Wake Ear Nose and Throat Specialists

What Wake Ear Nose and Throat Specialists does

Wake Ear, Nose and Throat Specialists ("Wake ENT") is a private otolaryngology practice founded in 2010 and headquartered in Cary, North Carolina, with a second office in Sanford. The practice is led by board-certified otolaryngologist Dr. Pankaj Gupta (M.D., F.A.C.S.), who is supported by audiologist Dr. Sarah Patz (Au.D., CCC-A, F-AAA, CH-TM). It serves adult and pediatric patients across Wake, Durham, and Orange counties — including Cary, Raleigh, Durham, Morrisville, and Chapel Hill — providing a broad ENT service menu that spans chronic sinusitis treatment (including in-office balloon sinuplasty and SINUVA/PROPEL/LATERA implants), 3-D image-guided sinus surgery, allergy testing and immunotherapy, thyroid and parathyroid surgery (including minimally invasive and harmonic-scalpel techniques), coblation tonsillectomy, ear infection care, pediatric otolaryngology, sleep apnea management, head and neck cancer care, and full audiology services including hearing aids (Widex) and Neuromonics tinnitus therapy.

The practice's clinical technology stack is built around in-office diagnostic and procedural equipment: a state-of-the-art CT scanner for same-day sinus imaging, fiber-optic video endoscopy, balloon sinus dilation systems, stereotactic 3-D image-guided surgical navigation, harmonic scalpel (Ethicon) for endocrine surgery, comprehensive audiometric testing rigs, and the Neuromonics Tinnitus Treatment Device. Care delivery is on-premise through two physical clinics; patients book by phone or online contact form, with referrals drawn from local primary care physicians and community word-of-mouth.

Revenue is generated primarily from professional services billed to insurance (consultations, diagnostics, in-office and ambulatory surgery) plus hardware sales of Widex hearing aids at roughly $3,000–$6,000 per pair with a 30-day trial. Additional recurring revenue comes from 3–5 year allergy immunotherapy programs. The practice is privately owned by Dr. Gupta, has no external investment, no parent company, and no disclosed funding; it is a lifestyle-style specialty practice rather than a venture-backed growth asset.

Name

Wake Ear Nose and Throat Specialists

Legal name

Wake Ear, Nose and Throat Specialists

Website

https://wakeent.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Wake Ear, Nose and Throat Specialists is a private two-location ENT practice in Cary and Sanford, NC, led by Dr. Pankaj Gupta (M.D., F.A.C.S.) and Dr. Sarah Patz (Au.D.), serving adult and pediatric patients across the Triangle region with comprehensive sinus, allergy, hearing, thyroid, and sleep care.

Ownership category

akta.pro rank

Product category

Otolaryngology and Audiology Medical Practice

NAICS

Offices of Physicians (6211), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General Otolaryngology (ENT) (HLAKAMAA)

akta.pro secondary industries

Pediatric Otolaryngology (HLAKAMAB), Sleep Surgery & Snoring (ENT) (HLAKAMAH), Otology & Neurotology (Ear/Hearing/Balance) (HLAKAMAC), Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI), ENT / Otolaryngology Surgery Centers (HLAFAIAJ)

Keywords

• Otolaryngology medical services
• Sinus and allergy care
• Hearing loss treatment
• ENT surgical procedures
• Pediatric otolaryngology care

Headquarters

HQ city

Cary

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Medical Consultations and Office Visits: Revenue generated from patient consultations, follow-up visits, and ongoing medical care for ENT conditions including sinusitis, allergies, ear infections, and other otolaryngology services.
2. Diagnostic Testing Services: Revenue from diagnostic procedures including audiometric testing, hearing evaluations, allergy testing, CT scans, and other diagnostic services performed in-office.
3. Surgical Procedures: Revenue from surgical interventions including balloon sinuplasty, tonsillectomies, thyroidectomy, parathyroidectomy, septoplasty, and other ENT surgical procedures performed in-office or at surgical centers.
4. Hearing Aids and Assistive Devices: Revenue from sale and fitting of hearing aids including Widex brand devices, hearing aid accessories, and assistive listening devices.
5. Allergy Immunotherapy Treatment: Revenue from ongoing allergy treatment including allergy shots (immunotherapy) with build-up and maintenance doses over 3-5 year treatment periods.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Wake Ear, Nose and Throat Specialists (Wake ENT) is a private otolaryngology medical practice delivering comprehensive ear, nose, and throat care to adult and pediatric patients in North Carolina. Core services include medical and surgical management of sinusitis (including balloon sinuplasty and sinus implants), hearing loss diagnosis and audiology, allergy testing and immunotherapy, thyroid and parathyroid surgery, sleep apnea treatment, ear infection care, endoscopic septoplasty, head and neck cancer surgery, coblation tonsil/adenoid procedures, and in-office diagnostic CT scanning, complemented by Widex hearing aid sales.

Product overview

Wake ENT is an otolaryngology (ear, nose, and throat) medical practice providing comprehensive ENT care through a unified service model. The practice offers a broad portfolio of services including sinus treatment ( sinusitis, Balloon Sinuplasty, Propel and Sinuva sinus implants, Latera nasal implant, 3-D stereotactic image guided surgery), hearing services (audiology, hearing loss treatment, Widex hearing aids, tinnitus treatment with Neuromonics), allergy testing and immunotherapy, pediatric otolaryngology, thyroid/parathyroid surgery, ear infection treatment, sleep apnea treatment, and cancer care. The practice also operates an in-office CT scanner for diagnostic imaging and utilizes specialized devices including the Neuromonics Tinnitus Treatment Device. Services are led by Dr. Pankaj Gupta (board-certified ENT surgeon with F.A.C.S. designation) and Dr. Sarah Patz (Doctor of Audiology). The practice operates from two locations in Cary and Sanford, NC.

Differentiator

Problem solved

Functional benefit

Products and services

• Sinusitis Treatment Medical and surgical evaluation, diagnosis, and treatment for acute and chronic sinusitis, including prescription therapy and chronic sinus infection management for adult and pediatric patients.
• Balloon Sinuplasty (Balloon Sinus Dilation) Minimally invasive in-office procedure using small balloons to dilate sinus pathways and restore drainage under local anesthesia, for chronic or recurrent sinusitis patients. Many patients resume normal activities immediately following the procedure.
• Audiology and Hearing Loss Services Comprehensive audiologic evaluations (audiometry, real-ear testing, vestibular testing), aural habilitation and rehabilitation, hearing aid fitting and follow-up care, tinnitus assessment, and cochlear implant evaluations for conductive, sensorineural, and mixed hearing loss, provided by Dr. Sarah Patz, Au.D.
• Allergy Testing and Immunotherapy Environmental allergen testing (regional molds, grasses, weeds, trees, and household allergens) plus immunotherapy (allergy shots) with build-up and maintenance dosing over a 3-5 year treatment course for long-term symptom control.
• Thyroid and Parathyroid Surgery Surgical management of thyroid and parathyroid disorders including minimally invasive thyroidectomy and parathyroidectomy using small-incision and video-assisted techniques with harmonic scalpel technology. Dr. Gupta has over 12 years of surgical experience and very low incidence of recurrent nerve injury and hypoparathyroidism, and is one of few physicians in Wake County to offer minimally invasive thyroidectomy.
• Tinnitus Treatment (Neuromonics) Neuromonics Tinnitus Treatment Device — a sophisticated MP3 player delivering customized music tailored to the patient's tinnitus and hearing profile — shown to reduce awareness of tinnitus in 90% of patients treated.
• Pediatric Otolaryngology ENT services for children including tonsillectomy, ear tube placement (myringotomy), and treatment of recurrent ear infections, tonsil and adenoid issues, and pediatric hearing concerns.
• Sleep Apnea and Snoring Treatment Diagnosis and treatment of obstructive sleep apnea and chronic snoring, including CPAP therapy, oral mouth devices, and surgical options (tonsillectomy, adenoidectomy, and related procedures).
• Ear Infection Treatment Diagnosis and treatment of outer ear infections (otitis externa/swimmer's ear), middle ear infections (otitis media), and inner ear infections (labyrinthitis) across pediatric and adult patients.
• Endoscopic Septoplasty Minimally invasive surgical technique to correct a deviated nasal septum causing airway obstruction, often performed alongside other sinus procedures.
• Head and Neck Cancer Care Specialized head and neck cancer surgery and management, leveraging Dr. Gupta's Fellowship of the American College of Surgeons (F.A.C.S.) background and specialized training in cancer surgery of the neck.
• Coblation Tonsillectomy and Adenoidectomy Tonsillectomy and adenoidectomy procedures using coblation technology for pediatric and adult patients, including as part of sleep apnea care.
• SINUVA Sinus Implant FDA-approved drug-releasing (mometasone furoate) implant for treatment of nasal polyps in patients 18+ who have had ethmoid sinus surgery. Releases anti-inflammatory steroid directly to polyps for up to 90 days. Wake ENT is among the first in the area to offer SINUVA.
• PROPEL Sinus Implant Spring-like implant placed at the time of sinus surgery that props open the ethmoid sinus, delivers anti-inflammatory medication directly to the sinus lining, and then dissolves to reduce scarring and inflammation.
• LATERA Absorbable Nasal Implant Absorbable nasal implant used to support upper and lower lateral nasal cartilage for patients with nasal obstruction symptoms caused by lateral wall collapse, supporting improved nasal breathing.
• Stereotactic 3-D Image-Guided Sinus Surgery Computer-augmented endoscopic sinus surgery using a 3-D image-guided system to identify borders and critical anatomic structures in real time for safe, less invasive sinus surgery.
• In-Office CT Scanning State-of-the-art in-clinic CT scanner providing high-quality sinus images for quick diagnosis, same-day scan and follow-up appointment scheduling, and reduced radiation exposure compared to other facilities.
• Ultrasound-Guided Fine Needle Aspiration Biopsy Fine needle aspiration technique using ultrasound guidance to evaluate suspicious thyroid nodules for diagnosis, including identification referenced in patient testimonials where thyroid issues were caught during ENT evaluations.
• Transtympanic Steroid Infusion for Sudden Hearing Loss Specialty treatment for sudden sensorineural hearing loss (SSNHL) using transtympanic steroid application delivered through the eardrum to the inner ear.
• Widex Hearing Aids Digital Widex hearing aids (including Widex Mind series) featuring breakthrough digital technology, smart environment adaptation, multiple sizes, and longer battery life. Priced at approximately $3,000–$6,000 per pair with a 30-day trial period. Includes fitting, follow-up care, and accessories.

Quantifiable outcome

• Neuromonics Tinnitus Treatment Device shown to reduce awareness of tinnitus in 90% of patients treated
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Piedmont HealthCare ENT & Audiology: Multi-specialty physician group with dedicated ENT and audiology service line in North Carolina. Comparable integrated ENT/audiology model, though embedded within a larger multi-specialty practice.
• Raleigh Capitol ENT: Independent ENT practice serving Raleigh and the greater Triangle region, overlapping directly with Wake ENT's Cary and Raleigh catchment. Comparable service line and physician-owned model, making it the most direct local competitor.
• Piedmont Ear, Nose & Throat Associates: Independent multi-physician ENT and audiology practice in North Carolina providing sinus, allergy, hearing, and head/neck surgery services. Comparable physician-owned specialty model in the same state, with similar revenue mix.

Broad incumbents

• Atrium Health Wake Forest Baptist ENT: Health-system-affiliated ENT department serving the broader North Carolina Piedmont region. Competes on referral capture and offers the full ENT subspecialty menu with employed-physician infrastructure.
• Duke Otolaryngology, Head and Neck Surgery: Academic otolaryngology department at Duke University Health System offering comprehensive ENT subspecialty care in Durham, NC. Operates within a major health system with employed physicians and broader subspecialty depth that Wake ENT cannot match.
• UNC Health Otolaryngology: Academic ENT group at UNC Health in Chapel Hill providing general and subspecialty ENT care. Competes for Triangle-area referrals and absorbs primary care referrals through UNC-employed PCP networks, directly pressuring Wake ENT's referral base.

Emerging players

• Breathe Clear Institute: Specialty sinus and nasal obstruction practice focused on in-office balloon sinuplasty, SINUVA, PROPEL, and LATERA procedures. Directly competes on the same advanced minimally invasive ENT procedures that differentiate Wake ENT, and is emblematic of the office-based ENT model Wake ENT competes with.

Direct peers

• Carolina Ear Nose & Throat Clinic: Independent otolaryngology and audiology practice in the Carolinas offering allergy, sinus, hearing, and head/neck services. Closely comparable to Wake ENT in scale, services offered, and physician-ownership structure.
• Allergy & ENT Associates: Texas-based multi-site physician group combining otolaryngology, allergy, and audiology under a single integrated model. Closely analogous in service mix and revenue streams (consults, procedures, allergy shots, hearing aids) to Wake ENT, but at much larger scale.
• Charlotte Eye Ear Nose & Throat Associates (CEENTA): Large multi-location independent ENT and audiology group in the Carolinas offering sinus surgery, allergy, hearing aids, and pediatric ENT across ~20+ offices. Directly comparable business model and clinical service mix, but at materially greater scale and geographic spread.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wakeent
• Facebookfacebook.com/Wake-Ear-Nose-and-Throat-Specialists-226556967551847
• LinkedInlinkedin.com/company/wake-ear-nose-and-throat-specialists

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wake Ear Nose and Throat Specialists