Hindi News Portal

What Hindi News Portal does

Swatantraawaz.com (legal name: Swatantraawaz.com Daily Hindi News Portal) is a privately held, for-profit Hindi-language digital news publisher based in Lucknow, India. Operating since 2007 (a website copyright notice suggests 2013), the portal delivers national, international, and state-level news across all 35+ Indian states and union territories, alongside video content ("Swatantraawaz TV") and photo galleries. Content categories span politics, sports, entertainment/Bollywood, business/markets, tourism, women's issues, environment, education, judiciary, employment, religion, health, and an open opinion section ("Aapki Awaaz" / Your Voice) for contributed columns.

The company is built on a web-based digital news publishing platform organized by category (state news, national news, world news, video, photo gallery, opinion columns), with search functionality and an advertisement management system. There is no mobile app, public API, or disclosed proprietary technology; content is distributed exclusively through its website (swatantraawaz.com) and is freely accessible without registration to any internet user in India or globally.

The business model is advertising-based: the free-to-read portal monetizes through display and banner advertisements sold to third-party advertisers, including government and corporate entities such as SAIL (Steel Authority of India), State Bank of India, Hindimatrimony, Jindal Steel Power, and STFC. No subscription or paywall model is indicated. Go-to-market is product-led, relying on organic search discovery, social media sharing, internal linking, and author-driven distribution rather than paid marketing. The target audience is Hindi-speaking general news consumers across India seeking both pan-India and hyper-local state-level coverage. The company employs an estimated 11–50 staff.

Name

Hindi News Portal

Legal name

Swatantraawaz.com Daily Hindi News Portal

Website

https://swatantraawaz.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Swatantraawaz.com is a Lucknow-based, free-to-read Hindi-language digital news portal covering national, international, and state-level news, video, and photo content for Hindi-speaking general news consumers across India, monetized through display advertising.

Ownership category

akta.pro rank

Product category

Online News Publishing

NAICS

Periodical Publishers (513120), Web Search Portals and All Other Information Services (51929)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

News & Content Aggregation Portals (BPAMAAAI)

akta.pro secondary industry

News, Politics & Current Affairs Magazines (MPAJAEAO)

Keywords

• Hindi news portal
• Hindi digital news
• Regional news india
• Hindi daily newspaper
• Online hindi news

Headquarters

HQ city

Lucknow

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Display Advertising: The portal generates revenue through display advertisements placed on its web pages. Advertisers include government and corporate entities such as SAIL (Steel Authority of India), State Bank of India, Hindimatrimony, Jindal Steel Power, and STFC (Steel Trading Corporation). Ads appear as banner placements on the homepage and article pages.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Swatantraawaz is a Hindi-language digital news portal that publishes daily news articles, video content, and photo galleries covering national, international, and state-level events across more than 30 Indian states and union territories. The portal is freely accessible to readers and monetized through display advertising sold to government and corporate advertisers including SAIL, SBI, Hindimatrimony, Jindal Steel Power, and STFC. It also operates an open opinion column section ('आपकी आवाज़') where contributors can publish perspectives.

Product overview

Swatantraawaz is a single-platform Hindi daily news portal offering comprehensive news coverage across India. The platform provides national and international news, state-specific content for 28 Indian states, video news content, and photo galleries. The portal features categorized news sections covering politics, market/business, tourism, Bollywood, women's issues, environment, education, sports, judiciary, employment, and other topics.

Differentiator

Problem solved

Functional benefit

Products and services

• Swatantraawaz News Portal

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights2 records

Regional players

• Prabhat Khabar: Hindi-language daily newspaper with a digital portal covering national and regional news, with strong presence in Jharkhand and Bihar. Comparable Hindi news content and audience, though more regionally concentrated than Swatantraawaz.
• Punjab Kesari (digital): Hindi daily newspaper with strong North India presence and a digital portal covering national and state-level news. Comparable product offering, but with a stronger regional concentration than Swatantraawaz's pan-India focus.

Direct peers

• Live Hindustan: Hindi digital news portal from the Hindustan Media group covering national, state, and local news with mobile apps and video content. Closely comparable in language, content breadth, ad-supported model, and digital-first distribution.
• News18 Hindi: Hindi-language digital news portal from Network18 covering national, state, and world news with video and photo content. Comparable in language, content breadth, and ad-supported model; competes for the same Hindi-speaking digital audience.

Broad incumbents

• Amar Ujala: A leading Hindi daily newspaper with a strong digital portal offering national, state, and regional news, video, and photo content in Hindi. Directly comparable product offering and target audience to Swatantraawaz, but with established print heritage and larger newsroom.
• Navbharat Times (digital): Hindi newspaper from the Times Group with a digital Hindi news portal covering national and regional news. Comparable Hindi news product, supported by an established legacy brand and broader Times Group ecosystem.
• Dainik Bhaskar (digital): One of India's largest Hindi newspaper groups with a major digital Hindi news portal. Directly comparable as a Hindi daily news destination covering national, state, and hyper-local stories with display advertising monetization — but with far larger scale and resources than Swatantraawaz.
• Dainik Jagran (digital): India's largest-circulated Hindi daily with a substantial digital portal offering news across states. Comparable in Hindi news content and audience, with significantly larger reach and brand equity.
• Aaj Tak (digital): India's leading Hindi news TV channel with a major digital news portal offering video-first Hindi news coverage. Comparable Hindi-language news content and audience, but with stronger video production capabilities and larger audience base.
• ABP News / ABP Live: Hindi news broadcaster with a large digital portal providing national, state, and international news, opinion, and video content in Hindi. Directly comparable in audience and content type, with stronger multimedia and brand presence.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/swatantraawaz
• Facebookfacebook.com/swatantraawaz
• LinkedInlinkedin.com/company/swatantraawaz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hindi News Portal