Adams County Chamber Of Commerce and Tourism

What Adams County Chamber Of Commerce and Tourism does

The Adams County Chamber of Commerce and Tourism, operating as Visit Adams County, is a private non-profit membership organization that serves as the county's official chamber of commerce and designated tourism promotion body for Adams County, Wisconsin. Its core function is twofold: supporting local business growth through a 171+ member chamber investor program, and promoting Adams County as a four-season destination for lakes, golf resorts, ATV/UTV trails, snowmobiling, and farm markets. The organization's technology stack is built on the ChamberHive SaaS platform, which powers the public website (visitadamscountywi.com), member directory, events calendar (with 48 upcoming events), member portal, and digital visitor guide (available as flipbook and PDF). It also integrates Travel Wisconsin's real-time snow conditions widget for winter tourism promotion. A Tourism Promotion Commission, with ultimate authority resting with the chamber's Board of Directors, provides advisory oversight for the strategic deployment of local room-tax dollars into tourism promotion.

Revenue is generated through a five-tier membership program (Community Connector at $150, Hometown Hero at $250, Destination Partner at $500, Presidents Circle Chamber Champion at $1,000, and Presidents Circle Legacy Leader at $1,500 annual dues), supplemented by event ticket/booth fees, platinum and tiered sponsorships (notably for the Golf Outing and annual awards banquet), and room-tax-supported tourism promotion budgets. The go-to-market motion is hybrid: sales-led direct outreach to recruit new chamber members, event-driven promotion through an active events calendar, and community-led engagement via an ambassador volunteer program and board representation from anchor local organizations including One Community Bank, Pinnacle Packaging, the Adams County Snowmobile Association, and Mid-State Technical College. The organization is headquartered at 636 South Main Street, Suite 1, Adams, Wisconsin, and operates with a small staff (an Executive Director, Office/Marketing Manager, and Rome Farmers Market Manager are named) supplemented by volunteer leadership.

Name

Adams County Chamber Of Commerce and Tourism

Legal name

Adams County Chamber of Commerce & Tourism

Website

https://visitadamscountywi.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Adams County Chamber of Commerce and Tourism (Visit Adams County) is a non-profit chamber of commerce and designated tourism promotion body for Adams County, Wisconsin, serving 171+ local member businesses and visitors through membership programs, a visitor guide, an events calendar, and four-season destination marketing.

Ownership category

akta.pro rank

Product category

Chamber of Commerce and Tourism Promotion

NAICS

Museums, Historical Sites, and Similar Institutions (712)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

Keywords

• Chamber of commerce
• Tourism promotion
• Visitor information
• Membership services
• Community events

Headquarters

HQ city

Adams

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership dues from five tiers ranging from $150 to $1,500 annually. Revenue supports chamber operations, tourism promotion, and member services.
2. Event Revenue: Revenue from event tickets, sponsorships, and booth fees at chamber events including the annual awards banquet and golf outing
3. Sponsorship Revenue: Platinum and tiered sponsorships for golf outings and events from local businesses and organizations
4. Tourism Promotion: Strategic use of local room tax dollars to support tourism promotion and economic development throughout Adams County

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Adams County Chamber of Commerce and Tourism (Visit Adams County) is a non-profit membership organization that promotes Adams County, Wisconsin as a four-season tourism destination while supporting local business growth. It sells tiered chamber memberships ranging from $150 to $1,500 annually, providing directory visibility, event sponsorship, referrals, and tourism promotion benefits. It also produces a visitor guide, maintains an events calendar, operates a searchable business directory, and partners with local lodging and recreation operators.

Product overview

The Adams County Chamber of Commerce & Tourism operates a unified platform combining membership services, tourism promotion, and community resources. The core offering includes the Visit Adams County website, a visitor guide, tiered membership programs ranging from Community Connector ($150) to Presidents Circle Legacy Leader ($1,500), a member portal, events calendar, business directory, and specialized sub-products for lodging (hotels, campgrounds, short-term rentals), winter recreation (snow report), and community programs (ambassador program, tourism commission). The platform connects visitors with local businesses while supporting member growth through referrals, visibility, and county-wide promotion.

Differentiator

Problem solved

Functional benefit

Products and services

• Visit Adams County Website

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered platinum, core and minor.

• Pinnacle Packaging, Inc.platinumGTM or Marketing PartnerPlatinum sponsor for Golf Outing. Hole sponsor for chamber events. Active member with Nicole DeJoris serving as Treasurer on Board of Directors.
• WCWI-FM, Wisconsin 106platinumGTM or Marketing PartnerPlatinum sponsor for Golf Outing hole sponsorship. Local radio station partner providing media support for chamber events.
• One Community BankplatinumGTM or Marketing PartnerPlatinum sponsor for Golf Outing as both Hole Sponsor and Team Sponsor. Multiple staff serve as ambassadors and Board Chair Kelly Hill represents the bank.
• Hometown Community Insurance LLCplatinumGTM or Marketing PartnerPlatinum sponsor for Golf Outing hole sponsorship. Local insurance agency supporting chamber events.
• Cabins on the LakeplatinumGTM or Marketing PartnerPlatinum sponsor for Golf Outing hole sponsorship. Local lodging partner with Patti & Eddie serving as ambassadors.
• Travel WisconsincoreTechnology or IntegrationSnow report widget provider integrating real-time Wisconsin snow conditions for winter tourism promotion. Supports snowmobile trail condition updates across the state.
• Tourism Promotion CommissioncoreStrategic or Co-development PartnerAdvisory commission guiding strategic use of local room tax dollars for tourism promotion. Reports to Visit Adams County Board of Directors with ultimate authority.
• Sand Valley Golf ResortcoreGTM or Marketing PartnerDestination golf resort featured prominently in tourism promotion. Key anchor attraction for visitor weekend planning.
• Adams County Snowmobile AssociationcoreStrategic or Co-development PartnerPower sports organization working with chamber on snowmobile tourism promotion. Vice Chair Bryan Meyer represents the association on Board of Directors.
• Mid-State Technical CollegeminorStrategic or Co-development PartnerRecipient of 2025 Community Impact Award. Technical college serving Adams County with Rick Anderson serving on Board of Directors.
• ChamberHivecoreTechnology or IntegrationWebsite platform provider powering member directory, event management, and visitor resources. Provides the technical infrastructure for chamber operations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Travel Wisconsin: Wisconsin's state-level destination marketing organization. Adams County partners with Travel Wisconsin for the snow report widget integration, and they share overlapping mandates around promoting Wisconsin as a four-season destination, making Travel Wisconsin a strategic broad incumbent.
• Visit Green Bay: A larger Wisconsin destination marketing organization serving a broader metro and surrounding region. Operates at a meaningfully larger scale but shares the chamber-plus-tourism dual mandate typical of Wisconsin DMOs.

Direct peers

• Explore La Crosse: A Wisconsin destination marketing organization promoting a regional area with chamber-style membership and visitor services. Comparable in combining tourism promotion with member business support in a similar Midwestern community.
• Visit Eau Claire: A Wisconsin-based destination marketing organization with a similar model combining tourism promotion and chamber-style local business support. It operates at a slightly larger scale in a comparable small-city Wisconsin market.
• Stevens Point Area Convention & Visitors Bureau: A central Wisconsin destination marketing organization with a similar mix of outdoor recreation, events, and small-town tourism promotion. Comparable geographic scale and tourism mix to Adams County.
• Door County Visitor Bureau: A rural Wisconsin county-level destination marketing organization focused on outdoor recreation, lodging, and seasonal tourism. Its focus on nature-based, multi-season tourism closely mirrors Adams County's positioning around lakes, golf, and snowmobiling.
• Visit Fond du Lac: A Wisconsin-area destination marketing organization with a comparable small-city/rural-county mandate combining tourism promotion and chamber-style business support. Functions as a direct structural peer in size and scope.

Regional players

• Wisconsin Rapids Area Convention & Visitors Bureau: A nearby central Wisconsin destination marketing organization serving Wood County, adjacent to Adams County. Competes for some overlapping visitor traffic in the central Wisconsin outdoor recreation corridor and operates at a similar organizational scale.
• Wisconsin Dells Visitor & Convention Bureau: The primary destination marketing organization for Wisconsin Dells, located immediately adjacent to Adams County. It competes for the same regional visitor pool but operates at vastly larger scale and budget, making it the dominant regional peer for tourism mindshare.

Others

• ChamberHive: The technology platform provider powering Adams County Chamber's website, member directory, and events management. Functions as an ecosystem enabler rather than direct competitor, but provides the digital infrastructure comparable chambers rely on.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/visitadamscounty
• Instagraminstagram.com/visitadamscounty
• TikToktiktok.com/@visitadamscounty

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adams County Chamber Of Commerce and Tourism