Faith & Freedom Coalition

What Faith & Freedom Coalition does

Faith & Freedom Coalition is a U.S.-based nonprofit political advocacy organization founded in 2009 and headquartered in Duluth, Georgia, with an additional Washington, D.C. presence tied to its annual Road to Majority conference. Its core function is mobilizing evangelical and faithful Catholic voters through voter education, registration, and get-out-the-vote (GOTV) operations, with a secondary function of policy advocacy across nine issue areas including religious liberty, protecting life, marriage and family, immigration, and support for Israel.

The coalition's operational backbone is the Voter Education Program, which combines traditional field tactics (door-to-door canvassing, direct mail, phone calls, church-distributed voter guides) with digital outreach including peer-to-peer AI-driven text messaging. Underlying infrastructure includes the patented Voter Trak voter-tracking system, a proprietary database of 44.1 million identified evangelical and Catholic voters, and a distribution network spanning 127,000+ churches across 27 strategic states. In the 2024 election cycle the program deployed 47 field offices, 3,207 paid staffers, and 13,000+ volunteers to generate 78.87 million voter contacts and 9.73 million home visits.

Revenue comes primarily from individual donations and membership contributions, including the tiered Inner Circle donor program ($500-$25,000/year), supplemented by ticket sales and sponsorships from the annual Road to Majority conference (sponsorship packages from $2,500 to $75,000) and supplementary event revenue. The organization is led by founder and chairman Ralph Reed with a senior team including CEO Mary Thomas and Chief Advancement Officer John Fogarty, the latter recruited from the Heritage Foundation. There is no disclosed venture capital, private equity, or public ownership structure.

Name

Faith & Freedom Coalition

Legal name

Faith & Freedom Coalition

Website

https://www.ffcoalition.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Faith & Freedom Coalition is a U.S. nonprofit founded in 2009 that mobilizes evangelical and Catholic voters through voter education, church-based distribution, and field canvassing across 27 battleground states, supported by an Inner Circle donor program and the annual Road to Majority conference.

Ownership category

akta.pro rank

Product category

Political Advocacy and Grassroots Voter Mobilization

NAICS

Religious Organizations (813110), Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Faith-Based Advocacy & Public Policy Organizations (BPAGAJAK)

akta.pro secondary industry

Civil Liberties & Constitutional Rights Advocacy (BPAGAFAA)

Keywords

• Grassroots voter mobilization
• Voter education programs
• Conservative political advocacy
• Faith-based outreach
• Get-out-the-vote campaigns

Headquarters

HQ city

Duluth

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Donations and Membership Contributions: The organization raises funds through individual donations, monthly pledges, and Inner Circle exclusive membership program at various contribution levels ($500-$25,000). The organization conducts fundraising campaigns and relies on support from patriots and donors.
2. Event Revenue (Road to Majority Conference): Revenue from annual Road to Majority conference tickets including general sessions, VIP packages, Patriot's Gala, and sponsorship packages ranging from $2,500 to $75,000.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Faith & Freedom Coalition is a nonprofit political advocacy organization that mobilizes evangelical, Catholic, and conservative faith-based voters through large-scale voter education, registration, and get-out-the-vote (GOTV) operations. The organization conducts door-to-door canvassing, direct mail, phone calls, peer-to-peer AI-driven text messaging, and voter guide distribution through a network of 127,000+ churches across 27 strategic battleground states.

Product overview

Faith & Freedom Coalition operates as a single unified grassroots advocacy organization rather than a platform-plus-modules architecture. The core offering is the Voter Education Program, which provides comprehensive voter education, registration, and turnout services using a combination of traditional outreach methods (door-knocking, direct mail, phone calls) and modern digital tactics (texting, emailing, online advertising). This core service is supported by the Inner Circle membership program offering exclusive donor benefits and privileged access, the annual Road to Majority Conference as the premier pro-faith conservative gathering, Rededicate 250 prayer events, and nine distinct issue advocacy programs covering education, immigration, life, family, religious liberty, and other policy areas. The organization functions as a political advocacy coalition rather than a technology product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Inner Circle Membership

Quantifiable outcome

• 78.87 million voter contacts in 2024 election cycle
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered minor.

• Standing For FreedomminorGTM or Marketing Partner · 1 January 2026Sponsor of the Road to Majority 2026 conference, appearing in the sponsors section of the annual policy conference.
• VottivminorGTM or Marketing Partner · 1 January 2026Sponsor of the Road to Majority 2026 conference.
• NACL - Christian LawmakersminorStrategic or Co-development Partner · 1 January 2026Sponsor of the Road to Majority 2026 conference, representing Christian legislators and policy advocates.
• ICEJ USA (International Christian Embassy Jerusalem)minorStrategic or Co-development Partner · 1 January 2026Sponsor of the Road to Majority 2026 conference, focused on Christian support for Israel.
• Leadership InstituteminorStrategic or Co-development Partner · 1 January 2026Sponsor of the Road to Majority 2026 conference, conservative training organization.
• George HillerminorGTM or Marketing Partner · 1 January 2026Sponsor of the Road to Majority 2026 conference.
• American TargetminorGTM or Marketing Partner · 1 January 2026Sponsor of the Road to Majority 2026 conference, political advertising firm.

Scale indicators20 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Family Research Council: Leading faith-based conservative policy advocacy organization. Directly comparable in mobilizing evangelical voters and lobbying on religious liberty, life, and family issues, with similar voter education programs.
• Christian Coalition: Faith-based political organization where founder Ralph Reed previously served as Executive Director. Direct predecessor comparable in voter guide distribution and evangelical mobilization, though smaller in current scale.
• Focus on the Family: Major Christian conservative advocacy organization with overlapping issue priorities (life, family, religious liberty) and voter engagement initiatives. Comparable in donor base and grassroots church network.
• American Family Association: Conservative Christian activist organization engaging in voter mobilization and cultural advocacy. Operates similar grassroots networks and direct-to-church communications targeting conservative voters.
• Concerned Women for America: Faith-based conservative women's policy organization with voter mobilization and lobbying operations. Directly comparable in evangelical women voter outreach and inner-circle donor model.
• National Right to Life Committee: Pro-life advocacy organization with grassroots voter mobilization around a single issue. Overlaps with FFC's Protecting Life program and shares infrastructure for church-based voter education.
• Susan B. Anthony List: Pro-life political organization with voter mobilization and candidate endorsement. Comparable in scale of election-cycle spending and evangelical/Catholic voter targeting, with strong PAC operations.

Broad incumbents

• Heritage Foundation: Largest conservative think tank with overlapping policy advocacy and donor infrastructure. More policy-research focused, but comparable in scale, donor base, and influence on conservative policy outcomes.

Emerging players

• Turning Point USA: Fast-growing conservative youth and grassroots organization. Competes for the same donor dollars and overlapping voter segments, though primarily focused on college campuses and younger voters.
• CatholicVote: Catholic-focused political advocacy organization with overlapping Catholic voter outreach and FFC's former Political Director (Mary Thomas) on its alumni list. Comparable in targeting Catholic voters in battleground states.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/faithandfreedom
• YouTubeyoutube.com/@ffcoalition
• Facebookfacebook.com/ffcoalition
• Instagraminstagram.com/faithandfreedomcoalition
• LinkedInlinkedin.com/company/faith-and-freedom-coalition-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Faith & Freedom Coalition