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Bertram

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uuid0029iuq

Namestring
Bertram
Legal namestring
Bertram Elektrotechnik GmbH
Websiteurl
bertram.eu
Company typeenum
Private
Founded yearint
1949
Descriptiontext

Bertram Elektrotechnik GmbH is a family-owned German industrial automation and machine engineering company headquartered in Bevern, Germany, founded in 1949 by Karl Bertram and now in its third generation of family leadership under Jendrik, Matthias, and Rainer Bertram. The firm designs and builds custom automation systems spanning electrical engineering (EPLAN-based control cabinet construction, PLC programming on Siemens SIMATIC), mechanical and plant engineering (robot cells, rotary transfer machines, manual, semi-automatic and fully automatic workstations), industrial image processing (Cognex-based smart cameras, line scan cameras, vision sensors, PC-based vision), and software development (HMI/visualization, high-level programming). Its proprietary product family — Orientator, Separator, Allocator, Allocator X, Separator RS and Separator X — is purpose-built for the cold end of container glass production, delivering high-speed alignment (up to 500 products/minute), sorting (up to 750 products/minute), and rejection functions installed at major glassworks worldwide. The company also serves food and beverage, automotive component, and general discrete manufacturing customers through retrofit/modernization services and bespoke line construction.

Revenue is generated primarily from project-based engineering services (custom automation systems, plant and line engineering, retrofit and modernization) and from hardware sales of the proprietary product family, all delivered through direct enterprise sales. The company is a Siemens Solution Partner and integrates technologies from ABB, KUKA, Yaskawa, Omron, Festo, Beckhoff, Cognex, MVTec and other automation leaders, enabling full-vendor project delivery without internal dependence on any single supplier. Operations are family-owned with no external institutional investors, no public listing, and a stable headcount in the 51-100 range. Forward-looking investment in deep learning-based image processing, mobile robotics, and AI-fused inspection suggests incremental extension of the product surface within the existing container glass specialization and adjacent manufacturing verticals.

Short descriptiontext

Bertram Elektrotechnik GmbH is a third-generation, family-owned German industrial automation firm that designs custom machinery, robotics, and machine vision systems — including the proprietary Orientator, Separator, and Allocator product lines — primarily for container glass manufacturers worldwide, with additional work in food, beverage, and automotive component manufacturing.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersBevern, Germany
HQ citystring
Bevern
HQ countrystring
Germany
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
industrial automation systems, robotic integration services, machine vision solutions, control engineering services, PLC programming
Industry2 codes
1Industrial Robots (Articulated, SCARA, Delta, Cartesian)
CodeIMAHAHAAPrimaryYes
2Robot End-of-Arm Tooling (Grippers, Tool Changers, Welding/Cutting Heads)
CodeIMAHAHADPrimaryNo
NAICS code1 code
  • Engineering Services54133
SIC code3 codes
  • Special Industry Machinery, Nec3559
  • General Industrial Machinery & Equipment3560
  • Electrical Industrial Apparatus3620
Product category
Industrial Automation Engineering
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model3 records
1Custom Automation Systems and Plant Engineering
TypeProfessional Services
Description

Project-based engineering and custom machine manufacturing. Complete planning and realization of automation systems including control technology, mechanical systems, and image processing integration.

bertram.eu
2Proprietary Products (Orientator, Separator, Allocator)
TypeHardware Sales
Description

Standardized products for container glass manufacturers, including the Orientator for alignment, Separator for sorting, and Allocator systems for product rejection/diversion.

bertram.eu
3Retrofit and Modernization Services
TypeProfessional Services
Description

Modernization of existing machines for improved productivity, energy efficiency, and connectivity requirements.

bertram.eu
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Operations, Supply Chain, Infrastructure
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Bertram is a German system integrator specializing in industrial automation, robotics, and mechanical engineering for manufacturers. It delivers custom automation projects from planning through implementation, combining electrical engineering, PLC programming, image processing, and robotics, with proprietary standardized products (Orientator, Separator, Allocator) primarily used by container glass manufacturers worldwide.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • Up to 500 products per minute aligned with high accuracy by Orientator
+2 more records
Product overview1 text field

Bertram is a system integrator specializing in automation, robotics, and mechanical engineering for manufacturers. Their product portfolio centers on standardized products for container glass manufacturers (the Orientator, Separator, Allocator, and Allocator X product line that optimizes alignment, separation, and rejection of containers at the cold end) combined with comprehensive engineering services spanning electrical engineering (control cabinet construction, EPLAN design tools), mechanical and plant engineering (robot cells, rotary transfer machines, manual and automatic workstations), image processing (Cognex-based vision systems with deep learning capabilities), and software development (PLC programming, HMI, visualization). They operate as a Siemens Solution Partner and integrate technologies from ABB, Kuka, Yaskawa, Omron, Cognex, and other automation leaders.

Product and service1 record
1Orientator
Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership17 partners
1Siemens
Strategic tierCoreTypeTechnology or Integration
Description

Siemens Solution Partner status - strategic partnership for automation, process, and drive technology. Bertrand is recognized as a globally uniformly qualified solution provider for Siemens offerings. Provides access to latest automation technologies including SIMATIC automation solutions.

2Festo
Strategic tierCoreTypeTechnology or Integration
Description

Solution and Technology Partner for automation components and systems.

3autonox Robotics GmbH
Strategic tierCoreTypeTechnology or Integration
Description

Solution and Technology Partner for robotics systems.

4MVTec Software GmbH
Strategic tierSupportingTypeTechnology or Integration
Description

Technology partner for machine vision software solutions.

5ABB
Strategic tierCoreTypeTechnology or Integration
Description

Technology partner for robotics solutions including multi-axis articulated robots, SCARA, and Delta robots.

6Beckhoff
Strategic tierSupportingTypeTechnology or Integration
Description

Technology partner for automation and control technology.

7Cognex
Strategic tierCoreTypeTechnology or Integration
Description

Technology partner for industrial vision systems including In-Sight cameras, VisionPro ViDi deep learning software, and image processing solutions. Key partner for proprietary product development.

8FlexFactory
Strategic tierSupportingTypeTechnology or Integration
Description

Technology partner for automation solutions.

9fruitcore robotics
Strategic tierSupportingTypeTechnology or Integration
Description

Technology partner for robotics solutions.

10Heliotis
Strategic tierSupportingTypeTechnology or Integration
Description

Technology partner for vision systems.

11Innomatec
Strategic tierSupportingTypeTechnology or Integration
Description

Technology partner for specialized automation solutions.

12IiM AG - Lumimax
Strategic tierSupportingTypeTechnology or Integration
Description

Technology partner for lighting solutions (Lumimax).

13KUKA
Strategic tierCoreTypeTechnology or Integration
Description

Technology partner for industrial robotics including multi-axis articulated robots.

14LinMot
Strategic tierSupportingTypeTechnology or Integration
Description

Technology partner for linear motor solutions used in Allocator X systems.

bertram.eu
15Omron / Adept
Strategic tierCoreTypeTechnology or Integration
Description

Technology partner for robotics and automation solutions including SCARA and Delta robots.

16WEISS ROBOTICS GMBH & CO. KG
Strategic tierSupportingTypeTechnology or Integration
Description

Technology partner for robotics solutions.

17Yaskawa
Strategic tierCoreTypeTechnology or Integration
Description

Technology partner for industrial robotics including SCARA and Delta robots for robot cells.

Recent move8 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
1Krones AG
TypeDirect peer
Description

Germany-based global leader in packaging and bottling machinery, including dedicated lines for container glass. Most direct comparable to Bertram's container glass cold-end automation business and serves the same beverage customers with similar integration scope.

2Dürr AG
TypeBroad incumbent
Description

German mechanical and plant engineering group with significant automation and robotics integration activities across automotive, industrial, and environmental technology. Larger-scale incumbent in industrial automation systems integration.

3Bystronic Group
TypeBroad incumbent
Description

Swiss-listed supplier of machinery and automation solutions for sheet metal processing and adjacent industrial applications. Comparable in offering integrated automation systems with vision and control technology to industrial end markets.

4ABB Robotics
TypeBroad incumbent
Description

Global industrial robot and automation supplier with strong presence in Germany. Comparable in deploying SCARA, Delta, and articulated robots for material handling and quality inspection, and a current Bertram technology partner that could also compete at the integrator level.

5Sidel Group
TypeBroad incumbent
Description

Tetra Pak-owned packaging machinery leader, particularly strong in PET and beverage container lines with advanced vision-guided robotics. Larger-scale incumbent that overlaps with Bertram in bottle handling, sorting, and quality inspection.

6Syntegon Technology (formerly Bosch Packaging Technology)
TypeDirect peer
Description

German packaging and processing machinery specialist serving food, beverage, and pharmaceutical manufacturers with automated lines, vision inspection, and robotics integration. Highly comparable multi-vendor integrator model with similar end-market exposure.

7KUKA AG
TypeBroad incumbent
Description

Major German industrial robot manufacturer and automation solutions provider. Both a strategic technology partner and adjacent competitor, as KUKA offers both robots and increasingly integrated robot cells that overlap with Bertram's integrator scope.

8Beckhoff Automation
TypeEmerging player
Description

German automation specialist in PC-based control technology and integrated automation solutions. Both a Bertram technology partner and adjacent competitor in offering control systems, PLCs, and integrated automation platforms to mid-market manufacturers.

9Heitkamp & Thumann Group
TypeDirect peer
Description

German family-owned industrial group with precision components and automation exposure, including serving glass and metal packaging customers. Comparable in family-owned governance, German mid-market scale, and industrial automation focus.

10Schubert Group (Gerhard Schubert GmbH)
TypeDirect peer
Description

German family-owned manufacturer of top-loading packaging machines with proprietary robotics and vision systems. Direct peer in family-owned, custom-engineered automation for consumer goods and food producers.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

Integration10 records

Each record includes

Title, Type, Description, Source

AI capability15 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature8 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Bertram

Industrial Automation Engineeringbertram.eu

Bertram Elektrotechnik GmbH is a third-generation, family-owned German industrial automation firm that designs custom machinery, robotics, and machine vision systems — including the proprietary Orientator, Separator, and Allocator product lines — primarily for container glass manufacturers worldwide, with additional work in food, beverage, and automotive component manufacturing.

What Bertram does

Bertram Elektrotechnik GmbH is a family-owned German industrial automation and machine engineering company headquartered in Bevern, Germany, founded in 1949 by Karl Bertram and now in its third generation of family leadership under Jendrik, Matthias, and Rainer Bertram. The firm designs and builds custom automation systems spanning electrical engineering (EPLAN-based control cabinet construction, PLC programming on Siemens SIMATIC), mechanical and plant engineering (robot cells, rotary transfer machines, manual, semi-automatic and fully automatic workstations), industrial image processing (Cognex-based smart cameras, line scan cameras, vision sensors, PC-based vision), and software development (HMI/visualization, high-level programming). Its proprietary product family — Orientator, Separator, Allocator, Allocator X, Separator RS and Separator X — is purpose-built for the cold end of container glass production, delivering high-speed alignment (up to 500 products/minute), sorting (up to 750 products/minute), and rejection functions installed at major glassworks worldwide. The company also serves food and beverage, automotive component, and general discrete manufacturing customers through retrofit/modernization services and bespoke line construction.

Revenue is generated primarily from project-based engineering services (custom automation systems, plant and line engineering, retrofit and modernization) and from hardware sales of the proprietary product family, all delivered through direct enterprise sales. The company is a Siemens Solution Partner and integrates technologies from ABB, KUKA, Yaskawa, Omron, Festo, Beckhoff, Cognex, MVTec and other automation leaders, enabling full-vendor project delivery without internal dependence on any single supplier. Operations are family-owned with no external institutional investors, no public listing, and a stable headcount in the 51-100 range. Forward-looking investment in deep learning-based image processing, mobile robotics, and AI-fused inspection suggests incremental extension of the product surface within the existing container glass specialization and adjacent manufacturing verticals.

Bertram firmographics

Firmographics
Name
Bertram
Legal name
Bertram Elektrotechnik GmbH
Website
https://bertram.eu
Company type
Private
Founded year
1949
Operating status
Operating
Headcount range
51–100 employees
Short description
Bertram Elektrotechnik GmbH is a third-generation, family-owned German industrial automation firm that designs custom machinery, robotics, and machine vision systems — including the proprietary Orientator, Separator, and Allocator product lines — primarily for container glass manufacturers worldwide, with additional work in food, beverage, and automotive component manufacturing.
Ownership category
akta.pro rank

Bertram industry classification

Industry
Product category
Industrial Automation Engineering
NAICS
Engineering Services (54133)
SIC
Special Industry Machinery, Nec (3559), General Industrial Machinery & Equipment (3560), Electrical Industrial Apparatus (3620)
akta.pro primary industry
Industrial Robots (Articulated, SCARA, Delta, Cartesian) (IMAHAHAA)
akta.pro secondary industry
Robot End-of-Arm Tooling (Grippers, Tool Changers, Welding/Cutting Heads) (IMAHAHAD)

Keywords

  • Industrial automation systems
  • Robotic integration services
  • Machine vision solutions
  • Control engineering services
  • PLC programming

Where Bertram is headquartered

Location

Headquarters

HQ city
Bevern
HQ country
Germany
HQ region
Europe

Offices1 record

Markets served

Bertram business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Technology or R&D, Operations, Supply Chain, Infrastructure

Revenue model

  1. Custom Automation Systems and Plant Engineering: Project-based engineering and custom machine manufacturing. Complete planning and realization of automation systems including control technology, mechanical systems, and image processing integration.
  2. Proprietary Products (Orientator, Separator, Allocator): Standardized products for container glass manufacturers, including the Orientator for alignment, Separator for sorting, and Allocator systems for product rejection/diversion.
  3. Retrofit and Modernization Services: Modernization of existing machines for improved productivity, energy efficiency, and connectivity requirements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Bertram product offering

Product offering

Core offering

Bertram is a German system integrator specializing in industrial automation, robotics, and mechanical engineering for manufacturers. It delivers custom automation projects from planning through implementation, combining electrical engineering, PLC programming, image processing, and robotics, with proprietary standardized products (Orientator, Separator, Allocator) primarily used by container glass manufacturers worldwide.

Product overview

Bertram is a system integrator specializing in automation, robotics, and mechanical engineering for manufacturers. Their product portfolio centers on standardized products for container glass manufacturers (the Orientator, Separator, Allocator, and Allocator X product line that optimizes alignment, separation, and rejection of containers at the cold end) combined with comprehensive engineering services spanning electrical engineering (control cabinet construction, EPLAN design tools), mechanical and plant engineering (robot cells, rotary transfer machines, manual and automatic workstations), image processing (Cognex-based vision systems with deep learning capabilities), and software development (PLC programming, HMI, visualization). They operate as a Siemens Solution Partner and integrate technologies from ABB, Kuka, Yaskawa, Omron, Cognex, and other automation leaders.

Differentiator

Problem solved

Functional benefit

Products and services

  • Orientator

Quantifiable outcome

  • Up to 500 products per minute aligned with high accuracy by Orientator
  • +2 more outcomes

Companies that use Bertram

Customer profile

Segments4 records

Ideal customer profiles3 records

Bertram technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability15 records

Feature8 records

Bertram partnerships and signals

Strategic signal

Partnerships

17 partnerships are on record, tiered core and supporting.

  • SiemenscoreTechnology or IntegrationSiemens Solution Partner status - strategic partnership for automation, process, and drive technology. Bertrand is recognized as a globally uniformly qualified solution provider for Siemens offerings. Provides access to latest automation technologies including SIMATIC automation solutions.
  • FestocoreTechnology or IntegrationSolution and Technology Partner for automation components and systems.
  • autonox Robotics GmbHcoreTechnology or IntegrationSolution and Technology Partner for robotics systems.
  • MVTec Software GmbHsupportingTechnology or IntegrationTechnology partner for machine vision software solutions.
  • ABBcoreTechnology or IntegrationTechnology partner for robotics solutions including multi-axis articulated robots, SCARA, and Delta robots.
  • BeckhoffsupportingTechnology or IntegrationTechnology partner for automation and control technology.
  • CognexcoreTechnology or IntegrationTechnology partner for industrial vision systems including In-Sight cameras, VisionPro ViDi deep learning software, and image processing solutions. Key partner for proprietary product development.
  • FlexFactorysupportingTechnology or IntegrationTechnology partner for automation solutions.
  • fruitcore roboticssupportingTechnology or IntegrationTechnology partner for robotics solutions.
  • HeliotissupportingTechnology or IntegrationTechnology partner for vision systems.
  • InnomatecsupportingTechnology or IntegrationTechnology partner for specialized automation solutions.
  • IiM AG - LumimaxsupportingTechnology or IntegrationTechnology partner for lighting solutions (Lumimax).
  • KUKAcoreTechnology or IntegrationTechnology partner for industrial robotics including multi-axis articulated robots.
  • LinMotsupportingTechnology or IntegrationTechnology partner for linear motor solutions used in Allocator X systems.
  • Omron / AdeptcoreTechnology or IntegrationTechnology partner for robotics and automation solutions including SCARA and Delta robots.
  • WEISS ROBOTICS GMBH & CO. KGsupportingTechnology or IntegrationTechnology partner for robotics solutions.
  • YaskawacoreTechnology or IntegrationTechnology partner for industrial robotics including SCARA and Delta robots for robot cells.

Scale indicators2 records

Recent moves8 records

Expansion highlights6 records

Bertram competitors and assessment

Company assessment

Direct peers

  • Krones AG: Germany-based global leader in packaging and bottling machinery, including dedicated lines for container glass. Most direct comparable to Bertram's container glass cold-end automation business and serves the same beverage customers with similar integration scope.
  • Syntegon Technology (formerly Bosch Packaging Technology): German packaging and processing machinery specialist serving food, beverage, and pharmaceutical manufacturers with automated lines, vision inspection, and robotics integration. Highly comparable multi-vendor integrator model with similar end-market exposure.
  • Heitkamp & Thumann Group: German family-owned industrial group with precision components and automation exposure, including serving glass and metal packaging customers. Comparable in family-owned governance, German mid-market scale, and industrial automation focus.
  • Schubert Group (Gerhard Schubert GmbH): German family-owned manufacturer of top-loading packaging machines with proprietary robotics and vision systems. Direct peer in family-owned, custom-engineered automation for consumer goods and food producers.

Broad incumbents

  • Dürr AG: German mechanical and plant engineering group with significant automation and robotics integration activities across automotive, industrial, and environmental technology. Larger-scale incumbent in industrial automation systems integration.
  • Bystronic Group: Swiss-listed supplier of machinery and automation solutions for sheet metal processing and adjacent industrial applications. Comparable in offering integrated automation systems with vision and control technology to industrial end markets.
  • ABB Robotics: Global industrial robot and automation supplier with strong presence in Germany. Comparable in deploying SCARA, Delta, and articulated robots for material handling and quality inspection, and a current Bertram technology partner that could also compete at the integrator level.
  • Sidel Group: Tetra Pak-owned packaging machinery leader, particularly strong in PET and beverage container lines with advanced vision-guided robotics. Larger-scale incumbent that overlaps with Bertram in bottle handling, sorting, and quality inspection.
  • KUKA AG: Major German industrial robot manufacturer and automation solutions provider. Both a strategic technology partner and adjacent competitor, as KUKA offers both robots and increasingly integrated robot cells that overlap with Bertram's integrator scope.

Emerging players

  • Beckhoff Automation: German automation specialist in PC-based control technology and integrated automation solutions. Both a Bertram technology partner and adjacent competitor in offering control systems, PLCs, and integrated automation platforms to mid-market manufacturers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Bertram social profiles

Digital presence

Bertram financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Bertram leadership team

Management profile

Number of profiles

Profiles3 records

Bertram funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Bertram M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bertram

What does Bertram do?

Bertram is a German system integrator specializing in industrial automation, robotics, and mechanical engineering for manufacturers. It delivers custom automation projects from planning through implementation, combining electrical engineering, PLC programming, image processing, and robotics, with proprietary standardized products (Orientator, Separator, Allocator) primarily used by container glass manufacturers worldwide.

Is Bertram a public or private company?

Bertram is a private company. It is classified as family owned and is currently operating.

When was Bertram founded?

Bertram was founded in 1949. It employs 51 to 100 people.

Where is Bertram based?

Bertram is headquartered in Bevern, Germany, in the Europe region.

How does Bertram make money?

Three revenue lines are on record. Custom Automation Systems and Plant Engineering is the primary driver. The others are proprietary Products (Orientator, Separator, Allocator) and retrofit and Modernization Services.

Who are Bertram's main competitors?

Direct peers on record are Krones AG, Syntegon Technology (formerly Bosch Packaging Technology), Heitkamp & Thumann Group and Schubert Group (Gerhard Schubert GmbH). Broad incumbents are Dürr AG, Bystronic Group, ABB Robotics, Sidel Group and KUKA AG. Beckhoff Automation is listed as an emerging player.

Does Bertram have an API?

No public API is recorded for Bertram.

What industry is Bertram in?

Bertram's product category is Industrial Automation Engineering. Its primary akta.pro industry code is IMAHAHAA, Industrial Robots (Articulated, SCARA, Delta, Cartesian), with a secondary code of IMAHAHAD, Robot End-of-Arm Tooling (Grippers, Tool Changers, Welding/Cutting Heads). Its NAICS code is 54133 and its SIC code is 3559.

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