Ariane
Ariane is a Greek e-commerce platform specializing in professional beauty and hair care products, offering 4,000+ SKUs from 70+ brands to both retail consumers (B2C) and salon professionals (B2B) via its Thessaloniki-based online storefront and adjacent physical salon.
- Company typePrivate
- Founded1976
- HeadquartersThessaloníki, Greece
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Ariane does
Ariane is a privately held Greek e-commerce company headquartered in Thessaloniki that operates a dual-channel retail platform for professional beauty and hair care products. The company runs two storefronts: a B2C site at ariane.gr for individual consumers and a dedicated B2B platform for professional hairdressers, barbers, and salon owners requiring wholesale access to professional-grade products. Its catalog spans over 4,000 SKUs from more than 70 brands, including Kerastase, L'Oreal Professionnel, Wella Professionals, Redken, Sebastian Professional, Schwarzkopf Professional, Nioxin, OPI, System Professional, Shu Uemura, and Moroccanoil. Product categories cover hair care (shampoos, conditioners, treatments, masks, oils, sun care, styling), professional electrical tools (hair dryers, straighteners, clippers from Parlux, Babyliss Pro, Wahl, ghd, CHI), professional hair dyes and color, facial care, body care, nail care, and men's grooming lines.
The technology stack is built on the third-party Vendallion E-Commerce Platform (produced by Lighthouse), making Ariane a distribution and merchandising operator rather than a proprietary technology builder. Ariane supplements its online storefront with a physical hair salon, Ariane Coiffure, in Thessaloniki, and supports delivery through ACS Courier and Box Now parcel lockers with free-shipping thresholds differentiated by channel (€45 for B2C, €150 for B2B). The company markets via email newsletters, organic SEO, and seasonal promotional campaigns such as Summer Offers (10% off across nine premium brands). Customer service is delivered by phone.
The business model is straightforward transactional e-commerce resale of third-party professional beauty brands, with no subscription, marketplace fee, or recurring revenue component disclosed. Pricing is unit-based and pay-as-you-go, with a 14-day return policy and secure payment options (Verified Visa, MasterCard SecureCode). No revenue, funding, ownership, or financial data is disclosed; operating geographies are limited to Greece.
Ariane firmographics
Firmographics- Name
- Ariane
- Legal name
- Ariane
- Website
- https://ariane.gr
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Ariane is a Greek e-commerce platform specializing in professional beauty and hair care products, offering 4,000+ SKUs from 70+ brands to both retail consumers (B2C) and salon professionals (B2B) via its Thessaloniki-based online storefront and adjacent physical salon.
- Ownership category
- akta.pro rank
Ariane industry classification
Industry- Product category
- Beauty & Personal Care E-commerce
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Retail-Nonstore Retailers (5960)
- akta.pro primary industry
- Professional/Salon Haircare (Backbar & Retail) (CRABABAK)
Keywords
Where Ariane is headquartered
LocationHeadquarters
- HQ city
- Thessaloníki
- HQ country
- Greece
- HQ region
- Europe
Offices1 record
Markets served
Ariane business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Supply Chain
Revenue model
- Retail E-commerce (B2C): Direct online sales of professional beauty and hair care products to individual consumers through the www.ariane.gr e-commerce platform. Products are sold at listed retail prices with periodic promotional discounts.
- B2B Professional Sales: Dedicated B2B e-commerce platform for professional hairdressers and salon owners, offering professional-grade hair care products with separate pricing and terms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with promotional discounts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Ariane product offering
Product offeringCore offering
Ariane operates an online retail platform based in Thessaloniki, Greece, selling more than 4,000 professional beauty and hair care products from over 70 brands (including Kerastase, L'Oreal Professionnel, Wella Professionals, Redken, Schwarzkopf Professional, OPI, Shu Uemura, and Moroccanoil). It runs parallel storefronts — a consumer-facing B2C shop (www.ariane.gr) for individual buyers and a dedicated B2B platform providing professional-grade products, wholesale terms and pricing for hairdressers, barbers and salon owners. The company also operates the Ariane Coiffure physical salon in Thessaloniki.
Product overview
Ariane operates as a multi-brand e-commerce marketplace for professional beauty and hair care products in Greece. The core offering is the Ariane E-Shop platform (B2C) complemented by a dedicated B2B platform for professional customers. The product portfolio spans over 4,000 products from more than 70 professional brands including Kerastase, L'Oreal Professionnel, Wella Professionals, Redken, Sebastian Professional, Nioxin, OPI, System Professional, Schwarzkopf Professional, and Shu Uemura. Product categories include hair care (shampoos, conditioners, treatments, masks, oils), styling products, professional electrical tools, hair dyes and color products, men's grooming lines, facial care, body care, nail products, and sun protection. The company also operates a physical salon (Ariane Coiffure) in Thessaloniki.
Differentiator
Problem solved
Functional benefit
Products and services
- Ariane E-Shop (B2C Retail Platform) A Greek online retail storefront (www.ariane.gr) offering more than 4,000 professional beauty and hair care products from over 70 brands, including hair care, styling, skin care, body care, nail care, men's grooming, sun protection, and professional electrical tools. Targeted at individual consumers with retail pricing, seasonal promotional discounts, free shipping over €45, and a 14-day return policy.
- Ariane B2B Professional Platform A dedicated B2B e-commerce platform for professional hairdressers, barbers, beauticians, and salon owners providing wholesale access to professional-grade hair care, professional hair color (e.g., Wella Koleston Perfect, Schwarzkopf Igora Royal), styling products, electrical tools, and men's grooming lines under separate professional pricing and terms.
Companies that use Ariane
Customer profileSegments2 records
Ideal customer profiles2 records
Ariane technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ariane partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Ariane competitors and assessment
Company assessmentDirect peers
- Feelunique: European online multi-brand beauty retailer (now part of Sephora group). Comparable multi-brand professional haircare positioning and digital-first GTM to Ariane.
- parfumdreams: European online beauty and fragrance retailer serving Greece. Competes with Ariane on multi-brand professional and mainstream haircare assortment, leveraging EU-wide logistics for pricing and selection advantages.
- Notino: Largest online beauty retailer in Europe with a dedicated Greek storefront (notino.gr). Sells the same professional and mainstream haircare/beauty brands (Kerastase, L'Oreal, Wella, etc.) and is the primary direct competitor to Ariane in the Greek online beauty market.
- Beauty Bay: UK-based online multi-brand beauty retailer carrying professional haircare alongside indie and premium skincare. Comparable to Ariane in B2C multi-brand positioning and digital-first GTM, though with global reach.
- Cosmetis: Greek online beauty retailer carrying professional and mainstream beauty brands. Direct domestic competitor to Ariane with overlapping brand portfolio and target Greek consumer.
- Cult Beauty: Multi-brand online beauty pure-play focused on premium and professional haircare/skin. Comparable curation-led merchandising model and DTC platform approach to Ariane.
Regional players
- KICKS: Nordic beauty chain with strong online channel; carries the same professional haircare brands (L'Oreal Professionnel, Wella, Redken, Kerastase). Comparable assortment strategy but geographically focused on Scandinavia.
- Flaconi: German-headquartered online beauty pure-play with a similar multi-brand professional haircare proposition. Comparable in assortment strategy (L'Oreal, Wella, Kerastase, etc.) but primarily serves DACH rather than Greece; a useful comp for category benchmarks.
Broad incumbents
- Sephora: Global multi-brand beauty retailer with a Greek e-commerce presence. Overlaps with Ariane on haircare, skincare and beauty assortment but operates a much broader category mix and physical store footprint across multiple geographies.
Others
- Vendallion (platform peer): Greek e-commerce platform provider whose technology powers ariane.gr. Adjacent ecosystem player: serves as both vendor and an indicator of the broader Greek e-commerce infrastructure in which Ariane operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Ariane social profiles
Digital presenceAriane financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ariane leadership team
Management profileNumber of profiles
Ariane funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ariane M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ariane
What does Ariane do?
Ariane operates an online retail platform based in Thessaloniki, Greece, selling more than 4,000 professional beauty and hair care products from over 70 brands (including Kerastase, L'Oreal Professionnel, Wella Professionals, Redken, Schwarzkopf Professional, OPI, Shu Uemura, and Moroccanoil). It runs parallel storefronts — a consumer-facing B2C shop (www.ariane.gr) for individual buyers and a dedicated B2B platform providing professional-grade products, wholesale terms and pricing for hairdressers, barbers and salon owners. The company also operates the Ariane Coiffure physical salon in Thessaloniki.
Is Ariane a public or private company?
Ariane is a private company. It is classified as unknown and is currently operating.
When was Ariane founded?
Ariane was founded in 1976. It employs 101 to 250 people.
Where is Ariane based?
Ariane is headquartered in Thessaloníki, Greece, in the Europe region.
How does Ariane make money?
Two revenue lines are on record. Retail E-commerce (B2C) is the primary driver. The others are B2B Professional Sales.
Who are Ariane's main competitors?
Direct peers on record are Feelunique, parfumdreams, Notino, Beauty Bay, Cosmetis and Cult Beauty. Regional players are KICKS and Flaconi. Sephora is listed as a broad incumbent. Vendallion (platform peer) is listed as an others.
Does Ariane have an API?
No public API is recorded for Ariane.
What industry is Ariane in?
Ariane's product category is Beauty & Personal Care E-commerce. Its primary akta.pro industry code is CRABABAK, Professional/Salon Haircare (Backbar & Retail). Its NAICS code is 456120 and its SIC code is 5960.