Surtidor Electrico de Monterrey

What Surtidor Electrico de Monterrey does

Surtidor Electrico de Monterrey S.A. de C.V. is a Mexican electrical supplies distributor founded in 1975 and operating under the tagline 'Surtidor de los Expertos' (Supplier of Experts). The company sells conductors, conduits, lighting, distribution equipment, and complementary electrical components from major international brands (Siemens, Square D, Eaton, LEDVANCE, OSRAM, Viakon, Indiana) across a catalog of 750+ SKUs. It targets electrical contractors, industrial clients, and individual consumers in northern Mexico through three physical branches in Monterrey (headquarters), Saltillo, and Querétaro, staffed with dedicated sales agents.

The company operates a hybrid physical-and-digital go-to-market. Its e-commerce platform at surtidorelectrico.com.mx supports shopping cart, online invoicing via a proprietary system called SurtidorApps, and five payment processors (Conekta, PayPal, OpenPay, Stripe, Mercado Pago). National delivery is enabled through carrier partnerships with DHL, Estafeta, FedEx, RedPack, and 99min, providing 2-5 business day shipping nationwide. A WhatsApp sales channel at each branch supports quotation handling, and the company also offers professional services including photometric studies, plan review, site visits, and expert lighting consultation. Publicly disclosed pricing spans from approximately MXN $1.28 for small components to over MXN $32,000 for industrial-grade equipment (e.g., 500A thermal-magnetic breakers).

The company is a privately held Mexican corporation registered as a Sociedad Anonima de Capital Variable, with no disclosed institutional investors, parent entities, or M&A activity. It markets through Facebook, Instagram, YouTube, and a blog/news section, and the broader strategy centers on combining regional branch density with a national digital storefront and value-added engineering services to serve both project-based B2B buyers and walk-in retail customers.

Name

Surtidor Electrico de Monterrey

Legal name

SURTIDOR ELECTRICO DE MONTERREY SOCIEDAD ANONIMA DE CAPITAL VARIABLE

Website

https://surtidorelectrico.com.mx

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

51–100 employees

Short description

Surtidor Electrico de Monterrey is a 49-year-old Mexican electrical supplies distributor selling 750+ SKUs from brands like Siemens, Square D, and LEDVANCE to contractors, industrial clients, and consumers through three branches and nationwide e-commerce shipping.

Ownership category

akta.pro rank

Product category

Electrical Supplies Distribution

NAICS

Electrical Apparatus and Equipment, Wiring Supplies, and Related Equipment Merchant Wholesalers (42361), Electrical Apparatus and Equipment, Wiring Supplies, and Related Equipment Merchant Wholesalers (423610)

SIC

Miscellaneous Electrical Machinery, Equipment & Supplies (3690), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Lighting & Electrical Supplies for Home Distribution (CRAOAFAG)

akta.pro secondary industries

Wiring Devices & Receptacles (switches, sockets, plugs, industrial outlets, pin & sleeve) (IMAGAEAF), Overhead Conductors & Transmission Cable (IMADAMAH), Utility & Underground Distribution Cable (URD/Substation) (IMADAMAG), Electrical Supplies Retail (Wiring, Switches, Breakers, Conduit) (CRAIADAE)

Keywords

• Electrical supplies distribution
• Lighting fixtures wholesale
• Electrical conduit products
• Industrial electrical equipment
• Electrical installation accessories

Headquarters

HQ city

Monterrey

HQ country

Mexico

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology, Infrastructure

Revenue model

1. Product Sales: Retail and wholesale sales of electrical supplies including conductors, conduits, lighting, distribution equipment, and complementary electrical components through e-commerce and physical branches.
2. Professional Services: Engineering and consulting services including photometric studies, plan review, site visits, and expert consultation for lighting and electrical projects.
3. National Shipping Services: Logistics and shipping services across Mexico through carrier partnerships (DHL, Estafeta, FedEx, RedPack, 99min) with shipping costs calculated based on weight and volume.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Surtidor Electrico de Monterrey distributes electrical supplies through three physical branches (Monterrey HQ, Saltillo, Querétaro) and a national e-commerce storefront, offering more than 750 SKUs organized across five categories: Iluminación (lighting), Tubería (conduit/pipe), Distribución (electrical distribution equipment), Conductores (electrical conductors), and Complementos (electrical accessories). The company also delivers professional services including photometric studies, plan review, on-site visits, and expert consultation for electrical projects.

Product overview

Surtidor Eléctrico is a specialized electrical supplies distributor serving the Mexican market with an extensive catalog of electrical products organized into five main categories: Iluminación (lighting solutions including LED bulbs, luminaires, floodlights, and decorative fixtures), Tubería (conduit and piping systems), Distribución (electrical distribution equipment including load centers and circuit breakers), Conductores (electrical conductors and cables), and Complementos (accessories, tools, and safety equipment). The company operates as both a physical multi-branch distributor (with locations in Monterrey, Saltillo, and Querétaro) and an e-commerce platform, offering over 750 products from major brands including Siemens, Square D, LEDVANCE, OSRAM, Viakon, Indiana, and Argus. The product portfolio is primarily focused on B2B electrical infrastructure supplies rather than consumer electronics, serving contractors, electricians, and industrial clients with products ranging from basic wiring components to complex distribution panels.

Differentiator

Problem solved

Functional benefit

Products and services

• Lighting Products (Iluminación)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Conekta (Grupo Conektame)coreTechnology or IntegrationPayment processing integration partner for online transactions. Processes all e-commerce payments on surtidorelectrico.com.mx using credit cards, debit cards, and other payment methods.
• PayPalcoreTechnology or IntegrationPayment processing integration partner enabling PayPal transactions on the e-commerce platform.
• DHL, Estafeta, FedEx, RedPack, 99mincoreChannel Partner/ Reseller/ DistributorLogistics and shipping carrier partnerships enabling nationwide delivery of products across Mexico. Carriers include DHL, Estafeta, FedEx, RedPack, and 99min for various delivery speed and cost options.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Calux: Mexican lighting brand specializing in residential and commercial fixtures; competes for shelf space and project specifications with Surtidor's lighting assortment in the Mexican market.
• Construlita: Established Mexican lighting manufacturer and brand; competes in Surtidor's lighting category from the manufacturer side and shares the same northern Mexico commercial-project customer base.
• Construrama: Mexican building-materials and electrical-supplies franchise network serving contractors nationwide; comparable customer base (contractors and small industrial buyers) though broader in scope than Surtidor's electrical focus.

Direct peers

• Rexel Mexico: Mexican arm of global electrical distributor Rexel, offering the same contractor and industrial product lines (wiring, distribution, lighting) through branches and digital channels — directly comparable specialty B2B distributor.
• Anixter / Wesco Mexico: Global electrical and communications distributor serving industrial and contractor clients in Mexico with overlapping cables, wiring, and distribution product categories.
• Sonepar Mexico: Mexican operations of global electrical distributor Sonepar; serves industrial, commercial, and contractor customers with overlapping brands (Siemens, Square D) and a multi-branch model — closest head-to-head peer.

Broad incumbents

• Schneider Electric Mexico: Major global electrical equipment manufacturer with Mexican operations; supplies load centers, breakers, and wiring devices that flow through distributors like Surtidor, while also competing for end-customer mindshare in industrial projects.
• Home Depot Mexico: Mexican big-box home improvement retailer; carries many of the same consumer-facing electrical SKUs (lighting, outlets, extensions) and competes for DIY and small-contractor buyers, though not focused on industrial-grade distribution.
• Eaton Mexico: Global electrical components manufacturer with Mexican presence; product lines (breakers, plugs, distribution equipment) overlap with Surtidor's assortment and serve the same industrial/contractor base.

Emerging players

• MercadoLibre Mexico: Mexico's dominant online marketplace; increasingly competes for small electrical-supply purchases and DIY buyers, posing a long-term threat to Surtidor's e-commerce and consumer segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/semonterrey
• YouTubeyoutube.com/@SurtidorE
• Facebookfacebook.com/SurtidorE
• Instagraminstagram.com/surtidorelectricomty
• LinkedInlinkedin.com/company/surtidor-el-ctrico-de-monterrey

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surtidor Electrico de Monterrey