Martinavarro
Martinavarro is a Spanish, vertically integrated citrus producer founded in 1946 that supplies fresh oranges and mandarins directly to European supermarket chains across more than 20 countries, operating 5 packhouses and over 7,000 hectares of orchards.
- Company typePrivate
- Founded1946
- HeadquartersAlmanzora, Spain
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Martinavarro does
Martinavarro is a Spanish, privately held citrus producer founded in 1946 through the merger of the Ballester, Dealbert, and Martinavarro families. The company operates a fully vertically integrated model spanning R&D, cultivation, harvesting, packing, logistics, and point-of-sale delivery, managing more than 7,000 hectares, 5 packaging plants, over 2,000 citrus SKU references, and an annual throughput exceeding 300,000 tonnes. Its product range is concentrated in fresh oranges and mandarins, marketed as carbon-neutral, and sold exclusively on a B2B basis to major European supermarket chains across more than 20 countries, including Spain, France, Germany, the United Kingdom, and Italy. The company holds a portfolio of food-safety and sustainability certifications (SEDEX, SMETA, IFS Food, BRCGS, LEAF Marque, AENOR) and employs Total Quality Management and Lean Manufacturing frameworks introduced in 2007 when an external professional management team was integrated.
The business operates entirely on direct enterprise sales relationships with supermarket buyers, with no disclosed public pricing or distribution through retail or e-commerce channels. Pricing is negotiated through commercial contracts and is not publicly disclosed. Since 2016, Martinavarro has been a founding member of the Citri&Co Group, a European citrus consolidation that combined several leading fruit specialists and was supported by Miura Private Equity. In 2017, Martinavarro acquired RioTinto to extend its operational footprint. The company's legal entity is MARTINAVARRO, S.L.U., a Spanish Sociedad Limitada Unipersonal, with operational headquarters in Sollana (Valencia) and registered office in Almazora (Castellón). The current chairman is Joaquín Ballester Agut.
Martinavarro firmographics
Firmographics- Name
- Martinavarro
- Legal name
- MARTINAVARRO, S.L.U.
- Website
- https://martinavarro.es
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Martinavarro is a Spanish, vertically integrated citrus producer founded in 1946 that supplies fresh oranges and mandarins directly to European supermarket chains across more than 20 countries, operating 5 packhouses and over 7,000 hectares of orchards.
- Ownership category
- akta.pro rank
Martinavarro industry classification
Industry- Product category
- Fresh Citrus Production
- NAICS
- Orange Groves (11131), Citrus (except Orange) Groves (111320), Fresh Fruit and Vegetable Merchant Wholesalers (424480)
- SIC
- Agricultural Production-Crops (100), Food And Kindred Products (2000)
- akta.pro primary industry
- Citrus Orchards (Oranges, Lemons, Limes, Grapefruit) (AFAGACAA)
- akta.pro secondary industries
- Fresh Fruit Wholesale (AFAIACAA), Fresh Produce Wholesale (Fruit & Vegetables) (AFAIABAE), Fresh Produce Distribution (CRAOABAB)
Keywords
Where Martinavarro is headquartered
LocationHeadquarters
- HQ city
- Almanzora
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Martinavarro business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D
Revenue model
- Fresh Citrus Sales: Production and sale of fresh citrus fruits (oranges and mandarins) to supermarket retailers across Europe. Revenue is generated through direct B2B sales to major retail chains, with the company handling the entire value chain from cultivation to delivery.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Martinavarro product offering
Product offeringCore offering
Martinavarro produces, packs, and distributes fresh citrus fruits—primarily oranges and mandarins marketed as carbon neutral—to European supermarket chains through direct B2B relationships. The company is vertically integrated across R&D, cultivation, harvesting, packing, logistics, and point of sale, managing more than 7,000 hectares, five packaging plants, and over 300,000 tonnes of annual production across multiple Spanish growing regions.
Product overview
Martinavarro operates as a vertically integrated citrus producer offering fresh citrus fruits (primarily oranges and mandarins) as its core product. The company manages the entire value chain from R+D and farming through harvesting, packing, logistics, and point of sale, ensuring quality and freshness from field to table. Their citrus products are marketed as carbon neutral.
Differentiator
Problem solved
Functional benefit
Products and services
- Fresh Citrus Fruits (Oranges and Mandarins)
Quantifiable outcome
- Year-round citrus supply through multiple varieties and geographical growing zones
- +1 more outcomes
Companies that use Martinavarro
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Martinavarro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Martinavarro partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Citri&CocoreIn 2016, Martinavarro joined forces with other leading fruit specialists to create Citri&Co, a major citrus group. This partnership combines multiple leading citrus companies under one umbrella, creating synergies and strengthening market position across Europe.
Scale indicators7 records
Recent moves7 records
Expansion highlights4 records
Martinavarro competitors and assessment
Company assessmentBroad incumbents
- Dole plc: Global fresh produce leader formed from Total Produce/Dole combination, supplying supermarkets worldwide with citrus and broader produce. Comparable in B2B retail channel and scale, though far more diversified across categories and geographies.
- Capespan Group: Global fresh produce grower-exporter serving European, African, and Asian retailers with citrus, grapes, and other fruits. Comparable in retail-supply focus, though broader in category and geographic sourcing.
- T&G Global: Internationally diversified fresh produce company selling branded fruits (including citrus and apples) to retailers worldwide. Comparable vertically integrated grower-to-retailer model, though broader in category mix.
Direct peers
- SanLucar: Germany-headquartered, Spanish-rooted premium fresh produce group selling citrus, berries, and other fruits directly to European retailers. Closely comparable to Martinavarro in vertically integrated model and supermarket channel focus.
- AMC Fresh Group: Spanish vertically integrated fresh produce company supplying European retailers with citrus, vegetables, and other categories. Directly comparable in production geography, B2B supermarket focus, and integrated packing operations.
- Frutas Esther: Spanish grower-exporter of citrus and stonefruit supplying European supermarkets. Comparable as a Spanish-origin fresh produce supplier selling directly to retail chains.
- Bollo International Fruits: Spanish citrus specialist (oranges, mandarins, lemons) with own orchards, packing houses, and direct retail distribution across Europe. Directly comparable core-product line and Spanish production base.
- Fruité: Spanish fresh produce cooperative/marketer distributing citrus and other fruits to European retailers. Comparable supply-chain position and European supermarket customer base.
Emerging players
- Citrosol: Spanish specialist in postharvest treatments and coatings for citrus. Comparable as a Spanish citrus value-chain participant serving packhouses and exporters, though positioned in inputs/technology rather than cultivation.
- Driscoll's: Global berry specialist with grower-network model and direct supermarket relationships across Europe. Comparable in B2B fresh-produce-to-retail channel and brand-led positioning, though focused on berries rather than citrus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Martinavarro social profiles
Digital presenceMartinavarro compliance and trust
Trust signalCompliance6 records
Martinavarro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Martinavarro leadership team
Management profileNumber of profiles
Profiles1 record
Martinavarro funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Martinavarro M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Martinavarro
What does Martinavarro do?
Martinavarro produces, packs, and distributes fresh citrus fruits—primarily oranges and mandarins marketed as carbon neutral—to European supermarket chains through direct B2B relationships. The company is vertically integrated across R&D, cultivation, harvesting, packing, logistics, and point of sale, managing more than 7,000 hectares, five packaging plants, and over 300,000 tonnes of annual production across multiple Spanish growing regions.
Is Martinavarro a public or private company?
Martinavarro is a private company. It is classified as corporate owned and is currently operating.
When was Martinavarro founded?
Martinavarro was founded in 1946. It employs 251 to 500 people.
Where is Martinavarro based?
Martinavarro is headquartered in Almanzora, Spain, in the Europe region.
How does Martinavarro make money?
One revenue line is on record: fresh Citrus Sales.
Who are Martinavarro's main competitors?
Broad incumbents on record are Dole plc, Capespan Group and T&G Global. Direct peers are SanLucar, AMC Fresh Group, Frutas Esther, Bollo International Fruits and Fruité. Emerging players are Citrosol and Driscoll's.
Does Martinavarro have an API?
No public API is recorded for Martinavarro.
What industry is Martinavarro in?
Martinavarro's product category is Fresh Citrus Production. Its primary akta.pro industry code is AFAGACAA, Citrus Orchards (Oranges, Lemons, Limes, Grapefruit), with a secondary code of AFAIACAA, Fresh Fruit Wholesale. Its NAICS code is 11131 and its SIC code is 100.