Moore Creative Talent, Inc.

What Moore Creative Talent, Inc. does

Moore Creative Talent, Inc. (doing business as Moore Talent) is a privately held talent agency founded in 1958 and headquartered in Minneapolis, Minnesota. The firm represents professional talent across nine core categories — on-camera performers, lifestyle print models, fashion models, hand models, voice talent, hair & make-up artists, nail technicians, and fashion stylists — covering men, women, boys, girls, and non-binary demographics. Its core product is a self-serve Direct Bookings web platform that exposes a searchable, filterable roster to casting clients, with detailed profile attributes including physical measurements, race, language proficiencies, special skills, and union status (SAG vs. non-union). A Quick List account feature enables clients to curate shortlisted talent.

The firm's underlying technology is a web-based directory platform built on a standard CMS (Drupal, based on URL paths) with extensive faceted-search filtering. There is no disclosed API, SDK, mobile application, or AI/ML capability. The technology stack is functional rather than differentiated; the moat sits in the curated talent roster and the client relationships that follow from decades of operation, not in proprietary software.

Commercially, Moore Creative Talent operates a commission-based revenue model: the agency takes a percentage of paid work it secures for represented talent. Go-to-market is direct-to-consumer via the website, supported by SEO-optimized category landing pages. The firm serves fashion brands, advertising agencies, production companies, and print media primarily across the Midwest USA, with no disclosed international presence, funding, or M&A activity. Headcount is reported at 1–10 employees, consistent with a boutique agency model.

Name

Moore Creative Talent, Inc.

Legal name

Moore Creative Talent, Inc.

Website

https://mooretalent.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

1–10 employees

Short description

Moore Creative Talent (Moore Talent) is a Minneapolis-based talent agency founded in 1958 that represents on-camera, fashion, print, voice, hand, and styling talent, offering clients a self-serve searchable Direct Bookings platform for commission-based bookings.

Ownership category

akta.pro rank

Product category

Talent Agency Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising Agencies (7311)

akta.pro primary industry

Talent Agency & Representation Services (HSACAHAK)

akta.pro secondary industries

Casting & Talent Placement (Sessions, Bands, Touring Musicians) (MPAIAGAM), Talent Booking Agencies (Live Performance) (MPAIAGAB), Speakers, Hosts & MC Talent Management (HSACAHAC)

Keywords

• Talent agency services
• Model representation
• Talent booking platform
• Commercial casting services
• Voice-over representation

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Talent Representation and Commission: As a talent agency, Moore Creative Talent earns revenue by representing talent and charging commissions on bookings secured through their agency. Talent sign with the agency for representation, and the agency takes a percentage of all paid work secured through their representation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Moore Creative Talent is a Minneapolis-based talent agency that represents professional talent across multiple categories including on-camera actors, fashion models, lifestyle print models, hand models, voice talent, hair and makeup artists, nail technicians, and stylists. The agency operates a self-serve direct booking platform where clients can browse, filter by physical attributes and skills, and hire talent directly for fashion, advertising, film/TV, and commercial production projects.

Product overview

Moore Creative Talent is a talent booking and representation agency based in Minneapolis offering a comprehensive portfolio of talent services. The company operates a direct booking platform with searchable talent directories across multiple categories: On-Camera talent for film/TV/commercials, Lifestyle Print for advertising, Fashion models for runway and editorial work, Hand Models (categorized by age and gender), Voice Talent for audio productions, and Styling services including Hair & Make-up, Nails, and Stylists. The Direct Bookings platform serves as the company's primary product, providing searchable talent profiles with detailed attributes including physical measurements, skills, union status, and availability filters for hiring productions.

Differentiator

Problem solved

Functional benefit

Products and services

• On-Camera Talent Professional talent representation for on-camera work including film, television, and commercial acting roles; for casting directors and production companies booking actors for screen work.
• Lifestyle Print Talent Talent specialized in lifestyle and print advertising campaigns; for brands and agencies booking models for editorial and print projects.
• Fashion Talent Fashion models and talent for runway, editorial, and commercial fashion work; for fashion brands, designers, and editorial publications.
• Hand Models Hand model representation for men, women, boys, and girls for product demonstrations and close-up work; for brands and agencies needing specific hand aesthetics for commercials and product photography.
• Voice Talent Voice-over artists representation for men and women for commercials, narration, and audio productions; for ad agencies, production companies, and media outlets.
• Hair & Makeup Services Professional hair and makeup artist representation for fashion, print, and commercial productions; for beauty brands, fashion productions, and editorial shoots.
• Nail Services Nail artist and technician representation for fashion and beauty work; for beauty brands, editorial shoots, and fashion productions.
• Stylist Services Fashion and wardrobe stylist representation for editorial and commercial projects; for fashion brands, editorial publications, and photo shoots.
• Direct Bookings Platform Self-serve online directory and booking platform allowing clients to browse and directly book talent across multiple categories with searchable profiles including physical attributes, photos, videos, and availability; for advertising agencies, brands, and production companies seeking streamlined direct hiring.
• Talent Representation Agency representation services for talent across on-camera, fashion, print, voice, and styling categories; for professional models, actors, voice artists, and beauty professionals seeking industry representation.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Casting Networks: Digital casting platform that lets casting directors search, filter, and book actors and models online. Closely mirrors Moore's direct-booking functionality with attribute-based talent filtering, making it a direct competitor for digital-first bookings.
• CESD Talent Agency: Talent agency representing actors, models, voice talent, and comedians for commercials, film, TV, and voiceover. Direct comparable to Moore's multi-category talent representation model including on-camera, voice, and union/SAG talent.
• Heyman Talent Agency: Mid-size talent agency representing models, actors, voice talent, and stylists across commercial and print work. Closely comparable to Moore's roster mix and self-serve platform approach, particularly in the Midwest-adjacent commercial market.
• Take 3 Talent Agency: Regional talent agency offering on-camera, voiceover, and commercial representation with a searchable online roster. Comparable business model to Moore's direct-booking platform for commercial and print casting.

Broad incumbents

• Backstage: Major casting marketplace and talent platform for actors, models, and performers, with self-serve booking and a national talent database. Directly competes with Moore's on-camera and print talent discovery flow at a national scale.
• Gersh Agency: Full-service talent agency representing actors, directors, and writers across film, TV, and commercial work. Comparable to Moore's on-camera and commercial representation, though with a much broader and deeper client roster.
• Ford Models: Established full-service modeling and talent agency with broad fashion, commercial, and on-camera representation. Comparable to Moore in representing fashion models and commercial talent for print and advertising campaigns.
• Wilhelmina Models: Large, multi-category modeling and talent agency representing models, talent, and creatives globally. Direct comparator to Moore's fashion, on-camera, and lifestyle print representation, though operating at significantly greater scale and geographic reach.
• Elite Model Management: Global modeling agency with fashion, editorial, and commercial representation. Comparable offering to Moore's fashion and lifestyle print categories, though at significantly larger international scale.

Regional players

• BMG Models & Talent: Modeling and talent agency serving the Midwest and broader U.S. with commercial, fashion, and print representation. Comparable category mix to Moore, though a different Midwest base creates geographic complementarity more than direct head-to-head competition.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/gaffkephoto
• LinkedInlinkedin.com/company/moore-creative-talent-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moore Creative Talent, Inc.