Delta McKenzie targets

What Delta McKenzie targets does

Delta McKenzie Targets, LLC is a U.S.-based, privately held manufacturer of archery targets headquartered in Dike, Iowa. The company designs and produces a complete line of archery targets spanning Backyard 3D, Pro 3D competition, bag targets (Speedbag and Wedgie), layered blocks, specialty and paper targets, ASA-approved tournament models, and the Predator Series for high-FPS compound and crossbow use. Its products serve individual archers and bowhunters, competitive 3D shooters, archery clubs and ranges, and authorized dealers across the United States, with the ASA Pro/Am tournament circuit as a flagship commercial anchor. The core IP is a patented Welded-Core™ welding process and the proprietary Mo'Foam™ heat-fused foam formulation, both of which eliminate straps, cables, and bands found in conventional layered targets and yield targets that last up to 8x longer with reduced broadhead slivering. In June 2024 Delta McKenzie added the QuivAR X-Ray Series of AR-enabled targets through a technology partnership with QuivAR, embedding iPhone-based video processing and AI-driven shot analytics into the physical target.

The business model is fundamentally a physical-goods, unit-sale model: revenue is generated through one-time purchases across a wide price ladder (entry-level bag targets from $29.99 to premium Pro 3D / QuivAR Elk units priced up to $1,899.99), complemented by a recurring revenue tail from replacement cores, heads, midsections, and legs. Go-to-market combines direct e-commerce on dmtargets.com, an authorized-dealer network with a "Find a Dealer" locator and Club Program, and Amazon marketplace listings, with marketing centered on ASA Pro/Am tournament sponsorship and earned-media endorsements from hunting/archery media. Blemished seconds inventory provides a discounted channel. Despite a 20+ year exclusive ASA partnership and a self-described "leading innovator" market position, the company remains small (11–50 employees), privately held with no disclosed funding rounds, and is pursuing its primary growth vector through the adjacent AR/AI smart-training category rather than organic headcount expansion.

Name

Delta McKenzie targets

Legal name

Delta McKenzie Targets, LLC

Website

https://dmtargets.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Delta McKenzie Targets, LLC is a U.S. manufacturer of archery targets — 3D animals, bag targets, layered blocks, and ASA-approved tournament models — built on patented Welded-Core™ and proprietary Mo'Foam™ foam technologies, serving individual bowhunters, competitive shooters, clubs, and dealers via direct e-commerce, a dealer network, and Amazon.

Ownership category

akta.pro rank

Product category

Archery Targets

akta.pro primary industry

Archery Equipment & Accessories Retail (CRAMAKAB)

akta.pro secondary industry

Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG)

Keywords

• Archery targets
• 3D archery targets
• Bag targets
• Layered targets
• Tournament archery equipment

Headquarters

HQ city

Dike

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Archery Target Sales: Revenue generated from the sale of physical archery targets including 3D targets, bag targets, layered targets, and replacement parts. Products are sold at various price points from budget to premium.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Delta McKenzie is a manufacturer of physical archery targets, producing 3D animal targets (Pro and Backyard tiers), bag targets (Speedbag, Wedgie), layered targets (Greenline), specialty targets, paper targets, and replacement parts. Products incorporate patented Welded-Core™ and Mo'Foam™ foam technologies and range in price from under $50 entry-level bag targets to over $2,000 premium Pro 3D animals and QuivAR AR-enabled targets. The company sells direct through its website, through an authorized archery dealer network, and on Amazon, and serves as the official target of the ASA Pro/Am tournament circuit.

Product overview

Delta McKenzie Targets is a manufacturer of archery targets with a comprehensive product portfolio spanning multiple categories. The company produces five core target types: Backyard 3D targets (affordable practice targets), Pro 3D targets (competition-grade with realistic animal designs), Bag targets (Speedbag and Wedgie lines for easy portability), and Layered targets (Greenline with patented Welded-Core technology). The portfolio also includes the QuivAR X-Ray Series—a technology-enabled sub-brand featuring AR-compatible targets that work with iPhones for shot tracking and AI-driven analysis. Additional offerings include Predator Series technical targets (rated up to 500 FPS), ASA tournament-approved targets, Extended Life premium targets, Paper targets, and Replacement Parts. The company utilizes proprietary Mo'Foam technology (densest foam on the market with heat-welding process) and competition-grade self-healing foam developed with the ASA Pro 3D tournament circuit.

Differentiator

Problem solved

Functional benefit

Brands

• QuivAR: AR-enabled X-Ray Series Targets that combine physical 3D targets with augmented reality and AI-driven shot analysis for instantaneous feedback.
• Mo'Foam™
• Welded-Core™
• Predator Series
• Greenline™

Products and services

• Pro 3D Targets Competition-grade 3D foam targets with realistic animal designs, universal scoring rings, replaceable cores, and Duraflex high-density foam rated for 300–350 fps bow speeds; sold to competitive archers and serious hobbyists.
• Backyard 3D Targets Affordable 3D animal targets designed for backyard practice and economical competition shooting, with realistic animal designs, vital rings, and universal scoring; sold to individual archers and bowhunters.
• QuivAR X-Ray Series AR-Enabled Targets AR-enabled 3D archery targets compatible with iPhone technology for augmented reality shot tracking and AI-driven performance analysis with instantaneous feedback; sold to archers seeking smart shot-analysis training tools.
• Speedbag Bag Targets Free-standing bag targets rated for high-speed vertical bows and crossbows, featuring easy one-handed arrow removal and high-contrast graphics; sold to individual archers for backyard practice.
• Wedgie Bag Targets Wedge-shaped free-standing bag targets that do not require a separate target stand, rated for high-speed bows and crossbows with a self-stabilizing design; sold to individual archers seeking portable, easy-setup targets.
• Greenline Layered Targets Layered archery targets featuring patented Welded-Core™ technology that eliminates straps and bands, enabling four-sided shooting with reduced broadhead foam slivering; sold to hunters using fixed-blade broadheads.
• Predator Series Technical Targets High-performance technical archery targets rated for compound bow and crossbow speeds up to 410–500 FPS, with removable cores for extended target life; sold to compound and crossbow shooters needing heavy-duty target durability.
• ASA Tournament Targets Competition-grade targets approved for Archery Shooters Association Pro/Am tournaments, featuring competition-grade self-healing foam that lasts up to 8x longer; sold to ASA Pro/Am tournament competitors and clubs.
• Paper and Recreational Targets Paper targets including NFAA spot, FITA, and ASA D.A.I.R. tournament faces printed on heavyweight paper for indoor tuning and accuracy training; sold to archery clubs and individual archers doing indoor practice.
• Replacement Parts for 3D Targets Replacement cores, heads, midsections, rears, legs, and bags for 3D archery targets that enable extended product life through component-level replacement; sold to existing target owners and archery clubs to extend target useful life.
• Extended Life Targets Premium backyard 3D targets with enhanced construction for longer-lasting performance in outdoor conditions; sold to backyard archers seeking maximum target longevity.

Quantifiable outcome

• Cores last 2-3 times longer under intense Pro/Am tournament conditions
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• QuivARcoreTechnology or Integration · 1 June 2024Strategic partnership announced June 2024 to develop intelligent 3D targets compatible with AR technology. The collaboration combines Delta McKenzie's physical target manufacturing expertise with QuivAR's AR and AI-driven shot analysis technology to provide instantaneous feedback on arrow placement.
• Archery Shooters Association (ASA)coreStrategic or Co-development Partner20+ year partnership making Delta McKenzie the official target of ASA Pro/Am Tournaments. ASA's 2026 Pro/Am Tour features Delta McKenzie targets exclusively. Co-development of competition-grade foam technology specifically for tournament use.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DeltaMcKenzieTargets
• Instagraminstagram.com/deltamckenzietargets

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Delta McKenzie targets