Ace Trucks MFG

What Ace Trucks MFG does

Ace Trucks MFG is a privately held skateboard truck manufacturer founded in 2007 in Los Alamitos, California, by Joey Tershay and Steve 'Shrewgy' Ruge, with Joey Pulsifer joining as a third partner in 2017. The company designs and sells cast aluminum skateboard trucks, with its flagship AF1 line (introduced April 2021) positioned around durability claims of a 70% increase in aluminum structural integrity and a patent-pending re-threading axle nut system designed to prevent stripped axles. Supporting features include hand-poured 96a urethane pivot cups, faced hangers for precise bearing alignment, laser-etched sizing, and a hollow kingpin/axle variant in SCM440 alloy steel that is 7% lighter than the standard AF1. Ace also markets a Classic truck line and a portfolio of complementary accessories, apparel, bearings, and the Chop Shop custom collection.

The company serves two primary customer segments: individual skateboarders ranging from beginners to professionals, and independent skateboard retailers and distributors. It generates revenue through one-time product sales distributed via two direct-to-consumer e-commerce storefronts (shop.acetrucks.com and mesaskatesupply.com operated by Mesa Distribution), independent skateboard shops worldwide, and international wholesale distribution anchored by Mesa Distribution's Los Angeles and Barcelona flagships. Go-to-market is community-led, with a sponsored professional team of 50+ riders across street, transition, and vert disciplines driving top-of-funnel awareness, supported by YouTube, Instagram, and Facebook channels and an email newsletter offering 15% off first orders. No public pricing, revenue figures, funding events, or M&A activity are disclosed.

Name

Ace Trucks MFG

Legal name

Ace Trucks MFG

Website

https://acetrucks.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Ace Trucks MFG is a privately held skateboard truck manufacturer founded in 2007, selling cast aluminum trucks (flagship AF1 line), accessories, and apparel to individual skaters and independent skateboard shops worldwide via DTC e-commerce and Mesa Distribution.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Alamitos

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Skateboard Truck Sales: Primary revenue from selling skateboard trucks including AF1 (Standard, Hollow, Low variants) and Classic Trucks to retailers and end consumers.
2. Accessories and Apparel: Revenue from complementary products including bushings, tools, stickers, bearings, and apparel items.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Ace Trucks MFG designs, manufactures and sells skateboard trucks, with the flagship AF1 cast aluminum line (Standard, Hollow, and Low variants) marketed as the strongest cast truck in skateboarding, plus a separate Classic Trucks line. The company complements its trucks with accessories such as bushings, bearings, a proprietary skate tool, a patent-pending re-threader die, stickers, and branded apparel, selling both direct-to-consumer and through independent skate shops and international distributors.

Product overview

Ace Trucks MFG is a skateboard truck manufacturer offering two main product lines: the AF1 series (including Standard, Hollow, and Low variants) positioned as 'the strongest cast truck on earth', and the Classic Trucks line for traditional skating setups. The AF1 features proprietary technologies including patent-pending re-threading axle nuts, laser etched sizing, and 96a urethane pivot cups. The product portfolio extends to complementary accessories including Ace Bearings, bushings, tools (ACE-AF1 Skate Tool with integrated re-threader die), apparel, stickers, and Chop Shop custom variants. The company operates out of Mesa Distribution with flagship locations in greater Los Angeles and Barcelona, Spain.

Differentiator

Problem solved

Functional benefit

Products and services

• AF1 Trucks Flagship cast aluminum skateboard truck line positioned as the strongest cast truck on earth with a 70% increase in aluminum structural integrity. Features patent-pending re-threading axle nuts, laser-etched sizing, urethane pivot cups, and faced hangers; available in sizes 27-79.5.
• AF1 Hollow Trucks Lightweight variant of the AF1 truck featuring a hollow kingpin and hollow axles made from SCM440 alloy steel, plus an integrated re-threader die; 7% lighter than the standard AF1.
• AF1 Low Trucks Low-profile variant of the AF1 skateboard truck designed for skaters who prefer a lower deck height.
• Classic Trucks Classic skateboard truck line offered alongside the AF1 series, available in 44mm and 55mm configurations suitable for both street and transition skating setups.
• Ace Bearings Ace-branded skateboard bearings compatible with standard 8mm axles.
• ACE-AF1 Skate Tool Skate tool for assembling and maintaining Ace AF1 trucks, featuring a built-in re-threader die function for on-the-go axle repair.
• Bushings Replacement bushings for Ace Trucks skateboard trucks and related hardware components for maintenance and repair.
• Ace Trucks Apparel Ace Trucks branded clothing and accessories including shirts, hoodies, and other apparel items.

Quantifiable outcome

• 70% increase in aluminum structural integrity compared to conventional cast trucks
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Mesa DistributioncoreChannel Partner/ Reseller/ Distributor · 1 January 2007ACE Trucks operates out of Mesa Distribution, which serves as the primary distribution partner. Mesa Distribution has flagship locations in greater Los Angeles and Barcelona, Spain, handling global distribution of ACE products.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• Tensor Trucks: Skateboard truck maker producing lightweight trucks targeted at street and park skaters. Comparable to ACE through overlapping product positioning and retail distribution channels.
• Krux Trucks: Skateboard truck brand known for polished hollow trucks and pro-driven marketing. Direct competitor to ACE's hollow AF1 variant in the premium cast truck segment.
• Caliber Trucks: Skateboard truck brand specializing in reverse-kingpin trucks for longboarding and downhill. Comparable to ACE in precision-machined cast trucks and global distribution through skate shops and online.
• Thunder Trucks: Premium skateboard truck brand known for lightweight hollow kingpins and polished finishes. Direct competitor to ACE's AF1 line across street and transition skating segments, with overlapping pro team sponsorship strategies.
• Independent Truck Company: The dominant and longest-standing skateboard truck manufacturer, offering cast aluminum trucks across multiple sizes. Directly comparable as a premium truck brand competing for the same pro team sponsorships and skateboard shop shelf space as ACE.
• Paris Trucks: Skateboard truck manufacturer with strong position in longboard and cruiser segments. Comparable to ACE in cast aluminum truck manufacturing and DTC e-commerce distribution model.
• Royal Trucks: Skateboard truck brand offering cast trucks with focus on durability and street skating. Direct peer to ACE based on shared product format, retail channels, and team rider-driven marketing approach.
• Venture Trucks: Established skateboard truck manufacturer offering cast trucks for street and park skating. Comparable to ACE in product category, distribution through skateboard shops, and reliance on pro team marketing.

Broad incumbents

• Spitfire Wheels: Iconic skateboard wheel brand under NHS, Inc. with broader skate hardware portfolio. Comparable as a heritage skate component brand operating in the same shop distribution ecosystem and pro team sponsorship world as ACE.

Emerging players

• Bones Bearings: Skateboard component manufacturer best known for Bones Reds bearings, also sells trucks and related hardware. Comparable to ACE as a skate hardware brand extending into adjacent accessories like bearings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCdqKLXRWpoHcg3IZ8ZHwSBw
• Facebookfacebook.com/Acetrucks
• Instagraminstagram.com/acetrucks
• Xx.com/acetrucks

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ace Trucks MFG