Fire Safety Supply

What Fire Safety Supply does

Fire Safety Supply is a privately held, family-owned fire protection equipment distributor founded in 1999 by Michael Carlsen (President) and Dawn Carlsen (Secretary Treasurer), headquartered in Santa Rosa, California. The company distributes fire extinguishers, pre-engineered fire suppression systems, replacement parts, cabinets, brackets, and accessories sourced from major manufacturers including Amerex, Ansul, Pyro-Chem, Buckeye, Badger, Williams Brothers, and JL Industries, alongside ancillary services such as CAD fire system design, fire extinguisher training, DOT cylinder requalification (1–2 week turnaround), and on-site inspections and maintenance.

The business operates a dual-channel model: direct-to-consumer and small-business e-commerce via a BigCommerce storefront with publicly listed unit pricing ranging from roughly $1 accessories to $16,000+ large wheeled extinguishers, and a wholesale program for licensed fire protection companies and resellers offering discounted pricing, personalized phone support (1-800-498-3473), and bulk/bid quote requests. Primary end markets are restaurants and commercial kitchens (Ansul R-102, Piranha, Kitchen Knight II, Range Guard systems), industrial and manufacturing facilities (dry chemical, CO2, clean agent suppression), vehicle/transportation (A-101/Checkfire), and wineries. Fulfillment runs through three U.S. warehouse/branch locations in Santa Rosa CA, Rancho Cucamonga CA, and Temple TX.

The company has approximately 25 team members including branch managers, sales representatives, field technicians, warehouse staff, dispatch, and CAD drafters. Services are concentrated in Northern California where on-site installation and inspection work is performed, while Texas and Southern California primarily serve as distribution points. Pricing is transparent retail-style for consumers and contracted for wholesale accounts, with free shipping thresholds and bundle deals. The company is not venture-backed and operates as a founder-controlled small business with no disclosed revenue, funding, or external investors.

Name

Fire Safety Supply

Legal name

Fire Safety Supply, Inc.

Website

https://firesafetysupply.net

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Fire Safety Supply is a family-owned fire protection equipment distributor founded in 1999, selling extinguishers, suppression systems, and accessories from Amerex, Ansul, Pyro-Chem, and others to restaurants, industrial customers, wholesalers, and consumers via e-commerce and three U.S. warehouse locations in California and Texas.

Ownership category

akta.pro rank

Product category

Fire Safety Equipment Distribution

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Special Hazard Fire Suppression Systems (Clean Agent/Foam/CO2/Kitchen Hood) (IMAIAJAE)

akta.pro secondary industries

Special Hazard Fire Suppression Systems (Clean Agent/Foam/CO₂/Kitchen Hood) (BPABAHAD), Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression) (IMAFALAD)

Keywords

• Fire safety equipment
• Fire extinguisher distribution
• Fire suppression systems
• Commercial kitchen suppression
• Wholesale fire protection

Headquarters

HQ city

Santa Rosa

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fire Safety Equipment Sales: Revenue generated from direct sales of fire extinguishers, fire suppression systems, replacement parts, accessories, and related equipment through e-commerce and wholesale channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Fire Safety Supply distributes fire extinguishers, pre-engineered fire suppression systems, and installation accessories from major manufacturers (Amerex, Ansul, Pyro-Chem, Buckeye, Williams Brothers, JL Industries), and complements these with services such as fire protection installation, maintenance and inspection, CAD fire system drawings, fire extinguisher training, and DOT cylinder requalification. Distribution is via a BigCommerce e-commerce storefront and a wholesale account program, supported by three U.S. warehouse locations.

Product overview

Fire Safety Supply is a fire safety equipment distributor offering a comprehensive portfolio of fire protection products and services. The core offering centers on fire extinguishers from major manufacturers (Amerex, Ansul, Buckeye, Pyro-Chem, Strike First) including portable and wheeled units for ABC dry chemical, CO2, wet chemical, clean agent, and Class D applications. The company also provides pre-engineered fire suppression systems for commercial kitchens (Ansul R-102, Piranha, Kitchen Knight II), vehicles (A-101/Checkfire), and industrial facilities (Inergen, Sapphire, FM-200). Supporting accessories include fire extinguisher cabinets/covers, mounting brackets, pipe products, and Evergreen hood seal adapters. Services encompass fire protection installation and maintenance, CAD system design, extinguisher training, DOT requalification, and a wholesale program for licensed fire protection companies. The product line is primarily distributed through a BigCommerce e-commerce platform with three warehouse locations in California and Texas.

Differentiator

Problem solved

Functional benefit

Products and services

• Amerex Fire Extinguishers and Suppression Systems Full range of Amerex portable and wheeled fire extinguishers, CPS clean agent systems, KP commercial kitchen suppression, IS industrial dry chemical systems, and VFSS vehicle fire suppression systems, carried as a preferred vendor line.
• Ansul Fire Suppression Systems and Extinguishers Complete line of Ansul products including Redline cartridge-operated and Sentry stored pressure portable extinguishers, R-102 and Piranha commercial kitchen suppression systems, wheeled units, CO2 systems, Inergen and Sapphire clean agent systems, and A-101/Checkfire vehicle suppression.
• Pyro-Chem Fire Safety Products Pyro-Chem fire safety products including Kitchen Knight II commercial kitchen suppression systems, Monarch industrial dry chemical systems, FM-200 clean agent suppression, and stored pressure portable fire extinguishers.
• Buckeye Fire Safety Products Buckeye fire safety products including Kitchen Mister commercial kitchen suppression systems and Halotron I fire extinguishers.
• CleanGuard+ Fire Extinguishers Clean agent fire extinguishers designed for sensitive environments where clean-up is a concern, featuring clean agent technology that leaves no residue.
• Range Guard Wet Chemical Suppression System Wet chemical fire suppression system designed for commercial cooking equipment and range hood applications, sold as a complete suppression system from Badger Fire Protection.
• Fire Extinguisher Cabinets and Covers Protective cabinets and covers for fire extinguishers, including products from Williams Brothers, JL Industries, Cato Chief, and custom covers to protect extinguishers from weather and damage.
• Mounting Brackets Wall hangers, vehicle brackets, and heavy-duty mounting devices for secure installation of fire extinguishers in various applications.
• Pipe Products and Fittings Schedule 40 black pipe, pipe nipples, fittings, couplings, and accessories for fire suppression system installations.
• Evergreen Hood Seal Adapters Compression seals, quik-seal adapters, blind fittings, and patch seals for kitchen hood and ventilation system connections.
• Fire Protection Services Comprehensive fire protection services including hazard identification, fire extinguisher recharging, sprinkler system testing, regulatory compliance verification, and installation in Northern California.
• CAD Fire System Drawings Custom CAD fire system design and drawing services for commercial kitchens and office buildings based on specific needs and fire safety regulations, produced in-house at the Northern California headquarters.
• Fire Extinguisher Training Training program covering fire extinguisher usage, the PASS method, hazard identification, and workplace fire safety preparedness for commercial and industrial employees.
• Shopwork Services (DOT Cylinder Requalification) DOT requalification facility offering services for system cartridges, cylinders, and fire extinguishers with 1-2 week turnaround time.
• Fire Extinguisher Maintenance Services Annual inspections, certifications, 6-year maintenance programs, 12-year hydrostatic testing, and new/refurbished extinguisher sales.
• Wholesale Program Wholesale pricing and warehouse distribution services for licensed fire protection companies and resellers, with three U.S. warehouses enabling fast delivery.
• Product Bundles Curated bundles combining fire extinguishers with cabinets, brackets, and accessories at discounted pricing with free shipping included.

Quantifiable outcome

• 1 to 2 week turnaround time for shopwork services
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Amerex CorporationcoreChannel Partner/ Reseller/ DistributorAmerex Corporation is described as a preferred vendor. Founded in 1971, Amerex is the leading innovator and largest manufacturer of fire extinguishers and fire suppression systems worldwide. Fire Safety Supply carries thousands of Amerex products including hand portable and wheeled fire extinguishers, clean agent systems, and vehicle suppression systems.
• Ansul (Tyco Fire Protection Products)coreChannel Partner/ Reseller/ DistributorAnsul is described as a preferred vendor. ANSUL fire suppression technologies offer advanced protection for special hazard facilities. Fire Safety Supply carries products including Redline cartridge operated extinguishers, Sentry stored pressure extinguishers, R-102 commercial kitchen systems, Piranha systems, vehicle suppression, Inergen and Sapphire clean agent systems, and CO2 suppression.
• Pyro-ChemminorChannel Partner/ Reseller/ DistributorPyro-Chem products carried include Kitchen Knight II commercial kitchen suppression systems, stored pressure portable fire extinguishers, Monarch industrial dry chemical systems, and FM-200 clean agent suppression.
• Buckeye Fire EquipmentminorChannel Partner/ Reseller/ DistributorBuckeye products carried include Kitchen Mister commercial kitchen suppression systems.
• Badger Fire ProtectionminorChannel Partner/ Reseller/ DistributorBadger products carried include Range Guard wet chemical suppression systems and related components.
• Williams Brothers / JL IndustriesminorChannel Partner/ Reseller/ DistributorQuality fire extinguisher cabinets and accessories from Williams Brothers and JL Industries brands.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Koorsen Fire & Security: Large U.S. fire protection company with multiple regional branches providing extinguishers, suppression systems, inspection, and service. Directly comparable to Fire Safety Supply's combined product-distribution-plus-service model, with broader geographic reach.
• AAA Fire Protection: Regional fire protection specialist offering extinguisher sales/service, suppression system installation, and inspection across multiple U.S. states. Closely comparable in scope and customer base to Fire Safety Supply.
• Sentry Fire Protection: Independent fire protection company selling and servicing extinguishers, suppression systems, and alarms. Comparable in product breadth and recurring inspection/maintenance offering.
• Triangle Fire & Safety Equipment: Independent fire extinguisher and suppression equipment distributor with inspection, training, and recharge services. Closely comparable in product mix and service offerings.
• Fireline Corporation: Mid-Atlantic fire protection contractor and distributor offering extinguishers, suppression systems, alarms, and inspection services. Comparable as a regional multi-line fire safety distributor and service provider.
• Vanguard Fire & Security Systems: Specialty fire suppression and life-safety provider focused on special hazard, clean agent, and kitchen suppression systems — overlapping directly with FSS's Ansul R-102, Inergen, Sapphire, and FM-200 lines.

Broad incumbents

• APi Group: Public holding company owning dozens of regional fire protection and life-safety contractors across North America. Indirect peer — competes for large enterprise and multi-site accounts that FSS also targets.
• Cintas: National uniform and facility services company with a fire protection division offering extinguishers, suppression, and inspection. Indirect peer — competes on enterprise contracts and route-based service.
• Honeywell Building Technologies: Provides fire alarm, detection, and life-safety systems integrated into broader building management offerings. Indirect peer competing in adjacent fire and life-safety categories.
• Johnson Controls: Global building technologies company that owns Tyco Fire Protection Products (Ansul), making it both an FSS supplier and a competitor on large integrated fire and building-safety contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/firesale
• Facebookfacebook.com/FireSafetySupply
• LinkedInlinkedin.com/company/fire-safety-supply
• Instagraminstagram.com/firesafetysupply

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fire Safety Supply