Smart Packaging
Smart Packaging Ltd is a privately held UK manufacturer and distributor that designs, makes, and delivers corrugated cartons and a broad range of packaging materials to businesses and domestic customers within a 60-mile radius of its Yate, Bristol factory.
- Company typePrivate
- Founded2010
- HeadquartersBristol, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Smart Packaging does
Smart Packaging Ltd is a privately held UK manufacturer and distributor of corrugated packaging, headquartered in Yate, Bristol. Founded in 2010 by Martyn Olds and Trevor Walters, the company designs, manufactures, and delivers corrugated cartons and a comprehensive range of packaging materials to customers within a 60-mile radius of its Yate factory. Its product portfolio spans ten categories: corrugated cases and die-cuts, adhesive tapes, bubble film and void fillers, postal packaging and wallets, polythene bags and tubing, pallet stretchwrap and shrinkwrap, paper products, strapping products, tools and packaging equipment, and rubber bands. The company also distributes complementary consumables from Jiffy, Flo-Pak, and Cell-O.
The company's production platform combines modern, computer-controlled converting equipment — including a Bobst Vision flat bed die-cutter (the first installed in the south-west of England), a 2.5m TCY 5PA-FGT casemaker with three flexo print units, and a Gopfert SRE Maxi box-maker — with in-house CAD design using a Kasemake km703 cutting table and Kasemake 2000 design system, and Abaca production planning and business management software. A centralised waste extraction system from Impact Air Systems automatically conveys trim to an external compactor. Output is supported by a Mosca bundle strapper and pallet strapper installed by Interpack Machinery Services.
Revenue is generated through one-time unit sales of corrugated cartons (the bulk of turnover), distribution of third-party packaging materials, custom printing services for branded cartons, and bespoke design and sampling services. The go-to-market combines field sales representatives, a trade counter at the Yate factory for walk-in customers, and a dedicated own-vehicle fleet providing next-day JIT delivery, with free delivery within postcodes BS, BA, SN, GL and SP and a £10 carriage charge outside this area. Customer segments span blue-chip enterprises, SMEs, local businesses, and one-off domestic customers, served on a no-minimum-order basis within the local radius. The company reported £5 million turnover as of January 2016 from a 42,000 sq ft facility, operates with no external funding, and remains under founder ownership.
Smart Packaging firmographics
Firmographics- Name
- Smart Packaging
- Legal name
- Smart Packaging Ltd
- Website
- https://smartpackagingltd.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Smart Packaging Ltd is a privately held UK manufacturer and distributor that designs, makes, and delivers corrugated cartons and a broad range of packaging materials to businesses and domestic customers within a 60-mile radius of its Yate, Bristol factory.
- Ownership category
- akta.pro rank
Smart Packaging industry classification
Industry- Product category
- Corrugated Packaging Manufacturing
- NAICS
- Corrugated and Solid Fiber Box Manufacturing (322211), Folding Paperboard Box Manufacturing (322212)
- SIC
- Paperboard Containers & Boxes (2650), Wholesale-Paper & Paper Products (5110)
- akta.pro primary industry
- Corrugated Packaging & Boxes (RSC, die-cut, bulk bins) (IMAMAHAA)
- akta.pro secondary industries
- Folding Cartons & Paperboard Packaging Converting (IMAMAHAB), Corrugated Packaging (Boxes, Sheets, Pads) (IMALACAA)
Keywords
Where Smart Packaging is headquartered
LocationHeadquarters
- HQ city
- Bristol
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Smart Packaging business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Corrugated Carton Sales: Manufacture and sale of corrugated cartons including standard stock boxes, bespoke designed boxes, and intricate die-cut folded and glued cases. Makes up bulk of £5 million turnover.
- Packaging Materials Distribution: Distribution of comprehensive range of packaging materials and consumables including adhesive tapes, bubble film, void fillers, polythene bags, strapping products, paper products, tools and equipment. Products sourced from Jiffy, Flo-Pak, Cell-O and other manufacturers.
- Custom Printing Services: Full print service offered with bespoke cartons for company branding and point of sale materials.
- Design and Sampling Services: In-house design and sampling service using Kasemake CAD system to design and produce samples of cartons or boxes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Stock Items |
| Unit Pricing | Pay-as-you-go | Bespoke/Custom Orders |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels1 record
Smart Packaging product offering
Product offeringCore offering
Smart Packaging designs, manufactures and delivers corrugated cartons (single and double-walled cases, die cuts, and bespoke boxes) and distributes a comprehensive range of packaging materials and consumables including adhesive tapes, bubble film, void fillers, postal packaging, polythene bags, stretchwrap, paper products, strapping, and packaging tools. The company offers in-house CAD design and sampling, custom flexographic printing for branded cartons, and just-in-time delivery via its own fleet within a 60-mile radius of its Yate, Bristol facility.
Product overview
Smart Packaging is a UK-based corrugated packaging manufacturer offering a comprehensive range of packaging solutions. The company operates as a single unified offering combining design, manufacture, and delivery services. The core product portfolio includes ten main product categories: Corrugated Cases & Die Cuts (single and double wall cartons, die cuts, pallet boxes), Adhesive Tapes (packing, masking, double sided, paper, printed and specialist tapes), Bubble Film and Void Fillers (protective films, foam, loosefill, biodegradable options), Postal Packaging & Wallets (bookwraps, document wallets, Jiffy bags, postal tubes), Polythene Bags & Tubing (bags, gripseal, layflat, sheeting, shrinkfilms), Pallet Stretchwrap & Shrinkwrap (hand and machine films, dispensers), Paper Products (kraft papers, tissue, corrugated rolls), Strapping Products (polypropylene, polyester, steel strapping), Tools & Packaging Equipment (machines, strapping tools, stretch machinery), and Rubber Bands. The company also offers bespoke carton design and manufacturing services using Kasemake CAD systems, and printing services for custom branded packaging. Services include in-house design with CAD capability, JIT delivery using their own fleet, and free local delivery within specified postcodes.
Differentiator
Problem solved
Functional benefit
Products and services
- Corrugated Cases and Die Cuts Single and double walled corrugated cases and die cuts available from stock or designed to order for businesses requiring shipping, transit, and storage packaging.
- Adhesive Tapes Complete range of tapes for all applications including packing, masking, double sided, paper, printed and specialist tapes with dispensers for businesses.
- Bubble Film and Void Fillers Bubble film, protective foam, void fillers including Cell-O films, Flo-Pak EPS loosefill, BIO8 biodegradable options, and bubble pouches for protective packaging requirements.
- Postal Packaging and Wallets Wide selection of postal packaging including bookwraps, document wallets, Jiffy Lite and padded postal bags, postal tubes, and mailorder bags for e-commerce and mail order businesses.
- Polythene Bags and Tubing Polythene bags, gripseal bags, layflat tubing, sheeting, and shrinkfilms in standard and special sizes for packaging and protection applications.
- Pallet Stretchwrap and Shrinkwrap Complete range of hand and machine stretch film, miniwrap, easiwrap, dispensers, polyolefin and PVC shrinkfilms available from stock for palletising and load securement.
- Paper Products Full range of paper products including kraft papers, singlefaced corrugated rolls, tissue paper, paper sundries, and counter roll holders for wrapping, void fill, and presentation.
- Strapping Products Strapping products in polypropylene, polyester, and steel to suit various applications, including seals, buckles, and edge protectors for bundling and palletising.
- Tools and Packaging Equipment Professional tools and equipment including Cell-O machines, polypropylene and steel strapping tools, and stretch machinery for in-house packaging operations.
- Rubber Bands Rubber bands for a range of uses in the home and workplace.
- Bespoke Carton Design and Manufacturing Custom-designed corrugated cartons and boxes tailored to specific customer needs in any shape or size, produced using CAD design systems and high-speed manufacturing machinery such as the Bobst Vision die-cutter and TCY casemaker.
- Printing Services Full flexographic print service available for bespoke cartons, allowing company branding, custom designs, and point of sale materials on packaging products via TCY casemaker with three flexo print units.
Quantifiable outcome
- 42,000 sq ft expanded facility significantly increased production capacity
- +1 more outcomes
Companies that use Smart Packaging
Customer profileSegments4 records
Ideal customer profiles3 records
Smart Packaging technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Smart Packaging partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- ID MachinerycoreID Machinery is the UK agent for TCY equipment. They have a long relationship with Smart Packaging, having sold them TCY 6PA printer slotter in 2004, Emba folder gluer, and Godswill stitchers in 2010 and 2012. They undertook all machine moves during the factory relocation and achieved a seamless move into the new facility on schedule.
- TCY of TaiwancoreTCY of Taiwan supplied the 5PA-FGT casemaker (installed May 2015) equipped with three flexo print units, fully computer controlled with latest generation chamber doctor blades. Also previously supplied TCY 6PA printer slotter.
- Jiffy, Flo-Pak, Cell-OminorSmart Packaging is a distributor of Jiffy, Flo-Pak, Cell-O and many other types of packaging products as part of their comprehensive packaging materials offering.
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
Smart Packaging competitors and assessment
Company assessmentBroad incumbents
- Smurfit Kappa: Global paper and corrugated packaging group with extensive UK operations. Sets the competitive benchmark for scale, sustainability credentials, and integrated supply chain capability in the segment.
- DS Smith: One of the largest UK and European corrugated packaging producers with national converting network, sustainable packaging focus and significant enterprise customer base. Relevant as the dominant incumbent Smart Packaging competes against for blue-chip accounts.
- Mondi: Global packaging and paper group with corrugated converting operations across Europe including the UK. Comparable upstream paperboard integration and broad corrugated product portfolio relevant to Smart Packaging's converter business.
Direct peers
- Belmont Packaging: UK regional corrugated sheet and converter offering bespoke and standard cases. Directly comparable as a sub-£20M regional player serving a similar blue-chip and SME mix with own delivery.
- The Box Group: UK corrugated packaging manufacturer offering standard and bespoke boxes with printing services. Similar sub-£50M scale, regional converter profile and bespoke/service mix.
- Atlas Packaging: UK-based corrugated packaging converter offering bespoke design, printing, and conversion. Comparable as a regionally focused player with similar CAD design and JIT delivery capabilities.
- Saxon Packaging: UK manufacturer of corrugated and folding cartons with in-house design and bespoke service. Comparable in product type and bespoke design-led positioning, though slightly larger scale.
- Garthwest Ltd: UK corrugated packaging manufacturer focused on standard and bespoke cases for SMEs and larger accounts. Closely comparable product mix and regional UK converter model to Smart Packaging.
- GWP Group: UK protective and corrugated packaging manufacturer with own design and conversion. Comparable one-stop-shop offering (cases, foam, void fill, paper products) for similar e-commerce and industrial customers.
- Crossfold Packaging: UK corrugated packaging manufacturer with a similar bespoke/standard mix and regional delivery focus. Closely comparable scale and customer profile to Smart Packaging.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Smart Packaging social profiles
Digital presenceSmart Packaging financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smart Packaging leadership team
Management profileNumber of profiles
Profiles2 records
Smart Packaging funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smart Packaging M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smart Packaging
What does Smart Packaging do?
Smart Packaging designs, manufactures and delivers corrugated cartons (single and double-walled cases, die cuts, and bespoke boxes) and distributes a comprehensive range of packaging materials and consumables including adhesive tapes, bubble film, void fillers, postal packaging, polythene bags, stretchwrap, paper products, strapping, and packaging tools. The company offers in-house CAD design and sampling, custom flexographic printing for branded cartons, and just-in-time delivery via its own fleet within a 60-mile radius of its Yate, Bristol facility.
Is Smart Packaging a public or private company?
Smart Packaging is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Smart Packaging founded?
Smart Packaging was founded in 2010. It employs 1 to 10 people.
Where is Smart Packaging based?
Smart Packaging is headquartered in Bristol, United Kingdom, in the Europe region.
How does Smart Packaging make money?
Four revenue lines are on record. Corrugated Carton Sales are the primary driver. The others are packaging Materials Distribution, custom Printing Services and design and Sampling Services.
Who are Smart Packaging's main competitors?
Broad incumbents on record are Smurfit Kappa, DS Smith and Mondi. Direct peers are Belmont Packaging, The Box Group, Atlas Packaging, Saxon Packaging, Garthwest Ltd, GWP Group and Crossfold Packaging.
Does Smart Packaging have an API?
No public API is recorded for Smart Packaging.
What industry is Smart Packaging in?
Smart Packaging's product category is Corrugated Packaging Manufacturing. Its primary akta.pro industry code is IMAMAHAA, Corrugated Packaging & Boxes (RSC, die-cut, bulk bins), with a secondary code of IMAMAHAB, Folding Cartons & Paperboard Packaging Converting. Its NAICS code is 322211 and its SIC code is 2650.