CHI Health Care

What CHI Health Care does

CHI Health Care is a Bethesda, Maryland-based non-profit 501(c)(3) organization founded in 2013 that operates at the intersection of integrative medicine delivery and healthcare policy advocacy. From 2013 to 2019, the organization piloted an Integrative Primary Care model that combined conventional Western medicine with evidence-based disciplines — naturopathic medicine, acupuncture, chiropractic, integrative nutrition, health coaching, massage therapy, yoga therapy, and energy healing — under a Value Based Care payment structure rather than fee-for-service; the pilot reportedly achieved better outcomes at lower cost, 95% patient satisfaction, and reduced urgent care, prescription medication, and hospital admission/readmission utilization relative to peer conventional practices.

In 2020, CHI discontinued direct clinical operations and refocused on catalyzing national-scale healthcare systems change through what it terms the 'Emergence' process — a systems dynamics and health systems engineering methodology that engages high-leverage stakeholders across government, private/employer health sectors, finance, corporate, and non-profit entities. Its core deliverables are now the Whole Health System of Care framework, value-based payment design, and policy advocacy, distributed primarily through stakeholder engagement and thought leadership content rather than commercial sales. Revenue comes from grants and donations supporting a 1-10 person staff led by Senior Advisor James R. Marzolf (formerly of the VA National Office of Patient Centered Care and the Whole Health Institute) and Advisor Margaret Chesney (formerly of NIH's National Center for Complementary and Integrative Health and UCSF Osher Center for Integrative Medicine).

Name

CHI Health Care

Legal name

CHI Health Care

Website

https://chihealthcare.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

CHI Health Care is a Bethesda-based non-profit 501(c)(3) founded in 2013 that advocates for a Whole Health, value-based U.S. healthcare system, engaging government, payer, and policy stakeholders via its 'Emergence' systems-change methodology.

Ownership category

akta.pro rank

Product category

Healthcare Advocacy and Systems Change

NAICS

Social Assistance (624), All Other Outpatient Care Centers (621498)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Health Equity, Community Health & Social Determinants Policy (HLAJAMAG)

akta.pro secondary industry

Integrated Primary Care in Behavioral Health Settings (HLAFAGAM)

Keywords

• Integrative primary care
• Whole health system
• Healthcare policy advocacy
• Value-based care
• Systems transformation consulting

Headquarters

HQ city

Bethesda

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Grants and Fundraising: CHI Health Care is a non-profit 501(c)(3) organization established in 2013. The organization was initially funded through grant-supported pilot projects for its community health care center. Revenue is generated through grants and donations to support their advocacy and health policy transformation work.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

CHI Health Care is a non-profit 501(c)(3) healthcare advocacy organization that catalyzes comprehensive health systems change in America. It offers an Integrative Primary Care Model combining Western medicine with evidence-based healing disciplines, operates within a Whole Health System of Care approach, and employs the Emergence Process methodology to engage stakeholders in shifting the nation's health paradigm from reactive illness-based care to proactive wellness-focused systems.

Product overview

CHI Health Care is a non-profit 501(c)(3) healthcare advocacy organization focused on catalyzing comprehensive health systems change in America. Rather than a traditional technology product company, CHI offers the Integrative Primary Care Model as its core clinical framework, which operates within a Whole Health System of Care approach. The organization uses the Emergence Process methodology to engage stakeholders in shifting the nation's health paradigm from a reactive, illness-based approach to a pro-active, wellness-focused system. CHI's services include value-based care implementation, healthcare policy advocacy, and large-scale systems transformation consulting. The organization pivoted in 2020 from direct clinical service delivery to advocacy and national health policy work after successfully piloting its model for six years.

Differentiator

Problem solved

Functional benefit

Products and services

• Integrative Primary Care Model A comprehensive healthcare model that combines high-tech Western medicine with evidence-based 'high touch, low tech' healing disciplines including primary care, clinical psychology, naturopathic medicine, acupuncture, chiropractic, integrative nutrition, health coaching, massage therapy, yoga therapy, and energy healing. The model emphasizes team-based, highly coordinated care and value-based payment systems.
• Whole Health System of Care A comprehensive health system approach that provides foundational solutions to key structural problems in the healthcare industry by incentivizing health and wellness rather than disease treatment. The system focuses on person-centered care addressing individual, family, community, public health, and population health levels.
• Emergence Process A collaborative methodology using well-established applications of system dynamics and health systems engineering designed to shift the nation's health paradigm. The methodology engages high-leverage health sector stakeholders and influencers to drive large-scale systems change.
• Value Based Care Services A payment and care delivery model that rewards quality of care and outcomes rather than the traditional fee-for-service approach that incentivizes high numbers of visits and procedures. The model focuses on building strong practitioner-patient relationships for better health outcomes.
• Healthcare Policy and Advocacy Strategic engagement with high-leverage health sector stakeholders and influencers to catalyze comprehensive health systems change in America. Services include national health policy development, health sector reform advocacy, and systems transformation consulting.

Quantifiable outcome

• 95% of patients highly satisfied with care
• +5 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Whole Health InstitutecoreStrategic or Co-development PartnerDr. James R. Marzolf, Senior Advisor Health Finance & Policy at CHI Health Care, previously served as Senior Director for Health Sector Finance & Policy for Whole Health Institute, where he was responsible for strategic development of economic and policy aspects of national healthcare reform platform as well as development of multi-payer alignment value based payment collaboratives.
• Veterans Health AdministrationcoreStrategic or Co-development PartnerDr. James R. Marzolf previously served as Chief Health Analyst for the National Office of Patient Centered Care and Cultural Transformation in the Veterans Health Administration, which is responsible for radically redesigning healthcare delivery with a focus on financial modeling, analytics development, and financial sustainability aligned with Whole Health delivery.
• UCSF Osher Center for Integrative MedicineminorStrategic or Co-development PartnerDr. Margaret Chesney, Advisor to CHI Health Care and Professor of Medicine at UCSF, is Distinguished Emeritus Professor at UCSF and Former Director of the UCSF Osher Center for Integrative Medicine. She previously served as Deputy Director and Acting Director of the National Center for Complementary and Integrative Health at NIH.
• National Institutes of Health (NIH) / National Center for Complementary and Integrative HealthminorStrategic or Co-development PartnerDr. Margaret Chesney served as the first Deputy Director and Acting Director of the National Center for Complementary and Integrative Health at NIH, focusing on health promotion, disease prevention research, and policy translation from research to practice.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Academic Consortium for Integrative Medicine & Health: A consortium of 75+ academic medical centers promoting integrative medicine. Comparable to CHI in advancing Whole Health through evidence, education, and stakeholder engagement.
• Whole Health Institute: Founded by Alice Walton, Whole Health Institute pursues Whole Health system transformation in the U.S. — directly overlapping CHI's mission and methodology, and a former employer of CHI Senior Advisor Dr. Marzolf.
• Integrative Healthcare Policy Consortium: A national policy advocacy coalition advancing integrative health and value-based care. Closely aligned with CHI's policy/advocacy mission and stakeholder engagement approach.

Broad incumbents

• Mayo Clinic Integrative Medicine and Health: A major health system's integrative medicine program delivering Whole Health–style care. Comparable in clinical model but with vastly larger institutional scale and brand.
• National Center for Complementary and Integrative Health (NCCIH): The lead federal agency for research on complementary and integrative health. NCCIH's agenda closely parallels CHI's Whole Health advocacy, and Dr. Chesney previously led the center.

Regional players

• Duke Integrative Medicine: An academic integrative medicine center delivering Whole Health clinical services and research. Comparable clinical model to CHI's pilot, though operating inside a single health system.

Others

• Samueli Foundation: A foundation that has historically funded integrative medicine research, provider training, and systems change. A comparable funder/advocate for Whole Health adoption.
• Center for Advancing Health: A non-profit focused on translating research on health and well-being into practice — adjacent to CHI's policy translation mission and connected to CHI advisor Dr. Chesney's prior work.

Emerging players

• Institute for Functional Medicine: The leading education and certification body for functional and integrative medicine practitioners, advancing a Whole Health clinical model comparable to CHI's Whole Health framework.
• UCSF Osher Center for Integrative Medicine: An academic integrative medicine center where CHI advisor Dr. Chesney served as Director. Operates the same kind of Whole Health clinical and research model CHI piloted and advocates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CHI Health Care