis Favoritos subscription service providing exclusive member benefits with tiered fee structure.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Grupo Imagen is a Mexican media conglomerate that operates a national open television channel (Imagen Televisión), national radio stations (Imagen Radio 90.5 FM, Radio Latina, La Kaliente), a national newspaper (Periódico Excélsior), and a portfolio of digital media platforms spanning sports, finance, automotive, lifestyle, health, and women's verticals. The group monetizes these properties primarily through advertising sales across broadcast, print, and digital channels, and offers a consumer subscription service (Mis Favoritos) for personalized digital access.

Product overview

Grupo Imagen is a large Mexican media conglomerate operating across four main pillars — Imagen Televisión (open broadcast TV), Imagen Radio (national radio network), Imagen Prensa (print/digital press), and Imagen Digital (digital platforms) — collectively forming an integrated multi-platform media portfolio. The TV division includes Imagen Televisión and Excélsior Televisión (a news channel). The radio division encompasses Imagen Radio 90.5 FM, Radio Latina, and La Kaliente. The press division features the Periódico Excélsior newspaper, the sports outlet Adrenalina, and financial news publication Dinero en Imagen. The digital division covers Atracción 360 (automotive), R.S.V.P. Online (luxury lifestyle), Actitudfem (women's media), Salud180 (wellness), Cocina Delirante (food/recipes), and Me lo dijo Lola (women's tips). A subscriber-facing offering, Mis Favoritos, provides members with personalized online profiles to access Imagen's digital services and benefits.

Differentiator

Problem solved

Functional benefit

Brands

• Imagen Televisión: National open television channel with national coverage in Mexico
• Imagen Radio 90.5 FM
• La Kaliente
• Radio Latina
• Excélsior
• Excélsior Televisión
• Adrenalina
• Dinero en Imagen
• Atracción 360
• R.S.V.P. Online
• Actitudfem
• Salud180
• Cocina Delirante
• Me lo dijo Lola

Products and services

• Imagen Televisión National open broadcast television channel with nationwide coverage in Mexico, delivering news and entertainment programming to mass audiences.
• Excélsior Televisión News-focused television channel delivering credible news coverage to Mexican audiences.
• Imagen Radio 90.5 FM National radio station and audience leader, broadcasting nationwide with the brand message 'Poniendo a México en la misma sintonía'.
• Radio Latina Spanish-language music radio station targeting families with regional distribution.
• La Kaliente Regional grupera music radio station with leadership position in the capital of Sonora state.
• Periódico Excélsior National newspaper and online news portal delivering credible journalism for decision-making audiences in Mexico.
• Adrenalina Sports media portal providing specialized coverage of national and international sports information.
• Dinero en Imagen Digital media outlet covering economic, financial, and innovation news for business-minded audiences.
• Atracción 360 Digital automotive and mobility portal providing car-buying advice and industry information for drivers and enthusiasts.
• R.S.V.P. Online Luxury lifestyle digital publication directed at sophisticated consumers, covering sophistication, glamour, and premium lifestyle content.
• Actitudfem Digital media platform that empowers women with content focused on their interests, needs, and opinions.
• Salud180 Leading digital wellness and lifestyle platform in Mexico and Latin America providing health and lifestyle content.
• Cocina Delirante Digital food and recipe platform aimed at cooking enthusiasts with practical and healthy recipes.
• Me lo dijo Lola Digital lifestyle publication offering tips and content targeted at women.
• Mis Favoritos Subscription service that allows members to create personalized online profiles and access exclusive benefits and services across Imagen digital platforms on a recurring monthly billing basis.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Imagen