Cirelli Wines
Cirelli Wines is a family-owned certified organic and biodynamic winery in Atri, Abruzzo, producing amphora-fermented and classic-line wines from a 22-hectare estate, selling exclusively direct-to-consumer via on-site tastings, email/phone orders, and a glamping hospitality offering.
- Company typePrivate
- Founded-
- HeadquartersAtri, Italy
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Cirelli Wines does
Cirelli Wines (legal name Agricola Cirelli) is a family-owned certified organic and biodynamic agricultural estate founded in 2003 by Francesco Cirelli in Atri, Abruzzo, Italy, and operated today alongside his wife Michela. The 22-hectare farm integrates vineyards, olive groves, vegetable gardens, and free-range livestock in a closed-loop system certified by ICEA (IT BIO No. S1780) and authorized to use the ABD biodynamic trademark for 2025. Core production is built on amphora winemaking using handcrafted ~800-liter terracotta vessels sourced from Impruneta, with indigenous-yeast pied de cuv fermentation and per-variety maceration protocols ranging from 6 hours (Cerasuolo) to 12 days (Montepulciano).
The commercial offering is structured in two wine lines — Linea Anfora (Trebbiano d'Abruzzo DOC, Cerasuolo d'Abruzzo DOC, Montepulciano d'Abruzzo DOC, Pecorino DOC, plus the Trebbiano Amphora 2022 reserve bottled in January 2026 after 40 months on fine lees in a 2,000-bottle limited run) and Linea Classica branded "La Collina" (Montepulciano, Trebbiano, Cerasuolo, Pecorino Colline Pescaresi IGT, an Orange Abruzzo, and Vino Rosso/Bianco table wines). Distribution is exclusively direct-to-consumer: wine orders and tasting bookings are handled via email ([email protected], [email protected]) and phone/WhatsApp (+39 320 8049088), with no public e-commerce checkout on the website. The customer mix is anchored by wine enthusiasts and experiential tourists visiting the estate, Abruzzo regional tourists drawn by the 8 km proximity to the Torre del Cerrano coast, and Italian domestic buyers purchasing directly.
The business model adds two paid experience layers on top of wine sales: the "All About Amphora" tasting at €25 per adult (1.5-hour tour with four amphora-line wines and a local products platter) and Yoga & Wine sessions. Hospitality is further extended by a glamping operation offering tent suites in the olive grove, registered with official Italian tourism codes (CIR: 067004AGR0015, CIN: IT067004B5W264BVVW). Marketing is content-driven through the bilingual cirelliwines.com website and organic social channels on Facebook, Instagram, and YouTube, with no disclosed advertising spend, no external investors, and no e-commerce infrastructure. The company has no parent entity, no subsidiaries, and no M&A history; team size implied by the named management (winery, logistics, viticulture, administration, hospitality) is small and operationally lean.
Cirelli Wines firmographics
Firmographics- Name
- Cirelli Wines
- Legal name
- Agricola Cirelli
- Website
- https://www.cirelliwines.com/
- Company type
- Private
- Operating status
- Operating
- Short description
- Cirelli Wines is a family-owned certified organic and biodynamic winery in Atri, Abruzzo, producing amphora-fermented and classic-line wines from a 22-hectare estate, selling exclusively direct-to-consumer via on-site tastings, email/phone orders, and a glamping hospitality offering.
- Ownership category
- akta.pro rank
Cirelli Wines industry classification
Industry- Product category
- Organic Wine Production
- NAICS
- Wineries (312130), Grape Vineyards (111332)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Organic Vineyard & Wine Grape Farming (AFAGAKAI), Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP) (AFAGAJAL), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Gastronomy & Wine-Focused Boutique Hotels (THAGADAG)
Keywords
Where Cirelli Wines is headquartered
LocationHeadquarters
- HQ city
- Atri
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Cirelli Wines business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Wine Sales: Direct sale of organic and amphora-fermented wines to visitors and local customers. Wines are sold in two lines: Linea Anfora (premium amphora wines) and Linea Classica (classic organic wines). Purchases are made on-site during visits or via email/phone inquiry. No public e-commerce pricing is disclosed.
- Winery Experiences: Revenue from paid tasting experiences such as 'All about Amphora' (€25 per adult, 1.5 hours) which includes winery and vineyard tour, four wine tastings from the Anfora Line, and a local products platter. Additional experiences include Yoga & Wine sessions.
- Glamping Hospitality: Glamping accommodation offerings in tent suites within the olive grove. The glamping experience is positioned as a unique countryside immersion close to the coast (8 km from the sea and Torre del Cerrano beach reserve). This hospitality segment complements the wine experiences and extends customer dwell time.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | All about Amphora tasting experience |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Cirelli Wines product offering
Product offeringCore offering
Cirelli Wines produces and sells certified organic and biodynamic wines under two lines (Linea Anfora, fermented and aged in handmade Impruneta terracotta amphorae with indigenous yeasts, and Linea Classica "La Collina") alongside table wines. The estate also delivers paid tasting and yoga experiences and operates a glamping accommodation in its olive grove, with all sales and bookings handled on-site at the Atri farm or via direct email, phone, or WhatsApp inquiry.
Product overview
Cirelli Wines is a certified organic and biodynamic agricultural farm (ICEA IT BIO No. S1780) in Abruzzo, Italy, operating 22 hectares of land. The company offers two distinct wine lines: the Anfora Line (featuring Trebbiano d'Abruzzo DOC, Cerasuolo d'Abruzzo DOC, Montepulciano d'Abruzzo DOC, and Abruzzo Pecorino DOC, all fermented and aged in terracotta amphorae with indigenous yeasts, plus a Reserve Amphora line with extended 40-month aging) and the Classic Line (La Collina wines including Montepulciano d'Abruzzo DOC, Trebbiano d'Abruzzo DOC, Cerasuolo d'Abruzzo DOC, Pecorino Colline Pescaresi IGT, Orange Abruzzo, and table wines Vino Rosso and Vino Bianco, produced using steel tank fermentation). The company also operates a glamping experience with tent suites in the olive grove and offers wine tasting experiences including the 'All About Amphora' tour. The business integrates amphora winemaking inspired by ancient traditions (handmade in Impruneta, terracotta, approximately 800 liters capacity each) with sustainable organic farming practices including crop rotation, natural fertilization through animal grazing, and manual harvesting.
Differentiator
Problem solved
Functional benefit
Products and services
- Trebbiano d'Abruzzo DOC Anfora White wine made from Trebbiano d'Abruzzo grapes, destemmed, gently crushed and macerated for 1 day before fermentation with indigenous yeasts in terracotta amphorae, then aged approximately 12 months in amphora. Targeted at organic and natural-wine consumers.
- Cerasuolo d'Abruzzo DOC Anfora Rosé wine from Montepulciano grapes, vinified in terracotta amphorae with no more than 6 hours of maceration and completing malolactic fermentation naturally in amphora. Targeted at organic and natural-wine consumers.
- Montepulciano d'Abruzzo DOC Anfora Red wine from Montepulciano d'Abruzzo grapes, fermented in amphora with up to 12 days of maceration; the cap is wet but not broken to limit extraction. Aged in amphora through malolactic fermentation. Targeted at organic and natural-wine consumers.
- Abruzzo Pecorino DOC Anfora White wine from Pecorino grapes, fermented in terracotta amphorae with up to 24 hours of skin contact and refined in amphora for 12 months. Targeted at organic and natural-wine consumers.
- Trebbiano d'Abruzzo DOC Amphora 2022 (Reserve) Reserve white wine from selected Trebbiano Abruzzese grapes harvested in late September 2022. Macerated for 24 hours, fermented in amphora with indigenous yeasts, and aged on fine lees in amphora for 40 months. Limited to 2,000 bottles, bottled January 2026. Targeted at collectors and premium natural-wine consumers.
- Montepulciano d'Abruzzo DOC (La Collina) Classic-line red wine from Montepulciano d'Abruzzo grapes. Destemmed and macerated in steel tanks for about 7 days, then softly pressed to prevent extraction of aggressive tannins. Targeted at everyday organic wine consumers.
- Trebbiano d'Abruzzo DOC (La Collina) Classic-line white wine from Trebbiano d'Abruzzo grapes. Destemmed and macerated in steel tanks for about 24 hours, then gently pressed. Targeted at everyday organic wine consumers.
- Cerasuolo d'Abruzzo DOC (La Collina) Classic-line rosé from Montepulciano grapes. Destemmed and directly pressed given high color concentration, with very gentle pressing to preserve fruit pulpiness. Targeted at everyday organic wine consumers.
- Pecorino Colline Pescaresi IGT (La Collina) Classic-line white wine from Pecorino grapes, classified as IGT Colline Pescaresi. Targeted at everyday organic wine consumers.
- Orange Abruzzo (La Collina) Orange wine (skin-contact white) from Abruzzo. Grapes destemmed and macerated in steel tanks for about 30 days; no punching down performed, only simple pump-overs to wet the cap; softly pressed. Targeted at natural-wine consumers seeking skin-contact whites.
- Vino Rosso (Organic Table Wine) Organic red table wine. Destemmed and briefly macerated in steel tanks for no more than a week, then softly pressed to maintain fruit freshness. Targeted at casual organic wine consumers.
- Vino Bianco (Organic Table Wine) Organic white table wine. Destemmed and briefly macerated in steel tanks for 24 hours. Targeted at casual organic wine consumers.
- Glamping Experience Glamping accommodation in tent suites located within the olive grove, 8 km from the coast and the Cerrano Tower Reserve, offering nature immersion, organic crops, and family hospitality. Targeted at experiential tourists and Abruzzo visitors.
- All About Amphora Experience Winery and vineyard tour lasting approximately 1.5 hours, including 4 glasses of Amphora-line wines and a platter of local products, priced at €25.00 per adult. Targeted at wine tourists and natural-wine enthusiasts visiting the estate.
Quantifiable outcome
- 2,000 bottles produced for the 2022 Trebbiano d'Abruzzo DOC Amphora reserve, demonstrating limited-edition positioning
Companies that use Cirelli Wines
Customer profileSegments3 records
Ideal customer profiles3 records
Cirelli Wines technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Cirelli Wines partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Cirelli Wines competitors and assessment
Company assessmentDirect peers
- Valentini: Valentini is an iconic artisan producer in Loreto Aprutino, Abruzzo, famous for Trebbiano and Montepulciano. Direct regional peer with similar ultra-small production, DOC Abruzzo focus, and cult/collector positioning.
- COS: Azienda COS is a Sicilian biodynamic winery widely credited with reviving terracotta amphora winemaking in Italy. Direct match on amphora + biodynamic + small-scale artisanal production with a focus on Mediterranean indigenous varieties.
- Emidio Pepe: Emidio Pepe is a long-standing biodynamic winery in Torano Nuovo, Abruzzo. Direct regional and methodological peer — same Abruzzo DOC region, same biodynamic philosophy, and similar small-lot, hands-off winemaking.
- Elisabetta Foradori: Foradori is a Trentino biodynamic winery renowned for revitalizing Teroldego. Comparable as a family-led Italian biodynamic producer with a strong terroir identity and similar premium small-batch positioning.
- Ampeleia: Ampeleia is a biodynamic winery in Tuscany's Maremma region with a closed-loop farming philosophy. Closely comparable on biodynamic farming, terroir-driven bottlings, and multi-revenue estate operations.
- Tenuta di Valgiano: Valgiano is a biodynamic Tuscan estate producing limited-bottling wines from its own vineyards. Highly comparable on biodynamic certification, single-estate bottling, and small artisanal production.
- Frank Cornelissen: Frank Cornelissen is a Mount Etna natural winemaker producing terracotta-aged, low-intervention wines. Direct peer on natural winemaking philosophy, indigenous yeasts, and terracotta vessel use at small scale.
- Arianna Occhipinti: Arianna Occhipinti is a Sicily-based natural winemaker working biodynamically with indigenous Sicilian grapes. Direct peer on small-lot, terroir-focused, low-intervention winemaking and a strong founder-led brand story.
Broad incumbents
- Donnafugata: Donnafugata is a major family-owned Sicilian wine producer with strong international distribution, hospitality, and brand storytelling. Comparable on family-owned Italian winery identity with strong tourism and content-driven brand presence, but materially larger and more globally distributed.
- Planeta: Planeta is a large-scale, multi-site Sicilian wine producer with a substantial agritourism and hospitality program. Comparable on the winery-plus-experiential-tourism business model and DOC-tier portfolio breadth, though operating at a much larger scale than Cirelli.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Cirelli Wines social profiles
Digital presenceCirelli Wines compliance and trust
Trust signalCompliance2 records
Cirelli Wines financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cirelli Wines leadership team
Management profileNumber of profiles
Profiles7 records
Cirelli Wines funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cirelli Wines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cirelli Wines
What does Cirelli Wines do?
Cirelli Wines produces and sells certified organic and biodynamic wines under two lines (Linea Anfora, fermented and aged in handmade Impruneta terracotta amphorae with indigenous yeasts, and Linea Classica "La Collina") alongside table wines. The estate also delivers paid tasting and yoga experiences and operates a glamping accommodation in its olive grove, with all sales and bookings handled on-site at the Atri farm or via direct email, phone, or WhatsApp inquiry.
Is Cirelli Wines a public or private company?
Cirelli Wines is a private company. It is classified as family owned and is currently operating.
When was Cirelli Wines founded?
Cirelli Wines was founded in -1.
Where is Cirelli Wines based?
Cirelli Wines is headquartered in Atri, Italy, in the Europe region.
How does Cirelli Wines make money?
Three revenue lines are on record. Wine Sales are the primary driver. The others are winery Experiences and glamping Hospitality.
Who are Cirelli Wines's main competitors?
Direct peers on record are Valentini, COS, Emidio Pepe, Elisabetta Foradori, Ampeleia, Tenuta di Valgiano, Frank Cornelissen and Arianna Occhipinti. Broad incumbents are Donnafugata and Planeta.
Does Cirelli Wines have an API?
No public API is recorded for Cirelli Wines.
What industry is Cirelli Wines in?
Cirelli Wines's product category is Organic Wine Production. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of AFAGAKAI, Organic Vineyard & Wine Grape Farming. Its NAICS code is 312130 and its SIC code is 2080.