Agroiris
Agroiris is a Spanish agricultural cooperative founded in 1994 that handles and exports approximately 180 million kg of fresh vegetables annually (peppers, cucumbers, tomatoes, melons, etc.) to Europe, the Americas, and Canada, generating around €200 million in revenue across six consolidated Almería facilities.
- Company typePrivate
- Founded1994
- HeadquartersEl Ejido, Spain
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Agroiris does
Agroiris (legal name S.A.T. Agroiris) is a Spanish agricultural cooperative founded in 1994 in El Ejido, Almería, that handles and exports approximately 180 million kilograms of vegetables annually to Europe, the Americas, and Canada, generating approximately €200 million in annual revenue. Its portfolio spans seven core categories — peppers, cucumbers, eggplants, zucchini, tomatoes, melons, and watermelons — with multiple varieties per category, including the differentiated Tribelli mini sweet pepper launched in 2014 through a collaboration with European seed producers. The company is structured as a Sociedad Agraria de Transformación (S.A.T.), an agricultural cooperative legal form under which member farmers supply produce to a unified handling and export platform; ownership is distributed among members and no external institutional investors or public listing are indicated.
Operations are consolidated across six facilities in Almería province (El Ejido, Adra, and Níjar), built through a series of acquisitions since 2005 (Rio 12, SAT Mayba, EjidoLuz, Campo Almería, and Femago in 2017). Core technology is greenhouse cultivation expertise refined over 30+ years, combined with biological pest control, European-grade food safety certification, and an Extranet portal for member farmer coordination. The go-to-market is direct B2B export to international distributors and retailers, with a secondary focus on organic/natural food segments; the company markets to end consumers through a bilingual Spanish/German website and recipe content.
Revenue mechanics are transactional B2B fresh-produce sales with no public pricing disclosures; growth is driven by volume, variety differentiation, and inorganic consolidation rather than software or services. Leadership has been stable through founder Juan Antonio Díaz Planelles and current president José Luque Villegas (since 2005), with a stated 40% CO2 emissions reduction target by 2028 indicating an ESG trajectory alongside commercial operations.
Agroiris firmographics
Firmographics- Name
- Agroiris
- Legal name
- S.A.T. Agroiris
- Website
- https://agroiris.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Agroiris is a Spanish agricultural cooperative founded in 1994 that handles and exports approximately 180 million kg of fresh vegetables annually (peppers, cucumbers, tomatoes, melons, etc.) to Europe, the Americas, and Canada, generating around €200 million in revenue across six consolidated Almería facilities.
- Ownership category
- akta.pro rank
Agroiris industry classification
Industry- Product category
- Fresh Horticultural Produce
- NAICS
- Vegetable and Melon Farming (11121), Fresh Fruit and Vegetable Merchant Wholesalers (42448)
- SIC
- Agricultural Production-Crops (100), Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Ethnic Frozen & Refrigerated Foods Wholesale (AFAIAIAB)
Keywords
Where Agroiris is headquartered
LocationHeadquarters
- HQ city
- El Ejido
- HQ country
- Spain
- HQ region
- Europe
Offices6 records
Markets served
Agroiris business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Fresh Produce Sales: Manipulation and commercialization of vegetables (hortalizas). The company handles produce from member farmers and exports to European, American, and Canadian markets. Revenue derived from selling vegetables through B2B channels.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Agroiris product offering
Product offeringCore offering
Agroiris is an Almería-based agricultural cooperative (S.A.T. - Sociedad Agraria de Transformación) that handles, packages, and exports fresh horticultural produce grown by its member farmers. The company commercializes seven core vegetable categories—peppers, cucumbers, eggplant, zucchini, tomatoes, melons, and watermelons—and supplies approximately 180 million kilograms of produce annually to international food distributors and retailers across Europe, America, and Canada.
Product overview
Agroiris is an agricultural cooperative (S.A.T. - Sociedad Agraria de Transformación) founded in 1994, specializing in the manipulation and commercialization of vegetables from Almería, Spain. The company operates as a unified platform offering seven core vegetable product categories: Pimientos (peppers), Pepino (cucumber), Berenjena (eggplant), Calabacín (zucchini), Tomate (tomato), Melón (melon), and Sandía (watermelon). The portfolio includes numerous varieties within each category, such as Tribelli mini peppers, Palermo sweet peppers, Galia and Piel de Sapo melons, and seedless watermelons. Agroiris provides an online Extranet portal for its associated farmers and has expanded through acquisitions of facilities including Campo Almería, Femago in Níjar, and absorption of companies like SAT Mayba and Ejidoluz. The company cultivates 180 million kilograms of vegetables annually for Europe, America, and Canada, with approximately 200 million euros in revenue.
Differentiator
Problem solved
Functional benefit
Products and services
- Pimientos (Peppers)
Quantifiable outcome
- 180 million kg of vegetables handled annually for export markets
- +2 more outcomes
Companies that use Agroiris
Customer profileSegments2 records
Ideal customer profiles2 records
Agroiris technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Agroiris partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Agroiris competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Customer concentration
Agroiris social profiles
Digital presenceAgroiris financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agroiris leadership team
Management profileNumber of profiles
Profiles1 record
Agroiris subsidiaries and ownership
Company hierarchySubsidiaries6 records
Agroiris funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agroiris M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agroiris
What does Agroiris do?
Agroiris is an Almería-based agricultural cooperative (S.A.T. - Sociedad Agraria de Transformación) that handles, packages, and exports fresh horticultural produce grown by its member farmers. The company commercializes seven core vegetable categories—peppers, cucumbers, eggplant, zucchini, tomatoes, melons, and watermelons—and supplies approximately 180 million kilograms of produce annually to international food distributors and retailers across Europe, America, and Canada.
Is Agroiris a public or private company?
Agroiris is a private company. It is classified as management employee owned and is currently operating.
When was Agroiris founded?
Agroiris was founded in 1994. It employs 1,001 to 5,000 people.
Where is Agroiris based?
Agroiris is headquartered in El Ejido, Spain, in the Europe region.
How does Agroiris make money?
One revenue line is on record: fresh Produce Sales.
Does Agroiris have an API?
No public API is recorded for Agroiris.
What industry is Agroiris in?
Agroiris's product category is Fresh Horticultural Produce. Its primary akta.pro industry code is AFAIAIAB, Ethnic Frozen & Refrigerated Foods Wholesale. Its NAICS code is 11121 and its SIC code is 100.