Delta McKenzie targets
Delta McKenzie Targets, LLC is a U.S. manufacturer of archery targets — 3D animals, bag targets, layered blocks, and ASA-approved tournament models — built on patented Welded-Core™ and proprietary Mo'Foam™ foam technologies, serving individual bowhunters, competitive shooters, clubs, and dealers via direct e-commerce, a dealer network, and Amazon.
- Company typePrivate
- Founded2008
- HeadquartersDike, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Delta McKenzie targets does
Delta McKenzie Targets, LLC is a U.S.-based, privately held manufacturer of archery targets headquartered in Dike, Iowa. The company designs and produces a complete line of archery targets spanning Backyard 3D, Pro 3D competition, bag targets (Speedbag and Wedgie), layered blocks, specialty and paper targets, ASA-approved tournament models, and the Predator Series for high-FPS compound and crossbow use. Its products serve individual archers and bowhunters, competitive 3D shooters, archery clubs and ranges, and authorized dealers across the United States, with the ASA Pro/Am tournament circuit as a flagship commercial anchor. The core IP is a patented Welded-Core™ welding process and the proprietary Mo'Foam™ heat-fused foam formulation, both of which eliminate straps, cables, and bands found in conventional layered targets and yield targets that last up to 8x longer with reduced broadhead slivering. In June 2024 Delta McKenzie added the QuivAR X-Ray Series of AR-enabled targets through a technology partnership with QuivAR, embedding iPhone-based video processing and AI-driven shot analytics into the physical target.
The business model is fundamentally a physical-goods, unit-sale model: revenue is generated through one-time purchases across a wide price ladder (entry-level bag targets from $29.99 to premium Pro 3D / QuivAR Elk units priced up to $1,899.99), complemented by a recurring revenue tail from replacement cores, heads, midsections, and legs. Go-to-market combines direct e-commerce on dmtargets.com, an authorized-dealer network with a "Find a Dealer" locator and Club Program, and Amazon marketplace listings, with marketing centered on ASA Pro/Am tournament sponsorship and earned-media endorsements from hunting/archery media. Blemished seconds inventory provides a discounted channel. Despite a 20+ year exclusive ASA partnership and a self-described "leading innovator" market position, the company remains small (11–50 employees), privately held with no disclosed funding rounds, and is pursuing its primary growth vector through the adjacent AR/AI smart-training category rather than organic headcount expansion.
Delta McKenzie targets firmographics
Firmographics- Name
- Delta McKenzie targets
- Legal name
- Delta McKenzie Targets, LLC
- Website
- https://dmtargets.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Delta McKenzie Targets, LLC is a U.S. manufacturer of archery targets — 3D animals, bag targets, layered blocks, and ASA-approved tournament models — built on patented Welded-Core™ and proprietary Mo'Foam™ foam technologies, serving individual bowhunters, competitive shooters, clubs, and dealers via direct e-commerce, a dealer network, and Amazon.
- Ownership category
- akta.pro rank
Delta McKenzie targets industry classification
Industry- Product category
- Archery Targets
- akta.pro primary industry
- Archery Equipment & Accessories Retail (CRAMAKAB)
- akta.pro secondary industry
- Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG)
Keywords
Where Delta McKenzie targets is headquartered
LocationHeadquarters
- HQ city
- Dike
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Delta McKenzie targets business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Archery Target Sales: Revenue generated from the sale of physical archery targets including 3D targets, bag targets, layered targets, and replacement parts. Products are sold at various price points from budget to premium.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-Level Targets |
| One time/ perpetual license | Pay-as-you-go | Mid-Range Targets |
| One time/ perpetual license | Pay-as-you-go | Premium Pro 3D Targets |
| One time/ perpetual license | Pay-as-you-go | QuivAR AR-Enabled Targets |
| Unit Pricing | Pay-as-you-go | Replacement Parts |
| One time/ perpetual license | Pay-as-you-go | Blemished/Discount Products |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Delta McKenzie targets product offering
Product offeringCore offering
Delta McKenzie is a manufacturer of physical archery targets, producing 3D animal targets (Pro and Backyard tiers), bag targets (Speedbag, Wedgie), layered targets (Greenline), specialty targets, paper targets, and replacement parts. Products incorporate patented Welded-Core™ and Mo'Foam™ foam technologies and range in price from under $50 entry-level bag targets to over $2,000 premium Pro 3D animals and QuivAR AR-enabled targets. The company sells direct through its website, through an authorized archery dealer network, and on Amazon, and serves as the official target of the ASA Pro/Am tournament circuit.
Product overview
Delta McKenzie Targets is a manufacturer of archery targets with a comprehensive product portfolio spanning multiple categories. The company produces five core target types: Backyard 3D targets (affordable practice targets), Pro 3D targets (competition-grade with realistic animal designs), Bag targets (Speedbag and Wedgie lines for easy portability), and Layered targets (Greenline with patented Welded-Core technology). The portfolio also includes the QuivAR X-Ray Series—a technology-enabled sub-brand featuring AR-compatible targets that work with iPhones for shot tracking and AI-driven analysis. Additional offerings include Predator Series technical targets (rated up to 500 FPS), ASA tournament-approved targets, Extended Life premium targets, Paper targets, and Replacement Parts. The company utilizes proprietary Mo'Foam technology (densest foam on the market with heat-welding process) and competition-grade self-healing foam developed with the ASA Pro 3D tournament circuit.
Differentiator
Problem solved
Functional benefit
Brands
- QuivAR: AR-enabled X-Ray Series Targets that combine physical 3D targets with augmented reality and AI-driven shot analysis for instantaneous feedback.
- Mo'Foam™
- Welded-Core™
- Predator Series
- Greenline™
Products and services
- Pro 3D Targets Competition-grade 3D foam targets with realistic animal designs, universal scoring rings, replaceable cores, and Duraflex high-density foam rated for 300–350 fps bow speeds; sold to competitive archers and serious hobbyists.
- Backyard 3D Targets Affordable 3D animal targets designed for backyard practice and economical competition shooting, with realistic animal designs, vital rings, and universal scoring; sold to individual archers and bowhunters.
- QuivAR X-Ray Series AR-Enabled Targets AR-enabled 3D archery targets compatible with iPhone technology for augmented reality shot tracking and AI-driven performance analysis with instantaneous feedback; sold to archers seeking smart shot-analysis training tools.
- Speedbag Bag Targets Free-standing bag targets rated for high-speed vertical bows and crossbows, featuring easy one-handed arrow removal and high-contrast graphics; sold to individual archers for backyard practice.
- Wedgie Bag Targets Wedge-shaped free-standing bag targets that do not require a separate target stand, rated for high-speed bows and crossbows with a self-stabilizing design; sold to individual archers seeking portable, easy-setup targets.
- Greenline Layered Targets Layered archery targets featuring patented Welded-Core™ technology that eliminates straps and bands, enabling four-sided shooting with reduced broadhead foam slivering; sold to hunters using fixed-blade broadheads.
- Predator Series Technical Targets High-performance technical archery targets rated for compound bow and crossbow speeds up to 410–500 FPS, with removable cores for extended target life; sold to compound and crossbow shooters needing heavy-duty target durability.
- ASA Tournament Targets Competition-grade targets approved for Archery Shooters Association Pro/Am tournaments, featuring competition-grade self-healing foam that lasts up to 8x longer; sold to ASA Pro/Am tournament competitors and clubs.
- Paper and Recreational Targets Paper targets including NFAA spot, FITA, and ASA D.A.I.R. tournament faces printed on heavyweight paper for indoor tuning and accuracy training; sold to archery clubs and individual archers doing indoor practice.
- Replacement Parts for 3D Targets Replacement cores, heads, midsections, rears, legs, and bags for 3D archery targets that enable extended product life through component-level replacement; sold to existing target owners and archery clubs to extend target useful life.
- Extended Life Targets Premium backyard 3D targets with enhanced construction for longer-lasting performance in outdoor conditions; sold to backyard archers seeking maximum target longevity.
Quantifiable outcome
- Cores last 2-3 times longer under intense Pro/Am tournament conditions
- +2 more outcomes
Companies that use Delta McKenzie targets
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Delta McKenzie targets technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Delta McKenzie targets partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- QuivARcoreStrategic partnership announced June 2024 to develop intelligent 3D targets compatible with AR technology. The collaboration combines Delta McKenzie's physical target manufacturing expertise with QuivAR's AR and AI-driven shot analysis technology to provide instantaneous feedback on arrow placement.
- Archery Shooters Association (ASA)core20+ year partnership making Delta McKenzie the official target of ASA Pro/Am Tournaments. ASA's 2026 Pro/Am Tour features Delta McKenzie targets exclusively. Co-development of competition-grade foam technology specifically for tournament use.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Delta McKenzie targets competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Delta McKenzie targets social profiles
Digital presenceDelta McKenzie targets financial estimates
Financial estimateRevenue estimate
Valuation estimate
Delta McKenzie targets leadership team
Management profileNumber of profiles
Delta McKenzie targets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Delta McKenzie targets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Delta McKenzie targets
What does Delta McKenzie targets do?
Delta McKenzie is a manufacturer of physical archery targets, producing 3D animal targets (Pro and Backyard tiers), bag targets (Speedbag, Wedgie), layered targets (Greenline), specialty targets, paper targets, and replacement parts. Products incorporate patented Welded-Core™ and Mo'Foam™ foam technologies and range in price from under $50 entry-level bag targets to over $2,000 premium Pro 3D animals and QuivAR AR-enabled targets. The company sells direct through its website, through an authorized archery dealer network, and on Amazon, and serves as the official target of the ASA Pro/Am tournament circuit.
Is Delta McKenzie targets a public or private company?
Delta McKenzie targets is a private company. It is classified as unknown and is currently operating.
When was Delta McKenzie targets founded?
Delta McKenzie targets was founded in 2008. It employs 11 to 50 people.
Where is Delta McKenzie targets based?
Delta McKenzie targets is headquartered in Dike, United States, in the North America region.
How does Delta McKenzie targets make money?
One revenue line is on record: archery Target Sales.
Does Delta McKenzie targets have an API?
No public API is recorded for Delta McKenzie targets.
What industry is Delta McKenzie targets in?
Delta McKenzie targets's product category is Archery Targets. Its primary akta.pro industry code is CRAMAKAB, Archery Equipment & Accessories Retail, with a secondary code of CRAMAKAG, Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection).