SARTA

What SARTA does

SARTA, operating under the trade name Studio Sarta, is a Palermo, Italy-based fashion brand founded in 2017 by Giorgia Gaeta, an architect and stylist who has worked between Palermo and Milan. The company designs and sells handcrafted leather handbags and accessories, with a product portfolio spanning shoulder bags (Botero, Olivia, Joanna, Jude, Tea), slim and mini bags (Olivia Mini), baskets (Pablo, Tuco), a clutch (Tilda), and a backpack (Elia). Its core production technology relies on handmade construction in two local family-run workshops in Palermo, using two signature materials: vegetable tanned leather (emphasizing traditional Italian tanning methods for durability and longevity) and Vienna straw integrated with leather for distinctive form-factor and urban detailing.

SARTA operates an exclusively direct-to-consumer model, selling only through its own e-commerce storefront at studiosarta.com, with no physical retail, wholesale, or third-party marketplace presence. Products are priced in the accessible-luxury band, roughly €150 (sample sale Olivia Mini) to €600 (Joanna Bag, Pablo Basket), with main collection SKUs clustered between €275 and €575. The company ships worldwide via DHL Express on tiered rates (€7 Italy, €20 EU, €40 Extra EU) and runs continuous seasonal collections (documented from SS23 through SS26), supported by a Journal content marketing section, organic Instagram and Facebook presence, and a newsletter with a 10% first-order incentive. Customer mix is horizontal B2C—fashion-conscious individual consumers globally who value authentic Italian craftsmanship, small-scale production, and timeless minimal aesthetics over mass-market fashion. Ownership is founder-controlled and bootstrapped, with no disclosed funding rounds, external investors, or institutional shareholders.

Name

SARTA

Legal name

SARTA

Website

https://studiosarta.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

SARTA (Studio Sarta) is a Palermo-based Italian fashion brand that designs and sells handcrafted leather handbags and accessories directly to consumers worldwide via its e-commerce site, using Vienna straw and vegetable tanned leather made in local family-run workshops.

Ownership category

akta.pro rank

Product category

Luxury Handbags and Leather Accessories

NAICS

Luggage and Leather Goods Retailers (45832), Other Leather and Allied Product Manufacturing (31699)

SIC

Leather & Leather Products (3100), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury Leather Goods & Handbags (CRAKAFAB)

akta.pro secondary industry

Luxury Handbags & Leather Goods (CRAAAFAD)

Keywords

• Handcrafted leather handbags
• Vienna straw accessories
• Italian designer bags
• Vegetable tanned leather goods
• Direct-to-consumer handbags

Headquarters

HQ city

Palermo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Direct Product Sales: Revenue is generated through direct online sales of handcrafted handbags, mini bags, clutches, backpacks, and baskets. Products are sold at fixed price points with color/size variations. The company sells exclusively direct-to-consumer through their e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

SARTA (Studio Sarta) designs and sells handcrafted leather handbags and accessories—including shoulder bags, mini bags, clutches, baskets, and backpacks—made primarily from Vienna straw and vegetable tanned leather. Each piece is designed in Palermo and handmade in local family-run workshops in Italy. The brand sells direct-to-consumer worldwide through its own e-commerce website at studiosarta.com.

Product overview

SARTA is a Palermo-based fashion brand founded in 2017 that crafts leather handbags and accessories. The product portfolio centers on leather bags including the Botero Bag, Olivia Bag, Olivia Mini Bag, Joanna Bag, Jude Bag, Tuco Mini Basket, Pablo Basket, Tilda Clutch, Tea Bag, and Elia Backpack. The brand uses Vienna straw and vegetable tanned leather as primary materials, with all products handmade in local family-run workshops in Italy. Products are sold at various price points ranging from approximately €150 to €600, with some discounted sample sale items available at lower prices.

Differentiator

Problem solved

Functional benefit

Products and services

• Botero Bag A leather handbag available in Dark, Cacao, Black, Pesca, and Black/Blue colors; priced $507-$524. Listed under the Botero Bag product category on studiosarta.com.
• Tuco Mini Basket A mini basket bag available in Black, Cacao, and Sand colors; priced €285-€295. Sold under the Tuco Mini Basket category page on studiosarta.com.
• Tilda Clutch A clutch bag available in Black, Cacao, and Sand colors; priced €275-€295. Sold under the Tilda Clutch category page on studiosarta.com.
• Tea Bag A handbag from the New Collection available in Black, Brandy, Coffee-Black, and Green Beige colors.
• Pablo Basket A basket-style bag available in numerous color combinations including Cacao, Black, Rosa, Glicine, Sand, Lemon, and Velvet variants; priced $558-$575.
• Olivia Bag A handbag from the New Collection available in Burro, Black, Cacao, Brown, Bordeaux, Cherry, Dark, Saddle, and Ebony colors.
• Olivia Mini Bag A smaller version of the Olivia Bag, available in Glicine, Brown, and Burro colors; priced around €225.
• Joanna Bag A handbag available in Dark, Midnight Blue, Latte, Bordeaux, and Cacao colors; part of the main collection with sample-sale variants.
• Jude Bag A handbag from the New Collection available in Dark, Latte, Midnight Blue, Bordeaux, Cacao, and Moss colors.
• Elia Backpack A backpack available in Black and Burro colors; priced $491.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookit-it.facebook.com/studiosarta
• Instagraminstagram.com/studiosarta

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SARTA