Chesapeake Flooring
Chesapeake Flooring is a US-based, private flooring brand founded in 2014 that designs and distributes residential and light commercial flooring (hardwood, laminate, LVP, tile, carpet) through thousands of retail dealers and a Shopify DTC storefront, primarily serving homeowners, contractors, and light commercial buyers.
- Company typePrivate
- Founded2014
- HeadquartersElkridge, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Chesapeake Flooring does
Chesapeake Flooring is a privately held, US-based flooring brand founded in 2014 in the Chesapeake Bay Region of Maryland. The company designs, sources, and distributes residential and light commercial flooring across six core categories: hardwood, laminate, luxury vinyl plank (LVP), tile, carpet, and commercial products. Its core technology footprint centers on Stone Plastic Composite (SPC) flooring, which anchored the original product launch, alongside LVT/LVP manufacturing across multiple wear-layer tiers (8 to 20 mil) and engineered hardwood with aluminum oxide finishes. Recent sub-collections (Maritime Plus, Pro, Select; Freedom; Genesis; Estuary) demonstrate ongoing SKU expansion in LVP, waterproof laminate, and engineered hardwood.
Chesapeake Flooring operates a multi-channel distribution model: products are available at thousands of retail locations across the United States through a dealer/reseller network, complemented by a direct-to-consumer Shopify storefront that supports sample ordering (at $3.00 per sample) and full case-level purchases. A Flooring Visualizer tool and a Stockist-powered Dealer Locator are embedded on the website to drive conversion and channel routing. Marketing reach is organic: Facebook, Instagram, LinkedIn, email, and educational content covering installation, maintenance, and style guidance. The Freedom laminate line is marketed as Made in USA, and Maritime Pro carries FloorScore certification for low VOC emissions.
Revenue mechanics are straightforward unit-based wholesale to dealers and DTC e-commerce; pricing is not publicly disclosed and full case/pallet pricing is negotiated through retailers. The primary customer is the residential homeowner seeking aesthetically driven but affordable flooring, with secondary segments in light commercial spaces and trade professionals (contractors and builders). The company holds no disclosed funding, no parent or subsidiary relationships, and no public-facing management or financial information; operating status is active with a functioning website and full product catalog.
Chesapeake Flooring firmographics
Firmographics- Name
- Chesapeake Flooring
- Legal name
- Chesapeake Flooring
- Website
- https://chesapeakeflooring.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Chesapeake Flooring is a US-based, private flooring brand founded in 2014 that designs and distributes residential and light commercial flooring (hardwood, laminate, LVP, tile, carpet) through thousands of retail dealers and a Shopify DTC storefront, primarily serving homeowners, contractors, and light commercial buyers.
- Ownership category
- akta.pro rank
Chesapeake Flooring industry classification
Industry- Product category
- Flooring Products
- NAICS
- Floor Covering Retailers (449121), Furniture Merchant Wholesalers (42321), Building Material and Supplies Dealers (4441)
- SIC
- Retail-Lumber & Other Building Materials Dealers (5211), Retail-Home Furniture, Furnishings & Equipment Stores (5700), Wholesale-Furniture & Home Furnishings (5020)
- akta.pro primary industry
- Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD)
- akta.pro secondary industries
- Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE), Laminate Flooring Retail (CRAIAGAC), Hardwood Flooring Retail (CRAIAGAB), Commercial Flooring Retail (Contract/Trade-Focused) (CRAIAGAL)
Keywords
Where Chesapeake Flooring is headquartered
LocationHeadquarters
- HQ city
- Elkridge
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Chesapeake Flooring business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Product Sales - Direct to Consumer: E-commerce sales through Shopify platform where customers purchase flooring products directly online, including sample orders
- Wholesale to Retailers: Products sold through thousands of retail locations; revenue generated from bulk sales to dealer network
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Maritime Pro Luxury Vinyl - $3.00 per sample |
| Unit Pricing | Pay-as-you-go | Freedom Laminate Collection - Made in USA |
| Unit Pricing | Pay-as-you-go | Maritime Plus Luxury Vinyl |
| Unit Pricing | Pay-as-you-go | Maritime Select Luxury Vinyl |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Chesapeake Flooring product offering
Product offeringCore offering
Chesapeake Flooring manufactures and sells residential and light commercial flooring across six core categories: hardwood, laminate, luxury vinyl plank (LVP), tile, carpet, and commercial products. Products are sold primarily through a wholesale dealer network of thousands of U.S. retail locations, with a direct-to-consumer e-commerce channel on Shopify offering product catalog browsing and sample ordering.
Product overview
Chesapeake Flooring offers a comprehensive portfolio of flooring products across six core categories: Hardwood (solid and engineered with aluminum oxide finish), Laminate (AC-rated waterproof options), Luxury Vinyl Plank (LVP in multiple wear layer tiers), Tile, Carpet, and Commercial Products. The company specializes in residential and light commercial flooring with warranties ranging from 20 years to lifetime. Their New Collections sub-brand includes Maritime Plus, Maritime Pro, and Maritime Select (luxury vinyl with 8-20 mil wear layers), Freedom (American-made laminate with waterproof warranty), Genesis (engineered wide-plank white oak hardwood), and Estuary (wire-brushed Hickory and White Oak hardwood). Additional services include a Flooring Visualizer tool and Dealer Locator to support customer purchasing decisions.
Differentiator
Problem solved
Functional benefit
Products and services
- Hardwood Flooring Solid and engineered hardwood flooring manufactured directly from tree lumber, showcasing natural beauty and warmth for residential rooms, with aluminum oxide finish for enhanced durability.
- Laminate Flooring Realistic laminate flooring that captures hardwood colors, scale, and surface texture using modern manufacturing methods; sturdy, easy to clean, and simple to install within a sensible budget for residential buyers.
- Luxury Vinyl Plank (LVP) Flooring Fastest-growing flooring product featuring beautiful colors, crisp details, and realistic surface textures with superior water resistance, designed for wet environments like kitchens and bathrooms and offering easy maintenance.
- Tile Flooring Tile flooring combining a strong base that withstands heavy foot traffic with a wide variety of colors, patterns, cuts, and finishes, using advanced printing technologies to enable endless design possibilities for residential bathrooms, kitchens, and foyers.
- Carpet Flooring Classic carpet flooring with colors and patterns varying from neutral solids to speckled patterns, providing a warm and comfortable foundation for welcoming residential spaces.
- Commercial Flooring Products Commercial-grade flooring products designed for business environments and light commercial applications, with light commercial warranties ranging from 10 to 30 years.
- Maritime Plus Luxury Vinyl Plank Luxury vinyl plank with 12 mil wear layer, 3.5 mm total thickness, 7" x 48" dimensions, glue down installation, and 30 Year Residential / 20 Year Light Commercial warranty. Available in 8 colors including Even Keel, Castaway, Crows Nest, Headwind, Porthole, Sail On, Anchors Aweigh, and Mainsail.
- Maritime Pro Luxury Vinyl Plank Premium luxury vinyl plank with 20 mil wear layer, 2.5 mm total thickness, 7" x 48" dimensions, glue down installation, FloorScore certification, pet friendly, and Lifetime Residential / 30 Year Light Commercial warranty; 41.98 sq ft per carton.
- Maritime Select Luxury Vinyl Plank Entry-tier luxury vinyl plank with 8 mil wear layer, 2 mm total thickness, and 20 Year Residential / 10 Year Light Commercial warranty. Available in 8 colors including Even Keel, Castaway, Crows Nest, Headwind, Porthole, Sail On, and Anchors Aweigh.
- Freedom Laminate Flooring American-made laminate flooring with waterproof warranty, suitable for any residential room. Features 8 mm thickness, 7-1/2" x 47-1/4" dimensions, AC4 Light Commercial rating, Uniclic locking system, and textured surface. Available in Canyon, Crystal, Grassland, and Riverbed colors.
- Genesis Engineered Hardwood Flooring Engineered hardwood flooring featuring wide-width white oak planks for a larger look and feel. Made from renewable materials with aluminum oxide finish, 8-1/2" width with random lengths up to 86", and 1/2" thickness in environmentally friendly construction.
- Estuary Hardwood Flooring Hardwood flooring offering classic options across Hickory and White Oak species with wire-brushed surface texture, 6-1/2" width with random lengths up to 48", 3/8" thickness, and beveled edge profile. Available in Blue Crab, Fiddler, Horseshoe, Mussel, Oyster, and Sea Trout colors.
Companies that use Chesapeake Flooring
Customer profileSegments3 records
Ideal customer profiles1 record
Chesapeake Flooring technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Chesapeake Flooring partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Chesapeake Flooring competitors and assessment
Company assessmentBroad incumbents
- Floor & Decor Holdings: Floor & Decor is the largest US specialty flooring retailer, carrying multiple LVP, hardwood, and laminate brands including Chesapeake's competitors. It is a key distribution channel and competitive benchmark for dealer economics.
- Mannington Mills: Mannington is a privately held US flooring manufacturer with a comparable mid-tier positioning across LVT, hardwood, laminate, and sheet vinyl. Its dealer-first distribution model mirrors Chesapeake's GTM.
- Pergo (Unilin/Mohawk): Pergo is the inventor of laminate flooring and now part of Mohawk's portfolio, with laminate and LVP lines sold through big-box and dealer channels. It is a relevant adjacent peer for Chesapeake's laminate and LVP categories.
- Mohawk Industries: Mohawk is the largest US flooring manufacturer with broad LVP/SPC, laminate, hardwood, and tile portfolios sold through national dealer and big-box channels. It competes with Chesapeake across every category and serves as the upper bound on category scale and pricing power.
- Tarkett: Tarkett is a global flooring manufacturer with a strong US LVT, resilient, and commercial flooring portfolio. It competes head-to-head with Chesapeake in light commercial and residential LVT.
- Shaw Industries: Shaw is a top-three US flooring manufacturer and the parent of US Floors/COREtec, directly competing with Chesapeake in LVP/SPC. Its residential and commercial breadth and builder relationships set the bar for distribution scale.
- Armstrong Flooring: Armstrong is a long-established US residential and commercial flooring brand across LVT, hardwood, and vinyl sheet. It competes directly in the same dealer channels and home-center categories as Chesapeake.
Direct peers
- Cali Floors (Cali Holdings): Cali is a DTC-first flooring brand selling bamboo, LVP, and engineered hardwood direct-to-consumer with strong e-commerce and dealer presence. It is a close analog to Chesapeake's hybrid DTC-plus-dealer motion and mid-tier positioning.
- Karndean Designflooring: Karndean is a global LVT/LVP specialist that sells premium luxury vinyl plank and tile through a dealer/installer network in the US. It is a direct comparable in the LVT category where Chesapeake anchors its product stack.
- COREtec (US Floors / Shaw Industries): COREtec is the category-defining SPC/LVT brand in US residential flooring and the most direct comparable to Chesapeake Flooring. Both brands sell LVP/SPC at the premium mid-tier with strong dealer distribution and tiered product lines (good/better/best).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Chesapeake Flooring social profiles
Digital presenceChesapeake Flooring compliance and trust
Trust signalCompliance1 record
Chesapeake Flooring financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chesapeake Flooring leadership team
Management profileNumber of profiles
Chesapeake Flooring funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chesapeake Flooring M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chesapeake Flooring
What does Chesapeake Flooring do?
Chesapeake Flooring manufactures and sells residential and light commercial flooring across six core categories: hardwood, laminate, luxury vinyl plank (LVP), tile, carpet, and commercial products. Products are sold primarily through a wholesale dealer network of thousands of U.S. retail locations, with a direct-to-consumer e-commerce channel on Shopify offering product catalog browsing and sample ordering.
Is Chesapeake Flooring a public or private company?
Chesapeake Flooring is a private company. It is classified as unknown and is currently operating.
When was Chesapeake Flooring founded?
Chesapeake Flooring was founded in 2014. It employs 1 to 10 people.
Where is Chesapeake Flooring based?
Chesapeake Flooring is headquartered in Elkridge, United States, in the North America region.
How does Chesapeake Flooring make money?
Two revenue lines are on record. Product Sales - Direct to Consumer is the primary driver. The others are wholesale to Retailers.
Who are Chesapeake Flooring's main competitors?
Broad incumbents on record are Floor & Decor Holdings, Mannington Mills, Pergo (Unilin/Mohawk), Mohawk Industries, Tarkett, Shaw Industries and Armstrong Flooring. Direct peers are Cali Floors (Cali Holdings), Karndean Designflooring and COREtec (US Floors / Shaw Industries).
Does Chesapeake Flooring have an API?
No public API is recorded for Chesapeake Flooring.
What industry is Chesapeake Flooring in?
Chesapeake Flooring's product category is Flooring Products. Its primary akta.pro industry code is CRAIAGAD, Luxury Vinyl (LVP/LVT) Flooring Retail, with a secondary code of CRAOAFAE, Flooring (Carpet, Tile, Wood, Laminate) Distribution. Its NAICS code is 449121 and its SIC code is 5211.