What Elements Home Remodeling does

Elements Home Remodeling LLC is a private, Ashburn, Virginia-based home improvement contractor serving residential customers across Northern Virginia, including Ashburn, Alexandria, Fairfax, Arlington, and Loudoun County. Founded in 2007 and operating with a reported 1-10 employees, the firm offers a single-vendor alternative for both interior (kitchens, bathrooms, basements, painting, flooring) and exterior (roofing, siding, windows, gutters, insulation, decking, trim wrap) projects, plus a Chantilly, VA Selection Center showroom where customers can purchase cabinets, countertops, flooring, and windows directly at wholesale pricing. The company is GAF factory-certified for roofing and holds supply partnerships with cabinet, appliance, and flooring manufacturers.

The business model is project-based, one-time revenue earned through signed contracts on each remodeling engagement, supported by a sales-led go-to-market that relies on free in-home consultations and a no-commissioned-salespeople pricing model rather than outbound telemarketing. Differentiation is built on three operational levers: a dedicated on-site Project Manager assigned to every job, an Elements Lifetime Warranty on workmanship, and a BuilderTrend-powered online customer portal that provides schedule, photo, expense, and messaging visibility post-sale. Third-party-backed flexible financing (with payment plans starting at $199/month and promotional 0% interest periods up to 36 months) is offered to reduce deal friction on larger projects.

The company is bootstrapped with no disclosed outside funding, parent entity, mergers, acquisitions, or leadership changes in the source data. Marketing is primarily content-driven via an active blog (bathroom cost guides, kitchen permit explainers, old-home and split-level renovation content dated through Q1 2025) and location-specific SEO pages targeting Northern Virginia search demand. The operating technology footprint is intentionally lean: BuilderTrend for project management, Cognito Forms for intake, no mobile app, no public API, and no disclosed AI capability. Revenue and headcount are below the threshold that would support multi-market expansion, and current scale signals a mature, stable local operator rather than a scaling platform.

Name

Elements Home Remodeling

Legal name

Elements Home Remodeling LLC

Website

https://elementshomeremodeling.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Elements Home Remodeling is a private Northern Virginia home improvement contractor serving residential homeowners with interior (kitchens, bathrooms, basements, flooring, painting) and exterior (roofing, siding, windows, gutters, insulation, decking) remodeling services, supported by a Chantilly, VA Selection Center showroom and BuilderTrend-powered customer portal.

Ownership category

akta.pro rank

Product category

Home Remodeling Services

NAICS

Residential Remodelers (236118), Flooring Contractors (238330)

akta.pro primary industry

Full Kitchen Remodel (Layout Reconfiguration) (HSAPAAAA)

akta.pro secondary industries

Interior Layout Changes & Space Replanning (Non-Structural) (HSAPAFAJ), Trim, Baseboards, Crown Molding & Finish Carpentry (HSAPAFAD)

Keywords

• Home remodeling
• Kitchen renovation
• Bathroom remodeling
• Roofing services
• Exterior replacement

Headquarters

HQ city

Ashburn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Home Remodeling Services: One-time project-based home remodeling and renovation services including interior remodeling (kitchens, bathrooms, basements, painting, flooring) and exterior replacement (roofing, gutters, siding, windows, decking, insulation, trim wrap). Revenue generated through project contracts with customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Elements Home Remodeling is a Virginia-based residential contractor performing one-time, project-based interior remodeling (kitchens, bathrooms, basements, flooring, painting) and exterior replacement (roofing, gutters, siding, windows, decking, insulation, trim wrap) services for homeowners in Northern Virginia. The company supplements installation services with a Chantilly showroom supplying cabinets, countertops, flooring, and windows, plus third-party financing options for customers.

Product overview

Elements Home Remodeling is a home improvement and remodeling company offering a comprehensive suite of services for residential properties. Their core offerings are organized into Interior Remodeling (kitchen, bathroom, basement, flooring, painting) and Exterior Replacement (windows, roofing, gutters, siding, insulation, trim wrap, decking/patios). They also operate a Home Store/Showroom in Chantilly, VA where customers can purchase cabinets, countertops, flooring, and windows directly. An online customer portal powered by BuilderTrend enables clients to track project progress. Financing plans are available to make projects more affordable. The company serves the Northern Virginia area including Ashburn, Alexandria, Fairfax, and Arlington.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Remodeling Complete interior home remodeling services including basement, bathroom, kitchen, painting, and flooring renovations for residential properties in Northern Virginia.
• Kitchen Remodeling Kitchen design and renovation services including cabinets, countertops, backsplashes, islands, flooring, and appliance installation for residential homeowners.
• Bathroom Remodeling Bathroom renovation services including replacement tubs, walk-in tubs, roll-in showers, tub-to-shower conversions, and vanity installations for residential homeowners.
• Basement Remodeling Basement finishing and renovation services transforming basements into living spaces such as family rooms, home theaters, bars, or additional bedrooms for residential homeowners.
• Flooring Services Installation services for carpet, laminate flooring, hardwood laminate, and hardwood flooring materials supplied through partnerships with flooring manufacturers.
• Painting Services Interior and exterior house painting services including cabinet painting and color consultation for residential homeowners.
• Exterior Replacement Complete exterior home replacement services including windows, siding, roofing, gutters, insulation, trim wrap, and decking/patios for residential properties.
• Window Replacement & Installation Energy-efficient window replacement and new installation services for residential properties.
• Roofing Services Complete roofing services including roof repair, roof maintenance, roof installation, metal roofing, and shingle roofing for residential and commercial properties, performed under GAF factory certification.
• Roof Repair Roof repair services fixing leaks, rotting wood, shingle damage, and emergency leak repairs for residential properties.
• Roof Maintenance Quarterly and annual roof maintenance services including inspections, cleaning, and preventive care for residential properties.
• Roof Installation Complete roof replacement and new roof installation services with a lifetime workmanship guarantee for residential properties.
• Metal Roofing Metal roofing installation and repair services offering durability, fire resistance, and energy efficiency for residential properties.
• Shingle Roofing Asphalt shingle roofing installation with various styles and colors, offering wind resistance and high fire ratings for residential properties.
• Gutter Services Gutter installation, repair, replacement, and cleaning services including seamless rain barrels for residential properties.
• Insulation Installation Home insulation services including blanket/batt and roll insulation, rigid fiber board insulation, foam board insulation, and concrete block insulation for residential properties.
• Decking & Patios Custom deck and patio construction including single-level and multilevel decks with features like built-in lighting, grilling stations, seating, and fire pits for residential properties.
• Trim Wrap Installation Exterior trim wrapping services using vinyl and aluminum materials for maintenance-free home exteriors.
• Siding Services Vinyl and fiber cement siding installation services including shingle, wood, and vinyl siding options for residential properties.
• Home Store / Showroom Showroom in Chantilly, VA offering kitchen cabinets, luxury vinyl planks, hardwood flooring, and replacement windows for direct purchase, with products sourced directly from manufacturers.
• Financing Plans Flexible financing options offered through third-party lenders including low monthly payments from $199/month, fixed rates for 7–15 year terms, deferred interest programs up to 18 months, and 0% interest for up to 36 months (subject to credit approval).

Quantifiable outcome

• Bathroom remodel ROI of 60-70%

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• GAF CorporationcoreTechnology or IntegrationGAF factory-certified roofing contractor. Elements Home Remodeling is certified to install GAF roofing products and offer GAF warranty protection. GAF provides industry-leading roofing materials and warranty coverage.
• Cabinet ManufacturersminorOthersPartnership with cabinet manufacturers for product supply including quick delivery, semi-custom, and full custom lines. Products include plywood construction, solid wood frames, and soft close doors/drawers.
• Appliance ManufacturersminorOthersWorks with leading manufacturers of appliances for kitchen remodeling projects.
• Flooring ManufacturersminorOthersSupplier partnerships for hardwood, laminate, vinyl, and other flooring materials including hardwood flooring (Oak, Maple, Birch, Hickory, Walnut, Ash, Cherry) and luxury vinyl planks.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Leaf Home (formerly LeafFilter): Multi-brand home solutions platform encompassing gutter protection, roofing, windows, and bathroom remodels. Broad incumbent with national scale and a similarly sales-led, full-service homeowner proposition.
• Home Depot Installation Services: Largest U.S. home improvement retailer with a national in-store installation services arm covering kitchens, bathrooms, flooring, roofing, windows, and siding. A substitute channel that homeowners compare against regional remodelers like Elements.
• Champion Window: National home remodeling brand offering windows, roofing, siding, sunrooms, and bathroom remodels with factory-direct manufacturing. Overlaps Elements on the exterior replacement and remodeling service lines.

Direct peers

• Power Home Remodeling: Large U.S. exterior and interior home remodeling company offering roofing, siding, windows, doors, gutters, and kitchen/bath. Direct competitor to Elements with similar full-service homeowner proposition and in-home consultation model.
• Long Home Products: Multi-product home remodeling company focusing on roofing, windows, doors, baths, and gutters with a sales-led, in-home consultation GTM model. Direct peer given identical breadth of interior/exterior services and direct-to-consumer positioning.
• Bath Fitter: North American bathroom remodeling company specializing in tub and shower liners and full bathroom renovations with a one-day install brand promise. Comparable to Elements' bath remodels and walk-in tub/shower conversions.
• Re-Bath: National bathroom and kitchen remodeling franchise with direct-to-homeowner sales, tub-to-shower conversions, and lifetime warranty positioning. Direct peer to Elements' bathroom remodeling line.

Regional players

• Window Nation: Baltimore/ DC-area window, door, siding, and roofing replacement company headquartered regionally near Northern Virginia. Overlaps with Elements on windows, siding, roofing, and gutters in the same geographic market.
• Thompson Creek Window Company: Mid-Atlantic window, door, roofing, and siding replacement company with a strong DC/NoVA presence. Directly comparable on exterior replacement offering, manufacturer-direct sourcing model, and homeowner sales motion.

Others

• Authority Brands: Multi-brand franchisor of home services including Benjamin Franklin Plumbing, Mister Sparky Electric, and several remodeling/home services brands. Relevant as a potential roll-up acquirer for a small regional remodeler like Elements.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/elementsremodel
• Facebookfacebook.com/elementshomeremodeling
• LinkedInlinkedin.com/company/elements-home-remodeling

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elements Home Remodeling