Mydentity

What Mydentity does

Mydentity is a small, privately-held creative services firm based in Baambrugge, Netherlands, founded in 1994 by Maryse Brouwer, who continues to act as the owner. The company offers a portfolio of design and production services — specifically graphic design, logo design, web design, photography, concept development, and printing — targeting clients who require end-to-end creative output from initial concept through finished visual and printed assets.

The firm operates with a headcount of 1–10 employees, consistent with a boutique, owner-led creative practice rather than a scaled agency. Its business model appears to be project-based local services delivery, with the founder acting as principal client contact and likely as the lead creative on engagements. The service portfolio spans both digital (web design) and physical (printing) deliverables, suggesting the firm positions itself as a one-stop creative shop for small Dutch clients needing brand, visual identity, and production work.

Publicly available source material is thin: the company website returned only a verification/loading page during data collection, and there are no disclosed financials, funding events, customer references, partnership announcements, or technology stack details. As a result, deeper claims about customer mix, pricing structure, revenue mechanics, geographic reach, or growth trajectory cannot be supported by the current evidence base.

Name

Mydentity

Website

https://mydentity.nl

Company type

Private

Founded year

1994

Headcount range

1–10 employees

Short description

Mydentity is a Netherlands-based, owner-operated creative services firm in Baambrugge, founded in 1994 by Maryse Brouwer, offering graphic design, logo design, web design, photography, concept development, and printing to local clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Baambrugge

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Mydentity is a boutique creative studio that provides graphic design, logo design, web design, photography, concept development, and printing services to clients. Operating from Baambrugge in the Netherlands, the firm delivers end-to-end visual branding and production services, primarily for local and regional customers seeking personalized creative output.

Differentiator

Problem solved

Functional benefit

Products and services

• Graphic Design Graphic design services producing visual communications and branding assets for business clients.
• Logo Design Custom logo and brand mark creation for businesses and organizations needing visual identity.
• Web Design Website design services for businesses and individuals needing an online presence.
• Photography Photography services providing visual imagery for branding, marketing, and client campaigns.
• Concept Development Creative concept development services supporting campaign ideation, brand strategy, and creative direction.
• Printing Printing services producing physical print outputs such as marketing collateral, business materials, and branded merchandise.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Emerging players

• Fiverr: Global freelance marketplace where individual designers offer logo, web design and graphic design services. Comparable as a competitive supply channel for the same design work Mydentity sells.
• 99designs by Vista: Online design marketplace connecting SMB customers with freelance designers for logos, web and graphic design. Represents the platform-based alternative competing for Mydentity's target clients.
• Canva: Self-serve graphic design platform enabling non-designers to produce logos, marketing assets and basic web content. Adjacent disruptor targeting the same entry-level design work that small studios like Mydentity historically captured.

Broad incumbents

• Pentagram: Global multidisciplinary design consultancy delivering identity, graphic design and digital work. Comparable as a multi-partner graphic design firm, though operating at much larger scale.
• DEPT®: Large Dutch-headquartered digital creative agency offering web design, branding, and technology services. Comparable as a Dutch creative services peer, though operating at vastly greater scale and scope than Mydentity.
• Saffron Brand Consultants: Global brand consultancy offering brand strategy and identity design. Comparable as a peer in the creative services space, though operating at enterprise scale versus Mydentity's boutique profile.

Direct peers

• Studio Dumbar: Renowned Dutch design studio specializing in visual identity, graphic design and brand systems. Directly comparable as a Netherlands-based design firm competing for similar identity and graphic design work.
• KesselsKramer: Independent Amsterdam creative agency producing advertising campaigns, brand identity and content. Comparable as a Dutch creative services peer competing for similar brand and design briefs.
• Tribal (Amsterdam): Amsterdam-based digital agency offering branding, web design and creative production. Overlaps directly with Mydentity's graphic, web and concept development services.
• Momkai: Amsterdam-based creative agency delivering brand strategy, visual identity, web design and digital products. Closely matches Mydentity's bundled graphic/web/concept service mix at boutique scale.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/mydentity-corporate-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mydentity