PracticalNursing.org

What PracticalNursing.org does

PracticalNursing.org is an informational and educational content platform operated by ESYOH, LLC, a privately held Wyoming LLC headquartered in Sheridan. The platform serves aspiring and practicing nurses — primarily individuals exploring LPN/LVN careers, current LPNs pursuing advancement via bridge programs, CNAs transitioning to LPN, and adjacent allied healthcare career explorers — by aggregating state-by-state program directories, licensing requirement information, NCLEX-PN exam preparation resources, curriculum and career guides, and interview preparation materials.

The core technology is a WordPress-based website delivering SEO-optimized editorial and directory content across roughly 1,000+ program listings covering all 50 U.S. states plus Washington DC. There is no mobile application, no public API, no disclosed proprietary technology stack, and no mobile app distribution. Content is produced by a credentialed nurse author (Jane Dewy, LPN) and an editorial review team, and is distributed through owned website access, Facebook, and X/Twitter (@LPNLVN).

The business model is a single-revenue-stream affiliate referral model. The site earns commissions when users click through to partner nursing school websites and sign up for programs; the Terms of Use explicitly disclose this affiliate relationship. The site does not sell programs, charge users for content, or operate any paid subscription or advertising offering beyond the embedded affiliate links. Customer concentration on the supply side is distributed across 1,000+ partner programs, and on the demand side is a long-tail consumer audience reached primarily through organic search and social media.

Name

PracticalNursing.org

Legal name

ESYOH, LLC

Website

https://practicalnursing.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

PracticalNursing.org is a WordPress-based educational content platform operated by ESYOH, LLC, serving prospective and practicing U.S. nurses with state-by-state LPN/LVN program directories, NCLEX-PN exam prep, and career guides, monetized through affiliate commissions from 1,000+ partner nursing schools.

Ownership category

akta.pro rank

Product category

Nursing Education Information Resources

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Healthcare & Medical Licensure Exam Prep (USMLE/COMLEX, NCLEX, Dentistry, Pharmacy, PA) (EDANAIAA)

akta.pro secondary industries

Nursing & Allied Health Certification Prep (CNA, EMT/Paramedic, Radiology, Sonography, PT/OT) (EDANAIAB), Medical & Clinical Reference (Physicians, Nursing, Allied Health) (EDAGAGAA), Health Sciences & Nursing (EDAGABAF)

Keywords

• LPN program directory
• Nursing career resources
• NCLEX-PN exam preparation
• LPN to RN bridge programs
• Nursing education guides

Headquarters

HQ city

Carlsbad

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate Referrals: The site earns revenue through affiliate commissions when users click through links to partner school websites and sign up for programs. The Terms of Use explicitly state: 'Affiliate Disclaimer: PracticalNursing.org may be paid for link clicks or signups on partner school websites.' This is the primary revenue mechanism for the site.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

PracticalNursing.org is an informational and educational resource website that aggregates and publishes state-by-state directories of Licensed Practical Nurse (LPN) and Licensed Vocational Nurse (LVN) programs, LPN to RN bridge program listings, NCLEX-PN exam preparation materials (including a 150-question practice test), curriculum and career guides, and editorial content authored by credentialed nurses. The platform does not sell education directly; it directs prospective and current nursing students to partner schools via affiliate links and earns commissions on resulting signups.

Product overview

PracticalNursing.org is an informational resource website providing comprehensive guides, rankings, and resources for individuals pursuing careers as Licensed Practical Nurses (LPN) or Licensed Vocational Nurses (LVN). The platform operates as a unified content portal rather than a modular platform, offering interconnected resources including a state-by-state LPN/LVN program directory, LPN to RN bridge program information, NCLEX-PN practice examinations, curriculum guides, career development resources, and interview preparation materials. The core offerings work together to guide users from initial career consideration through program completion and employment.

Differentiator

Problem solved

Functional benefit

Products and services

• LPN/LVN Programs Directory Comprehensive state-by-state directory of LPN and LVN programs covering all 50 U.S. states plus Washington DC, providing information on program availability, licensing requirements, and rankings to help prospective students choose the right educational path.
• LPN to RN Bridge Programs Educational resource directory for Licensed Practical Nurses seeking to advance to Registered Nurse roles through ADN, BSN, or RN bridge programs, with state-by-state coverage.
• NCLEX-PN Practice Test Questions Free 150-question NCLEX-PN practice examination with rationales designed to help nursing students prepare for the NCLEX-PN licensure examination, covering all major content areas.
• NCLEX-PN Exam Guide Comprehensive guide to the NCLEX-PN examination covering test format, Computerized Adaptive Testing, registration process, exam day procedures, and pass rate statistics.
• Working as an LPN Guide Comprehensive editorial resource detailing LPN duties, scope of practice, work settings, areas of specialization, job application processes, and career advancement options.
• LPN School and Licensure Guide Step-by-step editorial resource covering what to expect during LPN school, clinical requirements, the licensure process, NCLEX preparation, and career launch strategies.
• CNA to LPN Programs Guide Educational guide for Certified Nursing Assistants seeking to advance to LPN positions, including salary comparisons and program transition information.
• LPN Bridge Programs Resource Collection of educational guides covering various bridge pathways including CNA to LPN, LPN to RN, LPN to ADN, and LPN to BSN for nursing career advancement.
• LPN Classes and Curriculum Guide Detailed editorial guide covering the coursework, curriculum structure, and educational requirements for LPN programs, including classroom instruction and clinical training components.
• LPN Interview Tips Guide Career resource providing interview preparation guidance, common questions and responses, professional attire recommendations, and post-interview best practices for LPN job seekers.

Quantifiable outcome

• 89% NCLEX-PN pass rate reported by most programs listed on the platform
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Various Nursing Schools and Educational ProgramscoreChannel Partner/ Reseller/ DistributorPracticalNursing.org partners with nursing schools and educational programs across all 50 U.S. states and Washington DC. These partner institutions are featured in the site's state-specific LPN/LVN program directories and LPN-to-RN bridge program listings. The affiliate relationship is disclosed on the site: the platform earns commissions when users click through to partner school websites and sign up for programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• AllNursingSchools.com: Aggregator of nursing program listings (LPN/LVN through BSN) with career resources and school referrals, comparable directory breadth and affiliate model.
• EduMed.org: Healthcare-education directory covering nursing, allied health, and medical assisting programs with editorial content and affiliate school referrals — same vertical, same GTM motion.
• RegisteredNursing.org: State-by-state RN program directory with NCLEX prep resources and editorial content, operating the same SEO-plus-affiliate playbook targeting the same nursing-student cohort.
• Nurse.org: Nursing career content platform with editorial news, salary data, NCLEX prep, and program guides targeting the same LPN/RN/BSN audience.
• NurseJournal.org: Affiliate-driven nursing education site covering LPN, RN, BSN programs and licensure prep with state directories — directly comparable model, audience, and monetization path to PracticalNursing.org.
• RNtoBSN.org: Specialist directory focused on RN and BSN program listings and bridge-program content, comparable model with narrower topical scope but identical affiliate mechanics.

Broad incumbents

• Health eCareers Network: Larger healthcare-jobs and career-resources network with broader scope (jobs, employers, career advice), providing a scaled incumbent view of the same healthcare-workforce demand the site monetizes.

Emerging players

• EveryNurse.org: Nursing career and education resource with program guidance and licensure content; overlapping audience but more limited LPN-specific directory depth.
• Allied Health Programs (alliedhealthprograms.com): Adjacent affiliate directory covering allied health and nursing bridge programs, illustrating the same playbook applied to overlapping verticals like CNA, medical assisting, and pharmacy tech.
• Pocket Prep: Mobile-first NCLEX and nursing exam prep platform with paid subscriptions — adjacent rather than direct, but competes for the same NCLEX-PN test-prep engagement and exemplifies a potential premium-monetization path.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/LPNLVN
• Facebookfacebook.com/practicalnursingorg
• LinkedInlinkedin.com/company/practicalnursingorg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PracticalNursing.org