Emory Motorsports

What Emory Motorsports does

Emory Motorsports is a third-generation, family-owned Porsche restoration workshop headquartered in McMinnville, Oregon, with a design office in North Hollywood, California. The firm performs concours-quality restoration of original Porsche 356 vehicles (marketed as "Outlaws"), competition-inspired customization of Porsche 911s, and specialized restoration of historically significant Porsche works competition cars (including 906, 908, and 356 SL Gmund models). All restored 356s are equipped with the proprietary Emory-Rothsport Outlaw-4 engine, a twin-plug 4-cylinder powerplant displacing 2.4 to 2.6 liters, co-developed with Rothsport Racing. The firm self-identifies as the "Originators of the 356 Outlaw" concept and serves high-net-worth collectors and enthusiasts.

The business operates on a fully direct-to-consumer, pre-sale model. Every car is pre-sold before work begins, with a 12-18 month build cycle funded through deposits and monthly payments. Initial consultations with owner Rod Emory determine body style, model year, restoration level, exterior trim, colors, finishes, and interior features. Clients are sourced through the firm's website, social media (@rodemory Instagram, Facebook), email newsletter, and word-of-mouth, with no dealer or intermediary channels. Geographic reach includes the United States and selected European markets (Germany, Denmark, United Kingdom). The firm also generates secondary merchandise revenue through an Emory Design Big Cartel storefront selling branded apparel and accessories.

Founded by Rod Emory in 1998, the firm continues a family legacy originating with Neil Emory's Valley Custom Shop in 1948 and Gary Emory's Porsche association beginning in the 1960s. Headcount is reported at 11-50 employees. Revenue is not publicly disclosed and the firm has not raised external funding, operating as a bootstrapped sole proprietorship. Partner network includes Rothsport Racing (core technical co-developer), Mobil 1, TLG Auto, WOSP, Gunnar Racing, Hinson Racing, and Vans, among others.

Name

Emory Motorsports

Legal name

Emory Motorsports

Website

https://emorymotorsports.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Emory Motorsports is a third-generation, family-owned Porsche restoration workshop that performs concours-quality custom restorations of original Porsche 356 and 911 vehicles, equipped standard with its proprietary Emory-Rothsport Outlaw-4 engine, serving high-net-worth collectors on a pre-sold direct-to-consumer basis.

Ownership category

akta.pro rank

Headquarters

HQ city

Mcminnville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Porsche 356 Custom Restoration: Full concours-quality restoration of original Porsche 356s, transforming severely damaged donor cars into bespoke 'outlaw' vehicles with rally or race-inspired styling. All cars equipped with Emory-Rothsport Outlaw-4 engines. Revenue from custom restoration services with project funding through monthly payments.
2. Porsche 911 Customization: Competition-inspired restoration and customization of original Porsche 911 models, providing performance upgrades and aesthetic enhancements for enthusiasts seeking unique track and street capabilities.
3. Historic Works Competition Car Restoration: Specialized restoration of significant works competition cars including 906-011, 906-036, 908/3-007 and 908-010, as well as the historic 356/2-063 'Gmund SL'. Premium restoration services for historically significant Porsche racing heritage vehicles.
4. Emory Motorsports Merchandise: Sale of branded clothing and accessories through Big Cartel storefront, including apparel and accessories featuring Emory Motorsports branding.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Emory Motorsports performs bespoke concours-quality restoration of original Porsche 356 and 911 vehicles into custom "Outlaw" cars with rally or race-inspired styling. Every restored car is fitted with the proprietary Emory-Rothsport Outlaw-4 engine as standard equipment. The shop also handles restoration of historically significant works competition cars (Porsche 906, 908, 356 SL Gmund) and sells branded merchandise.

Product overview

Emory Motorsports is a specialized Porsche restoration workshop offering high-end customization services for Porsche 356 and 911 vehicles. The core offering centers on the 'Outlaw' restoration program—concours-quality metalwork and paint on original steel 356s equipped with the proprietary Emory-Rothsport Outlaw-4 engine as standard. The company also performs competition-inspired 911 restorations, special projects on rare works competition cars (356 SL, 906, 908), and builds unique 'Special' custom 356s for discerning collectors. All restored vehicles are pre-sold to clients through a consultative process, with typical 12-18 month build timelines. The business also offers branded merchandise through its Emory Design subsidiary.

Differentiator

Problem solved

Functional benefit

Brands

• Emory-Rothsport Outlaw-4: A proprietary 4-cylinder engine developed by Emory Motorsports in partnership with Rothsport Racing. Based on 3.6-liter dry-sump engine architecture with original sand-cast components. Displaces from 2.4 to 2.6 liters depending on configuration. Standard equipment in every restored car.

Products and services

• Porsche 356 Outlaw Restoration Concours-quality restoration of original Porsche 356 cars featuring all-steel body and chassis, improved drivability with proprietary Outlaw-4 engine, and styling cues ranging from rally-inspired to stock configurations. Every build is pre-sold to a specific client.
• Emory-Rothsport Outlaw-4 Engine Proprietary twin-plug 4-cylinder flat engine displacing 2.4 to 2.6 liters, based on 3.6-liter dry-sump architecture with original sand-cast split case incorporating flat-six engine concepts, installed in every Emory-restored car.
• Porsche 911 Customization Competition-inspired restoration and customization of original Porsche 911 vehicles, providing performance upgrades and aesthetic enhancements for track and street capabilities.
• Special Projects (Works Competition Cars) Stock restoration of significant works competition cars including Porsche 906 (e.g., 906-011, 906-036), 908 (e.g., 908/3-007, 908-010), and 356/2-063 "Gmund SL", preserving Porsche motorsport heritage.
• Porsche 356 Specials Highly customized Porsche 356 restorations with unique specifications and personalized styling for individual clients requiring the most bespoke builds.
• Emory Motorsports Merchandise Branded clothing and accessories featuring Emory Motorsports and Outlaw branding sold through the Emory Design Big Cartel storefront.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered minor and core.

• BoxominorOthersTool and equipment supplier listed in the Our Friends section of the Emory Motorsports website.
• The BeeferminorOthersSpecialty equipment supplier listed as a partner/supporter on the Emory Motorsports website.
• Gunnar RacingminorOthersRacing team partner listed in the Our Friends section, indicating racing community connections.
• Hinson RacingminorOthersRacing components supplier listed as partner in the Emory Motorsports network.
• Mobil 1minorOthersLubricant brand partner providing engine oils for restored vehicles.
• Rothsport RacingcoreTechnology or IntegrationCo-developer of the Emory-Rothsport Outlaw-4 engine. This is a key technical partnership responsible for the proprietary engine technology used in all Emory Motorsports restorations.
• TLG AutominorOthersAuto parts supplier listed as a partner in the Emory Motorsports support network.
• VansminorOthersBrand partner listed in the Our Friends section, potentially providing footwear or sponsorship.
• WOSPminorOthersPerformance components supplier listed as part of the Emory Motorsports partner network.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Patrick Motorsports: Patrick Motorsports is an Arizona-based Porsche restoration and race preparation shop specializing in air-cooled 911s and 356s. They share Emory's focus on classic Porsche craftsmanship and direct customer relationships, serving a similar enthusiast and collector market.
• Canepa: Canepa is a California-based specialist in collector car sales, restoration, and motorsport preparation. They share Emory's high-end clientele and restoration capabilities across multiple iconic marques, with similar pricing and service positioning.
• Singer Vehicle Design: Singer Vehicle Design is a California-based restoration and modification company that creates bespoke Porsche 911 (964) restomods. Like Emory, Singer serves a global HNW clientele with concours-quality craftsmanship and a proprietary design philosophy, and they are widely viewed as a category leader in 911 restomods.
• Gunther Werks: Gunther Werks specializes in reimagining the Porsche 993 with carbon fiber bodywork and modern performance upgrades. They compete directly with Emory in the high-end Porsche restomod segment with comparable craftsmanship and pricing positioning for HNW collectors.
• Tuthill Porsche: Tuthill Porsche is a UK-based specialist in classic Porsche restoration, race preparation, and bespoke builds. They share Emory's emphasis on concours-quality work, period-correct expertise, and serving HNW collectors globally with a similar business model.
• Kaege Retro: Kaege Retro is a German restoration shop specializing in Porsche 911 restomods with a focus on performance and bespoke craftsmanship. They compete with Emory in the same product category for HNW Porsche collectors, particularly across Europe.
• Theon Design: Theon Design is a UK-based bespoke Porsche 911 (964) restoration company producing limited numbers of high-specification restomods. Like Emory, they emphasize craftsmanship, exclusivity, and a direct consultation model with HNW clients.

Broad incumbents

• RUF Automobile: RUF is a German manufacturer of Porsche-based specialty vehicles with full VIN recognition as a standalone manufacturer. While they produce complete cars rather than restoring originals, they operate in the same premium Porsche aftermarket space with broader brand reach and longer production history than Emory.
• Porsche Classic: Porsche Classic is Porsche AG's official restoration and parts division, offering factory-authorized restoration services and original parts. As the OEM's in-house restoration arm, they compete with Emory for HNW Porsche collectors with brand privileges and official recognition Emory cannot access.

Regional players

• DP Motorsport: DP Motorsport is a German Porsche specialist known for 911 wide-body conversions and tuning since the 1970s. They compete in similar Porsche restomod and tuning work but primarily serve the European market with a broader product range than Emory's bespoke restoration focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EmoryMotorsports
• Instagraminstagram.com/rodemory
• LinkedInlinkedin.com/company/emory-motorsports-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emory Motorsports