Locher Trade AG

What Locher Trade AG does

Locher Trade AG is a privately held Swiss e-commerce distributor headquartered in Au, canton of St. Gallen, founded in 1989. The company develops and distributes international brand products and selected niche products across climate control, water management, and occupational safety to two customer segments: commercial businesses (Gewerbe [trade/commercial]) and private consumers (Private) throughout Switzerland. Operations are run from a single Swiss warehouse with direct shipment to end customers.

The product portfolio spans seven interconnected categories: pump systems (circulation, inline, self-priming, centrifugal, pressure boosting, submersible, and underwater pumps); dehumidification and ventilation (adsorption and condensation dehumidifiers, insulation drying systems, fans, and air purification); air conditioning and humidification (commercial AC units, spot coolers, commercial humidifiers, and residential split systems); heating (oil, gas, electric, infrared, and residential solutions); leak detection (electronic locators and marking dyes); measurement instruments (moisture, climate, temperature, air-quality, Bluetooth-enabled app sensors, and software platforms); and occupational safety (footwear, eye, hand, respiratory, body, and head/hearing protection). Locher Trade does not manufacture proprietary products; it acts as a Swiss channel partner for international brands including Trotec, DAB Pumps, Cofra, Uvex, Pezzol, ISOtunes, and Marsum.

The business model is product-led and direct: customers transact through the company's own storefront at lochertrade.ch, with unit pricing in Swiss Francs, free-shipping thresholds (stated inconsistently as CHF 50 or CHF 100 on different pages), some quote-based items, and pre-recycling fees (VRG) embedded in device prices. The company offers customized point-of-sale promotional concepts for commercial accounts. Revenue mechanics, ownership structure, financial performance, and detailed headcount beyond a 1–10 band are not publicly disclosed.

Name

Locher Trade AG

Legal name

Locher Trade AG

Website

https://lochertrade.ch

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Locher Trade AG is a Swiss e-commerce distributor, founded in 1989 and headquartered in Au, St. Gallen, that retails international brand products across climate control, water management, and occupational safety to commercial businesses and private consumers throughout Switzerland.

Ownership category

akta.pro rank

Headquarters

HQ city

Au

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Others

Revenue model

1. Product Sales - B2C/B2B E-commerce: Revenue generated through direct online sales of branded industrial and climate control products to both commercial businesses and private consumers in Switzerland. Products include safety equipment (PPE), pumps, dehumidifiers, air conditioning, heating systems, and measurement instruments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Locher Trade AG is a Swiss e-commerce distributor that sells international-brand climate-control equipment (dehumidifiers, ventilation, air conditioning, heating, air purification), pump systems for water management, leak-detection devices, measurement instruments, and occupational-safety/PPE products directly to both commercial businesses (Gewerbe) and private consumers in Switzerland. Operations are run from a Swiss warehouse with high product availability and direct shipping, complemented by customized point-of-sale promotional concepts for commercial accounts.

Product overview

Locher Trade AG is a Swiss B2B/B2C distributor founded in 1989, based in Au, St. Gallen, specializing in climate control and occupational safety equipment. The product portfolio is organized across seven main categories: (1) Pump Systems including circulation pumps, inline pumps, self-priming pumps, centrifugal pumps, pressure boosting systems, submersible motor pumps, and underwater pumps for water management; (2) Dehumidification and Ventilation encompassing adsorption and condensation dehumidifiers, insulation drying systems, ventilation equipment, air purification, and home comfort products; (3) Air Conditioning and Humidification covering commercial AC units, spot coolers, commercial humidifiers, and home comfort climate control; (4) Heating Solutions including oil heaters, gas heaters, electric heaters, infrared heating, and home comfort heating products; (5) Leak Detection comprising detection devices and marking substances; (6) Measurement Instruments for moisture, climate, temperature, air quality, and software solutions; and (7) Work Protection including safety footwear, eye protection, hand protection, respiratory protection, protective clothing, and head/hearing protection. The company distributes international brands (Cofra, DAB, Trotec, Uvex, Pezzol, ISOtunes, Marsum) alongside selected niche products, serving both commercial/industrial and residential markets through a Swiss warehouse with high product availability.

Differentiator

Problem solved

Functional benefit

Products and services

• Pump Systems Range of water-management pumps including electronically controlled wet-runner circulation pumps, inline pumps, self-priming pumps, multi-stage centrifugal pumps, pressure boosting systems, submersible motor pumps, and underwater pumps for residential and commercial water supply, heating, and wastewater management.
• Dehumidification and Ventilation Equipment Stationary and mobile adsorption and condensation dehumidifiers, insulation drying systems, axial and radial fans, wind machines, turbo fans, air hoses, and air purification/disinfection systems for moisture control and ventilation in residential, commercial, and industrial environments.
• Air Conditioning and Humidification Equipment Commercial AC units, spot coolers, commercial humidifiers, split air conditioners, air coolers, residential humidifiers, and air washers for professional and home climate comfort applications.
• Heating Equipment Oil-fired, gas-fired, electric, and infrared heaters, including infrared heating plates, convectors, fan heaters, and ceramic fan heaters for commercial, industrial, and residential heating applications.
• Leak Detection Equipment Fog and smoke-gas simulators, combination measuring devices, listening devices, correlators, ultrasonic and impulse-current measuring devices, optical inspection devices, Uranin and Luminat marking substances, UV-A handheld lamps, and natural dyes for leak location and trace detection.
• Measurement Instruments Moisture, climate, and temperature measurement devices; climate data loggers; KRL measurement chambers; Bluetooth-enabled app sensors for humidity, climate, temperature, air quality, and emissions; thermal imaging cameras (XC series); contact and IR thermometers; air-flow measurement devices; particle counters; emission measurement devices; and multifunction base units with sensors and accessories.
• Measurement Software Solutions Multimeasure Studio Professional and TTSL platform software for data measurement, analysis, and visualization, paired with the company's measurement instruments.
• Occupational Safety and Personal Protective Equipment (PPE) Safety footwear (S1, S2, S3, boots, sandals, work shoes), eye protection (rimmed glasses, welding protection), hand protection (cut, cold, heat, disposable, mechanical, chemical gloves), respiratory protection (FFP1, FFP2, FFP3 masks), high-visibility protective clothing, work pants/jackets/shirts, and head and hearing protection from brands including Cofra, Uvex, Pezzol, ISOtunes, and Marsum.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered major and core.

• TrotecmajorChannel Partner/ Reseller/ DistributorTrotec is a key brand partner providing industrial air dehumidifiers, climate control equipment, and heating solutions sold through Locher Trade AG's Swiss distribution network.
• DAB PumpsmajorChannel Partner/ Reseller/ DistributorDAB Pumps supplies circulation pumps, self-priming pumps, and multi-stage centrifugal pumps for water management applications sold via Locher Trade AG.
• CoframajorChannel Partner/ Reseller/ DistributorCofra provides a comprehensive range of safety footwear (S1, S2, S3, boots, sandals) and work clothing sold through Locher Trade AG's Swiss e-commerce platform.
• UvexmajorChannel Partner/ Reseller/ DistributorUvex supplies occupational safety products including safety helmets, eye protection, hearing protection (earplugs, earmuffs), gloves, and protective clothing distributed by Locher Trade AG.
• PezzolcoreChannel Partner/ Reseller/ DistributorPezzol supplies safety footwear products sold through Locher Trade AG.

Scale indicators2 records

Recent moves5 records

Expansion highlights2 records

Broad incumbents

• Rexel Suisse SA: Swiss arm of the global electrical, lighting, and HVAC distribution leader. Overlaps with Locher on pumps, heating, and climate-control equipment sold to Swiss trade and commercial customers, but at much broader scope and scale.
• Distrelec (now element14 / Newark): Swiss presence of a European electronics, MRO, and industrial maintenance product distributor. Overlaps with Locher Trade on measurement instruments, climate sensors, and industrial consumables sold through e-commerce.
• Conrad Electronic AG: Swiss-facing arm of Conrad Electronic, a broadline distributor of electronics, measurement instruments, tools, and HVAC accessories. Overlaps directly with Locher's measurement instruments and dehumidifier/heater categories via e-commerce.
• Manutan SA: European B2B e-commerce distributor of workplace, industrial, and facility-maintenance supplies (PPE, climate control, tools). Comparable breadth and customer base to Locher Trade, especially for commercial/industrial buyers.
• Hoffmann Group (Switzerland): European quality tool, PPE, and industrial supplies specialist. Comparable customer overlap with Locher's trade/industrial (Gewerbe) segment, particularly around measuring instruments and workplace safety equipment.
• Würth AG (Switzerland): Swiss unit of the Würth Group, a leading direct-to-customer distributor of industrial supplies, PPE, tools, and fasteners to trades. Closely comparable to Locher's PPE/workwear and commercial (Gewerbe) trade customer focus.
• Sonepar Suisse AG: Swiss subsidiary of the world's largest B2B electrical equipment distributor. Sells overlapping categories — pumps, heating controls, ventilation, and industrial supplies — through a national branch and e-commerce network.

Others

• Trotec GmbH: Manufacturer and direct seller of climate control, dehumidification, and measurement equipment, and a key Locher Trade principal brand. Comparable product overlap but operates upstream as a brand owner; could compete directly if it bypasses the distributor.

Direct peers

• Bürklin GmbH & Co. KG: German specialty distributor of electronic, electrical, HVAC, and industrial maintenance products, with a deep catalog and B2B/B2C e-commerce model similar in shape to Locher Trade's specialist-storefront approach.

Regional players

• Lyreco Switzerland: Swiss subsidiary of the European workplace supplies distributor. Overlaps with Locher's PPE category (gloves, eye/hand protection, workwear) and shares the B2B e-commerce go-to-market model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/locher-trade-rg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Locher Trade AG