TangentVector
- Company typePrivate
- Founded2009
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
TangentVector firmographics
Firmographics- Name
- TangentVector
- Legal name
- TangentVector
- Website
- https://tangentvector.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
TangentVector industry classification
Industry- Product category
- Video Production Services
- NAICS
- Motion Picture and Video Production (512110), Postproduction Services and Other Motion Picture and Video Industries (51219), Teleproduction and Other Postproduction Services (512191)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Branded Documentary / Nonfiction (Corporate & NGO) (MPADADAK)
- akta.pro secondary industries
- Travel & Adventure Documentaries (MPADADAM), Live-Action Stunts, Action & Specialty Unit Production (MPADABAJ)
Keywords
Where TangentVector is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
TangentVector business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Documentary Licensing and Distribution: Long-form documentary production licensed to streaming platforms such as Netflix, Amazon Prime Video, YouTube. APEX: The Story of the Hypercar released on Netflix as their first documentary in 4K.
- Branded Content and Commercial Production: Custom video content production for automotive and aviation OEMs including commercial spots, brand films, event coverage, and product showcase videos. Production services span creative development, filming, and post-production.
- Broadcast Series Production: Production of serialized content for broadcast networks and streaming platforms. Includes series like Off The Grid (NBC Sports/YouTube), Proving Grounds, Top Gear American Tuned, and Win The Weekend for IMSA.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
TangentVector product offering
Product offeringCore offering
TangentVector is a cinematic storytelling studio that produces feature-length automotive documentaries, broadcast television series, and branded content for automotive, motorsport, and aviation OEMs. Its offering spans the full production pipeline—creative development, on-location and aerial cinematography, post-production (color grading, sound design, music licensing, 3D CGI), with content distributed via Netflix, NBC Sports, YouTube, and client-owned channels. Past and current productions include APEX: The Story of the Hypercar, EDITH: Porsche's Volcano Ascent, No Perfect Formula, Off The Grid, Proving Grounds, and Win the Weekend.
Product overview
TangentVector is a cinematic storytelling studio offering a portfolio of documentary films, television series, and branded content production services for the automotive and aviation industries. The company's core offerings include documentary features such as APEX: The Story of the Hypercar and APEX: The Secret Race Across America; television series including Top Gear American Tuned, Proving Grounds, Pikes Peak: On the Edge, Off The Grid, and Win the Weekend; and comprehensive production services spanning creative development, on-location cinematography, and post-production. The company operates as a full-service production studio rather than a software product platform.
Differentiator
Problem solved
Functional benefit
Brands
- https://www.tangentvector.com/DRIVE: YouTube-born automotive network launched in 2012, later sold to Time Inc. in 2016.
- Off the Grid
- Proving Grounds
- Win the Weekend
Products and services
- EDITH: Porsche's Volcano Ascent Feature-length documentary film documenting the journey of a small team attempting to set a world altitude driving record on Chile's Ojos del Salado in a specially modified Porsche 911 named Edith, released on Amazon Prime Video. Made for Porsche as a brand documentary.
- No Perfect Formula Documentary film following Cadillac's return to Le Mans and the creation of the Cadillac V-Series.R race car; made for Cadillac to document the brand's Le Mans program.
- APEX: The Story of the Hypercar Feature-length automotive documentary exploring the emergence of the hypercar genre, centered on Christian von Koenigsegg's quest to create the Koenigsegg One:1 megawatt hypercar; Netflix's first documentary delivered in 4K.
- APEX: The Secret Race Across America Feature-length documentary about the underground, invite-only Cannonball Run-style race to drive across the United States, chronicling the history of transcontinental racing and a modern attempt to break the unbreakable NY-to-LA 32-hour record; narrated by Ice-T.
- Top Gear American Tuned Television series bringing Top Gear-style automotive content to American audiences, featuring custom vehicle builds, automotive challenges, and car culture exploration.
- Proving Grounds Automotive testing and comparison series featuring various vehicles evaluated through challenging driving scenarios; broadcast on NBC Sports.
- Pikes Peak: On the Edge Documentary series covering the Pikes Peak International Hill Climb, capturing the obsession, risk, and determination of drivers attempting to conquer the mountain; released through MotorTrend.
- Off The Grid Motorsport documentary series with Will Buxton exploring Formula 1, NASCAR, INDYCAR, and MotoGP beyond race results—focusing on personalities, access, and the machinery behind modern motorsport; produced for NBC Sports.
- Win the Weekend IMSA racing series following teams, drivers, and manufacturers through race weekends, focusing on preparation, pressure, and the thin margin between success and failure; presented by Michelin.
- Branded Content Production Custom video content production service for automotive and aviation OEMs, including commercial spots, brand films, event coverage, product reveal films, and video brochures (e.g., Mercedes EQE SUV/Sedan video brochures).
- Creative Development Services Pre-production creative services including concept development, copywriting, storyboarding, visual treatments, series development, and brand/identity work for automotive and aviation clients.
- Production Services On-location and in-studio production services including 6K cinematography, photography, aerial/drone cinematography, on and off-board camera car rigging, and B-roll package production for OEM clients.
- Post-Production Services Post-production services including video and photo editing, professional color grading, sound design and mixing, music composition and licensing, and 3D CGI and compositing.
Quantifiable outcome
- 1 million subscribers in 11 months for /DRIVE channel
- +2 more outcomes
Companies that use TangentVector
Customer profileNamed customers18 records
Segments1 record
Ideal customer profiles2 records
TangentVector technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
TangentVector partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and major.
- Google/YouTubecoreWith backing from Google, TangentVector launched /DRIVE, a YouTube network designed as a counterpoint to traditional automotive television. The channel reached 1 million subscribers in 11 months. Google had previously acquired Next New Networks where TangentVector had worked, turning it into YouTube's in-house original content group.
- NBC SportscoreTangentVector's /DRIVE moved to NBC Sports as one of the first YouTube-born automotive series to land on broadcast largely intact. Company also produces Off The Grid shoulder content for Formula 1 on NBC Sports and Proving Grounds series.
- MotorTrendmajorMotorTrend partnered with TangentVector for Pikes Peak: On the Edge documentary series, released during COVID-19 pandemic. MotorTrend has expanded its YouTube and long-form video presence with TangentVector's support.
Scale indicators4 records
Recent moves8 records
Expansion highlights4 records
TangentVector competitors and assessment
Company assessmentDirect peers
- Pulse Films: London- and LA-based content studio producing feature documentaries, branded content, and music videos for global brands and platforms. Directly comparable in delivering premium documentary IP and branded commercial work.
- Radical Media: Independent film and content studio producing documentaries, branded content, and commercial films for major global brands. Highly comparable to TangentVector's full-service documentary and branded content model for premium enterprise clients.
- Park Pictures: Boutique commercial film and content production company producing branded films, commercials, and documentary-style content for global brands. Comparable in delivering cinematic branded content with strong directorial talent for premium enterprise clients.
- Bullion Productions: Award-winning production company specializing in automotive and motorsport content for OEMs and broadcast networks. Directly overlaps with TangentVector's automotive specialty, camera car rigging, and OEM branded storytelling.
- RSA Films: Commercial film and content production company founded by Ridley Scott, producing commercials, branded films, and long-form content for major global brands. Closely aligned with TangentVector's high-end cinematic commercial work for automotive and luxury clients.
Broad incumbents
- MotorTrend Group (formerly TEN/The Enthusiast Network): Large automotive media company producing editorial, video, and original series including Pikes Peak: On the Edge in partnership with TangentVector. Operates as a broad incumbent across automotive content distribution and original programming.
- Discovery Studios: Production arm of Warner Bros. Discovery producing unscripted, documentary, and motorsport-adjacent content. Comparable in delivering documentary content at scale across streaming and broadcast platforms.
- National Geographic Studios: In-house documentary production arm of National Geographic, producing premium long-form documentary content for global streaming and broadcast. Comparable in producing documentary IP for major platforms, though at significantly larger scale.
Emerging players
- Donut Media: Automotive-focused digital media company producing YouTube video series and branded content for enthusiast audiences. Comparable in automotive vertical focus and digital-first content distribution, though at a different scale and ownership model.
- Hagerty Media: Automotive enthusiast media brand producing editorial video, original series, and event coverage for the car culture segment. Comparable in automotive vertical focus and original video content production.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
TangentVector social profiles
Digital presenceTangentVector financial estimates
Financial estimateRevenue estimate
Valuation estimate
TangentVector leadership team
Management profileNumber of profiles
Profiles4 records
TangentVector funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TangentVector M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TangentVector
What does TangentVector do?
TangentVector is a cinematic storytelling studio that produces feature-length automotive documentaries, broadcast television series, and branded content for automotive, motorsport, and aviation OEMs. Its offering spans the full production pipeline—creative development, on-location and aerial cinematography, post-production (color grading, sound design, music licensing, 3D CGI), with content distributed via Netflix, NBC Sports, YouTube, and client-owned channels. Past and current productions include APEX: The Story of the Hypercar, EDITH: Porsche's Volcano Ascent, No Perfect Formula, Off The Grid, Proving Grounds, and Win the Weekend.
Is TangentVector a public or private company?
TangentVector is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TangentVector founded?
TangentVector was founded in 2009. It employs 11 to 50 people.
Where is TangentVector based?
TangentVector is headquartered in New York, United States, in the North America region.
How does TangentVector make money?
Three revenue lines are on record. Documentary Licensing and Distribution is the primary driver. The others are branded Content and Commercial Production and broadcast Series Production.
Who are TangentVector's main competitors?
Direct peers on record are Pulse Films, Radical Media, Park Pictures, Bullion Productions and RSA Films. Broad incumbents are MotorTrend Group (formerly TEN/The Enthusiast Network), Discovery Studios and National Geographic Studios. Emerging players are Donut Media and Hagerty Media.
Does TangentVector have an API?
No public API is recorded for TangentVector.
What industry is TangentVector in?
TangentVector's product category is Video Production Services. Its primary akta.pro industry code is MPADADAK, Branded Documentary / Nonfiction (Corporate & NGO), with a secondary code of MPADADAM, Travel & Adventure Documentaries. Its NAICS code is 512110 and its SIC code is 7812.