OpenCertHub Academy

What OpenCertHub Academy does

OpenCertHub Academy (OCHA) is a Hong Kong-based private training and consulting firm founded in 2021 that delivers enterprise data and AI literacy programmes. The company operates two flagship structured curricula: the Data Literacy Empowerment Programme (DLEP®), a registered-trademark 10-module programme covering data mindset, data storytelling, analytics and visualisation, data discovery, data-inspired innovation, and data project/hackathon components; and the AI Literacy Empowerment Programme (ALEP®), launched in 2025 to address enterprise AI adoption through parallel tiered content covering AI mindset, prompt engineering, bias evaluation, responsible AI ethics, and quick-win AI project co-innovation. Both programmes share a three-tier audience model (Leader/Champion/Citizen) and are delivered through a proprietary "Mindset to Skillset" methodology that combines face-to-face workshops, data storytelling facilitation, data discovery exercises, hackathons, and coaching sessions, supported by a 10-core-value framework (output-driven, quick wins, no prerequisite, corporate-wide).

The firm monetises through two main revenue streams: organisational enrolment in DLEP and ALEP cohorts (custom-priced per maturity stage and curriculum scope) and a token-based professional services scheme covering coaching, consulting, mentoring, and panel judging, with a minimum three-hour session commitment billed on monthly or annual cadences and delivered online or on-site. Go-to-market is enterprise field sales targeting C-suite and senior management at large Hong Kong organisations (Group CIOs, Heads of HR), augmented by event-driven demand generation through workshops, seminars, Data Forums, and hackathons—often co-hosted with partners including HKIB, HKQMA, Google Cloud, and SAP. Named customers span banking (Hang Seng Bank, Bank of East Asia, DBS Bank, China Everbright Bank, Chong Hing Bank, Shanghai Commercial Bank), government (HKSAR Government, ICAC, Department of Health), transport and aviation (Hong Kong International Airport, MTR, HILTI Hong Kong), real estate (Sun Hung Kai Properties, Sino Group, Henderson Land, JLL, Colliers), utilities (CLP Holdings, Towngas), healthcare (Hospital Authority), trade (HKTDC), education (Hong Kong Polytechnic University, HKBU), and professional services (ACCA Hong Kong, HKSTP), with 10,000+ programme participations reported.

OCHA is independently held under OpenCertHub Academy Limited (Hong Kong) with no disclosed institutional funding, parent company, or acquisitions. The founding team consists of co-founders Dr Toa Charm (President, former Chief Public Mission Officer at Cyberport, ex-HSBC/IBM/Oracle/Kingdee/Jardine Pacific), Dr Victor Ng (Vice President, former Head of Academy at HKPC), and Andy Kwok (Vice President, former Senior Manager at Jardine Matheson Group, former BD Director at an open-source big data company), supported by a Programme Manager (Eric Luo) and a Consulting Director (Tim Chan, ex-Tricor Group, FWD Insurance, MetLife, HSBC, DBS). The company has earned the MIKE Award (Most Innovative Knowledge Enterprise) from Hong Kong Polytechnic University three consecutive years (2023, 2024, 2025) and DALA Awards in 2024 and 2025 for "Best Data & AI Literacy Empowerment," and operates a Greater Bay Area distribution channel via a 19 September 2022 partnership with the Hong Kong Productivity Council.

Name

OpenCertHub Academy

Legal name

OpenCertHub Academy Limited

Website

https://ochacademy.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

OpenCertHub Academy is a Hong Kong-based private training firm delivering enterprise data and AI literacy programmes (DLEP and ALEP) and professional coaching, consulting, and mentoring services to large organisations across banking, government, real estate, transport, and utilities sectors.

Ownership category

akta.pro rank

Product category

Corporate Training Services

NAICS

Computer Training (611420), Business Schools and Computer and Management Training (6114), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

AI & Emerging Technology Literacy (EDAAAIAJ)

akta.pro secondary industries

Information Technology & Software (EDAAAPAB), Software Engineering & Application Development Training (Languages, Frameworks, Testing) (BPAEANAI)

Keywords

• Data literacy training
• AI literacy programs
• Corporate training services
• Executive education
• Workforce upskilling

Headquarters

HQ city

Kwun Tong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services (Coaching, Consulting, Mentoring): Token-based professional services including coaching, consulting, mentoring, and panel judging engagements. Billed on a minimum 3-hour per session basis, available under monthly or annual plans, delivered online or on-site in one-to-one or one-to-group formats.
2. Structured Training Programmes (DLEP, ALEP): Organizational enrolment in structured data and AI literacy programmes delivered in cohort format. Programmes are tailored to client organizations at varying data literacy maturity stages, with modular curriculum design and role-based tiers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

OpenCertHub Academy delivers structured data and AI literacy training programmes to enterprises, anchored by the flagship DLEP® (10-module Data Literacy Empowerment Programme) and the 2025-launched ALEP® (AI Literacy Empowerment Programme). Both programmes apply the proprietary 'Mindset to Skillset' methodology across three organizational tiers — Data/AI Leader, Champion, and Citizen. These are complemented by token-based professional services including Coaching, Consulting, Mentoring, and Panel Judge engagements, delivered online or on-site.

Product overview

OpenCertHub Academy offers a unified platform of Data and AI literacy empowerment programmes and professional services. The core offerings include the Data Literacy Empowerment Programme (DLEP), a flagship 10-module programme covering data mindset to data-driven innovation, and the AI Literacy Empowerment Programme (ALEP), a 2025 new programme for AI adoption. These are complemented by professional services including Coaching, Consulting, Mentoring, and Panel Judge services. The DLEP and ALEP share a three-tier role structure targeting AI/Data Leader, AI/Data Champion, and AI/Data Citizen levels, providing a complete mindset-to-skillset learning journey for organizational transformation.

Differentiator

Problem solved

Functional benefit

Products and services

• Data Literacy Empowerment Programme (DLEP) A comprehensive 10-module data culture change programme that enables organizations to effectively Speak, Think, and Act with data, designed for three organizational tiers (Data Leader, Data Champion, Data Citizen). Delivered as a cohort programme with modular curriculum covering Data Mindset, Data Storytelling, Data Analytics & Visualisation, Data Discovery, Data-inspired Innovation, and Data Project/Hackathon components.
• AI Literacy Empowerment Programme (ALEP) A structured AI literacy programme that creates an AI Literacy roadmap to drive Responsible and Productive AI for Innovation. Designed for three organizational tiers (AI Leader, AI Champion, AI Citizen) covering AI mindset, prompt engineering, bias evaluation, responsible AI ethics, and co-innovation of quick-win AI projects in the workplace.
• Coaching

Quantifiable outcome

• 10,000+ programme participations across enterprise clients
• +1 more outcomes

Named customers28 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Google CloudflagshipTechnology or Integration · 11 March 2025OCHA x Google Cloud crossover AI Literacy Sharing & Experiential Sessions held on 11 Mar, 14 Mar, 9 Apr, 15 Apr, and 30 Apr 2025 at Google office, Times Square, Causeway Bay. Sessions focused on AI mindset and practical Gemini activities for enterprise participants.
• Hong Kong Productivity Council (HKPC)coreStrategic or Co-development Partner · 19 September 2022Partnership agreement signed on 19 Sep 2022 at HKPC Threate One to promote DLEP as the key programme on data skills development in the Greater Bay Area (GBA). Dr Toa Charm and Ms. Karen Fung (GM, InnoPreneur, HKPC) signed the agreement to initiate cross-border data talent development.
• Hong Kong Institute of Bankers (HKIB)coreGTM or Marketing Partner · 31 March 2022Strategic partnership announced on 31 Mar 2022 to promote DLEP to the banking industry. OCHA joined HKIB CNY Spring Lunch 2023 as strategic partner and hosted a table for clients, partners, and friends.
• Data Literacy Association (DaLa)coreStrategic or Co-development PartnerCo-organised data seminar for HR professionals on 5 Oct 2023. DaLa is a key industry association in Hong Kong focused on data literacy advocacy and standards.
• Hong Kong Quality Management Association (HKQMA)minorGTM or Marketing PartnerInvited to deliver a session on Data and AI Literacy at HKQMA seminar titled 'Cultivation a Culture of Innovation Through Data and AI'.
• Hong Kong Association for Customer Service Excellence (HKACE)minorGTM or Marketing PartnerInvited by HKACE to share insight on 'Turn Data into Our Customer Voice' in a forum for association members.
• Hong Kong Institute of Human Resource Management (HKIHRM)minorGTM or Marketing PartnerSupporting organization for the Data Seminar for HR co-organised by DaLa and OpenCertHub Academy on 5 Oct 2023.
• SAP Hong KongminorGTM or Marketing PartnerCrossover event 'Empowering Everyone to Create Values with Data' hosted at SAP Hong Kong office on 9 Sep 2022, with Dr Toa Charm as guest speaker.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Skillsoft: Large enterprise learning provider with deep tech, leadership, and compliance catalogs. Competes in the same corporate L&D procurement category as OCHA, though at much greater scale and with broader coverage.
• Coursera for Business: Enterprise arm of the global MOOC platform offering structured data, AI, and tech upskilling tracks. Competes for the same enterprise L&D budget with a broad content catalog and global university partnerships.
• The Data Literacy Project (Qlik): Industry initiative and tooling-led data literacy program run by Qlik. Comparable as a data literacy brand, but anchored to Qlik's BI software ecosystem rather than independent consulting delivery.
• LinkedIn Learning: LinkedIn's enterprise video-based learning library covering data, AI, and business skills. Comparable buyer (enterprise L&D) and overlapping curriculum areas, though delivered as on-demand content rather than facilitated workshops.

Direct peers

• DeepLearning.AI: AI education company founded by Andrew Ng offering courses on generative AI, prompt engineering, and responsible AI — directly competing in enterprise AI literacy where OCHA's ALEP® is positioned.
• DataCamp: Global data and AI literacy training platform serving enterprise and individual learners. Directly comparable as a competing data literacy upskilling provider, though OCHA differentiates via live cohort delivery and proprietary DLEP/ALEP curricula.
• Pluralsight: Enterprise technology skills platform covering data, cloud, and AI. Competes for the same enterprise training wallet with a tech-enabled, scalable delivery model that contrasts with OCHA's human-led approach.
• General Assembly (Adecco): Corporate training and reskilling provider (now part of Adecco) delivering bootcamps and workshops in data, digital, and tech. Closely comparable in delivery model (live workshops, cohort-based) and enterprise customer focus.

Regional players

• HKUST Executive Education: Hong Kong university-based executive education offering leadership, fintech, and technology programmes to HK enterprises and government. Closest direct competitor for C-suite and senior management data/AI mindset programmes in HK.
• INSEAD Executive Education: Top-tier executive education provider with strong Asia presence, offering leadership and digital transformation programmes to enterprise executives. Comparable on the leader-tier, mindset-transformation use case in the Asian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/opencerthub-academy

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OpenCertHub Academy