Frank, Frank & Scherr

What Frank, Frank & Scherr does

Frank, Frank & Scherr, LLC is a Maryland-based elder law and estate planning firm founded in 1993 that serves elderly individuals, persons with disabilities, veterans, and their families throughout the state. Its core practice areas are Medicaid & Asset Protection, Estate Planning (wills, revocable living trusts, advance directives, powers of attorney), Estate Administration & Probate, Special Needs Planning, Guardianship, and Veteran Benefits (Aid and Attendance). The firm operates from four Maryland offices — Baltimore (headquarters), Lutherville, Easton, and Columbia — and is led by Managing Partner Kandace L. Scherr, who has handled over 1,000 Medicaid applications and authored "Elder Law in Maryland," a textbook used in Maryland law schools. The active attorney bench is small: Scherr and Stacie Simon Rogers, Esq.

The firm operates a professional services revenue model with quote-based, per-engagement fees; pricing is not publicly disclosed. Client acquisition is sales-led via phone consultations, an online intake form, organic search/content marketing through an active blog, community seminars, CLE presentations, and professional referrals. Technology adoption is limited to off-the-shelf tools — FindLaw for the website and SEO, and a Clio-powered client portal for communication and online payments — with no proprietary platform. In March 2026, the firm was acquired by McDonald Law Firm and is now fully part of that elder law platform.

Customer segments are horizontal across three personas: elderly individuals and families in Maryland (primary), individuals with disabilities and their families (primary), and veterans/surviving spouses (secondary). The customer base is exclusively individual/household, with no enterprise accounts. Testimonials demonstrate multi-year engagement retention (5+ years of Medicaid recertification, estate planning relationships spanning 2009-2017), but each client represents a discrete matter rather than a recurring revenue contract. The firm's competitive position rests on Scherr's credentials (Fellow of the Maryland Bar Foundation, Super Lawyer, AVVO 10.0), authored publications, and 30+ years of Maryland-specific regulatory navigation rather than on technology differentiation.

Name

Frank, Frank & Scherr

Legal name

Frank, Frank & Scherr, LLC

Website

https://frankelderlaw.com

Company type

Private

Founded year

1993

Operating status

Acquired

Headcount range

11–50 employees

Short description

Frank, Frank & Scherr is a Maryland law firm specializing in elder law, estate planning, special needs planning, guardianship, Medicaid asset protection, and veteran benefits, serving individuals and families across Maryland through four offices. Now part of McDonald Law Firm following a March 2026 acquisition.

Ownership category

akta.pro rank

Product category

Elder Law and Estate Planning Legal Services

NAICS

Offices of Lawyers (541110), Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

akta.pro secondary industries

Trust Administration & Fiduciary Accounting Services (FSAAANAF), Estate Planning & Trust Structuring Advisory (FSAEAKAC), Special Needs & Supplemental Needs Trust Services (FSAAANAJ)

Keywords

• Elder law services
• Estate planning
• Medicaid planning
• Special needs planning
• Guardianship representation

Headquarters

HQ city

Baltimore

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Legal Services - Professional Fees: Law firm generates revenue by providing legal services to individuals and families. Services encompass elder law, estate planning, special needs planning, guardianship, Medicaid asset protection, veteran benefits, and estate administration/probate. Fee structure is quote-based / not publicly disclosed.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Frank, Frank & Scherr, LLC is a Maryland elder-law and estate-planning law firm providing specialized legal services to individuals and families across the state. Its core practice areas include Medicaid & Asset Protection planning, Estate Planning (wills, revocable living trusts, advance directives, powers of attorney), Estate Administration & Probate, Special Needs Planning, Guardianship, and VA Aid and Attendance Veteran Benefits. The firm delivers these services through consultations and ongoing representations out of its Baltimore, Easton, and Columbia offices.

Product overview

Frank, Frank & Scherr, LLC is a specialized elder law and estate planning law firm offering comprehensive legal services for seniors, individuals with disabilities, and their families throughout Maryland. The firm's practice areas include Medicaid & Asset Protection, Estate Planning (wills, trusts, advance directives), Estate Administration & Probate, Special Needs Planning (including special needs trusts), Guardianship, and Veteran Benefits. The firm has over 30 years of experience and is recognized as a leading firm in elder law in Maryland.

Differentiator

Problem solved

Functional benefit

Products and services

• Medicaid & Asset Protection Legal services helping Maryland families obtain Medicaid long-term-care benefits while preserving maximum assets, including Medicaid application assistance, eligibility planning, and asset-protection strategies such as gifting programs, Medicaid-compliant annuities, promissory notes, and personal care contracts. Targeted at elderly individuals facing long-term-care decisions and their families.
• Estate Planning Customized estate-planning representation drafting wills, revocable living trusts, advance directives, and powers of attorney to help Maryland individuals protect assets and outline their wishes. Targeted at Maryland adults planning for incapacity and end-of-life distribution.
• Estate Administration & Probate Legal assistance for executors and families administering estates, navigating Maryland probate court, inventorying assets, notifying creditors, and distributing inheritances. Targeted at Maryland families of decedents needing probate administration.
• Special Needs Planning Legal planning for families with members who have disabilities, including special-needs trusts, ABLE accounts, and government-benefit coordination (SSI, Medicaid). Targeted at Maryland families with disabled dependents needing lifetime care and benefit preservation.
• Guardianship Legal representation and guidance for individuals seeking or contesting guardianship arrangements for incapacitated adults in Maryland courts. Targeted at families of incapacitated adults requiring a legal decision-maker.
• Veteran Benefits Legal assistance for war-era veterans and their surviving spouses in applying for the VA Aid and Attendance tax-free monthly benefit used to cover caregivers, assisted living, or nursing-home costs. Targeted at eligible Maryland veterans and surviving spouses.

Quantifiable outcome

• Over 1,000 Medicaid applications handled successfully for clients in long-term care.
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• LegalZoom: Large consumer-facing legal services platform offering wills, trusts, and business formation. Overlaps with Frank, Frank & Scherr's estate planning offering at a lower price point with broader consumer reach.

Regional players

• Maryland Legal Aid: Statewide nonprofit legal services organization serving low-income Marylanders with public benefits, housing, family law, and elder law matters. Adjacent comparator for the firm's Medicaid and benefits practice segment.

Emerging players

• Wealth.com: Estate planning technology platform for financial advisors and attorneys. Competes for the same end-client need (estate planning) with a tech-enabled workflow, potentially diverting simpler planning work from traditional firms.
• Trust & Will: Digital-first estate planning platform offering wills, trusts, and related documents online. Competes on the simpler end of the estate planning continuum with a technology-enabled, lower-cost delivery model targeting a similar demographic.
• FreeWill: Online estate planning platform that offers free wills and discounted trusts, partnering with nonprofits and employers. Adjacent competitor for straightforward estate planning matters that may otherwise reach traditional firms like Frank, Frank & Scherr.

Direct peers

• The Elder & Disability Law Center: Washington, D.C. / Mid-Atlantic elder and disability law practice where Stacie Simon Rogers previously worked. Directly comparable in focus on Medicaid planning, guardianship, special needs planning, and serving aging/disabled clients.
• Boyle & Miller Elder Law: Maryland-based elder law firm practicing Medicaid planning, estate planning, and guardianships. Direct regional peer competing for the same Maryland elderly/family client segment.
• Stein & Stein Elder Law: Maryland-based elder law and estate planning firm with similar Medicaid, guardianship, and estate administration services. Direct competitor for Maryland families seeking elder law counsel.
• Lerro & Lerro Elder Law: Pennsylvania/Mid-Atlantic elder law firm with comparable practice areas (Medicaid planning, estate administration, special needs planning). Comparable in niche focus and family/client base.
• McDonald Law Firm: Strategic acquirer of Frank, Frank & Scherr and a Maryland-area elder law, estate planning, and special-needs planning firm. Directly comparable in practice focus, geography, and client segments (elderly individuals and families, Medicaid planning).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/FrankElderLaw
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/frank-frank-&-scherr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frank, Frank & Scherr