What Marex Elektrostroj does

Marex Elektrostroj d.o.o. is a privately held Croatian industrial manufacturer headquartered in Zadar that designs and fabricates electrical distribution pedestals, connection cabinets, and supporting infrastructure for marinas, campsites, and municipal customers along the Adriatic coast. Its product portfolio covers marine-grade stainless steel (AISI 316/A4) and vibrated-concrete pedestals (Yacht, Tango, Sierra, Zulu, Mega Tango, Bitva, Škarpelin, Bravo, Oscar, Viktor), retractable units (Delta, Echo), fire-protection cabinets, LeeStrom pump-out stations distributed exclusively for Croatia and Slovenia, an IoT-based Harbour Commander Cloud remote-management platform, EV charging stations (Marex E-punionica), solar and decorative lighting, street furniture (benches, bins, bicycle stands, bollards, bus shelters), showers, and waste-water drains. Manufacturing capabilities include laser cutting, waterjet cutting, sheet-metal bending, electrostatic powder coating, and custom metal-structure fabrication.

The company generates revenue primarily through one-time hardware sales of custom-manufactured equipment priced per specification, supplemented by project-based metal-processing services priced separately per scope. Go-to-market is sales-led and direct: an internal sales team targets marinas, port authorities, municipalities, campsites, and hotels, supported by participation in international trade shows (METSTRADE, SCHWEISSEN & SCHNEIDEN, Biograd Boat Show), a multi-language corporate website with downloadable product catalogs, and 18 consecutive years of partnership with the Croatian Camping Association. Stated market position is dominant domestically — equipment is installed in more than 80% of Croatian marinas — and the customer base includes ACI Marine (21 locations), Marina Kornati (Biograd na Moru, a project valued above EUR 2.1 million), Port Authority Dubrovnik-Neretva County, Camping Village Šimuni, City of Zadar, Grand Hotel Lav, and Čistoća d.o.o. The firm is EU-grant funded (EUR 151,694.57 in 2013; EUR 595,914.93 in 2024) but has not taken private equity, and is led by Director Ana Baričić with a small management team.

Name

Marex Elektrostroj

Legal name

Marex Elektrostroj d.o.o.

Website

https://www.marex-es.hr

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Marex Elektrostroj is a Zadar, Croatia-based manufacturer of AISI 316 stainless steel electrical distribution pedestals, marina infrastructure, street furniture, and EV charging stations, supplying more than 80% of Croatian marinas and exporting through LeeStrom distribution partnerships and European trade shows.

Ownership category

akta.pro rank

Product category

Marine Electrical Distribution Equipment

NAICS

Ship Building and Repairing (336611)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Utilities & Power Infrastructure (Electrical Distribution, Compressed Air, Steam, Water) (IMAJALAJ)

akta.pro secondary industries

Life-Saving Appliances & Safety Equipment (Davit Systems, Lifeboats, Firefighting) (IMAJAIAG), Ballast Water, Bilge & Wastewater Treatment Systems (Environmental/Utility) (IMAJAIAJ)

Keywords

• Marine electrical pedestals
• Campsite power pedestals
• Street furniture manufacturing
• Metal processing services
• Marina equipment supplies

Headquarters

HQ city

Zadar

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Electrical Distribution Pedestals and Equipment: Sale of electrical distribution pedestals, connection cabinets, and related equipment for marinas, campsites, and municipal applications. Products are sold as one-time purchases with optional custom specifications.
2. Street Furniture and Urban Equipment: Sale of street furniture including lighting poles, benches, waste bins, bicycle stands, bus shelters, and decorative elements for public spaces.
3. Metal Processing Services: Custom metal processing services including design and development, sheet metal bending, electrostatic powder coating, waterjet cutting, laser cutting, and custom metal structures. Pricing determined separately based on scope and complexity.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Marex Elektrostroj manufactures and supplies electrical distribution pedestals, water supply systems, and related infrastructure for marinas, campsites, and municipalities, primarily built from AISI 316 stainless steel and vibrated concrete. The portfolio spans marine pedestals (Yacht, Sierra, Tango, Mega Tango, Zulu, Škarpelin, Bitva), campsite pedestals (Bravo, Oscar, Viktor), retractable pedestals, distribution cabinets, LeeStrom pump-out stations and fire-fighting carts, fire protection cabinets, mooring cleats, outdoor showers, EV charging stations, public drinking fountains, street furniture, bus shelters, and lighting systems. The company also offers the Harbour Commander Cloud IoT platform for remote management and custom metal processing services including laser/waterjet cutting, powder coating, and structural fabrication.

Product overview

Marex Elektrostroj is a market leader in Croatia in manufacturing high-quality electrical distribution pedestals for marinas and campsites, with products found in over 80% of Croatian marinas. The company operates as a diversified industrial equipment manufacturer with a broad product portfolio organized into five main categories: (1) Marine equipment including electrical pedestals (Zulu, Sierra, Mega Tango, Tango, Yacht, Škarpelin, Bitva), mooring equipment, fire protection cabinets, LeeStrom pump-out stations, and the IoT-based Harbour Commander Cloud management system; (2) Campsite equipment including pedestals (Bravo, Oscar, Viktor with variants), wastewater drains, showers (Kalafatin, Bisaga, Kornat Solar, Lavsa Solar), and street furniture; (3) Municipal/street furniture including bus stop shelters, benches (Althea, Dalia, Afrodita), litter bins (Geranium, Kantarion, Lavander, Jazine, Million Bells), bicycle racks (Narcis, Magnolia, Orchid), barriers (Valjak, Kugla, Pine, Oak, Green grass), flagpoles (Argola), and public fountains (Vodek); (4) Lighting products including solar lights, decorative poles (Park light, City light series), street lights, and custom solutions; (5) EV charging stations (Marex E-punionica). The portfolio also includes retractable pedestals (Delta, Echo), manufacturing services (laser/waterjet cutting, powder coating, custom metal structures), and smart/connected features via Harbour Commander Cloud. The company holds exclusive distribution rights for LeeStrom GmbH sanitary systems in Croatia and Slovenia.

Differentiator

Problem solved

Functional benefit

Products and services

• Marine Electrical Distribution Pedestals (Yacht, Sierra, Tango, Mega Tango, Zulu, Škarpelin, Bitva) Corrosion-resistant AISI 316 stainless steel and vibrated concrete pedestals supplying electricity and water to vessels in marinas, ranging from low-power consumer units (Bitva) to 400A megayacht connections (Mega Tango) with illuminated logos and customizable color options.
• Campsite Electrical Distribution Pedestals (Bravo, Oscar, Viktor, with odvodnik variants)

Quantifiable outcome

• Over 80% market share in Croatian marinas
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• LeeStrom GmbHcoreChannel Partner/ Reseller/ DistributorMarex Elektrostroj is the exclusive distributor and representative of LeeStrom GmbH's premium sanitary systems for ports and marinas in Croatia and Slovenia. LeeStrom products include professional pump-out stations for waste water from vessels, including mobile stations (LSM80W/B, LSM2000), single pump stations (LS60W), and combined double stations (LS160W-B).

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rolec Services Ltd: UK-based manufacturer specializing in marina electrical service pedestals, water supply pedestals, and EV charging solutions for the leisure marine and camping market. Direct competitor to Marex in the same product category with comparable target customers (marinas, campgrounds, holiday parks).
• Seijsener B.V. Dutch specialist in utility services for marinas and yacht harbors, including electrical and water distribution systems, lighting, and fire safety equipment. Highly comparable to Marex given overlapping product portfolio and similar coastal/marine customer focus.
• Tallykey A/S: Danish manufacturer of key and utility management systems for marinas, campgrounds, and holiday resorts, including token/payment systems and IoT-enabled consumption monitoring. Closely comparable to Marex's Žetonjera token payment system and Harbour Commander Cloud IoT platform.

Broad incumbents

• Eaton Corporation: Global power management company with a Marina Solutions product line offering electrical distribution pedestals for marinas and waterfront applications. Significantly larger and broader portfolio, but competes directly in Marex's core marina electrical pedestal category.
• Schneider Electric: Global specialist in energy management and electrical distribution with industrial and infrastructure solutions that overlap with Marex's power distribution cabinet offerings. Operates broadly across commercial and industrial electrical infrastructure, not specializing in marine.
• Mennekes Elektrotechnik: German manufacturer specializing in industrial plugs, connectors, and EV charging stations including solutions for marinas and campgrounds. Comparable to Marex on the EV charging (E-punionica) and industrial plug/socket product lines.
• ABB Ltd: Global leader in electrical equipment, robotics, and automation with a broad portfolio of low-voltage distribution products relevant to marina electrical infrastructure. Larger incumbent that competes in industrial electrical distribution where Marex also operates.
• Cembre S.p.A. Italian manufacturer of electrical connectors, cable lugs, and power distribution accessories for industrial and railway applications. Overlaps with Marex's electrical distribution and connection product lines, particularly RAZVODNI distribution cabinets.

Emerging players

• mmcité street furniture: Czech designer and manufacturer of contemporary street furniture (benches, litter bins, bicycle racks, bus shelters). Comparable to Marex's municipal equipment product line (Komunalna oprema) including Marex Althea, Dalia, Narcis, and similar offerings.
• Metalco S.r.l. Italian street furniture manufacturer producing benches, litter bins, bicycle racks, and urban accessories. Comparable to Marex's street furniture product portfolio with similar focus on durable stainless steel construction for public spaces.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/marexelektrostroj
• LinkedInlinkedin.com/company/marex-elektrostroj

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marex Elektrostroj