What Interweave does

Interweave is a craft media and publishing company that produces instructional content, patterns, magazines, books, and video courses for fiber and bead arts, operating as a subsidiary of Golden Peak Media from Loveland, Colorado. Founded in 1975, the company serves knitting, crochet, beading, jewelry-making, and mixed-media crafters, with established publication brands including Interweave Knits, Beadwork, and knit.wear. Its core technology is a content management and digital publishing platform that distributes downloadable PDF patterns, video instruction, and an online library of more than 4,892 products in the knitting category alone, with 250+ seasonal projects per membership vertical.

The business runs on a hybrid model: recurring subscription revenue from the Makers Club programs (Interweave Knits and Bead & Jewelry at $49.95/year), transactional revenue from individual PDF patterns ($7.99), digital magazine issues ($9.99), and online workshops (up to $39.99), supplemented by revenue from print magazines, books, in-person Maker Festivals, and the Interweave @Home virtual learning platform. The customer base is a horizontal segmentation of consumer hobbyists spanning beginner to advanced skill levels, with primary segments being knitting enthusiasts and beading and jewelry makers. GTM is self-serve e-commerce complemented by event-driven acquisition through Maker Festivals and Interweave @Home workshops, supported by email newsletters, an organic social presence across Facebook, Instagram, Pinterest, and YouTube, the Fiber Nation podcast, and affiliate partnerships (notably with LoveCrafts for yarn sales).

Name

Interweave

Legal name

Golden Peak Media

Website

https://interweave.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

101–250 employees

Short description

Interweave is a craft media company and Golden Peak Media subsidiary that publishes digital patterns, magazines, books, and video courses, and runs subscription memberships (Makers Club) for knitting, crochet, beading, jewelry-making, and mixed-media hobbyists.

Ownership category

akta.pro rank

Product category

Craft Publishing and Media

NAICS

Sewing, Needlework, and Piece Goods Retailers (459130)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Crafts & DIY (Paper, Fiber, Wood, Resin, DIY Projects) (EDAAAGAB)

akta.pro secondary industries

Textile & Fiber Arts Classes (Weaving, Knitting, Embroidery, Dyeing) (THAJAKAB), Cross-Stitch & Counted Thread Shops (CRALADAF)

Keywords

• Craft publishing media
• Digital pattern downloads
• Knitting crochet instruction
• Magazine subscriptions
• Online craft workshops

Headquarters

HQ city

Loveland

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Subscription Memberships: Annual subscription memberships (Makers Club) providing access to exclusive patterns, articles, and member benefits delivered via email newsletter
2. Digital Pattern Sales: One-time purchases of individual PDF patterns and project downloads at $7.99 per item
3. Magazine Subscriptions: Print and digital magazine editions for Interweave Knits and related craft publications
4. Online Workshop Courses: Video-based instructional courses and workshops for advanced techniques

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Interweave is a craft media company that publishes digital and print content for knitting, crochet, beading, and jewelry makers. It sells downloadable PDF patterns, magazines, books, and video courses, and runs subscription-based Makers Club membership programs that deliver exclusive patterns, technique tutorials, and editorial content via email newsletters. The company also hosts virtual learning events and in-person Maker Festivals for the crafting community.

Product overview

Interweave is a craft media and publishing company offering a digital content platform alongside physical and digital products. The core offerings include Makers Club memberships (Interweave Knits Makers Club and Bead & Jewelry Makers Club) that deliver exclusive patterns, tutorials, and expert advice via email newsletters on a subscription basis. The product portfolio encompasses downloadable PDF patterns for knitting, crochet, jewelry making, and beading; video tutorials and online workshops; print and digital magazines; and published books. The company also hosts virtual learning events through Interweave @Home and in-person Maker Festivals and International Craft Tours. Content spans technique categories including colorwork, brioche, lace knitting, cable work, bead embroidery, metalsmithing, and various stitch patterns. The platform serves craft enthusiasts ranging from beginners to advanced makers through tiered content (free articles, premium downloads, and membership-exclusive materials).

Differentiator

Problem solved

Functional benefit

Brands

• Interweave Knits: Knitting-focused brand offering patterns, tutorials, and the Makers Club knitting membership program.
• Interweave Makers Club
• Interweave @Home
• Craft Daily
• Maker Festivals

Products and services

• Interweave Knits Makers Club Annual subscription membership delivering daily knitting techniques, tips, and exclusive patterns straight to the member's inbox, with access to 250+ seasonal projects, 100 member-exclusive patterns, and expert advice. Targeted at knitting enthusiasts seeking ongoing pattern inspiration and instruction.
• Bead & Jewelry Makers Club Annual subscription membership delivering weekly beading and jewelry techniques, tips, and exclusive projects to members, with access to a project library refreshed every 30 days. Targeted at beading and jewelry makers.
• Knitting Patterns (PDF Downloads) Individual downloadable PDF knitting patterns covering sweaters, accessories, shawls, socks, and home decor items, typically priced at $7.99 each with member discounts. Targeted at individual knitters seeking specific patterns.
• Crochet Patterns (PDF Downloads) Individual downloadable PDF crochet patterns for various projects including garments, accessories, and home items. Targeted at individual crochet enthusiasts.
• Jewelry Projects (PDF Downloads) Downloadable PDF jewelry-making projects covering techniques such as metalsmithing, soldering, stone setting, and wire work. Targeted at individual jewelry makers.
• Beading Projects (PDF Downloads) Downloadable PDF beading projects covering bead weaving, embroidery, kumihimo, peyote stitch, and right-angle weave techniques. Targeted at individual beading enthusiasts.
• Video Downloads Purchasable video tutorials on various crafting techniques including kitchen dyeing, crochet ribbing, beadweaving, and leather jewelry embellishing. Targeted at individual crafters seeking visual instruction.
• Online Workshops/Courses Instructor-led online courses covering techniques such as brioche knitting, mosaic knitting, stranded colorwork, and bead embroidery, available for individual purchase or included with membership. Targeted at crafters seeking structured video-based instruction.
• Craft Magazines Print and digital magazine publications covering knitting, crochet, jewelry making, and beading, including titles such as Interweave Knits, Interweave Crochet, Beadwork, and knit.wear. Targeted at craft enthusiasts across multiple disciplines.
• Craft Books and eBooks Published books and eBooks on various craft techniques and project collections, including titles on wirework, beadweaving, colorwork, and pattern design. Targeted at individual crafters seeking in-depth printed references.
• Interweave @Home Virtual online learning platform offering live workshops, summits (April and November), and on-demand video classes with expert instructors for knitting and crafting education. Targeted at crafters seeking live virtual instruction.
• Maker Festivals In-person craft festival events bringing together thousands of makers for networking, learning, and shopping experiences at various locations, including Bead Fest events. Targeted at the maker community.
• International Craft Tours International travel experiences partnered with Craftours, offering exclusive craft-focused trips to destinations such as Ireland. Targeted at crafters seeking curated international craft tourism.

Quantifiable outcome

• 250+ Projects available per membership ($1,400-$2,000+ value)
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• CraftoursminorStrategic or Co-development PartnerPartnership with Craftours for international craft tour experiences. Jointly marketed trips such as a 10-day Ireland tour (June 2025) offering exclusive crafting experiences for Interweave communities.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CreativeBug: CreativeBug is a subscription-based online video platform for craft and art instruction including knitting, crochet, sewing, and jewelry making. It competes with Interweave @Home and Craft Daily for maker-class video revenue and subscription engagement.
• LoveCrafts: LoveCrafts is a leading online marketplace and subscription platform for knitting, crochet, and craft patterns and supplies. It directly competes with Interweave on digital pattern sales and also functions as Interweave's affiliate yarn partner, making it a directly comparable business in the same craft categories and customer base.
• Ravelry: Ravelry is the dominant online community and pattern marketplace for knitters and crocheters, offering thousands of independent patterns and social features. It overlaps directly with Interweave's pattern library and serves the same knitting/crochet enthusiast audience.
• Bead & Button Magazine: Bead & Button is a long-running print and digital magazine and event brand serving beaders and jewelry makers. It competes directly with Interweave's Beadwork magazine and Maker Festivals in the beading and jewelry making hobbyist category.
• Annie's: Annie's is a long-standing craft publisher offering patterns, books, kits, and instruction across knitting, crochet, quilting, and other needle arts. It competes with Interweave in craft publishing, magazine subscriptions, and digital pattern sales for similar hobbyist audiences.
• Craftsy: Craftsy (formerly Bluprint) offers online craft courses, patterns, and supplies across knitting, crochet, sewing, quilting, and other crafts. It directly overlaps with Interweave's online workshop and pattern library offerings for the same craft customer segments.

Broad incumbents

• Knit Picks: Knit Picks sells yarn, needles, and free knitting patterns directly to consumers and produces an active pattern library. While its core business is yarn retail rather than content, its pattern content competes with Interweave Knits' editorial pattern library for the same knitter audience.
• Etsy: Etsy is a broad online marketplace for handmade crafts, supplies, and digital downloads including knitting and crochet patterns. While it operates across many categories, its pattern downloads and craft supply listings compete with Interweave's digital pattern sales and direct retail.
• Yarnspirations: Yarnspirations is a major yarn brand and pattern publisher offering free patterns, tutorials, and supplies to knitters and crocheters. It competes indirectly with Interweave through free pattern content and serves the same hobbyist knitting and crochet customer base.

Emerging players

• Skillshare: Skillshare is an online learning marketplace offering video classes across many creative categories including knitting, crochet, and jewelry making. It represents an emerging platform model for craft instruction that overlaps with Interweave's online workshop offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/InterweaveVideos
• Facebookfacebook.com/Interweave.FB
• Instagraminstagram.com/interweavecraft
• Pinterestpinterest.com/interweave
• Xx.com/InterweaveCraft
• LinkedInlinkedin.com/company/interweave_35007

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Interweave