What Grace Enterprises does

Grace Enterprises (legal entity: Grace Enterprises Nottingham Ltd) is a UK-registered charity (charity number 1189538) and company limited by guarantee operating a network of social enterprises designed to provide supportive employment to individuals facing multiple barriers to work — including long-term unemployment, homelessness, addiction recovery, and mental health challenges. The organization is headquartered at 1 Castle Boulevard, Nottingham, and operates three wholly-owned sub-brands: Radiant Cleaners (a commercial cleaning company founded in 2017 with disclosed clients including Morgan Sindell), Half the Story (a biscuit brand with a retail/e-commerce presence), and Jubilee Events (an event services business with an ethical positioning).

The firm's core internal technology is the Living Life Index, a proprietary assessment tool developed by Employee Support Officer Sam Parfitt that measures seven dimensions of employee wellbeing — self-esteem, purpose, hope, autonomy, finances, relationships, and housing — and is used to ensure that employment at Grace Enterprises produces measurable, holistic life outcomes rather than just a paycheck. The Index underpins the organization’s differentiation in the social employment space and enables reporting of quantified impact figures such as >90% of employees reporting positive life impact and a 21% average increase in sense of purpose. Leadership comprises founder/CEO Matt Parfitt, COO Roger Doxat-Pratt, and a board of trustees spanning British Red Cross, Nottingham Trent University, Citizens Advice, and PwC backgrounds.

Commercially, Grace Enterprises generates earned revenue through its three operating subsidiaries (cleaning contracts, event services, and biscuit sales) and supplemented by direct donations accepted via its website. The organization holds accreditations with Living Wage Foundation and Social Enterprise UK, won the Center for Social Justice Award 2025 and the Social Enterprise UK Award, and has been named a Great British Entrepreneur Awards winner. Go-to-market is community-led, relying on a referral network of job centres, charities, and community organizations to channel candidates, combined with earned media from awards and modest social media presence on LinkedIn and Facebook.

Name

Grace Enterprises

Legal name

Grace Enterprises Nottingham Ltd

Website

https://graceenterprises.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Grace Enterprises is a Nottingham-based charitable network of social enterprises — Radiant Cleaners, Half the Story, and Jubilee Events — providing supportive employment to people facing multiple barriers to work, using its proprietary Living Life Index wellbeing tool to measure life outcomes.

Ownership category

akta.pro rank

Product category

Social Enterprise Services

NAICS

Individual and Family Services (6241), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300)

akta.pro primary industry

Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG)

Keywords

• Social enterprise network
• Supportive employment services
• Commercial cleaning services
• Biscuit production
• Event management services

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Social Enterprise Operations: Revenue generated through operating sustainable businesses including Radiant Cleaners (cleaning services), Jubilee Events (events services), and Half the Story (biscuit production). These enterprises provide meaningful employment to people with barriers to work while generating revenue.
2. Donations and Charitable Support: Financial gifts from donors and supporters to help fund the organization's mission of creating transformative employment opportunities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Grace Enterprises operates three sustainable social enterprise businesses that provide supportive employment to people with multiple barriers to work: Radiant Cleaners (commercial cleaning services for corporate clients including Morgan Sindell), Half the Story (biscuit production), and Jubilee Events (event services with an ethical focus). The parent charity uses its proprietary Living Life Index to deliver holistic wellbeing support across its workforce.

Product overview

Grace Enterprises operates as a network of social enterprises providing supportive employment for individuals with multiple barriers to work. The organization comprises multiple distinct businesses: Radiant Cleaners (award-winning cleaning services, founded 2017), Half the Story (biscuit production), and Jubilee Events (event services). Together, these enterprises create meaningful job opportunities while maintaining sustainable, compassionate business operations.

Differentiator

Problem solved

Functional benefit

Brands

• Radiant Cleaners: Award-winning cleaning company founded in 2017, providing supportive employment
• Half the Story
• Jubilee Events

Products and services

• Radiant Cleaners Award-winning commercial cleaning company founded in 2017, providing office and corporate cleaning services (including to clients such as Morgan Sindell) while offering supportive employment to people with multiple barriers to work.
• Half the Story Biscuit production social enterprise with the tagline 'It's not about the biscuit! It's the people who made it.' Produces and sells biscuits to retail and corporate customers while providing meaningful employment.
• Jubilee Events Events company delivering events with an ethical focus for corporate and community clients, providing supportive employment within the Grace Enterprises network.

Quantifiable outcome

• 90% of employees report positive life impact from working at Grace Enterprises businesses
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Grace Church NottinghamcoreStrategic or Co-development PartnerFounding church partner that supports the mission of Grace Enterprises. Provides spiritual and community support to the organization and its employees.
• TTECFminorStrategic or Co-development PartnerTrusted partner organization supporting the work and mission of Grace Enterprises.
• Green PasturesminorStrategic or Co-development PartnerPartner organization supporting social enterprise development and employment opportunities.
• Living Wage FoundationcoreStrategic or Co-development PartnerAccreditation body confirming Grace Enterprises pays the real Living Wage, demonstrating commitment to fair employment.
• The ForeminorStrategic or Co-development PartnerCharitable organization supporting leadership development and organizational capacity building.
• Social Enterprise UKcoreStrategic or Co-development PartnerUK's national body for social enterprises. Provides accreditation, networking, and advocacy for Grace Enterprises.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Change Please: UK coffee social enterprise that trains and employs people affected by homelessness in running coffee operations. Highly comparable as a customer-facing food-and-drink social business creating supportive employment for the same vulnerable cohort.
• Beam: UK charity that uses a tech-enabled platform to help homeless individuals secure employment, training, and housing. Directly comparable mission of moving vulnerable people into sustainable work, though Beam uses a marketplace/platform model where Grace runs operating businesses.
• The Big Issue: One of the UK's best-known social enterprises, providing economic opportunities (vendor programme and beyond) to people experiencing homelessness and poverty. Comparable as an established multi-stream social enterprise network serving overlapping populations.
• Cracked It: London-based social enterprise employing at-risk and ex-offender youth in phone repair and reselling services. Directly comparable as a service-trade social business built specifically around employment for vulnerable and excluded young people.
• The Bread and Butter Project: Bakery social enterprise providing accredited training and employment to refugees and asylum seekers in Australia. Closely comparable to Grace's Half the Story biscuit business as a food-production social enterprise targeting disadvantaged communities.

Broad incumbents

• Catch-22: Large UK social business delivering employment, education, and justice services to disadvantaged groups. Comparable in the employment-for-vulnerable-people mission, but operates as a multi-service national organization rather than a single-region enterprise network.
• Pret Foundation: Charitable arm of Pret a Manger focused on breaking the cycle of homelessness through employment plus wraparound support. Same mission-space and commercial-backed model, though operated at vastly greater scale by a major high-street brand.

Regional players

• Fifteen Cornwall (Jamie Oliver's Fifteen): Restaurant training programmes for unemployed young people, founded as an offshoot of Jamie Oliver's Fifteen initiative. Directly comparable as a hospitality-trade social enterprise creating career-pathway employment for disadvantaged young adults.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xfacebook.com/GraceEnts
• LinkedInlinkedin.com/company/grace-enterprises-nottingham

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grace Enterprises