medfit
medfit AG is a founder-led Swiss physiotherapy and complementary medicine group operating nine clinics across German-speaking Switzerland, offering physiotherapy, complementary medicine, massage, mobile home-visit service, and interdisciplinary sports medicine centers for individual patients and sports clubs.
- Company typePrivate
- Founded2003
- HeadquartersRoggwil, Switzerland
- Headcount101–250
- GTM typeB2C
- OfferingServices
What medfit does
medfit AG is a privately held, founder-led Swiss physiotherapy and complementary medicine group founded in 2003 by Peter Roth. The company operates a network of nine clinical locations across German-speaking Switzerland (Arbon, Cham, Chur, Chur Crossfit Capricorn, Davos, Heerbrugg, Roggwil, Romanshorn, St. Gallen), with a tenth location scheduled to open in May 2026. Services are organized under a holding structure (medfit Holding AG) with five regional operating subsidiaries (Ostschweiz, Zentralschweiz, Südostschweiz, Davos, Rheintal) and approximately 50 employees.
The core offering is physiotherapy — manual therapy, sports physiotherapy, rehabilitation, medical training therapy (MTT), shockwave therapy (ESWT), and the GLA:D osteoarthritis/back-pain group program — supplemented by complementary medicine (TCM, acupuncture, craniosacral therapy, nutrition counseling) and massage services (classical, sports, reflexology). Differentiated service formats include a Mobile Physioservice for home-bound patients and the Patientencoach care-coordination model. Three interdisciplinary 'Zentren für Sportmedizin und Bewegung' co-locate medfit with Aurum (fitness), Swissbiomechanics (ETH spin-off), Berit SportClinic, and other partners under one roof.
The business model is predominantly professional services revenue paid per session (CHF 60-80 for 25-55 minutes of physiotherapy) with billing routed through Swiss basic health insurance (KVG), accident insurance (UVG), and disability insurance (IV) under the Tiers Payant system, plus supplementary insurance for complementary medicine and massage. Go-to-market combines direct-to-consumer online and WhatsApp booking, doctor and orthopedic referral relationships, and sports club medical partnerships (FC Fortuna St. Gallen, HC Goldach-Rorschach, Golfclub Erlen, SC Cham, among others). medfit pursues growth through organic clinic openings, a published practice-acquisition program targeting practices with at least CHF 600,000 in revenue, and the medfit Academy staff-training platform; the company has no external private equity or venture capital investment.
medfit firmographics
Firmographics- Name
- medfit
- Legal name
- medfit AG
- Website
- https://medfit.ch
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- medfit AG is a founder-led Swiss physiotherapy and complementary medicine group operating nine clinics across German-speaking Switzerland, offering physiotherapy, complementary medicine, massage, mobile home-visit service, and interdisciplinary sports medicine centers for individual patients and sports clubs.
- Ownership category
- akta.pro rank
medfit industry classification
Industry- Product category
- Outpatient physiotherapy and complementary medicine
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Home Health Care Services (62161)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Services-Home Health Care Services (8082)
- akta.pro primary industry
- Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO)
- akta.pro secondary industry
- Pain Management (Spine & Musculoskeletal) (HLAKALAM)
Keywords
Where medfit is headquartered
LocationHeadquarters
- HQ city
- Roggwil
- HQ country
- Switzerland
- HQ region
- Europe
Offices8 records
Markets served
medfit business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Complementary Medicine Services: Services including TCM, craniosacral therapy, nutritional counseling, and wellness massages provided by external partners, billed through supplementary insurance where applicable.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Physiotherapy 25 minutes |
| Unit Pricing | Pay-as-you-go | Physiotherapy 45 minutes |
| Unit Pricing | Pay-as-you-go | Physiotherapy 55 minutes |
| Unit Pricing | Pay-as-you-go | Massage promotional pricing (Autumn 2025) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
medfit product offering
Product offeringCore offering
medfit operates a network of nine outpatient physiotherapy and complementary medicine clinics across German-speaking Switzerland, delivering manual therapy, sports physiotherapy, rehabilitation, medical training therapy, massage, TCM/acupuncture, and shockwave therapy. Services are provided by SRK-recognized physiotherapists and EMR/ASCA-recognized medical masseurs, billable via Swiss basic and supplementary health insurance, and supplemented by a mobile at-home physiotherapy service and a patient coach care coordination program.
Product overview
medfit operates a network of 9 physiotherapy and complementary medicine practices across German-speaking Switzerland, organized under separate regional entities (medfit Holding AG, medfit Ostschweiz AG, medfit Zentralschweiz AG, medfit Südostschweiz AG, medfit Davos AG, medfit Rheintal AG). The core offering is physiotherapy services (manual therapy, sport physiotherapy, rehabilitation, medical training therapy), supplemented by complementary medicine (TCM, acupuncture, cranio-sacral therapy), massage services, and specialized programs (GLA:D arthritis program, shockwave therapy). Supporting services include mobile physiotherapy for home visits, the medfit Academy for staff training, and a patient coaching program for care coordination.
Differentiator
Problem solved
Functional benefit
Brands
- medfit Academy: Internal training and continuing education platform for medfit employees covering leadership, professional development, and health trends
- medfit Physiodoc Blog
- Mobiler Physioservice
Products and services
- Physiotherapy Services Core physiotherapy offering including manual therapy, sport physiotherapy, rehabilitation, and medical training therapy (MTT) delivered across nine clinic locations in German-speaking Switzerland by SRK-recognized therapists.
- Mobile Physiotherapy Service (Mobiler Physioservice) Home-visit physiotherapy service for patients with limited mobility, including elderly and post-surgery patients; therapists bring the necessary equipment and provide treatment in the patient's home or care institution (e.g., retirement homes).
- Complementary Medicine (Komplementärmedizin) Complementary medicine services including TCM (Traditional Chinese Medicine), acupuncture, cranio-sacral therapy, nutritional counseling, and wellness massage offered through external partner practitioners and billed via supplementary insurance where applicable.
- Massage Services Classical massage, sports massage, reflexology, and wellness massage provided by EMR- and ASCA-recognized medical masseurs and accepted by most Swiss supplementary health insurance providers; available without prescription.
- Shockwave Therapy (Stosswellentherapie / ESWT) Extracorporeal shock wave therapy for chronic tendon, ligament, and bone pain conditions, including calcific shoulder, heel spur, tennis elbow, and non-healing fractures; reported to yield pain reduction or pain-free status in over 80% of patients after 1–2 sessions.
- GLA:D Program Group training program for treatment of knee and hip osteoarthritis as well as chronic or recurring back pain; scientifically-based program developed in Denmark.
- Patient Coach (Patientencoach) Care coordination service where a patient coach serves as the interface between patient and therapist, coordinating the right therapeutic services and ensuring holistic treatment across different therapeutic specialties.
Quantifiable outcome
- Over 80% of patients report pain reduction or pain-free status after 1-2 shockwave therapy sessions
Companies that use medfit
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
medfit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
medfit partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- SwissbiomechanicscoreETH spin-off and family business specializing in foot biomechanics. Provides custom orthotics, analysis, and footwear solutions. Partner in sports medicine centers.
- Berit SportCliniccoreSports medicine clinic partnership providing medical services at sports medicine centers. Co-medical partner at Thurgauer Kantonalturnfest 2024.
- Davos HealthminorHealth festival organizer. medfit Davos participates in Davos Health Days events.
- FC Fortuna St. GallenminorMedical partner for football club. Physiotherapy services provided every Tuesday for all club players.
- Golfclub ErlenminorOn-site golf-specific physiotherapy every Monday afternoon at the golf club from June 2023.
- FC Au-BerneckminorSports club partnership listed in partner network.
- SC ChamminorSports club partnership listed in partner network.
- SGMF (Schweizerische Gesellschaft für Manuelle Therapie)minorEducation partner for manual therapy training.
- SUPSIminorUniversity of Applied Sciences and Arts of Southern Switzerland. Education partner for physiotherapist training.
- THIM (Therapieschule Immensee)minorPhysiotherapy school. CEO Peter Roth serves as lecturer. Education partner for FDM (Fascial Distortion Model) instructor training.
- SVSP (Schweizerischer Verband für Sportphysiotherapie)minorSwiss sports physiotherapy association. Listed as education partner.
- PaissportminorRunning club partner for Lauftreff running group organized by medfit St. Gallen.
- ACTIV FITNESS AGminorFitness center partner providing MTT (Medical Training Therapy) facilities. Co-located at Arbon location. Children\'s daycare available for medfit clients.
- Vitalwerk AGminorTraining provider partner mentioned in data sharing context.
- Jan Keuning (Osteopathie & Hypnose)minorOsteopath and hypnotherapist who transitioned from Davos to Arbon, initially operated from medfit Arbon while establishing new practice.
Scale indicators3 records
Recent moves10 records
Expansion highlights6 records
medfit competitors and assessment
Company assessmentBroad incumbents
- Median Kliniken: Large German operator of rehabilitation and acute clinics with significant musculoskeletal and ortho rehab exposure. Comparable therapy disciplines and orthopedic rehab pathways, but broader portfolio and inpatient scale versus medfit's outpatient footprint.
- Helios Kliniken: One of Europe's largest private hospital operators with extensive orthopedic, rehab, and outpatient therapy services across Germany. Comparable German-speaking market and broad musculoskeletal/rehab patient base, but at much larger scale and broader service mix.
- Sana Kliniken: German private hospital group with significant orthopedic, rehab, and sports medicine offerings. Comparable orthopedic/sports patient segment and German-speaking market exposure, though a much broader acute-care portfolio.
- Hirslanden: Leading Swiss private hospital group with sports medicine and orthopedic services and broad supplementary insurance relationships. Comparable Swiss market footprint and orthopedic/sports patient overlap, though Hirslanden's primary business is inpatient hospital care.
- VAMED: Austrian-headquartered provider of rehabilitation, hospital, and physiotherapy services across Central Europe. Comparable rehabilitation and outpatient therapy disciplines, though predominantly inpatient/project-based versus medfit's multi-site outpatient model.
Direct peers
- Kieser Training: Swiss-headquartered, German-speaking-market operator of medically oriented strength-training studios that integrate physiotherapy, rehab, and musculoskeletal therapy. Directly comparable to medfit in target customer, therapy philosophy, and multi-location DACH rollout model.
- ATOS Klinikgruppe: German private clinic group specializing in orthopedics, sports medicine, and conservative/integrated therapy including physiotherapy. Comparable target customer (athletes, musculoskeletal patients) and therapy-versus-surgery positioning, though anchored in major German cities.
Regional players
- Reha Rheinfelden: Specialized Swiss rehabilitation clinic with a strong orthopedic and sports-medicine focus, located in the German-speaking border region. Comparable clinical specialty mix and patient profile, though delivered in a clinic-hospital setting rather than multi-site outpatient physio.
- aarReha Schinznach: Swiss rehabilitation clinic group focused on musculoskeletal, sports, and internal rehab in German-speaking Switzerland. Comparable therapy mix and Swiss reimbursement exposure, though inpatient-leaning versus medfit's outpatient model.
Emerging players
- Berit SportClinic: Swiss sports medicine clinic partnering with medfit inside the Heerbrugg sport medicine center. Comparable orthopedic/sports therapy mix and Swiss patient base, with overlapping medical-partner relationships in the same Swiss-German regional market.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
medfit social profiles
Digital presencemedfit compliance and trust
Trust signalCompliance3 records
medfit financial estimates
Financial estimateRevenue estimate
Valuation estimate
medfit leadership team
Management profileNumber of profiles
Profiles13 records
medfit subsidiaries and ownership
Company hierarchySubsidiaries6 records
medfit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
medfit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about medfit
What does medfit do?
medfit operates a network of nine outpatient physiotherapy and complementary medicine clinics across German-speaking Switzerland, delivering manual therapy, sports physiotherapy, rehabilitation, medical training therapy, massage, TCM/acupuncture, and shockwave therapy. Services are provided by SRK-recognized physiotherapists and EMR/ASCA-recognized medical masseurs, billable via Swiss basic and supplementary health insurance, and supplemented by a mobile at-home physiotherapy service and a patient coach care coordination program.
Is medfit a public or private company?
medfit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was medfit founded?
medfit was founded in 2003. It employs 101 to 250 people.
Where is medfit based?
medfit is headquartered in Roggwil, Switzerland, in the Europe region.
How does medfit make money?
One revenue line is on record: complementary Medicine Services.
Who are medfit's main competitors?
Broad incumbents on record are Median Kliniken, Helios Kliniken, Sana Kliniken, Hirslanden and VAMED. Direct peers are Kieser Training and ATOS Klinikgruppe. Regional players are Reha Rheinfelden and aarReha Schinznach. Berit SportClinic is listed as an emerging player.
Does medfit have an API?
No public API is recorded for medfit.
What industry is medfit in?
medfit's product category is Outpatient physiotherapy and complementary medicine. Its primary akta.pro industry code is HSALAEAO, Medical/Therapeutic Massage (Rehab/Pain Management), with a secondary code of HLAKALAM, Pain Management (Spine & Musculoskeletal). Its NAICS code is 621340 and its SIC code is 8090.