What YOU.C1000 does

YOU.C1000 is the consumer brand of PT Djojonegoro C-1000, a privately held Indonesian beverage manufacturer founded in 2003 by Husain and Pudjiono Djojonegoro. The company produces and distributes a vitamin C health drink and an isotonic beverage line under license from House Wellness Foods, one of Japan's largest food companies. Its core portfolio consists of two product lines: YOU.C1000 Vitamin, a 140ml health drink delivering 1000mg of Vitamin C in Lemon, Orange, Apple, and Mango flavors; and YOU.C1000 Water, a 500ml isotonic drink with electrolytes and 1000mg Vitamin C, in Lemon and Orange variants. Manufacturing is carried out at the company's 90,000 sqm facility in Sukabumi, West Java, which holds ISO 9001 and ISO 14001 certifications, and both product lines are MUI Halal-certified (2017).

The company targets two primary consumer segments: health-conscious urban Indonesian consumers seeking daily immune support, and athletes and fitness enthusiasts needing hydration and electrolyte replacement. Products are sold through a multi-channel distribution network across Indonesia spanning modern trade (hypermarkets, supermarkets, minimarkets), general trade, pharmacy channels, and a nationwide distributor network. The business model is straightforward unit-sale of branded physical beverages at undisclosed retail price points, with revenue entirely derived from product sales.

Go-to-market is anchored on event-driven, sports-centric brand marketing. YOU.C1000 sponsors golf tournaments (YOU.C1000 Golf Interleague, Damai Indah Golf), MMA (One Pride MMA), padel (PBPI Sirkuit Indonesia Open 2025), Hyrox fitness races, and is the official Isotonic Drink Partner for Manchester United in Indonesia. Complementary channels include annual Medical Campaigns with free health screenings, beauty pageant partnerships (Puteri Indonesia), and active presence on Twitter, Facebook, Instagram, TikTok, and YouTube. Ownership remains with the founding Djojonegoro family; no institutional investors, funding rounds, or parent company relationships are disclosed.

Name

YOU.C1000

Legal name

PT Djojonegoro C-1000

Website

https://youc1000.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

YOU.C1000 is an Indonesian beverage manufacturer producing 1000mg Vitamin C health drinks and isotonic beverages under license from Japan's House Wellness Foods, distributed nationwide to health-conscious consumers and athletes through modern trade, general trade, pharmacy, and distributor channels.

Ownership category

akta.pro rank

Product category

Functional Health Beverages

NAICS

Soft Drink and Ice Manufacturing (31211), Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Vitamin- & Mineral-Fortified Beverage Production (AFAFAFAC)

akta.pro secondary industries

Functional/Fortified Beverage Production (Vitamins, Botanicals, Nootropics) (AFAFABAH), Sports Drink Production (Isotonic/Hypotonic) (AFAFABAF), Sports Drinks & Hydration Beverages (CRADAHAK)

Keywords

• Vitamin C beverages
• Isotonic drinks
• Functional health drinks
• Electrolyte beverages
• Ready to drink supplements

Headquarters

HQ city

Jalan

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Beverage Product Sales: YOU.C1000 generates revenue through the manufacture and sale of vitamin C health drinks and isotonic beverages. Products are sold in two main formats: YOU.C1000 Vitamin (140ml serving with 1000mg Vitamin C) and YOU.C1000 Water/Lemon Water/Orange Water (500ml isotonic drinks with electrolytes and 1000mg Vitamin C). Products are distributed through distributors across Indonesia.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

YOU.C1000 manufactures and sells vitamin C health beverages and isotonic drinks in Indonesia, produced under license from House Wellness Foods of Japan. The portfolio includes YOU.C1000 Vitamin (140ml, 1000mg Vitamin C in Lemon, Orange, Apple, and Mango flavors) for daily immune support, and YOU.C1000 Water (500ml isotonic drinks in Lemon Water and Orange Water variants) combining 1000mg Vitamin C with electrolytes for hydration. Products are distributed through a national distributor and modern trade network across Indonesia.

Product overview

YOU.C1000 is an Indonesian beverage company producing vitamin C drinks and isotonic beverages. The product portfolio consists of two main lines: YOU.C1000 Vitamin (available in Lemon, Orange, Apple, and Mango flavors) providing 1000 mg of Vitamin C per 140 ml serving for daily health support; and YOU.C1000 Water isotonic drinks (Lemon and Orange flavors) providing 1000 mg Vitamin C plus electrolytes in 500 ml servings for rehydration during physical activities. All products are manufactured by PT Djojonegoro C-1000 under license from House Wellness Foods Corporation of Japan.

Differentiator

Problem solved

Functional benefit

Brands

• YOU.C1000 Vitamin: Health beverage products containing 1000mg Vitamin C available in Lemon, Orange, Apple, and Mango flavors.
• YOU.C1000 Water / Isotonic

Products and services

• YOU.C1000 Vitamin Lemon Health beverage in lemon flavor containing 1000mg Vitamin C, sugar, fructose, fresh lemon juice, and vitamins B1, E, and Niacin in a 140ml serving. Designed for Indonesian consumers seeking daily immune system support and a portable, ready-to-drink Vitamin C supplement.
• YOU.C1000 Vitamin Orange Health beverage in orange flavor containing 1000mg Vitamin C, fresh orange juice, and vitamins E and Niacin in a 140ml serving. Marketed for daily immune support and as part of a healthy lifestyle for Indonesian consumers.
• YOU.C1000 Vitamin Apple Health beverage in apple flavor containing 1000mg Vitamin C, fresh apple juice, and Niacin in a 140ml serving. Positioned for daily Vitamin C supplementation and immune system support for Indonesian consumers.
• YOU.C1000 Vitamin Mango Health beverage in mango flavor containing 1000mg Vitamin C, fresh mango juice, and Niacin in a 140ml serving. Marketed for daily Vitamin C intake and immune support, offering a tropical flavor option within the YOU.C1000 Vitamin range.
• YOU.C1000 Lemon Water Isotonic drink in lemon flavor containing 1000mg Vitamin C and an electrolyte blend (Sodium Chloride, Calcium Lactate, Magnesium Chloride, Potassium Phosphate) in a 500ml serving. Designed to support rehydration and restore fluids, electrolytes, carbohydrates, and nutrients lost during daily activities for Indonesian consumers and athletes.
• YOU.C1000 Orange Water Isotonic drink in orange flavor containing 1000mg Vitamin C and an electrolyte blend (Sodium Chloride, Calcium Lactate, Magnesium Chloride, Potassium Phosphate) in a 500ml serving. Marketed for rehydration, electrolyte replacement, and immune support during physical activity and daily routines.

Quantifiable outcome

• Certified Halal by MUI in 2017 for both Vitamin and Isotonic product lines
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• House Wellness FoodscoreOEM/ Whitelabel/ Licensing PartnerYOU.C1000 manufactures vitamin C health drinks and isotonic beverages under license from House Wellness Foods, one of the largest food companies in Japan. This licensing partnership provides product formulas, quality standards, and brand credibility derived from the Japanese parent company's expertise in health beverages.
• Manchester UnitedminorGTM or Marketing PartnerYOU.C1000 serves as the Isotonic Drink Partner for Manchester United in Indonesia. The partnership provided opportunities for lucky winners to travel to Manchester and watch matches at Old Trafford stadium.
• PBPI (Perkumpulan Besar Padel Indonesia)coreGTM or Marketing PartnerYOU.C1000 partners with PBPI as the Official Isotonic Drink Sponsor for Indonesian Padel tournaments including the Sirkuit Indonesia Open 2025 and international padel events held in Jakarta and Bali.
• One Pride MMAcoreGTM or Marketing PartnerYOU.C1000 serves as Official Isotonic Drink Sponsor for One Pride MMA events, providing hydration support for fighters and audiences at major MMA competitions in Indonesia.
• Puteri Indonesia OrganizationminorGTM or Marketing PartnerYOU.C1000 Vitamin supports the Puteri Indonesia beauty pageant, participating with product booths and free sampling to contestants and audiences at the annual finals event.
• Damai Indah GolfminorGTM or Marketing PartnerYOU.C1000 sponsors golf tournaments held at Damai Indah Golf courses (PIK and BSD locations), providing hydration for golfers during competitions.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mizone: Mizone (Djarum) is an Indonesian isotonic-flavored water drink sold nationwide through modern trade and general trade. Same hydration-plus-vitamin lifestyle occasion, and competes head-to-head in the same 500ml isotonic beverage shelf set.
• Pocari Sweat: Pocari Sweat (PT Otsuka Indonesia) is an isotonic electrolyte drink sold across Indonesia. It targets the same athletes-and-active-lifestyle consumer and competes directly with YOU.C1000 Water in modern trade, gym channels, and sports-sponsor activations.
• NutriBoost: NutriBoost (Djarum) is a flavored vitamin drink positioned on daily nutrition with added vitamins for Indonesian consumers. Closely comparable to YOU.C1000 Vitamin in serving size, occasion, and shelf placement.
• Hydro Coco: Hydro Coco is a leading Indonesian natural isotonic coconut water brand sold across supermarkets and convenience stores. It competes with YOU.C1000 Water for hydration occasions among health-conscious Indonesian consumers.

Emerging players

• Floridina: Floridina is a Chinese-origin vitamin fruit drink positioned around vitamin-C and nutrient content, sold across Asia. Comparable to YOU.C1000 Vitamin on functional positioning and 100-150ml daily-shot occasion.

Broad incumbents

• Aqua (Danone Indonesia): Aqua (PT Aqua Golden Mississippi, Danone) is Indonesia's largest bottled-water and broader beverage brand, with nationwide distribution and route-to-market depth. It sets the modern-trade shelf economics and pricing benchmarks against which YOU.C1000 negotiates presence in Indonesian retailers.
• Suntory Beverage & Food Asia: Suntory operates a broad Indonesian and Southeast Asian beverage portfolio including health and isotonic formats. As a multinational with deeper R&D, distribution, and marketing budgets, it is the relevant scale benchmark for YOU.C1000's category ambitions.
• Ades (Coca-Cola Indonesia): Ades is Coca-Cola Company's Indonesian still-water and flavored-water brand and competes for shelf space and consumer hydration occasions alongside YOU.C1000. Larger incumbent portfolio gives it broader promotional leverage in modern trade.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/YouC1000Vitamin
• Facebookfacebook.com/youc1000water
• Instagraminstagram.com/youc1000water
• TikToktiktok.com/@youc1000water

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YOU.C1000