What Eucard does

Eucard, operated by GIMAVE MEIOS DE PAGAMENTOS E INFORMAÇÕES LTDA (CNPJ 05.989.476/0001-10) and headquartered in Cascavel, Paraná, Brazil, is a digital benefit card platform serving approximately 850 corporate clients and over 50,000 active cardholders across Brazil. Founded in 2017 originally to provide benefit cards for Eucatur employees, the company has expanded nationally to offer eight distinct card products — Alimentação (food), Refeição (meal), Multi (flexible), Combustível (fuel), Premiação (award), Farmácia (pharmacy), Natal (Christmas), and Personalizado (custom) — plus an electronic toll tag add-on (Eucard Tag). The platform is anchored by the Eucard Multi flexible benefit card, which supports cash withdrawals, transfers, bill payments, and mobile recharges; through a 2025 partnership with the Elo payment network, Eucard cards are now accepted at over 10 million commercial establishments nationwide.

The underlying technology comprises a digital wallet mobile application (iOS/Android), a web-based enterprise management portal, and partner accreditation infrastructure consolidated on a single platform. Employers access a management dashboard to issue cards, monitor balances, process DIRF tax declarations, and handle web-based transactions without requiring physical terminals, while cardholders use the app for self-serve balance checks, partner establishment lookup, utility bill payment, and mobile recharge. Eucard is LGPD-compliant, with a designated Data Protection Officer (Schmidt e Bordignon Advogados), SSL security, and a Privacy and Personal Data Protection Committee.

Eucard operates a transaction-fee revenue model, generating income through card issuance fees, corporate loading/service fees, and per-transaction fees from its 25,000+ accredited partner establishments. Its go-to-market is hybrid: sales-led enterprise engagement with HR and finance departments via proposal-based contracts, complemented by product-led self-serve onboarding for cardholders through the mobile app and a cardholder referral program (Indique e Ganhe). The company is part of the diversified Gimave group, which also includes Eucard Tag, Angels Capital, PenseApp, Eu Mais Saúde, and VT Passa Fácil, operating as sister entities under the same corporate umbrella.

Name

Eucard

Legal name

GIMAVE MEIOS DE PAGAMENTOS E INFORMAÇÕES LTDA

Website

https://eucard.com.br

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Eucard is a Brazilian multi-benefit card platform issuing employee benefit cards (food, meal, fuel, pharmacy, awards, flexible, Christmas, custom) to corporate clients, serving approximately 850 companies and 50,000+ cardholders through its mobile app, enterprise portal, and Elo co-branded network of 10 million+ establishments.

Ownership category

akta.pro rank

Product category

Corporate Benefits Platform

NAICS

Credit Card Issuing (52221), Credit Card Issuing (522210)

akta.pro primary industry

Commercial & Corporate Card Schemes (FSAMAAAF)

akta.pro secondary industry

Travel Money Cards & Multi-Currency Prepaid (FSAMANAI)

Keywords

• Corporate benefit cards
• Multi-benefit platform
• Employee benefits management
• Prepaid corporate cards
• Meal voucher solutions

Headquarters

HQ city

Paraná

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Corporate Benefit Card Provision: Eucard issues employee benefit cards to companies, who load funds onto the cards for their workforce. Revenue is generated through card issuance fees, loading/service fees charged to corporate clients, and transaction fees from partner establishments.
2. Multi-Benefit Flexible Card: The Eucard Multi card allows companies to provide flexible benefits that employees can use across multiple categories. Generates revenue from transaction processing and service fees per corporate client.
3. Eucard Tag (Toll): Electronic toll payment tags sold to companies and individuals for automatic toll passage. Revenue from tag issuance and toll transaction fees.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Eucard is a Brazilian fintech that issues and manages a multi-benefit card platform for corporate clients. Founded in 2017 in Cascavel, Paraná, the company offers 8 distinct prepaid card types (food, meal, multi-purpose, fuel, awards, pharmacy, Christmas bonus, and custom benefit cards) plus a toll tag, distributed by employers to their employees and accepted across 25,000+ partner establishments nationwide. The platform combines the Eucard mobile app for end users and a web portal for corporate administrators to manage balances, transactions, and reporting.

Product overview

Eucard is a multi-benefit card platform offering 8 distinct card products (Alimentação, Refeição, Combustível, Farmácia, Premiação, Natal, Multi, and Personalizado) that companies provide to employees as workplace benefits. The portfolio is anchored by the Eucard Multi as the flagship flexible benefit card, supplemented by dedicated category cards and an add-on toll tag (Eucard Tag). The ecosystem includes a mobile app (Eucard App) for cardholders and a web portal for corporate management, enabling balance checking, transaction processing, and accredited network access across all products.

Differentiator

Problem solved

Functional benefit

Brands

• Eucard Alimentação: Monthly food allowance benefit card accepted at supermarkets, bakeries and other food establishments.
• Eucard Refeição
• Eucard Multi
• Eucard Combustível
• Eucard Premiação
• Eucard Farmácia
• Eucard Natal
• Eucard Personalizado
• Eucard Tag

Products and services

• Eucard Alimentação Prepaid food benefit card (vale-alimentação equivalent) issued by Eucard to corporate clients for distribution to employees, accepted at grocery and food merchants in the Eucard network.
• Eucard Refeição Prepaid meal voucher card (vale-refeição equivalent) issued by Eucard to corporate clients for distribution to employees, accepted at restaurants and food service merchants.
• Eucard Multi Multi-purpose prepaid benefit card that allows employees to spend across multiple merchant categories beyond a single restriction, issued by Eucard to corporate clients.
• Eucard Combustível Prepaid fuel benefit card for use at gas stations, typically used by corporate clients for employee transportation benefits or fleet fuel management.
• Eucard Premiação Prepaid award and incentive card that enables corporate clients to distribute bonuses, recognition rewards, or prizes to employees or other recipients.
• Eucard Farmácia Prepaid pharmacy benefit card for purchasing medications and pharmacy items, distributed by corporate clients to employees for health-related expenses.
• Eucard Natal Prepaid Christmas bonus card that lets corporate clients deliver the traditional end-of-year benefit to employees via a single card product, redeemable across the Eucard merchant network.
• Eucard Personalizado Customizable benefit card that allows corporate clients to configure specific categories, rules, and use cases tailored to their workforce benefits strategy.
• Eucard Tag Electronic toll payment tag that integrates with the Eucard platform, allowing corporate clients to manage highway toll payments for company vehicles or employee commute benefits.
• Eucard App (mobile application) Mobile application (iOS/Android) for end-user employees to check card balances, view transaction history, locate accepting merchants, and manage their Eucard benefit cards.
• Portal Eucard (web management portal) Web-based corporate management portal used by HR and finance administrators at client companies to load card balances, issue cards to employees, manage the benefit program, and access reports.

Quantifiable outcome

• Over 50,000 active card users served across 850+ corporate clients
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Elo (Cartões)coreTechnology or Integration · 4 September 2025Through a strategic partnership with Elo payment network, Eucard began issuing Elo co-branded benefit cards. This partnership enables Eucard cards to be accepted at over 10 million commercial establishments throughout Brazil, dramatically expanding the acceptance network beyond Eucard's native partner establishments. This was announced as part of Gimave's 8th anniversary celebrations.
• Angels CapitalminorOthersPart of the Gimave group of companies. Angels Capital connects investors and companies, operating as a separate entity within the broader corporate ecosystem.
• PenseAppminorOthersPart of the Gimave group of companies. PenseApp develops digital solutions and technology products, operating as a separate entity within the broader corporate ecosystem.
• Eu Mais SaúdeminorOthersPart of the Gimave group of companies. Eu Mais Saúde democratizes access to healthcare services, operating as a separate entity within the broader corporate ecosystem.
• VT Passa FácilminorOthersPart of the Gimave group of companies. VT Passa Fácil simplifies public transport in Manaus, operating as a separate entity within the broader corporate ecosystem.
• Eucard TagminorOthersPart of the Gimave group of companies. Eucard Tag provides electronic toll payment solutions and is integrated into the Eucard benefit ecosystem, operating as a separate product line.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sodexo Brasil: Brazilian operations of global benefits and food services giant Sodexo, offering a wide portfolio including meal vouchers, gift cards, and on-site services. Broader incumbent than Eucard but overlapping in meal/food benefits.
• PagBank PagSeguro: Brazilian digital payments company offering merchant acquiring, prepaid accounts, and PagBank business cards. Adjacent incumbent that could expand into corporate benefits over time.

Direct peers

• Caju: Brazilian digital-native flexible benefits platform offering a single multi-category card (food, meal, culture, mobility, health) for corporate employees. Directly competes with Eucard Multi in the SME/mid-market segment.
• Flash Benefícios: Brazilian app-first corporate benefits platform issuing flexible prepaid cards with bill payment, mobile recharge, and cash withdrawal. Closely comparable to Eucard Multi's feature set.
• Pluxee: Corporate benefits spin-off of Sodexo operating in Brazil, offering meal, food, gift, and mobility benefit cards. Targets the same corporate employee-benefits buyers with comparable multi-product positioning.
• Ticket Log (Edenred): Brazilian subsidiary of Edenred, issuing ticket/corporate benefit cards (meal, food, fleet, culture) and managing expense platforms. Competes head-on with Eucard's full product suite and shares the same corporate channel.
• VR Benefícios: Brazil's largest meal-voucher and corporate benefits card issuer, with millions of cardholders across the country. Directly competes with Eucard's Alimentação, Refeição, and Multi cards, and serves the same corporate HR/finance buyers.
• Alelo: Brazilian prepaid benefits and corporate card issuer (linked to Elo and Banco do Brasil), offering Alimentação, Refeição, Natal, and flexible benefits. Directly competes with Eucard and shares the same Elo network relationship.
• iFood Benefícios: Brazilian food/meal benefit card issued by iFood Corp, targeting corporate employers seeking meal allowance products. Overlaps with Eucard Alimentação and Refeição cards.

Others

• Elo (Cartões Elo): Brazilian domestic card network/scheme that Eucard partners with for co-branded card issuance. Relevant as the enabling infrastructure partner rather than a direct competitor, though Elo's subsidiary Alelo competes downstream.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cartaoeucard
• LinkedInlinkedin.com/company/cart%C3%A3o-eucard
• Instagraminstagram.com/cartaoeucard/?hl=pt-br

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eucard