What Dead Good PR does

Dead Good PR is a boutique, privately held video games public relations agency founded in 2012 by games industry veteran Stu Taylor and headquartered in Hitchin, United Kingdom. The firm delivers three core service pillars — Press Office (full-service media outreach, media training, event management, press release and pitch work), Consultancy (early game build evaluation, mock reviews from veteran journalists, PR strategy) and Influencer Relations (a dedicated in-house team managing organic and paid campaigns across YouTube, Twitch, TikTok and Instagram, with quoted budgets ranging from $10K to $200K). It serves video game publishers (e.g., THQ Nordic, SEGA, Eidos, Nacon, Frontier Developments, Shueisha Games, ZA/UM, Larian Studios) and developers (e.g., Tarsier Studios, Red Barrels, creā-ture Studios, FuturLab, Mythwright, Happy Volcano), as well as select industry bodies such as the BAFTA Games Awards.

The agency's go-to-market is direct, sales-led and event-driven, with collaborative retainer-style engagements, weekly sync calls, and live coverage reporting preferred via Slack/Discord. It has no proprietary technology product; instead its offering is the human-driven expertise of Co-Directors Stu Taylor and Carly Moxey and a small distributed team, supported by a proprietary contact database of 2,600+ media contacts and 6,500+ influencer contacts accumulated across 1,300+ game campaigns and launches since 2012. The agency expanded into North America in 2020 via wholly-owned subsidiary C'est Mortel Media Inc. in Montreal, Canada, allowing it to deliver UK/EU and North American coverage through a single agency relationship. Pricing is quote-based and not publicly disclosed; an adjacent sub-brand, Dead Good Comics, offers bespoke comic book production for IP holders.

Revenue is generated through professional services engagements with video game publishers and developers, with a mix of campaign-based project work and longer-term retainers (e.g., a nearly decade-long relationship with THQ Nordic, a retained engagement with Super Rare Originals). The customer base spans enterprise publishers and independent developers across the UK, EU, North America, Asia Pacific and Oceania. No external funding has been disclosed, and the firm remains founder-led and privately held.

Name

Dead Good PR

Legal name

Dead Good PR

Website

https://deadgoodpr.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Dead Good PR is a privately held, boutique video games PR agency founded in 2012, serving publishers and developers with press office, consultancy, and dedicated influencer relations services across UK, EU, North America, and Asia Pacific.

Ownership category

akta.pro rank

Product category

Video Game Public Relations

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital PR & Social Media Communications (MPAAADAJ)

akta.pro secondary industries

Technology & B2B PR (BPAFADAI), Reputation Management & Online PR (BPAFADAN)

Keywords

• Video game PR
• Media relations services
• Influencer outreach
• Game launch campaigns
• Press office services

Headquarters

HQ city

Hitchin

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. PR and Communications Services: Dead Good PR generates revenue through professional services including press office, consultancy, and influencer relations campaigns for video game publishers and developers. Services are tailored to client budgets and project requirements.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Dead Good PR is a boutique video game public relations agency delivering three core services: Press Office (media outreach, press releases, interview pitching, media training), Consultancy (early game evaluation, mock reviews, PR strategy), and Influencer Relations (organic and paid content creator campaigns). The agency also operates Dead Good Comics, a bespoke comic book production sub-brand for IP holders, from concept through printing and distribution.

Product overview

Dead Good PR is a video game PR agency offering three core services: Press Office (full media outreach and PR support), Consultancy (strategic counsel and early game evaluation), and Influencer Relations (dedicated content creator outreach). Additionally, through Dead Good Comics, they offer bespoke comic book production services. The agency was established in 2012 and provides global PR coverage across UK/EU and North America through their network.

Differentiator

Problem solved

Functional benefit

Brands

• Dead Good Comics: Bespoke comic book production service for IP holders, from concept through full production (sourcing writers and artists, pre-press and printing) to distribution.

Products and services

• Press Office Full-service media outreach for video game publishers and developers, including strategy advice, media training, event management, press release writing and distribution, story crafting, outlet pitching, interview pitching, and conference appearance guidance.
• Consultancy In-house counsel for video game publishers and developers providing early game build evaluation, mock reviews from veteran journalists, PR strategy support for internal and external stakeholders, and intra/inter-departmental communications support.
• Influencer Relations Dedicated in-house team for organic and paid influencer and content creator outreach, with over 6,500 influencer contacts, campaign curation, event support, and budget management from $10K to $200K across YouTube, Twitch, TikTok, and Instagram.
• Dead Good Comics

Quantifiable outcome

• REANIMAL achieved 81 Metacritic score with 446M combined reach and 1.4M hours watched at launch
• +5 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• C'est Mortel Media Inc.coreGTM or Marketing Partner · 1 January 2020North American operations partner established in Montreal, Canada during 2020. Allows Dead Good to provide UK/EU and North American coverage through single agency relationship, providing efficiency for clients who want to deal with one agency rather than multiple service providers. Expands global reach while maintaining unified service delivery.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Evolved PR: UK-based video games PR agency offering press, influencer and events services to publishers and developers. Direct competitor with overlapping service pillars and a comparable UK + global delivery model.
• ICO Partners: French-headquartered PR and communications agency focused on video games and interactive entertainment. Closest continental European peer with matching publisher/developer client base and campaign model.
• Plan of Attack: Games-focused PR and influencer marketing agency with media and content creator outreach services. Overlapping service pillars and target customers in the publisher/developer segment.
• Renaissance PR: Specialist video games PR agency serving publishers and developers worldwide. Comparable boutique offering across press relations, influencer outreach and global campaign launches.
• Sandbox Strategies: Games-and-entertainment PR and influencer agency working with publishers and platforms globally. Direct overlap in influencer-led launch campaigns and media outreach for AAA and indie titles.
• Bastion Communications: Specialist communications agency focused on video games, entertainment and consumer tech. Closely aligned client base (publishers, developers, platforms) with comparable press and influencer services.

Broad incumbents

• Ogilvy PR: Global creative and communications network with gaming and entertainment clients. Broad incumbent that increasingly competes for the same publisher PR budgets with deeper benches and cross-channel capabilities.
• Edelman: Global communications firm with a dedicated gaming and entertainment practice. Larger and broader alternative that publishers increasingly engage for AAA campaigns, providing indirect competitive pressure on boutique gaming PR specialists.
• FleishmanHillard: Global PR network with gaming, entertainment and technology practices serving major publishers. Represents the larger, multi-discipline incumbent competitor that can absorb AAA retainers boutiques like Dead Good also pursue.

Regional players

• Honk Honk PR: Australia-based games PR agency with international reach into Western markets. Similar boutique offering but primarily serves APAC publishers/developers and would compete for global retainers rather than overlap in UK/EU day-to-day.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/deadgoodmedia
• Facebookfacebook.com/DeadGoodMedia
• LinkedInlinkedin.com/company/dead-good-media-ltd
• Instagraminstagram.com/deadgoodpr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dead Good PR