Banner Chevrolet

What Banner Chevrolet does

Banner Chevrolet is a privately-held, single-location authorized Chevrolet dealership headquartered at 5950 Chef Menteur Highway in New Orleans, Louisiana. Founded in 1974, it is the only Chevrolet franchise in the city of New Orleans and serves the greater New Orleans and Southern Louisiana market. The company offers new Chevrolet vehicles (cars, trucks, SUVs, crossovers, and EVs), pre-owned vehicles from multiple manufacturers, and GM Certified Pre-Owned vehicles through the CarBravo program, with a current inventory of approximately 309 units.

The dealership operates a full-service retail model including an on-site finance department, a Chevrolet-certified service and repair facility, and a genuine GM parts department. Supporting services include online credit pre-approval, trade-in valuation, payment calculation, home vehicle delivery ("We Deliver"), a service customer loyalty program (My Rewards), and a commercial truck division targeting business and fleet buyers. Distribution combines a physical showroom with an e-commerce storefront featuring real-time inventory browsing, vehicle configuration, and scheduling tools.

Revenue is generated across four streams: new vehicle sales, used vehicle sales (including CPO), finance and insurance products, and service and parts. The customer base is primarily individual retail consumers, with secondary segments in commercial/fleet buyers and value-oriented used vehicle shoppers. The company is independent and family/locally owned, with no disclosed parent company, institutional investors, or external funding.

Name

Banner Chevrolet

Legal name

Banner Chevrolet

Website

https://bannerchevy.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Banner Chevrolet is a privately-held, single-location authorized Chevrolet dealership in New Orleans, Louisiana, and the only Chevrolet franchise in the city. Founded in 1974, it sells new and used vehicles, offers GM Certified Pre-Owned and CarBravo programs, and provides financing, service, and parts to retail and commercial customers in Southern Louisiana.

Ownership category

akta.pro rank

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sales of new Chevrolet vehicles including cars, trucks, SUVs, and electric vehicles
2. Used Vehicle Sales: Sales of pre-owned vehicles including certified pre-owned with extended warranties
3. Finance and Insurance: Financing services, extended warranties, and insurance products offered through on-site finance department
4. Service and Parts: Vehicle maintenance, repairs, and genuine Chevrolet parts and accessories

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Banner Chevrolet is an authorized Chevrolet dealership in New Orleans, Louisiana, that sells new and pre-owned vehicles (including GM Certified Pre-Owned), provides on-site financing and insurance products, and offers vehicle maintenance, repair, and genuine GM parts through factory-certified technicians. It operates as the only Chevrolet dealer in New Orleans, serving retail consumers and commercial buyers across Southern Louisiana.

Product overview

Banner Chevrolet is a Chevrolet dealership in New Orleans, Louisiana offering a comprehensive automotive retail experience. The core business encompasses new Chevrolet vehicle sales (including cars, trucks, SUVs, crossovers, and electric vehicles), used and certified pre-owned vehicle sales through CarBravo and GM's CPO program, vehicle financing services, full-service maintenance and repair by Chevrolet-certified technicians, and a parts department. The dealership serves various customer segments including retail buyers, commercial fleet customers, and those seeking electric vehicles. The product portfolio centers on Chevrolet's full vehicle lineup supplemented by diverse pre-owned inventory from multiple manufacturers.

Differentiator

Problem solved

Functional benefit

Brands

• CarBravo: Certified pre-owned vehicle program offered at Banner Chevrolet for GM certified pre-owned vehicles.

Products and services

• New Vehicle Sales Sale of new Chevrolet vehicles including cars, trucks, SUVs, crossovers, and electric vehicles (Trax, Trailblazer, Equinox, Blazer, Traverse, Tahoe, Suburban, Silverado, Colorado, Corvette, Bolt EV, Blazer EV, Equinox EV) to retail and commercial buyers.
• Used Vehicle Sales Sale of pre-owned vehicles from various manufacturers including Chevrolet, Toyota, Ford, Nissan, Honda, Hyundai, Kia, BMW, Audi, Mercedes-Benz, Jeep, Cadillac, GMC, Buick, Ram, Volkswagen, and others.
• Certified Pre-Owned (CPO) Vehicles GM Certified Pre-Owned program offering vehicles less than six years old with under 75,000 miles that pass a 172-point inspection, including 6-year/100,000-mile powertrain warranty, 12-month/12,000-mile bumper-to-bumper warranty, two maintenance visits, roadside assistance, and a 3-day/150-mile exchange program.
• Financing Services On-site finance department providing vehicle leases and loans for all credit types, online credit approval applications, payment calculator, and trade-in valuation services.
• Vehicle Service & Maintenance Full-service maintenance and repair facility staffed by Chevrolet-certified technicians, offering oil changes, battery replacement, tire center services, brake service, and general vehicle maintenance.
• Parts Department Retail and order supply of genuine GM parts and accessories, ordered through GM's official parts portal and Chevrolet's accessory catalog.
• Commercial Trucks Sale of commercial-grade work trucks and upfitted vehicles including Silverado 1500, 2500HD, 3500HD, and Express Cargo Vans for business and fleet use.
• CarBravo Certified Pre-Owned Program GM's certified pre-owned platform that enables Banner Chevrolet to sell used vehicles sourced from other GM dealers, broadening inventory selection for customers.

Quantifiable outcome

• 172-point inspection for certified pre-owned vehicles
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• General Motors (Chevrolet)coreChannel Partner/ Reseller/ DistributorAuthorized Chevrolet dealership franchise representing General Motors' Chevrolet brand. Operates as exclusive Chevrolet dealer in New Orleans, selling new GM vehicles, GM certified pre-owned vehicles, and providing GM factory-authorized service using genuine GM parts.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Holmes Honda: Franchised Honda dealer serving Louisiana. Comparable as a single-brand new and used vehicle dealer with factory-certified service operating in the same regional automotive retail market.
• Gerry Lane Chevrolet: Authorized Chevrolet franchise dealer serving the Baton Rouge, Louisiana market. The most directly comparable peer as another Chevrolet franchise operating in the same state under identical GM OEM programs, certified pre-owned structure, and service standards.
• Legacy Dodge Chrysler Jeep Ram: Franchised Stellantis dealer serving the Louisiana region. Comparable as a single-brand franchised dealership competing in the same regional auto retail market with parallel new vehicle, certified pre-owned, and service operations.
• Ray Brandt Auto Group: Regional multi-brand automotive dealer group headquartered in the greater New Orleans area. Directly comparable as a Louisiana-based franchised auto retailer competing for the same regional buyer pool and operating similar new/used vehicle, F&I, and service business lines.
• Baldwin Motors: Louisiana-based franchised new and used car dealer. Comparable as a regional single-state franchised automotive retailer with overlapping customer demographics and dealership operating model.
• Lamarque Ford: Authorized Ford franchised dealership serving the New Orleans metropolitan area. Comparable as a franchised new-vehicle dealer competing for the same local consumer base and operating under the same OEM-driven service and parts ecosystem.

Broad incumbents

• Sonic Automotive: Publicly-traded franchised automotive retailer also operating the EchoPark used-vehicle chain. Comparable in franchised dealership operations and certified pre-owned offerings, but at national scale and with multi-brand exposure.
• Lithia Motors: Large publicly-traded franchised automotive retailer with hundreds of stores nationwide. Comparable in core new and used vehicle franchised retail model but operates at significantly larger scale with multi-brand, multi-state exposure and integrated digital channels.
• AutoNation: Largest automotive retailer in the United States operating hundreds of franchised dealerships across multiple brands. Comparable in core franchised auto retail business model but at vastly greater scale and with multi-brand, multi-state portfolio diversification.
• Group 1 Automotive: Major publicly-traded automotive retailer operating franchised dealerships across the U.S. and U.K. Comparable in business model (franchised new/used vehicle sales, F&I, service, parts) but at national scale with multi-brand portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Banner Chevrolet