Howard Precision Metals
Howard Precision Metals is a Milwaukee-based B2B distributor of precision aluminum plate, bar, and extrusions serving Midwest industrial manufacturers, operating as a subsidiary of Ryerson Holding Corporation (NYSE: RYI) with in-house precision sawing and custom extrusion services.
- Company typePrivate
- Founded1928
- HeadquartersMilwaukee, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Howard Precision Metals does
Howard Precision Metals is a Milwaukee, Wisconsin-based B2B aluminum distributor and processor serving industrial manufacturers across the U.S. Midwest. Founded in 1928 and operating today as a wholly-owned subsidiary of Ryerson Holding Corporation (NYSE: RYI), the company supplies a broad inventory of aluminum plate and bar products, complemented by in-house precision sawing services (for bar, tube, and pipe) and custom aluminum extrusions for complex, uniform cross-section designs. Its value proposition centers on tight tolerances delivered through state-of-the-art sawing equipment, strict purchasing criteria, and a team of seasoned metals professionals.
The business operates on a transaction-based, quote-driven model. Customers — primarily industrial manufacturers with precision-machined production requirements — engage the company via a dedicated phone line (1-855-793-7766), a local Milwaukee number, or an online "Request a Quote" form hosted on the Ryerson Family of Companies website. Pricing is fully customized by specification, quantity, and processing requirements; no public price list or tiered catalog is published. The go-to-market is sales-led, with digital channels serving top-of-funnel awareness and direct phone/quote engagement at the bottom of the funnel. Distribution is regional (Midwest U.S.) through a single Milwaukee facility, though the company has implicit access to Ryerson's national footprint, advanced processing capabilities, and risk management services through the parent relationship.
Howard Precision Metals is a specialized node within a large industrial distribution platform rather than a stand-alone growth vehicle. Revenue is not separately disclosed (consolidated within Ryerson), there are no patents, certifications, or awards in the source data, and there is no evidence of AI, software, or app-based offerings. The defensible characteristics of the business are its processing equipment, the technical proficiency of its sales and production staff, and the distribution and back-office leverage provided by its parent — a structure better suited to steady, end-market-linked growth than venture-style scaling.
Howard Precision Metals firmographics
Firmographics- Name
- Howard Precision Metals
- Legal name
- Howard Precision Metals
- Website
- https://howardprecision.com
- Company type
- Private
- Founded year
- 1928
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Howard Precision Metals is a Milwaukee-based B2B distributor of precision aluminum plate, bar, and extrusions serving Midwest industrial manufacturers, operating as a subsidiary of Ryerson Holding Corporation (NYSE: RYI) with in-house precision sawing and custom extrusion services.
- Ownership category
- akta.pro rank
Howard Precision Metals industry classification
Industry- Product category
- Metal Distribution
- NAICS
- Machine Shops (33271), All Other Fabricated Metal Product Manufacturing (33299)
- SIC
- Miscellaneous Fabricated Metal Products (3490)
- akta.pro primary industry
- Aluminum Fabrication & Finishing (Machining, Anodizing, Coating) (IMAKACAI)
- akta.pro secondary industry
- Aluminum Extrusion (IMAKACAG)
Keywords
Where Howard Precision Metals is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Howard Precision Metals business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D
Revenue model
- Aluminum Products Distribution: Howard Precision Metals generates revenue through the sale of aluminum plate and bar products. As a distributor, they sell materials on a per-order basis with pricing determined by quantity, specifications, and market conditions. The business model is transaction-based with professional consultation for custom requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quotation for aluminum plate and bar products |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Howard Precision Metals product offering
Product offeringCore offering
Howard Precision Metals is a premier aluminum supplier and distributor in the Midwest that sells a broad array of aluminum plate and bar products. The company complements its material distribution with in-house precision sawing services for bar, tube, and pipe, and custom aluminum extrusion services for complex uniform designs, all backed by state-of-the-art machinery and strict quality standards.
Product overview
Howard Precision Metals is a premier aluminum supplier and distributor in the Midwest, operating as part of the Ryerson family of companies. The company offers a unified portfolio combining aluminum plate and bar products with precision sawing services and custom aluminum extrusions. Their products and services work together to deliver complete precision aluminum solutions, with state-of-the-art machinery and strict quality standards ensuring the most precise tolerances for industrial customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Aluminum Plate and Bar Products
- Precision Sawing Services
- Custom Aluminum Extrusions
Companies that use Howard Precision Metals
Customer profileSegments1 record
Ideal customer profiles1 record
Howard Precision Metals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Howard Precision Metals partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ryerson (Parent Company)coreHoward Precision Metals is a member of the Ryerson family of companies, a major steel, stainless steel, aluminum, tool steel, alloy, and brass/copper/bronze distributor. The relationship provides access to Ryerson's national distribution network, comprehensive metal solutions, risk management services, advanced processing capabilities, and extensive product portfolio while maintaining Howard's focused precision aluminum expertise.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
Howard Precision Metals competitors and assessment
Company assessmentDirect peers
- Bonnell Aluminum: Custom aluminum extruder serving architectural, industrial, and automotive markets with value-added fabrication and finishing services. Directly comparable in the custom aluminum extrusion and finishing dimensions of Howard's business.
- Metal Supermarkets: Franchise-based small-quantity metals distributor with locations across North America, including the Midwest, selling aluminum and other metals to industrial and consumer buyers. Closely comparable business model (B2B metals distribution with cutting services), though with broader metal coverage and smaller-quantity focus.
- Service Center Metals: Aluminum extrusion billet manufacturer and supplier based in the eastern U.S., serving similar industrial customer bases with primary aluminum products and extrusions. Closely comparable to Howard's aluminum plate/bar distribution plus extrusion model.
Broad incumbents
- Norsk Hydro (Hydro Extrusion): Global aluminum and extrusion company with a North American extrusion footprint serving industrial customers. Overlaps with Howard's aluminum and extrusion offerings but operates at far greater scale and with primary aluminum production integrated.
- Constellium: Global manufacturer of high-value aluminum rolled products and extrusions serving aerospace, automotive, and packaging markets. Comparable in the aluminum value-added component space, but operating as a primary/secondary manufacturer rather than a regional distributor.
- Reliance Steel & Aluminum Co. One of the largest metals service center companies in North America, processing and distributing a broad range of metal products including aluminum. Highly comparable to Howard Precision Metals in business model (B2B metal distribution with processing), but operates at vastly greater scale and across multiple metals and geographies.
- Kaiser Aluminum Corporation: Public aluminum products company specializing in semi-fabricated extruded and drawn aluminum products for aerospace, automotive, and packaging end markets. Comparable as a focused aluminum supplier with value-added processing, but operates as a manufacturer rather than a distributor.
- ThyssenKrupp Materials NA (now: TK Materials Services): North American metals service center operation of the global ThyssenKrupp group, distributing aluminum, steel, and other metals with value-added processing to industrial customers. Comparable B2B distribution plus processing model with broader metal and geographic coverage.
- McMaster-Carr Supply Company: Industrial supply giant distributing a vast catalog of metal materials including aluminum bar, plate, and extrusions to industrial buyers nationwide. Comparable in serving industrial customers with aluminum products, but with a vastly broader SKU set and national direct-ship model.
Emerging players
- OnlineMetals.com: Online-first small-quantity metals distributor offering aluminum sheets, bars, plates, and extrusions with cut-to-size services. Comparable product catalog and value-added cutting; differs by being e-commerce-led rather than regional direct sales.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Howard Precision Metals social profiles
Digital presenceHoward Precision Metals financial estimates
Financial estimateRevenue estimate
Valuation estimate
Howard Precision Metals leadership team
Management profileNumber of profiles
Howard Precision Metals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Howard Precision Metals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Howard Precision Metals
What does Howard Precision Metals do?
Howard Precision Metals is a premier aluminum supplier and distributor in the Midwest that sells a broad array of aluminum plate and bar products. The company complements its material distribution with in-house precision sawing services for bar, tube, and pipe, and custom aluminum extrusion services for complex uniform designs, all backed by state-of-the-art machinery and strict quality standards.
Is Howard Precision Metals a public or private company?
Howard Precision Metals is a private company. It is classified as corporate owned and is currently operating.
When was Howard Precision Metals founded?
Howard Precision Metals was founded in 1928. It employs 101 to 250 people.
Where is Howard Precision Metals based?
Howard Precision Metals is headquartered in Milwaukee, United States, in the North America region.
How does Howard Precision Metals make money?
One revenue line is on record: aluminum Products Distribution.
Who are Howard Precision Metals's main competitors?
Direct peers on record are Bonnell Aluminum, Metal Supermarkets and Service Center Metals. Broad incumbents are Norsk Hydro (Hydro Extrusion), Constellium, Reliance Steel & Aluminum Co., Kaiser Aluminum Corporation, ThyssenKrupp Materials NA (now: TK Materials Services) and McMaster-Carr Supply Company. OnlineMetals.com is listed as an emerging player.
Does Howard Precision Metals have an API?
No public API is recorded for Howard Precision Metals.
What industry is Howard Precision Metals in?
Howard Precision Metals's product category is Metal Distribution. Its primary akta.pro industry code is IMAKACAI, Aluminum Fabrication & Finishing (Machining, Anodizing, Coating), with a secondary code of IMAKACAG, Aluminum Extrusion. Its NAICS code is 33271 and its SIC code is 3490.