What Safintra does

Safintra South Africa (Pty) Ltd is a building-solutions manufacturer and distributor operating as the Southern African building-solutions arm of the Safal Group, Africa's largest producer of steel roofing. Founded in 1991 and headquartered in Boksburg, the company sells concealed-fix and pierced-fix metal roofing and cladding profiles — notably the Saflok 700 and Saflok 410 concealed-fix systems using proprietary clip technology, and the patented Newlok standing-seam profile — alongside a matched accessory portfolio (Fixtite fasteners, Saftherm insulation, RainGain gutters, flashings, ventilators, roof clamps) and a residential sub-brand (Dumuzas). It also distributes coated-steel substrates, including the Zincal aluminium-zinc product and the Colorplus pre-painted range.

The technical core is a proprietary concealed-fix clip system independently tested at the CSIR for wind uplift (4.6kPa) and serviceability (3.15kPa), paired with aluminium-zinc substrate technology claimed to extend steel life up to four times versus galvanised alternatives. Production is supported by mobile roll-forming mills for on-site sheet lengths exceeding 13.2m, and a SpecLab digital specification tool that generates full project specifications for architects and home-owners.

The business model is B2B and largely transactional: one-time product sales through 7 South African branches, an Approved Roofing Contractor channel, and direct operations in 8 additional African countries (Namibia, Mozambique, Zambia, Malawi, Tanzania, Kenya, Angola, Uganda). Revenue is driven by quoting-based pricing with standard payment-on-order terms unless credit is extended, supported by a specification-led go-to-market targeting architects, contractors, and property developers via CPD training, technical documentation, and industry association membership (SAMCRA, SAISC). Customer mix spans industrial, commercial, agricultural, educational, and residential construction across enterprise and mid-market segments.

Name

Safintra

Legal name

Safintra South Africa (Pty) Ltd

Website

https://safintra.co.za

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

Safintra South Africa manufactures and distributes concealed-fix and pierced-fix metal roofing and cladding systems, coated steel substrates, and matched accessories across Southern and East Africa, serving industrial, commercial, agricultural, and residential construction customers through branch and approved-contractor channels.

Ownership category

akta.pro rank

Product category

Metal Roofing and Cladding Systems

NAICS

Architectural and Structural Metals Manufacturing (3323), Hardware Manufacturing (33251)

SIC

Sheet Metal Work (3444), Fabricated Structural Metal Products (3440), Bolts, Nuts, Screws, Rivets & Washers (3452)

akta.pro primary industry

Metal Roofing Systems (IMADAFAB)

akta.pro secondary industries

Metal Roofing & Wall Panels (Architectural/Structural) (IMADACAG), Flashing, Edge Metal & Roof Accessories (IMADAFAJ), Roof Insulation & Cover Boards (IMADAFAN), Metal Cladding, Soffits & Trim (Non-Panel Components) (IMADACAM)

Keywords

• Metal roofing systems
• Concealed fix profiles
• Coated steel roofing
• Roofing cladding sheets
• Roofing accessories fasteners

Headquarters

HQ city

Boksburg

HQ country

South Africa

HQ region

Africa

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Roofing and Cladding Systems: Sale of proprietary roofing and cladding profiles (Saflok 700, Saflok 410, Newlok, Classicorr, IBR, Widedek, etc.) with associated flashings, ventilators, gutters and accessories. Products sold through branches, mobile mills, and approved contractor network.
2. Coated Steel Products: Sale of coated steel substrates including Zincal (aluminium-zinc coated) and Colorplus (pre-painted) steel for roofing and cladding applications.
3. Insulation and Accessories: Sale of Saftherm insulation products, Fixtite fasteners, roof clamps, spacer systems, and building accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Safintra manufactures and supplies branded metal roofing and cladding systems for commercial, industrial, agricultural and residential buildings. The portfolio is built around concealed fix profiles (Saflok 700, SAFLOK 410, Newlok standing seam) and pierced fix profiles (Classicorr, TUFDEK IBR, Widedek, Fluteline, Trimflute), supported by coated steel substrates (Zincal aluminium-zinc, Colorplus pre-painted), Saftherm insulation, Fixtite fasteners, RainGain gutters, flashings, ventilators, roof clamps and accessories.

Product overview

Safintra offers a comprehensive portfolio of building solutions as part of the Safal Group, Africa's largest manufacturer of steel roofing. The product ecosystem centers on concealed fix and pierced fix metal roofing profiles, with three flagship concealed fix products: Saflok 700 (wide-coverage 700mm), SAFLOK 410 (premier 410mm profile), and Newlok (standing seam 445mm). Complementary pierced fix profiles include Classicorr, TUFDEK IBR, Widedek, Fluteline, and Trimflute. The offering extends through a complete range of accessories including flashings, ventilators, gutters (RainGain), fasteners (Fixtite), insulation (Saftherm radiant barrier and thermal), roof clamps, and specialist products (Safbuild, Safsolar). Coated steel substrate options include Zincal (aluminium-zinc), Colorplus variants (pre-painted in standard, Ultima, Matt, and Textured finishes), Optima, Hulamin, and Rheinzink. Dumuzas provides residential roofing for the East African market. The SpecLab digital tool supports specification generation. All products are backed by the Safal Group's manufacturing expertise spanning Eastern and Southern Africa.

Differentiator

Problem solved

Functional benefit

Brands

• Saflok: Concealed fix roofing profile brand including Saflok 700 and Saflok 410 models.
• Saflok 700
• Saflok 410
• Newlok
• Classicorr
• Tufdek IBR
• Widedek
• Fluteline
• Trimflute
• Versatile
• Fixtite
• Saftherm
• Safbuild
• Safsolar
• Dumuzas
• Zincal
• Colorplus
• Colorplus Ultima
• RainGain

Products and services

• Saflok 700 Concealed Fix Profile Advanced wide-coverage concealed fix roofing profile with 700mm cover width, re-engineered clips for superb sheet engagement and deep pans enabling excellent water run-off at 2-degree pitch; designed for fast, cost-effective installation on commercial and industrial projects.
• SAFLOK 410 Concealed Fix Profile Premier concealed fix profile with 410mm effective cover width and angular interlocking trapezoidal rib design, using second-generation clip technology and proven in high wind load conditions along the Western and Eastern Cape coastline.
• Newlok Standing Seam Profile Patented concealed fix standing seam profile with 445mm effective cover width and 50.8mm rib height, can be seamed mechanically or by hand for additional wind hold-down capability, suitable for slopes as low as 1.5 degrees on premium architectural projects.
• Classicorr Pierced Fix Profile Traditional pierced fix roofing profile offering reliable fastening through the sheet for roof and wall cladding applications in commercial, industrial and agricultural buildings.
• TUFDEK IBR Pierced Fix Profile Inverted Box Rib (IBR) pierced fix profile suitable for industrial, commercial and agricultural applications with good spanning capabilities for roofing and sidewall cladding.
• Widedek Pierced Fix Profile Wide coverage pierced fix profile designed for applications requiring broader sheet coverage in roofing and cladding installations.
• Fluteline Pierced Fix Profile Fluted pierced fix profile offering distinctive aesthetic appeal for roofing and cladding applications across commercial and residential projects.
• Trimflute Pierced Fix Profile Square fluted pierced fix profile with discrete stiffening ribs providing strength and long spanning capabilities for roofing and sidewall cladding applications.
• Versatile Tile Profile Tile profile roofing solution for residential applications combining the aesthetic appeal of traditional tiles with the durability and performance of metal roofing.
• Concealed Fix Flashings Custom-made flashings designed to complement concealed fix roofing systems with matching materials and finishes to avoid incompatibility issues across Saflok and Newlok projects.
• Pierced Fix Flashings Flashings and closures for pierced fix roofing profiles, produced from matching materials to ensure system compatibility on roofing and wall cladding installations.
• Louvres Ventilation Product Louvres for ventilation and airflow management in roofing and building applications, supplied as part of Safintra's roofing system accessories range.
• New Static Ventilators Static ventilation products for roof applications enabling natural air circulation in industrial and commercial buildings.
• RainGain OGEE Gutter System OGEE gutter system with double curve design in 125mm residential and 150mm industrial sizes, offering nearly twice the water carrying capacity of half-round competitors, available in aluminium and aluminium-zinc in a wide range of colours.
• Fixtite Fasteners Warranted fasteners designed for compatibility with Safintra roofing systems, available in Class 3 (AZ150) and Class 4 (AZ200) corrosion resistance ratings with rubber sealing washers for different environmental conditions.
• SAFTHERM Radiant Barrier Radiant barrier insulation reflecting heat radiation for improved thermal performance in commercial, industrial and residential buildings.
• SAFTHERM Thermal Insulation Polyester fire blanket thermal insulation for building applications, supplied as part of the Saftherm insulation range for roofing and cladding systems.
• Roof Clamps and Brackets S-5-K Grip and other roof clamps for securing items such as solar panels and ancillaries to metal roofing without penetrating the sheet, protecting warranty integrity.
• Roof Spacer Systems Spacer systems for roof installations enabling proper alignment and thermal movement in concealed fix roofing assemblies.
• Safbuild Building Solution Building innovation offering structural steel building solutions as part of the Safintra building systems portfolio for commercial and industrial projects.
• Safsolar Solar Integration Solar integration solution enabling solar panel installation on Safintra roof profiles without sheet penetration, supporting energy-efficient building design.
• Zincal Aluminium-Zinc Coated Steel Aluminium-zinc coated steel substrate providing extended durability through an aluminium oxide barrier and zinc sacrificial protection, protecting steel up to four times longer than galvanised steel for roofing and cladding applications.
• Colorplus Pre-Painted Steel Pre-painted steel roofing solution designed for South African climates with superior thermal protection, UV resistance and colour stability for roofing and cladding.
• Colorplus Ultima Premium Pre-Painted Steel Premium pre-painted coated steel offering enhanced durability and performance characteristics over the standard Colorplus range for high-spec roofing and cladding.
• Colour Plus Matt Pre-Painted Steel Matt finish pre-painted steel for reduced glare and contemporary aesthetic appearance in roofing and cladding projects.
• ColourPlus Textured Pre-Painted Steel Textured finish pre-painted steel that reduces oil canning visibility and provides enhanced aesthetic appeal for premium roofing and cladding applications.
• Optima Coated Steel Coated steel product offering from Safal Group for roofing and cladding applications distributed by Safintra.
• Hulamin Coated Steel Hulamin coated steel product range suitable for roofing and cladding building applications supplied by Safintra.
• Rheinzink Zinc Alloy Roofing Zinc alloy roofing material for premium architectural applications offering longevity and distinctive appearance in roofing and cladding projects.
• Dumuzas Residential Roofing Residential roofing solution made from high tensile steel with 55% Aluminium, 43% Zinc, 1.6% Silicon coating, offering aluminium-zinc protection, up to 4C cooler interiors, and a 5-year warranty, available in Corrugated and IBR profiles for the East African residential market.
• SpecLab Online Specification Tool Easy-to-use online product specification tool enabling architects, contractors and homeowners to generate full project specifications tailored to their requirements and download the documentation for their roofing solution.
• Bullnosing and Cranking Services Sheet-metal forming services including bullnosing (curved bullnose finishes) and cranking of roofing sheets, supplied as part of Safintra's project services to complement roofing product delivery.
• Material and Installation Services Material and installation support services provided alongside Safintra roofing systems, ensuring correct application and warranty compliance for commercial, industrial and residential projects.

Quantifiable outcome

• Zincal coating extends steel core life up to 4 times longer than galvanised steel
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered industry and community.

• SAMCRA (Southern African Metal Cladding and Roofing Association)industryOthersSafintra is a proud member of SAMCRA, an association formed to restore credibility in the metal roofing industry and address substitution of specified materials with inferior products. SAMCRA plays an important role in the environmental performance of buildings.
• SAISC (South African Institute of Steel Construction)industryOthersSafintra is a proud member of SAISC, which has access to experienced qualified individuals and over 60 years of local Southern African project case studies. SAISC assists with technical queries relating to Steel Construction and Structural Engineering.
• QACCS Golf ClubcommunityGTM or Marketing PartnerSafintra has been a partner and proud sponsor of The QACCS Nationals (Quantity Surveyors, Architects, Consultants, Contractors & Suppliers) since 2018. QACCS is an annual golf tournament promoting business networking and relationships in the construction industry.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kingspan Group: Global building envelope manufacturer with insulated panels and roofing systems; broader portfolio than Safintra but comparable in standing seam and insulated roofing solutions.
• ArcelorMittal South Africa: Largest steel producer in South Africa and key upstream supplier; competes indirectly through its own coated steel products and influences substrate pricing for Safintra's input costs.
• BlueScope Steel: Global leader in metallic-coated and painted steel building products (Lysaght, COLORBOND) with extensive concealed-fix roofing systems; broader portfolio and global scale but overlapping product category.

Direct peers

• Tata BlueScope Steel: Joint venture between Tata Steel and BlueScope producing coated steel and branded metal roofing systems across India, Southeast Asia, and Africa; directly competes in concealed-fix roofing and Zincal-equivalent coated substrate.
• Mabati Rolling Mills: Sister Safal Group entity serving East Africa with concealed-fix and pierced-fix metal roofing profiles; directly comparable product portfolio, distribution model, and coating technology (Safal-supplied Zincal substrate) to Safintra in Southern Africa.

Emerging players

• Everest Industries: Indian building products company in roofing, ceiling, and steel building solutions; emerging international player with comparable metal roofing and cladding profile offering.

Regional players

• Stramit (Fletcher Building): Australia-based manufacturer of steel building products including roofing, cladding, and structural systems; comparable concealed-fix and pierced-fix profile technology under a different regional footprint.
• Robertson Buildings: South African pre-engineered metal buildings manufacturer using comparable steel framing and cladding; serves the same industrial and commercial roofing market with a more turnkey building-system focus.
• Steeline Roofing: Australian metal roofing manufacturer and distributor network offering concealed-fix profiles and coated steel; comparable product category with regional market focus rather than African operations.

Others

• Macsteel Service Centres: Largest steel service centre and wholesaler in South Africa; comparable Southern African footprint and customer overlap in roofing and cladding fabricators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCqizJ8VFMgobVn76q5IpIAQ
• Facebookfacebook.com/SafintraSouthAfrica
• LinkedInlinkedin.com/company/safintra
• Xx.com/safintramw

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safintra